Banned Commercial - Son Caught in the Act [NSFW]

[flame7787]

LOL i laughed so hard when i thought it was his Playing around

[metavash]

what? did you NOT expect a diabetes psa? Or did you... oh god, you fucking perverts

[Papavidz]

Wtf

[farman432]

Wth

[timtim12357]

its funny at first when she walks in!!

[beachesaintsheet]

I love this kid!

[GayPandaG1]

Stupid.

[JoelNavaOfficial]

diabetes causes blindness? OH SHIT!!!

[Burnwash]

May as well keep chowin' down, kid - you ain't EVER gettin' laid.

[DontLaffAtMyName]

Type 1 is genetic. Type 2 is when your pancreas stops working which is caused by too much sugar.

[mntwinsrock]

lol that was funny whats up with the people freaking out its a joke commercial

[777Mystik]

@mntwinsrock It's not a joke. The topic is prevention.

[Shrubbs]

Haha

[Grondhog]

whoever made this video is a dumb shit. get educated you ignorant fucks do you realise ther eis a fine line between type 1 and 2 diabetes? dumbasses.

[epolice3]

Type 1 is a genetic disease. Type 2 you get for being fat. Thats a pretty big line between them silly.

[LiiiebeeSexi91]

miau bin so einsam will gekrault werden

[mcrider002]

How offensive. Whoever made this video missed big. This scare tactic is one-sided and incorrect. My son is diabetic and he didn't get it from over eating. There is distinct difference in the types of diabetes which failed to be addressed by your organization. Putting the sexual spin on the topic disgusts me. Shame on you.

[madman32120]

@mcrider002 im 100% with you on that one

[Pennywise1990]

Nice commercial. They should show such stuff way more often.

[Grondhog]

ignorant fuck

[vadeer]

wtf

[GaryrMueller64]

Cafprio: You are correct. there was no reason to send this out to type 1 bloggers or diabetes bloggers at all as they are already talking to people who understand what diabetes is. the main focus of the blog efforts for this video were parents, a lot of mom blogs, parent sites, etc.

[cafprio]

The people uncomfortable with your ad are the type 1 bloggers your company emailed. How could you expect them to be anything other than infuriated? Infuriated you would think they had something to offer and that the ad yet again perpetuates the myth that kids with diabetes are fat slobs who secretly stuff their face with junk.

[cafprio]

I work in health communications so I know guilt and fear work, but only to a certain point with adults and pretty much not at all with teens. My issue is why your agency would make the misstep of contacting type 1 bloggers for their opinion when the ad has nothing to do with type 1? As you know, there is no prevention message for type 1, there is no behavior change which can make type 1 go away. So why would the opinion of the type 1 community be important?

[GaryrMueller64]

Most marketing research & our experience shows guilt and fear are far more effective at changing dangerous/unhealthy behaviors. Thats why our approach is to make people-unfamiliar with the disease & its potential consequences, uncomfortable with their inaction (which also makes the work unpopular w/ some people). Weve had great success with this approach in helping reduce teen pregnancy & number of shaken babies, increasing helmet use with kids, & increasing breast and prostate screenings.

[GaryrMueller64]

I respect the diabetes folks' passion. That's why you are so good at what you do - I applaud your efforts-in fact, thats what inspired us to help. We understand the difference between Type 1 & Type 2 -having done several campaigns for our local ADA chapter. we have also studied the disease & its prevention messaging -finding large org's typically use only positive, hopeful approaches -which makes the org feel good but rarely inspires real behavior change. which is our goal.

[musicmonkey34]

While I can see why some people inside the diabetes community may feel that this video isn't very informative, I don't think they are the target audience for the commercial.

It looks like this is targeted toward people who wouldn't normally be thinking about diabetes, so they can ask questions and get answers from the website. Will it rub some people the wrong way? probably. Will it get people to talk about the disease who otherwise wouldn't? definitely.

[cafprio]

I am the parent of a child with type 1. I don't find your ad particularly offensive. Nor do I find it particularly effective. I also think it's clear that it's about Type 2 even though it's misleading on a number of levels. I imagine the reason the "chronically offended" are so is because your staff is emailing them asking for their opinion about the ad when they have nothing to do with type 2 diabetes. Do you understand the difference between the two diseases or are you chronically misinformed?

[type1awareness]

This is an underage person you have in this ad, and you have sexual innuendos how incredibly inappropriate. Sick. In marketing don't assume. It's not obvious to an audience who doesn't know the diferences that this is type 2. You've targeted teenagers at home still with their parents. How about empowering not degrading? Perhaps marketing itself is not the answer to type 2 diabetes. I guess the scientists can stop their genetic and environmental studies. You have the answer.

[bucksandy34]

It's too bad so many parents neglect their children's eating habits and let it come to this! Please think of the health of our future!

[CureType1Diabetes]

vile disgusting vicious insensitive ignorant come to mind....can we give negative stars? @servemarketing you are incompetent.

[musicmonkey34]

@EmPenfold I agree with GaryrMueller64. This is obviously talking about one specific type of diabetes- the kind that "comes from poor eating habits". Not every ad talks about everything.

If the ad said "drinking and driving can lead to death" you wouldn't criticize it by saying "but most people who die in car accidents die from being distracted at the wheel".

Targeted drinking and driving ads have their place, and so do type 2 diabetes ads. I think this ad makes that point loud and clear.

[BadShoe]

"The kind that "comes from poor eating habits""

From the ADA: Myth: If you are overweight or obese, you will eventually develop type 2 diabetes.

Fact: Being overweight is a risk factor for developing this disease, but other risk factors such as family history, ethnicity and age also play a role. Unfortunately, too many people disregard the other risk factors for diabetes and think that weight is the only risk factor for type 2 diabetes. Most overweight people never develop type 2 diabetes

[KingLC90]

damnit now i want a cheeseburger

[GaryrMueller64]

Obviously the ad is targeted at type 2 diabetes. you don't have to be a rocket scientist to figure that out. It is clear that this ad has aroused the ire of the chronically offended.

[BadShoe]

@GaryrMueller64 I think it is pretty clear servemarketing don't have a clue what they are talking about. I doubt they knew type 2 from type 1 from a hole in the ground when the made this.

They emailed me soliciting my opinion on this piece of crap. I would have never seen it if they hadn't asked me to look at it and comment. They specifically read my site - a very clear type 1 site and referenced it in their solicitation of my feelings on their work.

What is chronic here is ignorance.

[GaryrMueller64]

The reason diabetes organizations have so much trouble changing people's unhealthy behaviors is that they are unwilling to change the dialogue about diabetes. It is not about educating people on the differences between type 1 and type 2 diabetes. It's about using creative communication, even shocking communication, to reach an audience that conventional diabetes messaging is not reaching.Nice, warm and fuzzy ads are not going to alter such a difficult to change behavior.

[EmPenfold]

This is a bit misleading isn't it? Ok so it's true people are eating a lot of junk, and it's true that being overweight is known to bring on Type TWO diabetes earlier than they'd otherwise have it, but this little vid is missing far too much information.

Like others have said, most kids have type 1 - and that's NOTHING to do with diet. Type 1s already deal with too many misconceptions and this vid isn't helping!

I think you've wasted a good idea here. This could be great if done right.

[musicmonkey34]

@ishore i think its pretty clear that they are talking about kids with type 2. Unless I'm mistaken, type 1 can't be prevented. This ad seems to be directed at prevention.

[lshore]

No funny. Not accurate. Not serving it's intended goal but a vulgar insult to all the thousands of kids living - actually living, this moment - with type 1 diabetes. Reckless sloppy work. Shame on you.

[musicmonkey34]

@badshoe It looks like they are talking to the parents, not the kids. And considering that the number of kids with type 2 diabetes doubled from 2005-2008, I think it would be difficult to be too harsh.

[bernfarr]

if you really want to make a difference, focus on kids with type 1 diabetes. Right now, kids with diabetes predominantly have type 1.

This video is extremely misleading. I especially hate how it's blaming kids for something they have little control over.

[servemarketing]

This is a prevention message and is not designed for an audience that already has diabetes (especially the less common type 1 diabetes which make up only 5-10% of all diabetes cases). We are talking to the families of the 9 million overweight children who are at risk. The rate of obesity among our children has tripled since 1980. Being overweight is one of the leading modifiable risk factors for type 2 diabetes and all experts agree that diet and exercise is the best way to help prevent it.

[BadShoe]

@servemarketing Talking to? Seems like you are talking at and making judgments about the children who's live you make sport of.

[sstrumello]

I agree with BadShoe; this PSA is pure B.S., most kids have type 1, not type 2, and no amount of diet changes or exercise has prevented an autoimmune disease like type 1 diabetes from occurring, and guess what, those kids grow up, too! In the future, you should do a better job researching your subject before producing the commercial.

[rbfitz1]

What a great avant-garde approach to a very serious topic. This really cuts through the clutter and gets your attention.

[BadShoe]

This is total crap. Most kids with diabetes have type 1. It has NOTHING to do with eating habits. Even Wikipedia know that. Do you make ads blaming kids with leukemia too?

This piece is crude sensationalism. It promotes misconceptions that says more about your ignorance than anything salient about diabetes. Clearly Serve Marketing is more concerned with being a provocateur for its own self aggrandizement than doing anything useful to promote understand of how devastating diabetes is.

[CandyCaneGurlz]

really grabs your attention !

as you think he is grabbing something else ;)

[SexyMausii91]

bin neu hier wer will mit mir chattn und so bin in langweile gefangen

[leighas4]

Well played! humor helps, but what does a parent do in this situation? it must be really hard to tell your kid that they have to cut back or shouldn't eat some things? They may be sensitive to it already.

[mrjost55]

if you're the parent the kid should listen to everything you say or you're not doing your job properly. It's just like training a dog

[ladylatin03]

OMG such a good commercial!

[jcarey968]

Very funny and informative!! What a unique way to spread a very important message!

[Instintiva34]

I thought this was a GREAT way to market to younger audience in order to grab their attention. Even though the message is essentially delivered in a humorous fashion, it has a serious ending which can start dialogue on such a growing dilemma in American society

[BRITTinTUNE]

LOL I laugh every time I watch it!

[steller20]

We are so bombarded with smut these days. Over the top, inappropriate images. How refreshing that someone is using the "norm" for good! An innovative way that had me listening and learning! Nice work SERVE Marketing!