Added: 3 years ago
From: joeypropeller
Views: 13,473
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  • She sounds like NJ Govenor Thomas Kean.

  • Mrs. Roosevelt agreed to do this commercial if the margarine company would donate her endorsement fee to charity. She was a great humanitarian.

  • "Who benefits from the propaganda blitz against butter? ... The chief beneficiary is the large corporate farm and the cartels that buy their products--chiefly cotton, corn and soy--America's three main crops, which are usually grown as monocultures on large farms, requiring extensive use of artificial fertilizers and pesticides. All three-can be used to make both margarine and the new designer spreads. ..." From the article, "Why Butter is Better" on the Weston A. Price Foundation's website.

  • I adore her!The best First Lady!

  • The scary thing is...I remember this margarine. That explains the gray hair I keep seeing on the woman in my mirror...or maybe that's Mrs. Roosevelt I'm seeing. Yeah right. Talk about wishful thinking... :O!!!

  • There's the quote: "Viewers have a way of remembering the celebrity while forgetting the product. I did not know this when I paid Eleanor Roosevelt $35,000 to make a commercial for margarine. She reported that her mail was equally divided. 'One half was sad because I had damaged my reputation. The other half was happy because I had damaged my reputation.' Not one of my proudest memories. " - David Ogilvy, Ogilvy on Advertising

  • This commercial was done by David Ogilvy, who was actually rather ashamed of it. Referred to it as "Not one of my proudest moments."

  • Wow. This would be like Nelson Mandela hawking Budweiser. The title of this one should be "Hey! You wanna see something weird? Dig THIS!!!!" How high were the advertising people who came up with this one? "(long toke) Hey, I got a fucking great idea . . . let's get Eleanor Roosevelt to do a fucking margarine commercial!" "Wow man, you are a true visionary, dude! Pass that shit over!"

  • just weird

  • fyfan....

  • That is the way rich people thought they should talk back then. I think Thurston and Lovey Howell were meant to be a parody of it. It really is silly when we listen to it today.

  • People didn't "think" they should talk that way... they just did. The New York families F.D.R. & Eleanor were born into had ancestry back to the "founders days" of Manhattan. That accent represents a couple generations removed from the English and Dutch settling of Manhattan. It is different to our ears & often parodied - but that's just what it was.

  • I don't mean to be disrespectful...but was Eleanor Roosevelt...gay?

    Is there any truth to that?

    Not that being gay is bad...

  • There was always speculation about her relationship with Lorena Hickok, one of First Lady's entourage of reporters that followed her travels, but nothing has been proven. The only thing we ever need to know about Mrs. Roosevelt, was that she was a great woman and humanitarian.

  • her grandson has confirmed this.

  • @daymude63 silly!

  • The world was going thru a Great Depression and a World War and you want to know if the First Lady is gay?

  • Is gay bad?

    level...what does the Depression and the World War have to do with gay?

    I don't understand...

  • This is nothing compared to those Aqua Net hairspray ads with Jackie Kennedy did and the Cadillac ads with Mamie Eisenhower and the Exedrin ads of Bess Truman.

  • hey but none of those are on youtube! i want to agree with you but tried search for each and got nothing.

  • The announcer is veteran radio/TV voice-over artist (and occasional actor) Norman Rose, who lent "class" to any product he described...

  • Not necessarily. Mrs. Roosevelt donated the salary she would have made for this commercial to UNICEF...could you imagine Nancy Reagan, Barbara Bush or Hilary Rodham Clinton selling margarine, detergent, or anything else on TV?

  • Wow, this has to be the acme of low class. I can't believe she did that.

  • How come Eleanor Roosevelt had a British accent?

  • It's not a British accent. Highborn Americans of the Northeast tended to sound like that. Some of them still do.

  • Hello...admiral jello...where can I meet those Northeast Americans...who have that accent...

    Are there still Thurston Howells around?

    I am curious...

  • The only way I can describe her accent is "fancy." :)

  • @SouthHrbrBlvd The accent is called a Mid-Atlantic accent by linguists. Grace Kelly had it, and Hollywood stars in the Golden Era were trained by vocal coaches to use it. That's the way upper crust people on the East Coast spoke in the old days.

  • Mrs. Roosevelt came from American aristocracy. She had impeccable grammar, perfect enunciation and flawless elocution.  She was to the manner born.

  • This has to rank as one of the greatest advertising coups in television history.

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