Air Jordan XVI Commercial

[resinmic]

shit the place where they playin ball at thats where i play shit my nigga lol

[RexGdubb]

I love mj but people don't understand what it takes 2 be great!I heard stories of him being an a-hole but i hope they are not true.I jus ordered these 16's classic kicks classic.

[igfromthe323]

Pause at 2:55

Jesus Shuttlezworth :-D

[RexGdubb]

over joyed had me choked up 4 a sec!

[dalastdon1432]

Mos should of never stopped making music....... good actor but GREAT musician.

[GMaster77]

Michael Jordan & His sons the line of Artwork.lol.

[RealPhillyNigga4Real]

Ray Allen Is a G

[NIGGA6669]

I feel high listening to this in a good way,

[4thletta]

Nike/Jordan HaveThe Best Commericals!!!

[VMoss32]

This song is beautiful. Mos Def is very underrated

[McFlyYouSlacker]

The only other time I heard this tune was on the Jordan Website back in the early 2000s.

It was just the instrumental, but it gave me the profound feeling of being a complete Badass.

Just like Jordan.

[CavemanShelbs]

@McFlyYouSlacker This second half of this comment would get a thumbs up from me but you never heard this song except for an instrumental on a Nike website 6 years ago? FTL

[McFlyYouSlacker]

@CavemanShelbs yeah I live in London so wasn't exposed to Mos Def's music. I'm addicted now

[LowRider220]

old school, i like it. Better than Today's basketball.

[mistanderson]

Kobe dislike this song and commerical 12 times.

[ilikata]

@mistanderson wow dude, kobe,rly?

[RexGdubb]

shine your light 4 the world 2 c!

[rodenburglachlan]

OMFG mos def is such a shit rapper, he should stick to acting!

[ak7cheech]

@rodenburglachlan are you deaf?

[rodenburglachlan]

@ak7cheech o.O... no

[ZerozeroSpecAww]

@ak7cheech

He's.......

*puts on sunglasses*

Mos def

[rosss1959]

@sportstalk23.  I feel you!!!!!

[babyoilnhand]

i remember when this first came out i think back in 2001 or 02 this is still my fav commercial ever

[sportstalk23]

Damn this commercial is the truth and so is this song and I admire anyone that is capable of forming words in the presence of the G.O.A.T not so sure I would be may need a minute for the shock to wear off haha

[REDBONEsouth]

classssssssssic

[jaytolbert9]

love the game game, and it'll love u back.....that's what i got out of this commercial......u can see all the love people show em just because they have at least one thing in common, the game that they play, that bonds them no matter what level your on......it's a message of community and love...........A1

[MarkieG100]

I Loved This Too

[nykballaz]

Mos Def is amazing true talent great rhymes and legit singing voice mann thts the Voice of the People........................­...........and Michael Jordan? i mean do i need to even sayanythign about him th greatest

[jobicutooo]

this song reminds me of latenight ball sessions with a few of you friends in an empty gym.

[e35554r]

THIS IS IT RIT HERE

[ultimatefury]

This nike COMERCIAL ....IS WHAT BASKETBALL IS ALL ABOUT. FOR ANYONE WHO LOVES THE GAME.....PICK-UP, COLLEGE, HIGH SCHOOL, D LEAGUE OR THE SHOW (NBA) THE VIBE IN THIS TRACK BY MOS DEF......TELLS YOU........THE GAME IS LIFE AND LIFE IS.....REFLECTED IN THE IMAGE OF THE GAME! BEST NIKE/ JORDAN COMMERCIAL EVER! NUFF SAID!

[rsmoove2000]

@ultimatefury Amen!

[aleft]

umi says by mos def

[imsayintho]

Some of these guys are still in the game. Ray Allen, Jeter. That's another thing: as an O's fan, I hated Jeter for all the years of whoopass he's given us, but I'll always respect him. This was around the time when Mark McGwire, Sammy Sosa and others were tearing it up. These guys have to live with their notoriety. Meanwhile, all this time Jeter stayed clean, and is still balling. Definitely a lock for the Hall of Fame. Delayed gratification always pays better.

[imsayintho]

This video, collection of athletes, and song all oozes late 1990s, and I LOVE it. This is right around the time I really became a sports fan. Whether it was listening to my uncles argue over whether Jordan would make another comeback, or spending the summer with my grandad and watching the Orioles suck for another season, I enjoyed it.

[dwarden23]

commercial still go hard

[spahie]

Could anyone please tell me the track name?

Thanks.

[JigglyBlubber]

I'm pretty sure it's Umi Says

[SNEAKERxADDICTION]

umi say's

mos def

[covergirl2183]

" Umi Says" By Mos Def, Off the, Black on Both Sides cd

[joshhopp]

mos def faggot

[wodnerduck]

best commercial ever !

[bballdaniel]

still my favourite commercial EVER. Jordan mos def AND suga ray? classic

[imjustthatdude]

This is the greatest commercial ever made....

[maberry21]

Roy Jones is such a beast. His whole come up story is just amazing.... "The Contender"

[corey92x]

ray allen

[M4NGO2K]

2:05 Roy Jones Jr :)

[ALONSOFICATION]

yea my brother is in it

[marlymarrr]

Mos Def, and Jordan? Can't get any better.

[benitojuarez999]

yes it is dope

but there a jordan commercial with Common and the song is called BE

and i cant find it

[ikirf]

The song is called umi says - mos def

[b2carefull]

how old is this commercial?

[IronChefSpam]

at least 5 years old but it's still one of my all time faves

[BostonSportsGuy567]

idk what i would do if mj just walked in while i was playing a game

[unyen]

mos def!!!!

[ballsz43]

My nigga mos def

[staticshock904]

The dopest and sickest air jordan commercial ever!

[sportjames23]

Word.

[wazonu]

classic. timeless, 23 forever.

[damackisback]

second best mj commercial

[pjwuzhere3]

Beautiful video.

[dirtyberts]

Greatest Jordan Commercial EVERRRRRRRRRRRRRRRRRRRRRRR!!!!­!!

[imsayintho]

michael finley, eddie jones, derek jeter, roy jones jr, ray allen, and airness himself. 90s nike kicked ass.

[diederikgeertsema]

Umi Says is such a good song to sit back and chill the hell out, lovin' the whole video.

[Jmillz362]

This Video,and Song Make you Think a little. It Kinda Makes you Think About Life, And the Small thing to Appreciate.

[killa187um]

AMAIZING!!!!!!!!!!!!!!!!!!!!!!­

[VMoss32]

LUV this song

[MoroccanSpice]

mos def is awesome

[bigtom3232]

Everyone! check out solesync. com- shoe community and marketplace

CHECK IT OUT!

[Daddi30]

NICE!!!! NO...SWEEET!!!!

[joukey919]

what a great concept for this commercial the way that they had the whole team jordan in it and the sneakers were hot i had all three pairs

[EdMatbx55]

there were more than three pairs. black/true red(Chicago bulls Colorway) , white/ navy (NY Yankee Colorway), White/ Burgandy (??Colorway), black on black mid cut, white/ red mid cut...the mids had no shroud. good sneaker but the clear bottom was trash it yellowed in a week and it got shredded within the year. God forbid you actually used it for basketball lol. aesthitically brilliant tho

[mazdaspeedJDM]

XI and these are my fave pairs. I guess I just like the look of Patent leather!

Mos Def was perfect for this commercial.

[dcb592]

such a great commerical for one of the worst pair of jordan's ever made

[michalus]

r'ly?

U talk about look or basketball use?

[dcb592]

yea, it was one the the worst selling jordans... he was retired when this shoe came out, and the players on Jordan Brand didnt really like this shoe.

[shelves21]

i bed to differ the black and red,ginger,and cherry woods were all dope!!!!!!!!!!!!!!! but hey to each its own peace to you my brother love joy and happiness

[Mr1erful]

Yeah.I thought they was fresh too.

[DassitBoy]

The style was so weird too...with the shroud and stuff.

[EdMatbx55]

they just didnt last and they werent good for playing. they were way too fragile. but they looked really good tho.

[talex2690]

ha ha dude at 3:25 lookin like i dont know if thats really him

[spaspora]

that`s more than commercial...!

[cainhoy07]

i loved this commercial........

[obiwonatrophie]

this commercial made me buy a commercial. i would have to say myself, i woulda charged a million and royalties!!!!

[gkidd86]

First time watching this video greatly executed, oh yeah fuck bfleischa "In god we trust everybody else pays cash"

[rosss1959]

NIcely done. I remember when this commercial was being aired on TV. Of course I only saw the one minute version. Nice to see it in its entirety. Its awesome when Mike shows up towards the end.

[WYN4321]

I can feel the brother's soul in this video...there is nothing like raising the conscience of a people to hear and listen to-regardless of how old it is...

[bfleischa]

this is terrible- another amazing song ruined by shameless marketing- shame on you mos for selling out such an incredible piece of art work and turning it into a marketing ploy- Umi says shine your money on some jordans- Buy jordans for the world to see

[pumagear]

relax brotha its mike jordan shoes not nikes, mike shoes are a bit cheaper, who is a better representative of leadership and hard work every single game didnt take not ONE game off, and I wasnt a jordan fan I loved to hate the dude but you had to respect his game on both ends of the court, Jordan is artwork.

[ballinlove]

man I would love to play with micheal even just for a few minutes....

[srivatsanvij]

LOL....no homo???

haha...i get what u mean though!

[kingwill86]

nice commercial!

never seen this before

thanks for the post

love this song!

[afroman510]

an inspiring commercial to go with to me personally the greatest and my favorite air jordan to come out

[OGLuckster]

THIS ISH IS THE REALEST. SHINE YOUR LIGHT for the world to see

[bballdaniel]

what a great commercial!

[mastersbk]

damn, this commercial's pretty old. Eddie Jones, Michael Finley, Ray Allen? Ahh, the good ol' days, lol

[s15darkdog]

beautiful video !!!

[netoman708]

this is the version of "umi says" i remember seein on rap city,never seen the original video until the "youtube" days started,thanks for postin

[ladyc743]

AHH Love this song ...its sick~~~~Enough said :44 EDDIE JONES

[wilgaunt31]

findog in da house

[Bcause12isnt11]

roy jones junior!!!!!!

[EscoToTheMax]

its eddie jones. this video is sick

[talex2690]

who is dude at :44

[talex2690]

who is dude at :44

[23Shainna23]

its called umi says by mos def

[Anomolie1]

Ray Allen got swag in this commercial.

[A2B4you]

Is it amazing that this is a commercial for the Jordan XVI but the shoe is never seen. The commercial is the best

[A2B4you]

INCREDIBLE!!!!!

[barkazzaz]

r.allen????

[green77sc]

This song is pretty hot

[ogie]

i still regret this day the fact that I chose the nike shox bb4 over the air jordan 16, i missed the opportunity 2 own & wear a great shoe but i was fly w/ them bb4's though...

[thegreatestog]

yea u fucked not getting them I had the 16s 2 months ago and bout to wear them today

[ogie]

yeah, but i'll 2 cop 1 as soon as I found 1...

[RexGdubb]

i had the 16's when they first cameout i miss them they were stolen they felt great and always looked great might get another pair

[datniccaweems]

mos def a fraud to working for the "man" as he calls the corporations

[themann454]

come on he probably gets free jordans for life, i would totally do that

[srivatsanvij]

did u just call Mos Def a fraud or did i misread what you wrote?

[datniccaweems]

yes i called him a fraud he talk about how corporations rape hip hop and what he do make this commercial

i couldnt find the one he did gm the poetry in motion ad about there new denali at the time

fraud..............

[osarsour]

dude if you understood what jordan means in the urban community and what basketball means...you wouldn't call mos a sell out...this is one of the most uplifting commercials you'll ever see

[datniccaweems]

mos a fraud i understand basketball and jordan mean but mos always be like corpoorations rape hip hop and he make a jordan commercial

[timi6]

was that penny at 20 seconds?

[upabittoolate]

yup

[harddivej]

no. eddie jones.

[barondjr]

he was playing ball wit michael finley in the beginning

[bhavesh987]

wat shoe does he wears in the 100 ft comersial i wanna know i hav that 1 pls reply thanx

[thegreatestog]

the xvi just came out two weeks ago

[colbyboyes24]

WEring the XI the 11s

[PRTHUG82]

Ok... am I the only one who noticed that the XVIs were pretty much absent in this "commercial"? Nike commercials are notorious for purposely failing to show the actual product they're intending to advertise. It's amazing to me.

[emike23]

MJ is simply the Superstar of all superstars in any sport. period. Nobody like Him.....

[Marcelthi]

Muito chapadoooooo

[joshuaery]

u know the jordan company doing big when baseball players wereing it

[fidelyo123]

classsic joint roight here, dis song makes me wanna ball

ps. GO LA LAKERS!!

[elaina1012]

i love the part when they show derek jeter

[dldowell1122]

Lebron and Kobes commercials are a joke compared to MJ's.

[timvpduncan21]

awesome commercial one of my favorites ever plus the song is great

[imjustthatdude]

The greatest basketball commercial ever produced... Team Jordan all day...

[aboogiewpcapt]

this is the best commercial ever from a basketball players standpoint. i love it, it motivates me and everytime i watch it and see eddy, ray and mike at the end walk in with those crispy ass xvi's it just gives me goosebumps like i was in the gym.

[ghostfacekilla88]

whats the name of the song?

thx

[mng831]

Its called Umi Says

[delorianstar]

because you asked what this song is called...i can assume you not a mos def fan....only a fan of this video and thats a shame......you need to check his stuff out.....think differently about what you think is music....

[cibida1]

dude...I'm a Mos Def fan, but just because someone doesn't know or listen to him doesn't give you the right to insult him. We should be happy that even Mos is making a new fan. Not everyone knows who he is and thanks to this video perhaps many were exposed.

[delorianstar]

re-read my post..i didnt insult anyone, and more than likely anyone who doesnt know who mos def is and likes this video, probably doesnt like the video because of mos def, the celebrities in the video are the reason why, mos def didnt make a new fan, nike did

[baltimoregemini]

i meant shoot around! lol

[baltimoregemini]

that jumper was 2 hard! When MJ did dat 180 double pump fade away in that guy face! Im tryin 2 master that! Good video! this song is relaxing as well! love 2 shot around when this song is on!

[mak7eye]

this my song! me & my cousin listen to this every time we get a new jordan

[maciek23br]

lovely

[blazels]

i like how jordan showed up and started jaying on niggas lol

[Darwinite]

Man I miss this kinda shit. This was so cool.

[ezra86]

derek jeter plas basktbal now??????

[Jesusisfromthe214]

What The Fuck Is Plas

[Geolink2349]

no but Derek Jeter is signed on with the Air Jordan brand.

[Geolink2349]

no but Derek Jeter is signed on with the Air Jordan brand.

[nutsack666]

you didnt know that? he made the switch not too long ago. Hes the starting point guard for the Bulls.

[ezra86]

lol that was a joke. and stop following me through these jordan commercials =P

[ezra86]

lol that was a joke. and stop following me through these jordan commercials =P

[nutsack666]

I didnt know I was following you.

[mrblackmagicj]

all kinda jordans make cameos in this video. lil man playin baseball in some 12s, dude hoopin in some concord 11s. this went hard.

[mjthagreatest]

Jordan is the GREATEST!

[Hadoushoryu]

Eddie Jones is the video cuz he is signed to Brand Jordan Inc., all the athletes all wear Brand Jordan Products. Eddie Jones was good when he started out in NBA, he is a bum now tho...lol

[solideagle86]

yeah i listen to this song umi says whenever im working out or need something to cheer me up. but also best jordan commercial featuring some of todays best athletes. Still to this day wondering why eddie jones of mia heat is in this one lol.

[J11434]

He's signed to Team Jordan and he was nice when he started

[ThaMert]

*__* mos def my idol!

[krob41]

easily best jordan commercial of all time

[COLEONE1]

Umi Says ~ Thats the name of the song by Mos Def.

[phreshman]

INSPIRING!!!!!!!!!

[phreshman]

perfect song for the perfect sports commercial.brilliant

[kingchadt]

whats the name of this song by mos def

[blachubear]

Umi Says from the CD "Black On Both Sides"

[AtomicPeace]

What a Great Commercial. I really liked it... So classy...

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[jstreets21]

type in myspace and in the url type in strateraw1

[lile824]

the same music micheal jordan used for yhis commercial the xx1 and the xx2 commercial i will use for my highlights when im on the court

[jayyoung1991]

nice

[ntuman]

who is Umi?

[ibrodinho]

his mom. umi means mom in arabic.