Hot Wheels Secret Race Battle - 3D projection mapping in Sydney

[CRASYKID3066]

Epic bests describes this

[asansuke]

Really awesome!

[djkike650]

whoa

[ahayesyworld]

Ya

[Search4SunriseKid]

this is just amazing! they should use this kinda stuff more often in like other things like movies, video games, concerts, etc.

[Popx10332rocks]

wow this is so cooooooooooooooooooooooooooooo­oooooooooooooooooooooooool

[j6hillgmail]

That is soo awesome!

[idh530]

17 people blew up

[XxXNepTunesXxX]

badass stuff here

[merijn3000]

goog stuff

[84MarieClaire]

cool!!!

[Hotshotmech38]

NO BONE SHAKER!?!?

[brunoitube]

Genial!!

[AmazingInator]

RECREATE IT ITS DR.BONES NOT GREEN SKULL

[Warkid1993]

EXPLOSION!!!

[thrillcka1]

If hotwheels can bring more stuffs to Australia that will be better than doing project like this, but I still enjoy it.

[inobatop]

крута )

[TheDeathMetalGirl]

Is it wrong that I got horny watching this? 0_o

[MrWolfMonkey1]

@TheDeathMetalGirl yes...

[psyvala]

somebody remember back to the future?well this is the next step to publicity

[deepsouthpickin]

dr.bone's

[TheBLOODSCYTHE]

I have a black and red howlin heat

[markosRTB]

cool

[zombie10400]

likeeeeee

[wisefelipe]

Took me 1 minute to realise the building was real, and 2 to realise they were not truly destroying it.

This is fucking amazing

[samtrak]

content is king ! great job ! they pulled all the standard architecture projection stunts. i wonder how long the mapping took? with coolux Pandoras Box media servers, it would have taken mere minutes.

[boink313]

OMG that was EPIC

[jomanimo24]

EPIC

[hannesdelbeke]

i never liked hotweels, but this is fantastic :)

[nickthebestracer]

soooooo sick!! im high....

[tristanrbailey]

Great video work and projection ideas

[dccollectoraz]

PURE AWESOMENESS!!!

[MilwaukeeAwingthing]

Wow this is amazing.

[Cosificada]

Se fueron al carajo. Qué genial. Cósmico, de la putta madre!

[wwwUNTOUCHABLESsk]

Perfect.. Very innovative.

[soymalau]

FWA bringed me here. (and this video is cool, but do not deserve a FWA, imho)

[raulramosulloa]

wooo awesome!!!!!

[moestress]

All my boys who loved Hot Wheels will surely appreciate this one... This is super dope 3d mapping on a building... How incredible!

[letrineros]

It´s great!!!

[IlRovina]

3:22 people disappearing near trees (left) XD

What a pity.

It would be great if it's real...

[benzeel909]

Holy crap! That was one of the coolest things I have ever seen! My son really liked it too. Well done Mattel!

[Babanu1996]

The effects are awesome!

[scarbido69]

how can you dislike something like this.... this is f***ing brilliant.... and the idea behind it, even brighter

Keep it coming, this is great - different scenarios / context / tournaments (ex. bikes / motors)

I wouldnt mind to have a cinema like this

[Syntox]

This is FUCKING COOL.

[taraamon]

I was there and it looked awesome. They had heaps of projectors to shoot around obstacles like the trees. Making of video is also on Youtube. Just search for "Hot Wheels secret race making of"

[ejicon]

Just like the Ralph Lauren 4D Experience in London and Disney's World of Color. Well done.

[MrBentski]

I agree with Scribble, so fake! The trees are not moving or casting shadows. I imagine that the actual projection looked like shit, better luck next time

[Scribble3141]

Fake as hell!! I dont even think it took place at Custom House. Why are there no people watching it and why is there no movement around the projection?? By the looks of things its very clever post production work...

[wisefelipe]

@Scribble3141

There are people watching, they are just in a more distant position, just read taraamon's comment

[MiamiViceStyle]

5 Guys played with barbies

[BerKamPoOaRsEnaL]

awesome video

[Lightwrightprod]

Great work guys - pity that Quay bar couldn't turn the bar lights off for 10mins?

[Human1league]

how many people were watching this? it can't be that secret then.

[JjAaCcOo100]

amazing video!! :D

[stepankac]

have you seen this for NFS shift? real bigscale gaming! type: prague guerilla screening

[Liquidsword2600]

wish I knew this was happening, would love'd to have seen it



[pod978]

Looks great online but there was no PR done around it so no one even knew it took place. FAIL!

[Aitoy1]

I pause my porn for this

[MrAy2u]

@Aitoy1 you mean paused.

[7StarsFromTheMoOn]

@Aitoy1 who watches porn and pauses it to look up a video on youtube if im watching porn i know i dont have time to be looking stuff up on youtube.

[datingwomensex]

Good video here, good job

[The2993full]

INCREIBLEMENTE ASOMBROSO QUE TECNOLOGIA DEBERIA USAR ESTA EMPRESA

[cacurnio]

Great great great work.

Now to some lazy creative somewhere who is thinking about stealing this for his own client: Don´t!!!!

Creativos huevones del mundo NO SE LO ROBEN!!

[jemyboy]

Very nice...

Very impressive!

[Thebibs]

lose the American Accent

[Ardavan72]

wow.... we need more of these in the world.

EPIC.

[jonnois]

that was epic

[jack390]

WTF? i dont hear clapping after that! :O stupid ungrateful ppl!

[ma7medelgen]

awesome

[AgentMcQueen]

Sony/Microsoft/Nintendo, hope you lot watched this...

[frombluebox]

de mayor quiero hacer cosas asi....

[misvios]

que beeeeeeno!!!

[geecee8624]

amazing!

[bedeclifton]

needs an experiential angle - not just digital. Great animation



[EduinLindo]

así jugaba yo de niño xD

[123456hotwheels]

thumbs up if the HWC message board sent you here.

[cadman4343]

Thanks to Muse and 2Fish for making this Hot Wheels vision reality! Extensive development and planning for a tremendous result.

[BostonRotary]

hey dad

[vmilsom1]

Shit! this is great. can you guys do it again...?!?!? No-one knew it was on.

[Shiverrr777]

EPIC!!!!!!!!!!!!!!!!!!!!

[dbreuning]

THIS IS SO FRIGGIN AMAZING. JESUS TAPDANCING CHRIST!

[TheMushmeister]

awesome!! wish I knew it! next time please tell us something, othrwise who knows?

[jensstoelken]

Awesome

[cfrock]

Rat bomb was robbed, should have won.

[bachcuctran]

Beautiful food at Young Alfred Restaurant at Customs House.Highly recommended. Sitting outside on a beautiful night with glass champagne and watch this amazing show.

[bjstrating]

Thanks to all the teams! 2Fish for setting up the event, TDC to bring in the technique, BeamSystems to project the animation on the building and PostPanic to create this 4 minute animation. Thumbs up teams!

[pozlit]

Lot of effort. Who saw it?

[RockMyBoat2010]

OMG... that is just totally amazing. We want this kind of thing for Storm Surfers....

[axelrocks2020]

2Fish would like to thank Mattel_Muse_TDC_Customs House Management & Tenants who worked closely with us in support of this remarkable activation...

When is RACE TWO? Over to you Green Skull.... You're call!

[mgofan2]

@axelrocks2020 Your*

[skibetty]

Thanks all, onto Muse and Technical Directions (Sydney based) who handled all the projections & lighting!!

[MtNite]

AWESOME AWESOME AWESOME

My childhood has just come back and pimp slapped my with a handful of EPIC, and now my hours of mowing laws for little plastic race tracks, c batteries for those speed booster things, and hot wheels cars has been totally justified!!!

[Annette2048]

Very cool!

[lukowilliams]

nice use of the environment, ie falling bricks etc - not just a straight projection on a wall

[merrittrhys]

i love the skull, that wouldn't have been inspired by the powell peralta logo by any chance!? awesome work guys! also reminds me a little of the amazing building projection stuff by the guys who helped daft punk with their light shows..

[skibetty]

Nice work!!! Does anyone know which agency did the animation/projection? 

[lukowilliams]

@skibetty muse amsterdan

[sprusemoose]

@skibetty 'Muse Amsterdam' was the agency that worked with Hot Wheels for this campaign

[MrEasyaloha]

@skibetty

3D animation and design >>> PostPanic - Amsterdam. Cheers guys!

[crazybitchbizet]

That is just AMAZING WOW!!!!

[hmacario]

@2:38 The best part.

[joelhauer]

Most amazing 3D entertainment/ad I have ever seen! Well done! This is ground breaking creative work that should win awards!

[chookieandrews]

Great stuff. Looked amazing.

[VIRALICmarketing]

Putting Hot Wheels back on the map!