Fair Trade Coffee - Why It Matters (And How It Tastes)

[CowboyNovak]

Why would you post such a lame test video? Ignoring your poor taste test methodology, let's look at "Fair Trade" coffee. The FT model is flawed. It does not allow the coffee's quality to be one of the determining factors to obtaining FT "certification." This creates a market that potentially rewards production of quality coffees at the same rate as crap reject beans. Yup, seen way too much of the latter in my cupping experiences. Have also had some fantastic FT, so why dilute the brand w/ junk?

[goodguide]

Thank you! We appreciate it.

[lesliedejoya]

Thank you so much for this... tweeting it!!