the most psychedelic ad ever

[sabbath7081]

this is when comercials were mesmorising, now there all so fake and they suck.

[wolfmannoon]

Thank you sharing.

[bilbosilbo]

@sygo7g Psychedelic drugs are awesome. Don't even argue.

[DAvonzoAllDay]

this is not even that trippy.

[casestudyification]

I loved that commercial as a child, and still do. If more commercials were like this, I would watch the commercials.

[fmdeligirl]

Why aren't there any cool commercials like this today?

[Ghoopty]

I didn't know Elvis loved 7-Up!

[Arn3able]

Know your audience. duh

[odantoro]

They were illustrating a mini-history of pop music with this ad.

[plumbersteve]

at one time, artists were limited by the medium, which is why we think this looks "1970's". Now, the medium is super-capable computers, which means that the artist is only limited by his imagination.

[cwfmichigan]

@sygo7g Thank you !!! It's sad that people have not imagination that they can only think that drugs make people artistic.

[kadennis66]

Awsome commercal! Almost forgot this one. About 75? or so. There was a big resurgeance of the Art Deco/Nouveau movement begining in the early 70's and this is a perfect example of the influence. Movies that were set in the 20's-30's were also popular (The Sting,Paper Moon,Bonnie & Clyde,Great Gatsby,Emporer of the North etc.) Some clothing styles also followed, bib overalls on men and women for example. By 83 or so it pretty much died out in favor of the modernest/contempory. Deco is neat tho!

[oatstao]

At :28 the sparkling butterfly girl, is almost the exact

same as the cover to Mercury Rev "see you on the other side" Uncanny really.

[Ghoopty]

@oatstao I fucking LOVE that cover!!!! And you're right - it IS uncanny.

[zooeyhall]

Must have been really tough to do this kind of stuff back in the pre-computer days of the 70's.

[klippspringer]

hm, in germany we had this

youtube.com/watch?v=dMdcu1hHSH­c

this was real psychedelia

[phlizmo]

Nothing psychedelic about this ad.. very 70's though

[JohannaGotTalent41]

did they make these comercials for people who were stoned lmao

[AIKevorkian]

I haven't seen this commercial since I was only about 6 yrs. old, my God how cool.

[tonydalcon]

WOW...

[60djdon]

I used to LOVE this commercial-never thought I'd see it, again! The colors in it are great!

[spheremaster90]

OF course this ad would grab everyones attention! Everyone was on Acid or Ecstasy back then!

[cpu554]

The technique use was something called rotoscoping.

Not really any computers involved.

[Sessimiow]

What?

[duncality]

Most people know that Coca Cola used to contain cocaine. Lesser known is that 7up used to contain acid.

[cidlix]

props, i loled

[spheremaster90]

@duncality Is that true??

[tubetubetube]

@duncality Faild

In 1929, 7up containted lithium citrate, a mood-stabilizing drug. Not lysergic acid diethylamide. You deserve thumb down for not doing proper researchs.

[stargroove4]

@duncality please don't make false statements.

It makes the educated look down upon you.

[wendileona]

There was computer animation in Tron, but mainly for the vehicles/spaceship scenes but not as the primary form effects method.

Why video animation graphics like this are so cool is that at the time, you somehow knew, that it was done by hand and skilled artists. Sure there were effects but it was all visual magic to us. Now, well, the CGI computer effects, everyone knows, the mystique is gone, the magic. You sit in a movie and go "oh yeah, this scene has CGI...that was CGI..." and so on.

[BigDMcGeeStrikesBack]

Was the big lebowski referencing this commercial in the drug trip scene?

[Kelarre653]

Hmmm, psychadelic plus hot dog.

Remind us of anything ELSE from the 60's?

[goldensolder44]

the 80's looked gross?

who's with me.

[Nguli34689]

Fantastic video. Yes, I remember those ads from the days of yore.

I was influenced by the psychedelic "op art" of the 1960s. Time Life Books came out with THE MIND circa 1964. It described LSD and the altered states of consciousness in a favorable light. It also had pictures and drawings by people under the influence of LSD as well as the same who were labeled as "mentally ill": Van Gough, Louis Waine, and others. It showed people under the influence of LSD in a psychiatric setting.

[DA90027]

I love this commercial, around 1973 or 74 If I am not mistaken. I just love that phony Elvis impersonator, haha.

[Rare440]

I hadn't thought about this commercial in years, but as soon as I saw the first few seconds it came right back to me. Wish they still made cool commercials like they did back then!

[tittyj2020]

Break out the acid....Let's get fucked up!

[Lokeyslave]

Having grown up with H R Pufnstuf, Lidsville and the like, this ad didn't seem odd at all to me!

[fredwagner]

Is the green "Uncola" at the end of the faux-Crosby, Stills, and Nash computer graphics?

In '75 I imagine that was quite cutting-edge if so...

[actron]

This is mid-seventies, so it couldn't have been computer generated at that time. The movie Tron had some of the earliest computer graphics used to animate the light cycles, and that that was '82.

[JonasClark]

Peter Max and other 1960s illustrators of his style drew heavily from Art Nouveau and 1930s Art Moderne/Steamline imagery, which made for a wonderful result. Anyone know if this commercial was an early Scanimate creation?

[hebneh]

I couldn't have described this commercial to you a few minutes ago, but having now seen it again for the first time in 35 years or so, I remember it clearly - especially how it started with the old 7-Up logo of the woman in the bathing suit ("You Like It - It Likes You").

[rastabus]

A reasonable point, poorly made.

[chrisradano]

Hard to believe, back then acid was mainstream. PC it ain't!

[cehas]

Youknow, Tim Leary used to actually drink 7UP when taking acid.. tastes heavenly too :)

[martha1spur]

Peter Max was the creator of "psychedelic art". . . this is typical of the era. And it wasn't disco. ..there's a nod to Art Deco though. . .and Aubrey Beardsley -- Art Nouveau. . .

[rastabus]

This is the sort of comment that makes youtube seem like a good idea...

[dahliafully]

a lot of great talent wasted on advertising

[TwistedCommercials]

WOWOWOWOWO COOL!!

Im gonna sample this

[pataphysician66]

I saw this commercial as more 1930's Busby Berkely than psychedelic.  Very typical 1970's commercial art. Obviously inspired by psychedelia, but not the same.

[yonskii]

its kinda trippy, but not really all that psychedelic.

more seventies-scifi/ disco influenced.

7up made a lot of trippy commercials.

[DamienBoy13]

If I wanted sh*t out of you, I'd squeeze it!

[DamienBoy13]

So wheres the psychedelic ad?

[OzTvAgogo]

You are obviously not eating enough peyote buttons.

[DamienBoy13]

Nah, there was simply nothing psychedelic about it. I think they named it a psychedelic ad, because thats the closest thing they could asscociate it with. Its like when all these new age hipsters call themselves hippies just cuz they listen to Bob Marley or some other mediocre stoner track. Thats just my personal/jaded opinion tho..

[oneouncechair]

Yeah, you are absolutely correct. That is just your personal/jaded opinion.

[visor109]

"I got blisters on me fingers!"

[geoemrick]

That was really cool. Did anyone else notice that it went through periods of music? It was like: pre-rock and roll jazz, the emergence of rock and roll in the 50s, then 60s pop with the folk/harmonic influence, then 70s pop with the band and all that scene.

[salvinorinman]

Looks like false advertising to me... I like the animation and it is a quality production, but it's not selling 7up it's selling LSD, so why don't I see trails when I drink it? I keep trying too... well maybe next time (the wheel is turning boys and girls).

[OofusTwillip]

Well, 7-Up WAS originally called "Bib Label Lithiated Lemon-Lime Soda", and it DID contain Lithium, so maybe the psychedelia wasn't such a stretch.

[sugarrrsmack]

tripped out!

[hyvahyva]

Oh wow, I love this! I wonder how much it cost to produce..

[wgoco]

Can you still buy Purple Haze acid? Wash down the tab with a 7Up.

[StyxHexenhammer]

Is that sort of like Purple Microdot, orange Sunshine, 4-Way Windowpane, and Mickey Mouse? I hae heard that there were many cool acid varieties in the 60s and 70s.

Someone could make a fortune selling them.

[wgoco]

Yep, StyxHexdude...Purple Haze was a powerhouse acid liked by your pal Jim E. Hendrix, as well as eric the burden and lots of others in London...deep purple was another BIG HIT, in acid daze of sicteeze...windowpain, orange barrel, strawberry twirl and of course Sunshine were all TABS...blotter acid was just on white blotting paper...very clean...later called microdot...later cartoon characters like Big Mickey the Mouseman appeared on the blotters!

[StyxHexenhammer]

Sounds good to me :D

[wgoco]

Stxy...all were very tasty!

[Syntox]

Today we have "Southpark"...

[wgoco]

Yup, syntoxMON..Southpark prettttyyyy potent, alright!! Best to just start out with doing HALF the show, work up to the full gig!

[roberteman]

i was born in 74. i watched this trippy stuff on TV, dressed in orange corduroy pants sitting on a plastic blue and green couch. and people wonder why i am funny in the head (actually i am a graphic designer as a form of therapy)

[slothman001]

Dammit, now I can't get the song outta my head!

[slothman001]

That was InCREDIBLE!!! Fantastic!

I can't even believe that what I just saw was a commercial. Beautiful. What a work of art.

Thanks for posting this, my god.

[ladyskyflake]

Hmmm.... I could just go for some 'Uncola' right now!

[DoctorScissors]

That doesn't make me thirsty. That makes me frightened.

[DA90027]

I vividly remember this ad, it was 1973-74 as I recall.