Rocky: take away some of Sage's coffee, and drink it. You guys talk about "blend," but Sage's rant is toooo over the top. There's no balance.
You're missing the boat on print, too. Print gives a marketer something no web campaign can deliver: the opportunity for personalized, one:one interaction. The web doesn't build relationships, it creates silos. Print, done well, can build a relationship.
Rocky: take away some of Sage's coffee, and drink it. You guys talk about "blend," but Sage's rant is toooo over the top. There's no balance.
You're missing the boat on print, too. Print gives a marketer something no web campaign can deliver: the opportunity for personalized, one:one interaction. The web doesn't build relationships, it creates silos. Print, done well, can build a relationship.
And marketing is all about relationships.
davek57 4 years ago