Volvo S60 "New Direction" commercial

[redirectorxp]

what a trip down the memory lane. i too have been long searching for this music and finally found it.

at first, i didn't remember the car as volvo. all i remembered was the dog running backwards. over time, i remember it was volvo and finally, S60.

wow.

thanks for posting this. if anyone likes, check out Lincoln LS's ad (Surprizing Journey) with the most mesmerizing music. i even found a great quality link of the same 59sec ad (of LS) and if interested, let me know.

[mobilexile]

The spot was shot around France and edited in London. The agency is in New York (now named Euro RSCG) and the commercial was for the North American market.

[mobilexile]

The agency was MVBMS / Euro RSCG (no longer working for Volvo). The music was created by a music house in London. I don't recall the name of the composer but it was recorded for this commercial and a few other cuts of the same footage for dealer use.

[beoethan]

Oh this is great.

I feel better knowing there are other people who have been dying to know the name of song as well!

[lucasd9]

Great commercial. In my personal top 5. I like the music. Almost like it's played backwards.

And the flow in the clip is ok, intro, middle, pauze, payoff.

[TapTapTido]

lool this is wierd!

[olivermajewski]

Thanks for posting this. I've been waiting to hear this background song for 8 years now. Try to keep this on here.

[dvdfu]

me too, now if i can only find the camry ad i am looking for too

[CARMELOQS]

What a hell.

How many people was searching for this song??? 8 YEARS!!!

Anybody knows more of it?