Nike Air commersial with " Johnny Cash - Hurt"

[m1rzaknows]

best ad ever!

[TheSteelexpresso]

It froze at 0:33 lol

[maxbennett251]

ban this advert this song is too good

[kalelluthor]

Hay wey el Canelo Alvarez en 0:49

[JoshuaJohnKnight]

whos the guy at 0:48 . it looks like his having a siezure or something

[FrAsK84]

0:46 - 0:47 who is that guy?

[maxito1717]

@FrAsK84

the guy vomiting?

[FrAsK84]

@maxito1717 yeah man pls reply

[maxito1717]

@FrAsK84

umm yeah thats chuck norris

[TheJadedphotographer]

This couldn't possibly be an official ad, right?

[Lynnch1]

Class ad.

[kitchenmachine]

Don't know if I like this song being used here...

[madninro]

I would much rather see this with the original Nine Inch Nails version.

[yue5000]

:43 Maria :D

[BigBlack4121]

@RepubsAreGay - have you ever heard of a cover? retard...

[PfcViksdalen]

I can relate to this song/commercial. I'm in my fourth year of my knee injuy. Last year I've been working out five times and went for a jog twice... After relapse, recover.

-1 year ago I begun beeing a goalkeeper, I've been told I'm a great talent and can go pro if I "want" to. I am allready the #1 for the best team in the "state".. Then the injury came.. The second I recover, I will, and I shall workout EVERY day and become pro!

[RepubsAreGay]

WOW! this oldfag copied Nine Inch Nails!! I hope they sue his ass to HELL!! also he RUINED the song

[LethalJay93]

@RepubsAreGay stfu u gay nigga

[deckomanilo]

@LethalJay93 how do you know he's a homosexual african american? is that something you're into?

[botakchee]

A LITTLE LESS HURT

NIKE AIR

[cinderellaboy55]

we have all been there before and that pain is the reason we play the games we play to give that pain a big FUCK YOU with a W for yourself and your team

[redetrigan]

Does anyone know the athlete at :23?

[antochips]

@redetrigan Paula Radcliffe

[salingerovacka]

Nice concept, but hey... a Nine Inch Nails cover about heroin addiction is highly inappropriate in this context. Forget it, it's Nike anyway, how many percent of their buyers in the world would know NIN?

[pingadoodle]

The thing that concerns me is the close up on the runner landing on the outside of her feet with those rolled out ankles. Ouch!

[Veritta87]

@pingadoodle - paula radcliffe, women's record holder for the marathon.

[kachekieran]

feel so sorry for the girl at .35

[lukaawesome1]

he feel sorry for the hurdle runner, she was kicking ass and then she just fell

[rafacustico]

who doesn't like jonhy cash¿

[1990gent]

best nike commercial promo ever...

[terroncinopugliese]

0:37 ... such amazing bitter moment

[guipop78]

@terroncinopugliese Gail devers...

[Dude419]

tastefully done.

[CLIFINHO10]

at 0:34 anybody can tell who she is when did she fall where just a bit of information thnnxs

[ImUnlikeAnyOther]

@CLIFINHO10 her name is Gail Devers. That clip was the 100m hurdles in the '92 olympics. She lost that race, but she won gold in the 100m.

[shanch1992]

any of notice the irony of this being on paramount comdey +1 lol

[mandomrix]

Jesus Christ on a stick. I can't believe this was used to sell shoes.

[mandomrix]

Jesus Christ on a stick. I can't believe this was used to sell shoes.

[tybo09]

:46

I've been there before...

[Narewaan]

start runnin stop criticising....

[forresterdarragh]

0:41 prod throwing his skateboard ;)

[ZAMOY92]

0:46 LOL

[ronnysoeberg]

I doubt very much that this commercial is genuine. This looks like a commercial made by nike which someone slapped johnny cash' version of hurt over it.

Either that, or it's just the shittiest commercial I've ever seen.

[TheMrSmilely]

no it's real! and was votted as one of the best commercials in the deccade, so please do us al a favour and do go into advertising, cause you have no taste or any other commercial talents

[joeche89]

absolutely sickening!

nike should be ashamed

[buttdagger]

fuck nike

substandard crap

[trecool9992]

This song doesn't deserve to be used for such a heartless corporation's advert.

[sammy832]

OWNED.

[100meters5k]

they should have put me false starting at the national finals on here

[TheMrSmilely]

nobody knows you or thinks you are interresting

[andalore1989]

It doesnt feel right having such a beautiful song like hurt used to advertise something like nike

[hellodudes23]

Then don't think of it as advertisement for Nike.

Think of it as an expression of the sacrifice and dedication of the athletes.

I love this clip, but never think of it as "Nike". I think of it as "Hurt", and it's the reason it's the only non-pump up song on my MP3 when I work out.

[YobleylChris]

@andalore1989 is sport not a beautiful thing?

[1985veronacalcio]

@andalore1989 think of it more as being used to show the pain that something we love and want so much can inflict on us

[Smann54]

@andalore1989 I agree with you although you can argue that this song represents the pain athletes all around the world go through in order to accomplish their goals. I'm not a fan of huge profit-interested corporations but this was a very well made ad regardless of their means.

[zeroxiss]

@andalore1989 "something like nike" ... what? that doesn't make any sense. What's your problem with nike anyway?

[1KapG]

@andalore1989 actually, if you forget for a second that this is Nike, and watch the video the put together, it goes together quite nicely.

You're probably just another Nike hater though.

[lilCaucasian]

@andalore1989 whats wrong with nike? its not like its a bad company or something..

[TheRockyluva]

that is bullshit johnny cash was singing about his REAL heartbreak and feelings

[westlinn06]

its a F*ckin song get a life. who cares

[joeduncan08]

who was the woman who fell at the end of the hurdles?

[ImUnlikeAnyOther]

@ joeduncan08, her name is Gail Devers. The clip is from the 1992 olympics.

[joeduncan08]

that's an awful clip, really sad.

[CennPennOs15]

has anyone else noticed that it says comedy in the top left of the screen? ...... haha irony

[RedSix17]

I hate how everyone freaks out on NIke its a great commercial who the fuck cares if they used a song sung by Johnny Cash its better than the religious shit they use it for

[trecool9992]

Because they used one of the most emotional songs ever created by a dying man and as a musician I find it insulting that such a great character has had his work advertised for such a horrible cause.

[craigtheng]

Johnny Cash didn't write this song.

[tomeck3145]

@trecool9992

it's written by trent renzor of nine inch nails.

[repper222]

xD awesome,BUT,ADIDASLER STILL RULEz THE PLANET!

[roelWho]

Blasphemy !

[marolak]

amazing;)

[Jarts4u]

i dont know about you guys but its not really about the pain they have physically but inside when they lose and the hope is gone.........especially in those hurdles

[WouldulikeaMango]

0:34-0:40 that is pretty funny.

[kidrunone]

you are idiot

[WouldulikeaMango]

OK? I can't remember what I said but -6 must mean I said something wrong?

Fine everyone's entitled to an opinion. You are an idiot too-your favourites.

[imgoingpro]

This shit is beautiful...whoever says "how dare nike use this song" fuck you! Long live sports...Im glad Nike did this.

[Trevormac7]

I made a remix of this video !!!!!

[bossieajee]

I find this commercial very inappropiate combined with this song. Johnny Cash sings about his disease that ate him from the inside. That is a whole other category of pain then athletes will ever feel during their sport...

[Trevormac7]

well ur obviously not an athlete so you would know

[yowwow]

Especially that Lance Armstrong...

[AdvancedGentleman]

WOW, I can guarantee that you have never exercised anything in your life other than walking from your bed to the computer.

[evenflowjoe]

thats not possible. Trent Reznor from Nine Inch Nails wrote it, this is a cover

[seyfosoley]

I see where you're coming from but not true at all, for most athletes their sport is absolutely everything to them, that's why lots of them spiral into depression and mental illness when their career is over (for example paul gascoigne) That moment where everythin you've always worked for and all you've ever dreamed of suddenly falls apart is crushing.

[seyfosoley]

However the mood is wrong because the 'hurt' feeling is reflecting on such pain over time, whereas the athletes feeling is a sudden overwhelming feeling.

Hearing peoples' comments it's interesting how the song fits perfectly into nike's exploitations of people in the third world. And the immensely devastating centuries of colonialism and slavery that still has a huge effect and allows them to do so. The devastation caused by wrecking a whole continent.

[awesomosaurus]

Capital!

[durhamjc]

How dare they use this song. This so cheapens a powerful song. I doubt Trent or Cash would approve.

[dreadedplatypus]

Agreed!!!! Using this beautiful song that tells TWO amazing stories about two artists (trent and later cash) in a COMMERCIAL for corporate gain is a bunch of CRAP! How dare they...eat dirt Nike.

[greatislandprod]

agreed, but yet the label must of sold them the rights to use it in their advert.

[xcs0cr201318]

Crap is what you are saying . you talk about amazing stories then look at bernard lagat here who told his mom before she died that he would win gold for her at Beijing but failed or you can also look at Ronaldo of Portugal who lost the euro cup Greece in an upset. And Lebron james, barely old enough to drink and he is expected to take a team to the finals. Oh, and nike was named one of the most ethical corporations.

[chipdouglas03]

shutup nerds

[brewcity8]

fag

[ilgabarezza]

..beautiful song...

[OBRIEN798]

that wasnt all ppl from the third world but i think nike had to ruin a great video to use as an ad

[cpdpu]

pleas all of you guys posting about nike saying the third world needs help nike just goes there knowing they can get people to work for cheap and the parents are the ones giving the kids away for nothing you cant blame them i know we would all do the same becuase we give away nothing and get people who will work for us

[zeph105]

Awesome :D

[Hodgmeisterpro]

Great ad, very inspiring, in a wierd way.

cheers for posting

[17larose]

nike is just an evil company as every single other.

and i thing those people who have ideas for commercial should be respected for their pieces of art and not the company they work for,because i thing creating something like this,no matter if its purpose is to animate people to buy sommething or not,it´s still art.

[thereds66]

is it art? I completely agree we should repect designers for their work, but some choose to take a moral stance

[thereds66]

hey NIKE heres an idea, why dont you use the same song but show clips of the millions of third world children you exploit in order to cut your production costs down, Fucking hell spawn exploiting the poor and needy to line their own pockets with gold

[diegoeluchans]

Is just a nice commercial made bye very creative people, you don't need to relax man.

[thereds66]

Nike is an evil company, that exploits the third world

[fordington]

I agree. But we're here to talk about the video.  the video's pretty cool.

[Hodgmeisterpro]

Spot on pal

[Talison79]

Yes forget the fact those kids are feeding their families with the money they earn. Nike should take those jobs away and let them all starve.

[thereds66]

ALL HAIL THE HEROS NIKE!!!!!! Those angels thy're saving their lives WOW. You haven't got a fucking clue, you live in your developed world, and say thank you to Nike. Yeah they give them jobs. They EXPLOIT them. they pay them about 1/50th of what an american would earn, and work them nearly to death. I cant believe how anyone could stand up for such suffering and evil.

[uaintgothebollocks]

yes BUT THEY DONT LIVE IN AMERICA DO THEY!!!!! they live in a country where human rights mean fuck all , and without the money they would die , not standing up for them u tit, thinking about the kid , work hard hours , or starve to death?? ignorant shite

[jessicaatjuhhh]

nice ad!

[hump3]

disgusting

[chorizopher]

Some people have no shame at all. Shame on you Nike.

[ChimeraMouse]

This is some bullshit. This song definately wasn't about pushing sweatshop-made sneakers. Fuck Nike.

[brechtv]

freakin bastards.. how dare those yankees from nike use such a masterpiece on such a shitty commercial!

[lunkdog]

what are the shoes right at the end I NEED THEM they look very good

[tofeklinona]

Cool video..

[demiurg77]

beautiful!

[r18ban]

Cover of the greatest song ever, this version is not to be blamed but praised, especially as it could not be better. Great song, great pictures, it would nearly convince me to buy Nike...!! But no.

[patrickdricci]

since this is a cover did nike have to have trents consent?

horridly done video by the way

[seyfosoley]

yes and they lined his pockets for it and so he agreed... think about that guys before you start calling out for them desecrating the infallible hero.

They also will have needed the consent of johnny cash's estate, bougth with another shiny contract that could feed 600 Malaysian families for 5 years.

Think about it.

[BozNow]

this is stupid, the song is about drug addiction...but all of these jokers are on the juice so maybe it does fit...

[psycho826]

its a nine inch nails cover..just thought id let you know like every other video with someone saying 'its a nin cover'

[spookypig]

Someone deserves to die for this. fuck Nike! this is just sickening. You know what they should show instead all the people and especially children they exploit overseas.

[theincrediblemrsandy]

this is thoughtless toss. that they evoke all these feelings of frustration and then leave you hanging at the end shows them as corporate monkeys with little connection to the real world of sport, amateur or professional.

[BackOfTheRoomBoy]

No offenseyou guys and I do respect Jonny cash, But this is a good advert and ido hate nike but this music goes with the image and it's well put together.

[TemporalFugue]

It's a fucking crime that this song is being used to hawk shoes. Some Madison Avenue drone should be put against the wall for this travesty.

[seyfosoley]

The writers and performers of the song have to allow it to happen.

[sweetpartner2]

Matty says:

i had a shitty day at work and am not in the mood to talk

[psycho826]

i say:

fuck matty

[FlENDclub]

A shame that this song gets used for this commercial, i fkng hate nike

[juxtasub]

The music does not fit in the least.

[doosh1975]

you get fuck all for second place

[crumbs777]

ummm..you do relise NIN's is a cover not johnny cash's so trent didn't write it and the song is actually Johnny's

[Vulle123]

ummm.. you are absolutely wrong.

[bacua]

Stripestore I can´t believe too, if Jonnhy Cash could wake up...

[doogdoogdoog]

First sweatshops, now this.

Nike FTL

[Stripestore]

I can't believe Trent Reznor let this shit happen.

[snipfer]

well, it's not that bad, tr actually liked, and there are worse nine inch nails covers like the ones of closer

[Stripestore]

I love Johnny Cash's music, and this rendition of Hurt is no exception. I just can't believe that this song, especially Cash's version, which captures the voice of a living legend facing death, to be used as a joke in a Nike ad. It just makes me sick.

[snipfer]

well, yes, it's true that the emotiones this song transmits are a bit different from the original hurt, maybe NIN's version could have fitted better

[seyfosoley]

no snipfer he wasn't objecting to the cover by johnny cash. He was objecting to trent reznor allowing a song written by him to be used in a nike ad (permission is needed from the writer and performer {or in JC's case their estate}) still he was paid handsomely enough I suppose.

Permission is not needed to cover a song but the royalties it earns go to the original writer (at least most of them do, not sure if the coverer gets a small percentage)

[brazillalala]

the best ad i have ever seen. Go nike

[Siphandon]

Have you no taste?

[brazillalala]

I have a better taste from someone who lives in GayLand and shops Gays for breakfast

[Siphandon]

Fuck you mother fucker!

[brazillalala]

I have a better taste from someone who lives in G@yLand and shops G@ys for breakfast

[fordington]

Absolutely Amazing video - Music fits perfectly.

[texonfire]

Johnny Cash - Hurt

[blizardbill]

I dont know the name of this song, if someone does please tell.