Added: 3 years ago
From: shadoestevens
Views: 10,961
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  • where's the mariachi one? I'm looking and can't find it. Please upload it. Gracias.

  • Not that I can remember...but can a brain be trusted? I did ads for a car dealership in San Francisco that were quite amusing in the early 80s. The "I'm in distress, baby" was from Federated. Thanks for the enthusiasm and your incredible taste.

  • Didn't you also do some car insurance ads in the DFW area in the late 80s, I seem to recall a caveman sequence, where Shadoe invented the wheel, thus the need for insurance.. and a knight in shining armor vignette where the woman said "I'm in distress baby." so dry it was like 18 day old bread. I loved all your characters, especially the boardroom scene and who would believe that in those days we paid nearly $5 for a blank VHS tape!!! lol I wish you'd make an Internet comeback, and bank big!

  • Many great memories with this vid! Awesome commercials and a great character and person! Doesn't get this good on TV anymore!

  • Rest in peace The Federated group and it's characters Fred and Frieda Rated! -Gone but not forgotten!!! Thank you for the great memories Shadoe!!

  • Heck, I even remember walking into Federated just to gawk at the new technology of the time! Memories memories!!

  • Damn I'm old!!! Damn how time flies!!! Shadoe, I remember seeing you in all of these commercials back when they were brand new!!! Damn you were GREAT!!!

  • Cocaine's a hell of a drug.

  • Loved these commercials in our podunk little Texas town. My brothers and I would drive our parents crazy with the Fred laugh and my sisters were in love with Shadoe. The guy is a genius!!!

  • EVERYBODY LAUGH!!!

  • Great stuff, Mr. Stevens! The Psycho "bonk" still makes me laugh.

  • What a great campaign. Only a guy like Shadoe Stevens could pull this off.  It really put Federated on the map, and was a part of the 80's in Southern California. Federated was a great chain, used to go to the one on Olympic Bl. in West L.A. all the time.

  • so these are how he became famous eh? lucky break for sure. There was a crew like this in every city, especially Toronto, lots of wacky commercials for HI Fi ect. Never saw these because I was in Canada, but they are pretty fun. Good job boys. I wonder if Shadoe took some of his old buddies along to Hollywood.

  • Any chance you or Norm can open the portal and post some Shadoevision on here?

  • Thanks. It's my favorite line too. Along with "you can change the future by changing now" and all of the introduction to "The History of the World"

  • @shadoestevens Weren't you on Scott Shannon's Pirate Radio in LA?

  • Thanks for posting Shadoe, I am good friends with Dave Nichols and and love the stuff you guys made together, I really enjoyed Shadoevision, too bad it was about 20 years ahead of it's time... my favorite line..."If you can eat this, anything's possible!"

  • Definately something I remember growing up in Los Angeles in the 1980's!

  • I remember when it aired on Channel 9 in Los Angeles,CA. Formely known as KHJ-TV.Now KCAL.Thaks Shadoe.

  • Thanks for the note. I do remember Valerie but have no idea where she is. I've spoken to Keith, who is in Las Vegas, but haven't spoken to her since I left in 1987.

  • Hey Shadoe.

    I love the ads. What a hoot. Man that was a wild time back then.

    I worked at Federated for over ten years. Do you remember Valerie Duggar, Keith Powells assitant and worked on ad stuff? She was my sweetie a lifetime ago and wondered if you knew where she went.

  • Thank you for posting these!  The "Psycho" spoof alone is priceless. I miss the Federated Group - for these commercials, at least. You guys were genius!

  • SoCal, in the 80's, was the greatest place and time to grow up. These are more than commercials, they are a part of my childhood..

  • We used to look forward to the new weekly Federated commercials and were never disappointed. We even made a drinking game out of it! My favorite will always be the rap video. Thanks for all the fun Shadoe!

  • i tried to duplicate his style at the Good Guys,,and look what happened to them

  • this guy was my feel better medicine when i was a teen if i was pissed or sad id see a federated commercial and Piss my pants totally clever and fresh humor even in todays world

    thanks Shadoe

  • everybody laugh!

  • "Deathstalker 2" soundtrack alert @ 2:30!!!

  • Mr. Stevens, it is Awesome to see these againI remember that archery one the most. That one in particular cracked me up and make me feel sick and the same time.

  • Totally looked forward to these commercials as a kid. Great 80's nostalgia. How big was your production crew? And how often did you shoot these? Thanks.

  • It was like a Monty Python group...a crew of six who did everything and shot five or six new commercials a week for six years...more than 1,100 different spots...no commercial ever ran more than ten days. Thanks for the note.

  • oh yeah these do bring back awesome memories thanks for posting these!!!!

  • hahaha good times, i used to love these commercials when i was a kid. rock on shadoe

  • Mr. Stevens, you are one of my idols, and have the most admiration for everything you have done; working in LA radio, and hanging with the boss jocks. The Federated commercials were totally bitchin' . I bought my Atari there. If you ever want a friend for life, let me know, I would love to hear your stories about working at KHJ.

  • Friend for life, thanks...I appreciate your note and salute your keen sense of taste and unspeakably high IQ.

  • Fred, whatever happened to Frieda? Who had the better blow - you or her?

  • At last report, alive and living in Santa Fe...

  • Ah...but it was a great place to work.

  • Reminds me of Dr. Steel

  • Looking back-All that crap was so overpriced

  • Fred Rated was the West Coast's answer to Crazy Eddie of the East Coast.

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