thats the best thing about amul. They keep changing with time yet they have their roots in the golden old periods. This old jingle with new look. Kudos to amul advertising
Not only are the lyrics & the folk music catchy, the concept is just so amazing! 30 lac women working on their own competing against the likes of Nestle & still they are at the top. So many more unorganized sectors can be woven into cooperatives to replicate the Amul Model!
Amul advertising still appeals to one and all and how! unlike a plethora of companies that keep trying to change their positioning strategies to suit the modern times, Amul understands that people still love a thing or two about the good old days. You don't need sex and glamour to sell a product, genuinity and simplicity (portrayed in the right manner) sells just as well, if not better. Good job Ulka and also daCunha Communications. U remind me to keep faith in the advertising world.:)
song is shit after 0:30
prithwin 3 days ago
anjali pandey is so beautiful!!!
chintankanabar 4 days ago
sunidhi \chauhan litrelly screams in this sweet song
amu808 1 week ago
thats the best thing about amul. They keep changing with time yet they have their roots in the golden old periods. This old jingle with new look. Kudos to amul advertising
gravyyard111 1 week ago
Feel of this advertisement is so good!
shashank2110jain 2 months ago
Not only are the lyrics & the folk music catchy, the concept is just so amazing! 30 lac women working on their own competing against the likes of Nestle & still they are at the top. So many more unorganized sectors can be woven into cooperatives to replicate the Amul Model!
sharmakhil 3 months ago 4
Amul advertising still appeals to one and all and how! unlike a plethora of companies that keep trying to change their positioning strategies to suit the modern times, Amul understands that people still love a thing or two about the good old days. You don't need sex and glamour to sell a product, genuinity and simplicity (portrayed in the right manner) sells just as well, if not better. Good job Ulka and also daCunha Communications. U remind me to keep faith in the advertising world.:)
shrutisunderraman 4 months ago 5
Comment removed
shrutisunderraman 4 months ago
This has been flagged as spam show
Thanks for sharing
abksharma 4 months ago
Nice!!! I love the new lyrics! Nostalgia.... :')
Thanks for sharing...
akakooldood 4 months ago