Eddie's Coke sponsorship ended in early 1956, due to a disagreement among their bottlers, who refused to market a new "larger sized" bottle the company wanted to introduce. In retaliation, Coca-Cola temporarily pulled all of their advertising off radio and TV...including "COKE TIME". Eddie found other sponsors- including Standard Brands' Planters peanuts- to sustain him until his quarter-hour series ended in 1957.
This is actually a soundtrack of one of Eddie Fisher's 1955 "COKE TIME" TV shows [NBC, Wednesdays/Fridays, 7:30pm(et)], repeated on Mutual Radio on Tuesdays and Thursdays at 7:45pm(et); around 14:10, a live staff announcer added an outcue like this- "This is the world's largest network: the Mutual Broadcasting System". Fred Robbins is the announcer and spokesman for Coke.
Just finished listening to this and heard the name Ken Lane mentioned as Eddie's piano player. Lane was most famous for working with Dean Martin and writing Dean's biggest hit ever, Everybody Loves Somebody.
Excellent musical performance!
mcfrdmn 4 days ago
Very nice medley of Eddie's many hits. Thanks.
mostliketa 3 months ago
Eddie's Coke sponsorship ended in early 1956, due to a disagreement among their bottlers, who refused to market a new "larger sized" bottle the company wanted to introduce. In retaliation, Coca-Cola temporarily pulled all of their advertising off radio and TV...including "COKE TIME". Eddie found other sponsors- including Standard Brands' Planters peanuts- to sustain him until his quarter-hour series ended in 1957.
fromthesidelines 4 months ago
This is actually a soundtrack of one of Eddie Fisher's 1955 "COKE TIME" TV shows [NBC, Wednesdays/Fridays, 7:30pm(et)], repeated on Mutual Radio on Tuesdays and Thursdays at 7:45pm(et); around 14:10, a live staff announcer added an outcue like this- "This is the world's largest network: the Mutual Broadcasting System". Fred Robbins is the announcer and spokesman for Coke.
fromthesidelines 4 months ago
Just finished listening to this and heard the name Ken Lane mentioned as Eddie's piano player. Lane was most famous for working with Dean Martin and writing Dean's biggest hit ever, Everybody Loves Somebody.
CarlDuke 4 months ago
Thanks for a great posting. Like Friscolobo I too say the more Eddie Fisher the better, especially rare items like this.
CarlDuke 4 months ago
Great show. Please put more shows with Eddie Fisher . What a voice. I met Eddie several times and he was very nice to me.
friscolobo 8 months ago
@friscolobo I have many of Eddie's songs, . I'll put some more soon. I use to listen to him in the 50's when I lived in New York.
ramoburg 8 months ago
NIce video and sound great, thanks for sharing it this memories.
231152johny 8 months ago