Great inexpensive beer was once not an oxymoron, it was America. Samuel Adams is now $8.99 a six pack, but most of that money goes directly to the globalist bankers to fund the New World Order Conspiracy. Beer in the USA should be 99 cents a six pack at most.
@rainbowschild Inspiration for what? The return to a world which was classier and more civil than the piece of shit we live in now? I'm with you if that's your angle. Honestly, it was great beer once - just like the United States was great once. All I feel is sadness when I watch this...
The outstanding characteristic of Schaefer Beer: It is the ONLY BEER i know of that tastes good at either room temperature or even warmer than room temperature. Me and my bud used to buy a case at a time from the Big Lots store on Valley Blvd in San Gabriel CA.
Schaefer Beer from Big Lots was good AND cheap beer.
I'm a Schaefer and i wuz lookin up my last name. I found this. Thing is i think my great grandpa finished the company cuz nobody new anything about my grandpa schaefer. Or any of his history. I'm Charlie Schaefer and My Dad is Named John Schefer. if you live in texas than you schould know about the schaefer hall in cisco texas. I don't know much about my history. but if this is a part of it than that would be awesome
my grandpa owned schaefer beer and my great great great ect. grandpa brought it over from germany and im named after him, pretty cool to see how famous this beer use to be
I'm having more than one right now. Many thanks to your family. I am in the middle of a "30 Pack Olympics," testing all the budget American beers available in my area, and Schaefer is leading the pack. Still looking for Stroh's, Piels, Schlitz and and Schmidt's though.
For the record, my favorite beer is Pilsner Urquell, followed by Budvar.
I grew up in the area around Boston during the '60s and remember them using this jingle in all their ads well into the '70s. That Schaefer jingle was heard constantly during Red Sox broadcasts over the years, much like Ballantine was during Yankee games.
in high school in ca. we scored 12 paks of "shafe" for 2.79 ea ! it was not uncommon to show up at a party and see 10 to 15 12ers icing up ! this was back in 85/86
Schaefer Beer also sponsored the weekly Saturday night late movie [11:30pm] on WCBS-TV, Channel 2 in New York, duirng the mid-'60s: "SCHAEFER AWARD THEATER".
This looks like a commercial for the Conn Musical Instrument Company of Elkhart, Indiana, USA.
C.G. Conn Ltd., sometimes called Conn Instruments or commonly just Conn, was a United States manufacturer of musical instruments, especially brass instruments.
Assets of C.G. Conn were bought by Steinway Musical Instruments in 2000 and in January 2003 were merged with other Steinway properties into a subsidiary called Conn-Selmer.
5 stars. This is the America I grew up in. I am one of those angry Ron Paul old white men. I play the trumpet, and I love beer and the Constitution, so kill me or put me in jail again. I wish I could go back in time and join this band.
@rainbowschild I enjoy drinkin a Schaefer beer through my Conn student model laquer trumpet. I owned three trumpets beyond trading in my Conn Student Model. That Conn was ALWAYS the best sounding, best responding, least hassle horn of the whole group I owned. I bought into the hype of growing out of a student model. People, don't let anybody tell you that anything is more suitable than what you started out with. That is just the salesmen and teachers in cahoots.
I always thought as a kid they were singing about my mom;s family, who were Schaeffer's in Reading PA, and did drink Schaefer beer. They also drank Reading Beer, another true classic. Maybe not a micro brew, but a cold glass and some ring baloney made a sweet moment!
I LOVE THIS KIND OF STUFF....this was back when all a man needed was beer with dinner (and after dinner), a cigarette, sitting in front of the TV in your own little ranch house.......ahhhh the good life
I hope your dad is still with us. If he is please let him know that this ad impacted my preference in music more than the beattles! this jingle has been in my head for close to 45 years. I love it.
Exact same words here! Weird, isn't it. I can sing this song by heart. I am 51 and remember when this beer was still popular. And those ads brings me back to my growing up in NYC. :-)
I used to love Schaefer even though it gave me some of the worst hangovers I ever had. Back in the 80s, when I got my paycheck the first thing I would do was go the liquor store and buy a case for $5.50. Good times.
i toured the shaeffer brewery in the late 70's with my brothers and my grandparents, my grandfather got tanked on the UNLIMITED free samples, and of course drove home. what else do you expect from the "one to have when you are having more than one"!!!
Are you referring to one where the new rookie fireman is required to sing the jingle by the firehouse lockers...and it turns out that he has an Irish-tenor like voice? That one was my fav too..i shud know ery one, my y father worked for Schaefer from 1948-1975
Awesum but the very very best is the commercial where a bunch of dudes were surrounding one guy and had him sing the slogan n the blew there sox off. Wud love to see that one
This was our favorite beer in college (mainly due to price)! The motto makes a lot of sense...after the first and second, which were a bit skunky, the rest of the Shaeffers of the evening tasted quite good! Too bad this one has faded into obscurity...
Cool..my Grandfather used to love this beer
davidrcoulter 1 week ago
This is the one I remember. Very cool. Very Hip.
LastTree 3 months ago
Gettin' thirsy just watching this..!!!
BigBearVids 6 months ago
Ahh yes Schafer
Wehategod 6 months ago
That jingle sounds like Puerto Rico to me! Very popular back in the 80's, though it was Louis Armstrong that originally sang it.
caa1000 6 months ago
Where did you find this? Awesome!
punkrocksowhat 8 months ago
my last name is schaefer
alecs4772 8 months ago
Very Cool~!~!~
Corrigan61 8 months ago
My dads favorite beer in the 1960s..i used to sneak a sip when he would fall alseep while watching the Mets games!!!!...
jkeyes59 8 months ago 2
Great inexpensive beer was once not an oxymoron, it was America. Samuel Adams is now $8.99 a six pack, but most of that money goes directly to the globalist bankers to fund the New World Order Conspiracy. Beer in the USA should be 99 cents a six pack at most.
rainbowschild 8 months ago 2
I watch this every now and then for inspiration.
rainbowschild 9 months ago
@rainbowschild Inspiration for what? The return to a world which was classier and more civil than the piece of shit we live in now? I'm with you if that's your angle. Honestly, it was great beer once - just like the United States was great once. All I feel is sadness when I watch this...
harrison58 8 months ago 2
The outstanding characteristic of Schaefer Beer: It is the ONLY BEER i know of that tastes good at either room temperature or even warmer than room temperature. Me and my bud used to buy a case at a time from the Big Lots store on Valley Blvd in San Gabriel CA.
Schaefer Beer from Big Lots was good AND cheap beer.
DancingSpiderman 9 months ago
pay attention all of the male gender: THIS is what your haircut should look like.
RonandRobin 1 year ago
@RonandRobin Plain and dull? What if everyone had the same hair that would be stupid.
SemperFidelis0300 1 year ago
that's college beer, cheap!
graycloud057 1 year ago
Hearing the Schaefer beer song always me feel like I just watched Skip Lockwood come in and lose a game.
beautman1 1 year ago 2
beautman1 who is Skip lockwood?
Daisyno2 11 months ago
Clever ads,but it is not a beer that I would have more than one. It is one nasty tasting beer---yuck.
sparkie119 1 year ago
I'm a Schaefer and i wuz lookin up my last name. I found this. Thing is i think my great grandpa finished the company cuz nobody new anything about my grandpa schaefer. Or any of his history. I'm Charlie Schaefer and My Dad is Named John Schefer. if you live in texas than you schould know about the schaefer hall in cisco texas. I don't know much about my history. but if this is a part of it than that would be awesome
CharlieDude66 1 year ago
best commercials of any beer
bluepastry 1 year ago
my grandpa owned schaefer beer and my great great great ect. grandpa brought it over from germany and im named after him, pretty cool to see how famous this beer use to be
Aerohead317 1 year ago
@Aerohead317
I'm having more than one right now. Many thanks to your family. I am in the middle of a "30 Pack Olympics," testing all the budget American beers available in my area, and Schaefer is leading the pack. Still looking for Stroh's, Piels, Schlitz and and Schmidt's though.
For the record, my favorite beer is Pilsner Urquell, followed by Budvar.
AngrySemite 1 year ago
I grew up in the area around Boston during the '60s and remember them using this jingle in all their ads well into the '70s. That Schaefer jingle was heard constantly during Red Sox broadcasts over the years, much like Ballantine was during Yankee games.
elc1960 1 year ago
I've just posted a vid of a cellulite cream on my page.
The vid is very catchy! I defy anyone not to have the melody stuck in their head after hearing it...
bensonstorm 1 year ago
shafe still tastes better than " BUTTWIPER"
santamariashark 1 year ago 3
in high school in ca. we scored 12 paks of "shafe" for 2.79 ea ! it was not uncommon to show up at a party and see 10 to 15 12ers icing up ! this was back in 85/86
santamariashark 1 year ago 2
i don't know which was the worst, ballentine or this swill. lol. take a ring and then another ring...
ultrakool 1 year ago
@ultrakool - And to think that both Ballantine and Schaefer sponsored the Phillies at one time! No wonder the Phils were so bad back then... ;-)
It's a great time to be a Phillies fan today - and the rings they talk about now are World Series rings!
AshburnStadium 5 months ago
@AshburnStadium unless you're facing the giants or yankees
ultrakool 5 months ago
Schaefer was the one beer to have, when you were having a couple of six-packs...
WileERobby 1 year ago 4
RON & FEZ!
traze420 2 years ago
I love Schaefer and drink it all the time
awwwyeahbitch 2 years ago
it was an awful tasting beer
Dworlaw 2 years ago
the new york mets beer through out the 1970s
discotime79 2 years ago
Schaefer Beer also sponsored the weekly Saturday night late movie [11:30pm] on WCBS-TV, Channel 2 in New York, duirng the mid-'60s: "SCHAEFER AWARD THEATER".
fromthesidelines 2 years ago
Ahhh, The 'Schaefer Award Theater. Now, that brings back such sweet memories for me.
Uh-uh, don't figure out my age, LOLOLOL.
Juliaflo 1 year ago
This looks like a commercial for the Conn Musical Instrument Company of Elkhart, Indiana, USA.
C.G. Conn Ltd., sometimes called Conn Instruments or commonly just Conn, was a United States manufacturer of musical instruments, especially brass instruments.
Assets of C.G. Conn were bought by Steinway Musical Instruments in 2000 and in January 2003 were merged with other Steinway properties into a subsidiary called Conn-Selmer.
rainbowschild 2 years ago
5 stars. This is the America I grew up in. I am one of those angry Ron Paul old white men. I play the trumpet, and I love beer and the Constitution, so kill me or put me in jail again. I wish I could go back in time and join this band.
rainbowschild 2 years ago
@rainbowschild I enjoy drinkin a Schaefer beer through my Conn student model laquer trumpet. I owned three trumpets beyond trading in my Conn Student Model. That Conn was ALWAYS the best sounding, best responding, least hassle horn of the whole group I owned. I bought into the hype of growing out of a student model. People, don't let anybody tell you that anything is more suitable than what you started out with. That is just the salesmen and teachers in cahoots.
DancingSpiderman 9 months ago 2
I always thought as a kid they were singing about my mom;s family, who were Schaeffer's in Reading PA, and did drink Schaefer beer. They also drank Reading Beer, another true classic. Maybe not a micro brew, but a cold glass and some ring baloney made a sweet moment!
wendywissler 2 years ago 3
They have beer on Schafer i always knew schafer was bad
TheAntiSchaferClub 2 years ago
Pre-man caves
ur1sab 2 years ago
I still love the part where they sing
"in this this man's world".
Oh man!
I bet that really lights up the damned feminists.
ralphbohm 2 years ago
the most rewarding flavor in this man's world. i love it.
madog20 2 years ago 8
I LOVE THIS KIND OF STUFF....this was back when all a man needed was beer with dinner (and after dinner), a cigarette, sitting in front of the TV in your own little ranch house.......ahhhh the good life
inkey2 2 years ago 3
You said it man..A little peice of heaven
yaiknowscrewme 2 years ago
lol I was having a bad day then Tom sang this to me hahahahaah
unitron 3 years ago
This was another beer that advertised on Channel 9 and the New York Mets games.
StukInBuf 3 years ago 2
its so true! buy a 30 of schaefer and keep going till you dont even realize its shitty anymore!
kly7667 3 years ago
its true! buy a 30 rack and keep going and you wont even notice how shitty it is!
kly7667 3 years ago
I hope your dad is still with us. If he is please let him know that this ad impacted my preference in music more than the beattles! this jingle has been in my head for close to 45 years. I love it.
Drivermatic 3 years ago 2
Exact same words here! Weird, isn't it. I can sing this song by heart. I am 51 and remember when this beer was still popular. And those ads brings me back to my growing up in NYC. :-)
ralphbohm 2 years ago
@ralphbohm
Me too..I grew up in NYC and I remember the Schaefer adds..especialy on WABC radio..77 WABC!!!! lol
DWhytePA 1 year ago
hahahaha
sk8ergurl161616 3 years ago
Schaefer is the one beer to have when on a bender
projectf90 3 years ago
My dad used to drink Schaefer as he drove home from work in the 60's. Hearing this jingle in my childhood fucked me up, I reckon.
arch3type 3 years ago 2
Now that Schaefer's been sold to Milwaukee (smart move, Pabst.), what beer do us New Yorkers love to drink?
Focusakker 3 years ago
is it?
Scrubo09 3 years ago
my last name is schaefer. this is a pretty cool commercial.
Cakid88 3 years ago
I used to love Schaefer even though it gave me some of the worst hangovers I ever had. Back in the 80s, when I got my paycheck the first thing I would do was go the liquor store and buy a case for $5.50. Good times.
imthedorf1964 3 years ago 2
Great slogan!
KingKongNutties 3 years ago
no one does it better than handsome dancin' Dan McGee
spunkymort 3 years ago
Could you imagine a company trying that jingle today? lol
mph66 3 years ago 2
MADD would have a lawsuit delivered to their door in 48 hours.
Badgerinmaine 3 years ago
used to love to drink Schaefer at the old Madison Square Garden during Ranger Games man that stuff was gooooooood
Guinnie 3 years ago
Now what do you drink during them Ranger games?
Focusakker 3 years ago
moved to North Carolina 13 years ago have not
been to the city in a long long time
had to give up the beer when my gut started
to look like I was havin a baby.LOL
Guinnie 3 years ago
It's-a me! With-a this leak or not! I'm-a coming.
Focusakker 3 years ago
Hmmm, I wonder if you can use this jingle to create a promo for a local TV Station. For example, KTHV in Little Rock....
TH-V's the-One Place to Be
When you're looking for the one
Our Commitment never ends
even when the news is done.
The most importatnt people
in Arkansas,
are people who are next to none.
TH-V's the-One place to be
When you're looking for the one.
AdamJ617 3 years ago
Thanks! I still remember the lyrics :)
painispast 3 years ago
i toured the shaeffer brewery in the late 70's with my brothers and my grandparents, my grandfather got tanked on the UNLIMITED free samples, and of course drove home. what else do you expect from the "one to have when you are having more than one"!!!
beers4anickel 4 years ago 3
That's my dad in the light sport jacket !
BoatManNYC 4 years ago
That's BERNIE KNEE, "King of the Jingles & Demos" lead singer.
Also singing is Bud McKenzie, Bob Swanson and Jack Keller.
BoatManNYC 3 years ago
That's cool! This is one of the classiest looking ads not to mention the jingle itself.
theroopsmith 3 years ago
awesum duz n e have the 1 where the yng dude is forced to sing the slogan n blows it away. that 1 is totally incredible
hiiiii2424 4 years ago
Are you referring to one where the new rookie fireman is required to sing the jingle by the firehouse lockers...and it turns out that he has an Irish-tenor like voice? That one was my fav too..i shud know ery one, my y father worked for Schaefer from 1948-1975
moco635 4 years ago
Awesum but the very very best is the commercial where a bunch of dudes were surrounding one guy and had him sing the slogan n the blew there sox off. Wud love to see that one
hiiiii2424 4 years ago
cold beers
bluesteel222 4 years ago
Best beer slogan ever...love how they refill the glass at the end of the ad!!!!
dartmouthhoop 4 years ago
This was our favorite beer in college (mainly due to price)! The motto makes a lot of sense...after the first and second, which were a bit skunky, the rest of the Shaeffers of the evening tasted quite good! Too bad this one has faded into obscurity...
ctomkin 4 years ago