Added: 3 years ago
From: FordFilmChallenge
Views: 1,239
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  • Very nice cinematography, but conceptually lacking. What I get from it is that it's trying to tease the viewer with glimpses of the SYNC feature... but not enough is shown about it to make it appealing enough to look into. And I'm not even sure I really buy my own interpretation.

    However, it does "feel" like a real car commercial. Goes to show what some well thought-out shots can do.

  • great cinematography .. wtf no concept at all..

  • Strives for that high-end commercial look, but falls short from compelling me to purchase a Focus. Perhaps this approach is better suited to selling Vodka.

  • This is very well done, but in reality, it's hard to say whether this actually sells the car. All I saw was a girl partying it up in the car. Is that really a benefit to the company when selling the car? What about gas mileage? (Especially with today's prices averaging $4 a gallon?)

  • exellent, really high end stuff, I don't know why they rated it so low. This looks like it could have aired on TV basically. The ONLY thing that I thought was maybe a little off was the music did not match what the girl's crazy head was doing in the car. Maybe if you shose a riskier song once she pressed the button, something really cutting edge and metal or punk maybe?? I don't know, I don't know what the masses want, I guess that's why I'm not a commercial director. But WOW, excellent

  • doesn't make the cut-sorry

  • Nice production, I like the majority of the shots but some could have been better. I just don't know what the heck that girl is doing but it looks "coofie".

  • Gorgeous commercial, guys! I'm very impressed.

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