How to Develop a Successful Social Media Campaign - with Eric Enge

[mendenhallcreative]

Thanks Ralph! I appreciate the interview! It really does help to have a clear objective in social media, else one can get lost in the endless rabbit holes of things to do. What's the best place/book/video you know of to learn about metrics for social media? Also, tools/sites for tracking those metrics, which ones are best?

[karthick896]

@mendenhallcreative Hi, You can chk the book - Social Media metrics authored by Jim Sterne. Its a good one to know about metrics.