Added: 4 years ago
From: pepeoso1
Views: 438,813
Sort by time | Sort by thread (beta)

Link to this comment:

Share to:
see all

All Comments (378)

Sign In or Sign Up now to post a comment!
  • Tight Harmony

  • I first heard this on the video ( called at that time ) Pretty in Pink, looked for it for years and found it on here... Happy Days....x

  • the Simpsons brought me here.

  • Look them up on Youtube.

    

  • Jodeci's version was FAR better

  • @jtshoopsblog Who is Jodeci?

  • @jtshoopsblog tell me who is Jodeci and why never heard about it

  • @jtshoopsblog Granted that the Jodeci version is a pretty good remake of this song, written by Terry Kirkman, and sung by Kirkman and Russ Giguere. But it is not better, and clearly not far better. These guys wrote this song and released it about 45 years ago. You don't make a far better version of a song that is still a classic almost a half century later.

  • "they all look alike to me" well-played, sir, well-played.

  • Just saw these guys at the MN State Fair....They can still rock.

  • THEY DON'T WRITE THEM LIKE THIS ANYMORE

  • Someone is trying to take emotion from us-the Divine Mother

  • This is a very romantic song, I love the association. Why being 29, naturally this is a far older song than I am but even as a child I could tell there was something special about the Association. You know they had a certain sophistication that is lacking in modern music. I look forward to the day something else comes along with this intensity,.

  • YEAHHH VIETNAM

  • the shot of the girl recording on reel-to-reel is priceless !! (still store my family's old r.t.r. in my parent's garage-maybe a museum will give me an offer...) must agree w/ susangwalker's Dick Clark comment - Kirkman was,indeed, a compositional genius.

  • @akibubba1 The days before the Piratebay and Utorrent

  • i can't believe all the thumbs up I got, I guess everyone understands my meaning.

  • they just don't make harmonies like that anymore... unfortunately.

  • Dick Clark once called Terry Kirkman the best songwriter he knew. 

  • IMHO, this is their very best, always makes me feel good inside, even tho I am alone these past few years! R.I.P. my love, I wil always cherish you!

  • Muy buena la broma. Primero el presentador se equivoca del disco donde estuvo en la canción y luego de las personas que le rodean. La canción es tal vez la más sentimental que he escuchado. Le hace pensar a uno en ese amor puro de jovencito que una vez sentimos y nos parecía imposible de alcanzar. Cherish es más que amar, casi adorar. Gracias por subirla. Jorge Mario. 

  • These guys were pretty funny. Having seen them in other videos, interviews ect... They did an excellent job and put out some great music.

  • I wrote this song to one girl in my whole life- you know who you are!

  • this-is-art!! no chingaderas!!

  • "Cherish" is written by Terry Kirkman.

    te quiero tanta tanto amor,,,nunca te olvides,,aqui estare siempre,,cherishing you babe~~~~

  • I have had this song in my heart in all of my stages of life. w/one beloved person in mind..RSP. He sings/ writes his own songs.That how I found him..My "Cherish" Hunny Bear.love in my soul,cherished all our lives.

  • BEAUTIFUL....LOVE IT !

  • This song is one of the most beautiful creation in existence.

  • takes me back about 45 years - to the good old days; these songs will never die; if only.......................... a timeless classic

  • She'll never see it, so it's safe to say it here: I'd like to dedicate this song to Lisa, this is us. In another time, another place, maybe...but not know. I will always love you.

  • They all look alike to me! LOL! That was witty!!!

  • I'm only 13 and attempting to get my friends into music like this is I

  • @ItsInMyInstincts don't stop tryin'! And when they get into that, get them into Richard Wagner.........if you can handle him!!

  • @ItsInMyInstincts good luck.  ;)

  • @ItsInMyInstincts you are the shit

  • @gypsydog24 Reference David Cassiday's version - No way!!!!!! Check this song out on their Live album.

  • @gypsydog24 How sad!

  • Intonation seems to be a bit difficult on this song. Who cares?! The lyrics are terrific. We've all been there, even if we don't want to admit it. And as for the chimes-a good set cost about $1,200 back then, which was a considerable amount, and they were very heavy and needed to be transported carefully.

  • Ummmm Not A Fan But I Like "Never My Love" The Chicks In The Audience Are Really Losing Their Minds Over It Though Jeeze And The Friggin Clapping Wow-Zers

  • Ummmm Not A Fan But I Like "Never My Love"

  • I grew up to this song in the sixties and it's STILL the most beautiful song I've ever heard. A timeless classic! Thanks for writing it, Terry.

  • A quite phenomenal live version of a song I'm told is very difficult to replicate on stage. I love this band - but they're virtually unknown over here in the UK.

    Genius!

  • @derby1884 Every thing is unknown over there in the mother kingdom of the UK. That is why they call it an island.

  • Those chicks are wet for them!

  • dude you dont have to metion that, but I am sure the girls just adored them and their soft harmonys, so dont be gross man.

  • Gawd, it;s live and they're so good. They have one the most memorable vocal work in the history or music. The songwriting is the stuff of dreams. Millions hum and sing their songs to themselves or out loud when it comes on the radio or "over the air". Funny, relaxed humor; friendship in the band - so good to see.

  • This is one of my favorite songs of the 60's. It's a huge treat to find videos of the performances from when they originally aired on TV, really adds to the experience.

  • Saw them last night as Rams Head. Great, great. Hope they are able to go as long as it suits them. As I was leaving Russ came by and I asked him what does Terry do with his life these days. He said Terry enjoys life and paints. Perhaps it is not just in him to travel at what, 71? Easy to grasp that concept. Hope the best for all of them as time goes by. They gave much to all of us over the years.

  • The Association rock Valentines day Weekend in 2011; Feb 12 Queens College Colden Auditorium Flushing New York (with The Vogues & The Happenings); feb 13 Rams Head Annapolis Maryland.

  • The words in this song fit so well for me and a woman I know, We call eachother our #1 fans as out nick names but do to many reasons mostly timing we are just # 1fans of eachother and not more. I have wriiten love songs for her and she has listened to them and even at the risk of her husband hearing them she has kept the C.D.s.

    Well I guess I am lucky to have someone in my life that I can share so much with even though I may never hold her the way I want to so I keep dreaming and loving her.

  • The guys were so unconventionally fun and made great music-I think they enjoyed working together.

  • how come you hear what sound like tubular bells in the song on the radio but never hear the bells during any of the concerts, its sounds more emotional if its in there, instead of them just going bum bum bumbum?

  • @manga12 I was a member of the road crew for the Association from 1967 thru 1969. At that time, synthesizers were just being invented and having a live bell sound from the stage meant having to schlep around actual chimes, which wasn't practical. These days, I'd be surprised if the chimes weren't used, since it's become so easy to get that sound from a keyboard.

  • well that would be true about the tubular bells, though I know of other bands that use them in concert. but as for today they have the chimes but they may ore may not use them even if they are available. I dont know the association band played two years in a row at a local university around thanksgiving but I had to work both times so I missed the concert and could not know for sure.

  • Esta musica é linda demais, eu a procurava à muito tempo, mas a versão que eu conhecia era a de uma Orquestra cantando, mas já estou satisfeito, mas se alguem souber quem é a Orquestra e onde posso encontrar essa musica, agradeço. Parabéns, as musicas antigas realmente são lindas demais.

  • 1:35 She brings her tape recorder to the concert & today's girls bring their cell phones.

  • "..just-the-right-sound..."

  • a little too sappy

  • Never heard a live version of this song until now. It is cool, a little bit more raw with at least a little bit of rock and roll edge to it yet maintaining the integrity of the genius of this tune. Thanx for posting.

  • This great song was a hit when I was a senior in high school.

    I always wished I could have banged Mary Priegel in the back seat of the station wagon at Chastain Park while this tune was playing on am 790.

    But, even though I tried, alas, it was not to be.

    Anyway, thanks so much Associaton for the memories. It was a great time in 1967, but, as Thomas Wolfe said, "You can't go home again."

    See ya Mary.

    I Cherish You,

    Scott

  • Cherish the Association, indeed. I know I do.

  • These guys were showmen - what a great climatic resolution to the song! I've always thought this was one of the most poignant "she'll never love me" songs of any generation -

  • Sometimes it's nice just to relax and listen to a simply pretty song. This group was so talented. Lots of memories come back with this one...

  • love this version and i remember hearing david cassidy do it on the partridge family which my first "association" with the song...lol

  • 12 people doesnt know how to cherish.

  • @adika999 probably Jonas Brothers fan sent to spy good music

  • pepeoso1: Donde esta la cerveza?

  • The Association in concert on Friday Dec 3 at YMCA Boulton Center Bay Shore New York and Saturday Dec 4 at Allentown Symphony Hall Allentown PA.

  • Flawless victory.

  • Such great memories! Music was great then!

  • MrJacMac1986: I don't know. The Vietnam War did inspire some great movies, and it changed Americans attitudes about "foreign entanglements," making it hard for future presidents to just arbitarily invade another country on trumped up charges.

  • very funny polar caps stuff.Poor guy pretty brave to be let imbarrased.sweet kid ha?

  • WOW!!!I actually had the original 45.I think it was '66 or '67.I don't care what others may say,todays crap just doesn't measure up to the classics of yesteryear.Thanks for this one,brings back memories.

  • jcc1330 True.60's were cool except for Vietnam War.Dont know what idve done back then about the draft.Maybe go to Vancouver BC.Or I would have tried to stay in college.Maybe i would have gone to Nam and hope that i would have come home alive and in one piece.Good thing there is no draft today.Would be alot more protests about Iraq and Afghanistan.

  • Girl with the tape recorder must of had permission or else she would of had to do what Rerun did at the Doobie Bros concert on Whats Happening

  • Nunca supe que tiene esta canción que me conmueve cuando la escucho. Toqué temás de esta banda en mis primeros años. Son todo un manual de cómo se hacen polifonías vocales con un grupo de pop, rock. Con la Rockorquesta en los 90 grabamos una versión de "Never My Love" que les sorprendería a ellos mismos si tuvieran la posibilidad de escucharla.

  • Voice is the best instrument for music

  • Thank you! I really enjoyed listening to that.. it had been many years since I have, although I do believe I have the original single 45. (yes I am at that age, where I remember this song when it came out!) :-)

  • @sunshinec54 hey i am maybe same age, about 9yrs old when it came out. you would have to explain to the young kids what a "45" is ,no not a gun. great music !

  • @richart58 Hi there.. so sorry for delay.. not been on pc doing much of late.. yep great music!!! You are right though re the 45 connection! :-)

  • Indie or "hipster" music is starting to sound closer and closer to this. They think they're doing something new or "ironic," but it's this type of music and style returning really.

  • heavenly harmonies

  • This makes me sooo sad, to see how jaded our times are. I know that it must have been difficult to have been around then with the draft and all that (although it's arguable that these times are not all that hot either); but it does seem nice that music then had a place for sweetness and kindness. It just seems like all the kindness and all the love has gone. Very sad. But also nice to see that this can exist somewhere, or at sometime... even if another time.

  • @GBS1043, you were at this concert? Wow! That must have been an experience.

  • Something looked familiar about this clip.. I just realized that I was at this concert!

    I remembered the "they all look the same to me" bit..

    If I recall, Mercy opened this concert with "Love Can Make You Happy"

    I remember , because Mercy was, let's just say they needed more rehersal...

  • Carol ???????

  • Cherish..that'll be your Big Bwana of Sunshine Pop right there

  • No echo or reverb hmmmm.... Didn't sound boards have effects send back then?

  • this song makes me realize something, someone is trying to take emotion from us. all of us.

  • @Aliendear lol who is someone and what emotion

  • @Aliendear And something or someone is trying to take the joy of life and real talented musical expression from us as well.

  • @MrArdata You have gotten my point exactly!

  • @Aliendear Sounds like Arnold in Predator. "That thing is hunting us.  All of us."

  • @JeffersonDinedAlone hmm, interesting... i have been thinking about that creature lately.

  • Excellent song. For all the people that said it don't sound as good as the studio, this is live. No tapes, no click machines and no tapped vocals. How often do you see this today?

  • Comment removed

  • Jim Yester and Terry Kirkman

    Every bit as good as Lennon and Mc C

  • @vegasshowgirlshoes I don't know, they all look-a-like to me. -:)

  • @vegasshowgirlshoes Please don't try to drive or operate heavy machinery on that stuff.

    Or will their waking eyes reflect the lies, and make them

    realize their urgent cry for sight no more?

  • 1:37 Pirate bootlegger caught on tape.

  • 0h My G0D IM A S000 IN L0VE!!!!!

  • How about Golden State CA. When are they're gonna be here? we're waiting n still waiting... ( the S.F. Bay Area ) pls. let us know...

  • Fantastic!

    One of the great groups of all times. Great harmonies.

    Brings back so many cherished memories from high school.

  • aWeSOmE

  • I still remember this song when i was a little boy when it was always played on the radio...just reminiscing those days

  • The Association are on tour in 2010; Sept 20 The Villages Savanah Center The Villages FL; Oct. 8 University Of Saint Francis Fort Wayne, IN; Oct. 9 Tupelo Music Hall Londonderry NH; Oct 21 West Virginia University Creative Arts Center Morgantown WV; Nov 6 Wild Rose Casino Hotel Resort Emmetsburg, IA; Nov 13- 14 Suncoast Hotel Casino Las Vegas, NV; Dec 3 YMCA Boulton Center For The Performing Arts Bay Shore NY; Dec 4 Allentown Symphony Hall Allentown, PA.

  • WOW!

  • I would like to see this whole concert. Wheres the deluxe DVD?

  • WOW, what a racial slur for that time, but no one took offense in that time we just laughed at it. I think we just need to do that in this day and age now instead of getting all worked up about it. I just LMAO :)

  • Yeah, and his comment "They all look alike to me" BURN! Hilarious.

  • That guy was funny!

    From their first album but it's still pretty good. hahaha.

  • I was a roadie for the Association for a couple of years back in their heyday. They were one of the best, if not the best vocal bands of that, or any era. No matter how many hundreds of times I saw their show, it never got stale. They're truly among the greats.

  • @raystaar That is so cool, raystaar!

  • @grossepointemichigan Yes, it was. Thanks. Some 40 years later, those were among the most exciting days of my life.

  • @raystaar I saw them in hampton va......69 or 68...they were so great live....all the girls had tears in their eyes when they played this song......great time

  • @raystaar Saw them headline at "The Circle Star Theatre" in San Carlos, CA when "Along Comes Mary" was the big hit; just prior to the release of "Cherish" as a single —Great show! —The other groups on the bill were —The Syndicate of Sound, Sam the Sham and the Pharoahs and Tommy James & the Shondells...

  • @AwaTu Hi AwaTu. That show was a bit before my time, probably in 1965 or so, right? I started working for the Association shortly before their 3rd album, "Insight Out," was released. In fact, my earliest memories of being with the band are of watching the vocal sessions for "Never My Love," the second single out of that record (after "Windy"). The Association were an excellent act, one of the best vocal groups of the classic rock era and I'm glad to hear that you remember them so fondly.

  • @raystaar Hiya raystaar —It was in '66, actually —I was 13 (8th) and it was the first show/concert that I was allowed to go to on my own, without my parents —A rather big moment for me. The Circle Star was a small "in-the-round" theatre that was co-owned by Sammy Davis Jr. —The sound was always spectacular in there —The Association and all the acts that day killed-it!...

  • @Awa, grandes bandas, grandes momentos..que suerte habéis tenido, saludos!

  • @raystaar Yeah, their harmonizing was awesome. They sounded like a huge choir on stage but there was only a half dozen or so members up there doing vocal duties.....magical!

  • @raystaar Their performance of "Along Comes Mary" to open up the Monterrey Pop Festival, which I saw here on YouTube and then favorited, makes me believe you - fantastic live performance. Where you working with them at that time?

  • @mwp62 That was just before I began working with them. At the time, I was officially still a humble light man at the Whiskey-a-go-go. However, I was in the audience at that performance, very near the front row, right behind the press box.

  • Comment removed

  • @raystaar Thank you, That is very cool - it must have been a great weekend! (I am assuming that the concert was held over a weekend) Do you have remembrances of your impressions of their opening performance at the time and of the festival in general (I was 5 yrs old at the time)

  • @mwp62 Actually, I wrote an article about how I spent that day. My email address is the same as my handle here followed by @gmail.com. If you'd like to read it, email me and I'll send you a copy. All the best.

  • @raystaar Nice gig, eh?

  • I met Jim Yester. He heard me play guitar and sing and told me I was amazing and that all I had to do it write. He actually went out of his way to interupt my lesson at a guitar store and talk to me afterwords.

  • @terradoll13 ...wow, did you do what he told you to do?....

  • awesome song, wonderful.

  • If it's by the Association, it's got to be good! Cherish is my very favorite song of theirs, and nobody sings it like them. "Oh I could say I need you but then you'd realize that I want you just like a thousand other guys who'd say they loved you With all the rest of their lies when all they wanted was to touch your face, your hands And gaze into your eyes" Just Beautiful! Que linda esta cancion!

  • You dont know how many times i wish -i was born in this era!

  • VERY underated. The harmonies are incredible...

  • The harmonies in this live recording are not always quite right. This is not a trivial tune.

    When I was a boy, the older brothers and sisters of my peers looked like that. Yes, rockers performed in suits and ties. Young ladies went to concerts in sleeveless dresses and nylons, having gone to the hairdresser that afternoon. If you went to college, you got a girlfriend and married by the end of the year you graduated. If you didn't go to college, you married by your 20th birthday.

  • Jodeci's version is SOOO MUCH better

  • @professormandrake I would agree with you except I am not an asshole. Keep that rap shit away from talent,

  • @rlkavan Jodeci sings they dont' rap...and this is a Beautiful Song that i liken as a gift from the ones who originally recorded. A gem of Genius...

  • One of the forgotten groups of the sixties.

    Their harmonies were unsurpassed.

    The Association was one of the headliners at the famous Monterrey Pop festival, they got lost in all the hoopla for Janis Joplin and Jimy Hendrix.

    Great group, I only wish somebody as good was making music today.

  • me quiero morir me encanta

  • Back when bands could get up on stage and perform without a million sound guys and software tweaking their every note. This is real talent.

  • WOW ! simply heavenly .. great song

  • Awesome!! Such great memories......

  • I'm kind of with baritone - the harmonies are all over the place, especially in the money part of the song - from 3:30 on. and it is hard to sing live, but that wasn't nearly as good as it sounded on the radio.

  • how romantic

  • Man, this is a rough take! I know recording live is tough and it must have been unnerving on live TV, and the harmonies and countermelodies in their music are hard, but this is really rough. In the studio, they sound great.

  • I love seeing the live performances and videos that go along with the songs!!! I have never seen most of these!!

  • THESE guys were AWESOME!

  • LOVE THEM!! Romantic song !

  • In those days, it was fun to see a band with HUMOR in the 'tween fodder'.. Most bands could not converse beyond an "Uh?...Huh-huh-yeah?" Talent and pot smokers that mom and dad could love.. (pun intention)...

  • I love this song, as well as the next one on the album "Windy". Which that was gonna be my daughters' name(had I had a little girl, Cherish Windy Bradley!) But what is unique about this video is at the beginning the guy said "they all look alike", so he couldnt tell one from the other...LOL

  • here it is Lulu.... Cherish....as much as I cherish you!

  • Did the brown guy have to sit in the back of the bus during the road trips?

  • I don't know. They all look alike to me...that was very funny...and the music even greater.

  • Shut up, Nip, with the "chatter patter" and play the song!

  • Wow.. who write songs this good anymore??

  • makes me feel young again.

  • superstars today,that's a joke

  • Would you guys call these guys the Backstreet Boys of the 60's but with more talent.

  • @blueridger28 "but with more talent," that's the understatement of the year.

  • Going to see The Association at BB Kings New York City on July 23.

  • Chalk this one up on "Reasons why the 1960s rocked."

  • Cool"""""""""""""""""""

  • Wonder what Terry Kirkman is doing these days. Jim Yester and him really made this band sing !! They are all great talents

  • One of the great song of the sixties.

    Wish I could have banged Mary Priegel in the back seat of the station wagon while Cherish was playing, alas, it was not to be.

  • The Association had harmony vocals that could melt the the polar ice caps ... and they are melting!! See that just proves I am right.

  • There is nothing, NOTHING! that could ever blend "The Association's" talent and performance. Period!

    Joseph F

  • The Association are appearing at BB Kings in Times Square New York NY on Friday July 23. This is their first NYC concert in 10 years.

  • I super love the fact that they are not lip-syncing!

  • Love the reel to reel portable recorder. Didn't everyone have one? Mostly used to record silliness? David Cassidy did a nice cover of this song.

  • Oboe solo during my concert in jr in high school band! Was scared to death - loved the song and didn't want to mess it up :) lol

  • I find it amazing how all their voices and harmonies come together to make such a great song.  It would have been cool to grow up during the 60's.

  • This band is one of the best ALL TIME..each member seems able to play an instrument and sing well. I'm 33, but I love The Association and the songs.

  • Love it. Can you imagine ANY group today wearing suits and ties?

  • this is a very good video and a very good song...thanks

  • The comments section is so often riddled with absurdity. I place this one here as a general disclaimer. Mom, if you are looking at this, please skip the comments section and enjoy the artistry of the performance in the video clip itself. Everyone else: please find and reclaim your net of wonder and with it chase the elusive butterfly of love.