Listening Completely: The Gillette India Story

[shashi27100]

First they sell their handles for less price and then cartridges with overpriced price tag and now as they know Indians mostly use DE so for defeating them they launched Guard.............nice marketing strategy Gillette keep it up but let me tell you i own most of your products except Guard but still love to use DE safety razor and i am sticking with it as they give me great shave the only difference is that you need to learn techniques to get shaves like mach 3 and fusion pro glide.

[celraujo]

Fantastic stategy!!!!!!!