How ironic . . . over the past 20 years Levi’s went from being made in the USA to being made entirely in overseas sweat shops. Also, I like John Hillcoat, but this definitely looks like it was lifted from Malick’s body of work.
Nothing is original. That doesn't make this less amazing. Everything is a little bit of something else. That doesn't make this less moving. Maybe that's why it's so good: because we know from before...we just aren't as good as saying it.
@TheHighKingFingolfin How ironic . . . over the past 20 years Levi’s went from being made in the USA to being made entirely in overseas sweat shops. Also, I like John Hillcoat, but this definitely looks like it was lifted from Malick’s body of work.
I wonder how many people come up to him and are like "do you know where I can find the mayor of this town? and if you could rotate my tires while you are changing the oil that would be awesome"
Uggh. These All-American Levis commercials are so good but so fucking retarded at the same time. Levis are not even made in the US so how can they get off feeding us this BS.
@longcorn Frontiers are hurdles that we have to overcome and barriers to break through. I'm assuming the commercial is talking about the hurricane katrina that happened a few years ago in the US. The aftermath was devastating in some southern states. So recovering, rebuilding and reshaping is what is needed at the moment.
wow.. what a fucking rip off. David gordon green should sue. this movie tried to be poetic like George washington (2000) and failed. fuck you cmmmercial.
@zEddyBear Pretty much any of them. If you listen to any of Green's commentaries, he gushes about Malick. His use of narration is straight from Malick, particularly Days of Heaven.
That said, Green is an excellent filmmaker in his own right. His first three films are fantastic.
@alphonsedoinel i just finished watching days of heaven and i can clearly see alot of influence for george washington. i think this commercial just feels like an imitation rather than anything branching off of something good to me
Nice commercial, but it would be nicer if Levis actually opened a factor in Braddock, instead of making all their jeans in China under slave-like conditions.
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ok.... if you've ever driven through the middle of Braddock, you know that there is a massive under-representation of African-American's in this video.
My jeans are made in the USA by a union company in Ohio. They cost $34 dollars a pair three years ago, when I bought them. Don't drink the kool-aid, it can be done. Google "made in the USA", or "American made" before you buy. I shop this way as much as I can.
Levi's actually does manufacture some of their product in the US. And Levi's was one of the very last brands to move the majority of their manufacturing off shore. We live in a "Global" economy. Our Boeing airplanes, Apple iPods and Ford Mustangs are all made using labor and parts in the Global economy. If your jeans were all made in America would you be willing to pay a lot more given how the American worker is paid and the benefits they receive?
@dougsweeny My jeans are made in the USA by a union company in Ohio. They cost $34 dollars a pair three years ago when I bought them. Don't drink the kool-aid, it can be done. Google "made in the USA", or "American made" before you buy. I shop this way as much as I can, and I can tell you these All American jeans are much more comfortable than Levi's
Levi's actually does manufacture some of their product in the US. And Levi's was one of the very last brands to move the majority of their manufacturing off shore. We live in a "Global" economy. Our Boeing airplanes, Apple iPods and Ford Mustangs are all made using labor and parts in the Global economy. If your jeans were all made in America would you be willing to pay a lot more given how the American worker is paid and the benefits they receive?
Levi's has a companion billboard throughout Pittsburgh which is where Braddock is located. Something to the effect "Levi's for all workers." Like portions of this film, it has a real socialist propaganda feel. Most Pittsburghers have a distaste for that sentiment. They are more of a Wrangler's town when it comes to blue jeans. Watch the Brett Farve Wrangler's ads and you'll see what I'm talking about. One thing Pittsburgh is not about is art films, which is what this is.
2 days ago 1 day ago PLEASE DONT READ THIS. YOU WILL GET KISSED ON THE NEAREST POSSIBLE FRIDAY BY THE LOVE OF YOUR LIFE. TOMORROW WILL BE THE BEST DAY OF YOUR LIFE. HOWEVER IF YOU DONT POST THIS COMMENT something bad will happen. NOW UV STARTED READIN DIS DUNT STOP THIS IS SO SCARY. SEND THIS TO 5 VIDEOS IN 143 MINUTES WHEN UR DONE PRESS F6 AND UR CRUSHES NAME WILL APPEAR ON THE SCREEN IN BIG LETTERS. THIS IS SO SCARY CAUSE IT ACTUALLY WORKS THIS ACTUALLY WORKS
The argument then is why not use the residents who are there for new industries? To start, you need qualified skilled workers even for blue collar jobs nowadays. You need reliable workers. That's the fundamental problem. No matter how well-intentioned, you can't make the uneducated, illiterate and unambitous do things they can't do or won't do. Yes, Braddock can come back but not with its current population.
Here's a real scenario. Drillers want to drill for gas in the region. Braddock has limited potential. The Levi's types are resisting over potential environmental impact. Do they want a fix or not? Braddock is heavy industry not rural. So, let's say the drillers move in. They bring jobs, people and promise. Crime would subside. The largely unskilled, illiterate, unqualified Braddock residents would be forced to move. That's not what they want. They want more federal tax money. That's it.
Once the steelworkers there got big union raises, they bought homes further away from Braddock and commuted to their jobs. All that was left at first were the poor and the industrial real estate. All but one plant became obsolete and closed. Now you have toxic brown fields and third/fourth generation welfare recipients as residents. Braddock didn't break to give us work to do. It broke because middle class steelworkers didn't want to live in the shadows of smokestacks and surrounded by crime.
Another detail. The flame at the top oof a smoke stack to indicate a comeback in Braddock. That's most likely from U.S. Steel's Edgar Thomson Works in Braddock. It's a billion dollar, state of the art plant that is as automated as can be. Union workers there are highly paid and have been there for decades. None live in Braddock. Vast majority live miles away in nicer communities. They don't even stick around for a beer after work. No new jobs, workers don't give back.
The field where the young hobo has his fire. Nothing is growing. Likely a brown field Superfund site, given its proximity to the railroad tracks. It will at some point cost federal taxpayers many millions to remediate. That's not hammer & nail stuff. You can't build until you remediate. As for the hobo's hat. Maybe it's a fashion thing, but the hat and the film style looks like a 1930s communist recruiting film. Braddock-ites are amused by well-intentioned middle-class idealists.
As for why things break, what the @#%^? Braddock broke because of greedy unions, appeasing companies and it ruined lives for decades. It didn't create work. The logic escapes me. What dream world is this copy writer from San Francisco living in? If Braddock stands as a symbol for anything, it's about asking for handouts and dependency on others, not hard work and self-reliance. Those concepts are not only foreign in Braddock, they are blasphemous to most who live there.
Nice artistic film, but I know Braddock. This is a joke. It just shows how truly deceptive filmmaking can be even as fiction which this is. The kid doing the voice over wouldn't last two hours there. I was there 2 weeks ago. Pick up a hammer and go there, then get discouraged by the sense of entitlement. Your hammer will be sold for crack if you drop it. As for history, get real. They made steel, polluted the environment. Ground still has toxins. Workers left first, then companies..
I gotta say when I saw this at my theatre the first time.... I cried. It was beautiful and I love the messege of it. Thankyou levi for reminding us of what america once was and should be
That was the most amazing commercial I have ever seen. I was nearly moved to tears at the end. Also this makes me want to pick up a hammer and move to Braddock.
colonialism, empire, and the "western" project never sounded so innocent and pregnant with possibility...wow levis, what a remarkable lie you are telling. you should be so very, very proud.
maybe the world breaks on purpose so we have work.. ahahhahahaa yea
maybe NAFTA and GATT Cut America's Economic Throat.. plus the war on drugs and every other war we fund. We barrow billions from China and give it to Israel.. I could go on and on.
@CBH621 Fuck off!!!!.... well i guess you are right, mexican have to do the work that many red necks can't do and Black people would never try. I guess you prefer to see someone selling crack and dope to you than some honest person working hard the land that your country stole from them...again the mexicans
@alexsennatube That was not my point. I was just saying a lot of Mexicans like wearing work clothes as a fashion statement or choice. And thats where Levis is trying to market their products to in this ad.
Tell that to the residents of Braddock who appreciate the education regarding the struggling area and that Levi's used Braddock residents instead of professional models. There is every need for this. If you can't help at least don't put down those who are.
I live 15 minutes from there, any extra money I had would go to them, not you and your bad attitude. You want to hate on the help this area is getting plus get free money from us? Find some other way to support your apparent crack habit.
@kekikamiller crack habit? dude, im 15, and ive never done drugs in my life, and i wasnt insulting this are or any money they get, i was saying that i dont understand why they'd make this commercial, and the you had to be a dick and say to go there and say it there face, so i said i would, provided you pay for travel, you fucking dumbass
I don't think the comments are saying that they don't want to help this community but rather they are just sick of companies such as Levis spinning lies that make themselves look like saints.
@jimmiescoffee watch the rest of the "LevisReadyToWork" videos. Levis IS putting their money where their mouth is. They're working with the community to improve the community.
I would have felt i billion times better if i saw someone that i know from my own Neighborhood Braddock, PA but i didn't. Please Levis next time show the community residents please or the summer kids working thank you.
Interesting way to re-brand a company/appeal to young people who have legitimate interests in making positive grassroots change without necessarily doing the legwork.
@MrLaguy99 I'm with xenosoldier. What have you done to help the American Work Force? And the campaign is about them opening a new factory in the US. Sometimes all it takes something just like this to start something.
Why are you so quick to utterly discount any positive effort that does not meet your standards? Your cynicism creates nothing positive. You complain about how Levi's is not making as much of a difference as it should, but you tone is not one of encouragement. You are attacking this effort as invalid, but it is at least an effort. The message of this is beautiful and inspiring. Emulate it. Go out there and make a difference. Write to Levi's with good ideas. Make changes. Do something.
Many of my relatives live or lived in Braddock. The new Ready to Work campaign is an excellent piece of marketing, and I like that Levi donated some money for community projects, but I know that a Levi's factory would be godsend to the people who still live in Braddock, PA. Maybe a failing town and a failing brand could save each other?
That is a great idea and a great attitude. Write e-mails to Levi. Push to make it happen. Look for other companies that need to build new factories and write to them. We are all either participants in bettering ourselves and the world, or participants in its decline. Let's make things better. Get your family in contact with one another, tell your stories, speak to the good of what we can accomplish together. Let's good make things happen.
@MrLaguy99 I'm with this guy. It's in your best interest's to actually become an American company. Both sides of the aisle would bend over backwords for you and if you allowed your workers to organize you'd have the entire PR arm of the labor movement. I think I've proved the past week that PR arm is better than yours.
wow....what hack work
alexorralex 3 weeks ago
I felt the beauty of life rise up within me...and I thought, "I'm going to get some Levi's."
negativityscrown 1 month ago
How ironic . . . over the past 20 years Levi’s went from being made in the USA to being made entirely in overseas sweat shops. Also, I like John Hillcoat, but this definitely looks like it was lifted from Malick’s body of work.
BlindWillieJackson 8 months ago
Nothing is original. That doesn't make this less amazing. Everything is a little bit of something else. That doesn't make this less moving. Maybe that's why it's so good: because we know from before...we just aren't as good as saying it.
aDifferentView 8 months ago
This is brilliant. Just brilliant.
LUVHISCHI 9 months ago
'George Washington' anybody?
fredtj123 10 months ago
John Hillcoat must've been seeing a lot of Terrence Mallick lately. Christ.
TheHighKingFingolfin 1 year ago 6
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@TheHighKingFingolfin How ironic . . . over the past 20 years Levi’s went from being made in the USA to being made entirely in overseas sweat shops. Also, I like John Hillcoat, but this definitely looks like it was lifted from Malick’s body of work.
BlindWillieJackson 8 months ago
@TheHighKingFingolfin No kidding - I love Hillcoat's work but this is a blatant Malick ripoff
rawkus1167 7 months ago
I wonder how many people come up to him and are like "do you know where I can find the mayor of this town? and if you could rotate my tires while you are changing the oil that would be awesome"
toolff83 1 year ago
Uggh. These All-American Levis commercials are so good but so fucking retarded at the same time. Levis are not even made in the US so how can they get off feeding us this BS.
tjduke1985 1 year ago
Richard Wagner - Das Rheingold - Prelude
sixamsedna 1 year ago
Does anyone know the name of the song that plays throughout the ad?
ArhurAgee 1 year ago
this ad reminded me of another really great ad that's similar in how it uses narration and music from another film (Soderbergh's Solaris)
here watch?v=5U9I7QrpSkk
sixamsedna 1 year ago
I was born there.
Very nice.
blandmobile 1 year ago
can someone explain me(no native speaker here) what is meant by "...there aren't frontiers any more..."
what is meant by frontiers? what is this supposed to mean? iroughly know about braddock, but don'T get this part
longcorn 1 year ago
@longcorn Frontiers are hurdles that we have to overcome and barriers to break through. I'm assuming the commercial is talking about the hurricane katrina that happened a few years ago in the US. The aftermath was devastating in some southern states. So recovering, rebuilding and reshaping is what is needed at the moment.
kesel5588 1 year ago
wow.. what a fucking rip off. David gordon green should sue. this movie tried to be poetic like George washington (2000) and failed. fuck you cmmmercial.
zEddyBear 1 year ago
@zEddyBear Considering Green heavily 'ripped off' Terrence Malick with George Washington, I don't see your argument.
alphonsedoinel 1 year ago
@alphonsedoinel which film by malick are you talking about
zEddyBear 1 year ago
@zEddyBear Pretty much any of them. If you listen to any of Green's commentaries, he gushes about Malick. His use of narration is straight from Malick, particularly Days of Heaven.
That said, Green is an excellent filmmaker in his own right. His first three films are fantastic.
alphonsedoinel 1 year ago
@alphonsedoinel i just finished watching days of heaven and i can clearly see alot of influence for george washington. i think this commercial just feels like an imitation rather than anything branching off of something good to me
zEddyBear 1 year ago
@zEddyBear The New World probably, at least it uses same the same Wagner song.
guichoflo2 1 year ago
@zEddyBear this is from "the new world"
malick is fucking epic.
Tree of life will be another masterpiece
xterrorizinboys88 1 year ago
@xterrorizinboys88 Definitely see the resemblance.
kesel5588 1 year ago
Comment removed
TheIcedRealm 1 year ago
This is a great film. Regardless of jeans and ads.
lostMachinima 1 year ago
The New World... of Levis
hemorrhoidprime 1 year ago
Levi's haven't been made in the USA since January 2004.
morribri 1 year ago
Nice commercial, but it would be nicer if Levis actually opened a factor in Braddock, instead of making all their jeans in China under slave-like conditions.
izzonj 1 year ago
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SheepSleepy 1 year ago
im never going to be able to look at my levis the same way ever again
WhiteBoySmellFunneh 1 year ago
now, i will never be able to look at my levis the same way.
WhiteBoySmellFunneh 1 year ago
For those who appreciate the aesthetics of this commercial, you have Terrence Malick to thank. Seems like John Hillcoat's a fan.
theCosmotect 1 year ago
is Levi's starting a factory in Braddock or just trying to peddle their product to the unemployed?
easygrip 1 year ago
check out firefunnylol
firefunnylol 1 year ago
ok.... if you've ever driven through the middle of Braddock, you know that there is a massive under-representation of African-American's in this video.
kfizzle441 1 year ago
My jeans are made in the USA by a union company in Ohio. They cost $34 dollars a pair three years ago, when I bought them. Don't drink the kool-aid, it can be done. Google "made in the USA", or "American made" before you buy. I shop this way as much as I can.
cutnbind 1 year ago
Opening bars of Das Rheingold....love it!
operacat1 1 year ago
Wagner!
browncello 1 year ago
Levi's actually does manufacture some of their product in the US. And Levi's was one of the very last brands to move the majority of their manufacturing off shore. We live in a "Global" economy. Our Boeing airplanes, Apple iPods and Ford Mustangs are all made using labor and parts in the Global economy. If your jeans were all made in America would you be willing to pay a lot more given how the American worker is paid and the benefits they receive?
dougsweeny 1 year ago
@dougsweeny My jeans are made in the USA by a union company in Ohio. They cost $34 dollars a pair three years ago when I bought them. Don't drink the kool-aid, it can be done. Google "made in the USA", or "American made" before you buy. I shop this way as much as I can, and I can tell you these All American jeans are much more comfortable than Levi's
cutnbind 1 year ago
Levi's actually does manufacture some of their product in the US. And Levi's was one of the very last brands to move the majority of their manufacturing off shore. We live in a "Global" economy. Our Boeing airplanes, Apple iPods and Ford Mustangs are all made using labor and parts in the Global economy. If your jeans were all made in America would you be willing to pay a lot more given how the American worker is paid and the benefits they receive?
dougsweeny 1 year ago
I stopped buying Levis when you stopped making them in the US, about 15 years ago.
seniorjohnl 1 year ago
Levi's has a companion billboard throughout Pittsburgh which is where Braddock is located. Something to the effect "Levi's for all workers." Like portions of this film, it has a real socialist propaganda feel. Most Pittsburghers have a distaste for that sentiment. They are more of a Wrangler's town when it comes to blue jeans. Watch the Brett Farve Wrangler's ads and you'll see what I'm talking about. One thing Pittsburgh is not about is art films, which is what this is.
CoachCip 1 year ago
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2 days ago 1 day ago PLEASE DONT READ THIS. YOU WILL GET KISSED ON THE NEAREST POSSIBLE FRIDAY BY THE LOVE OF YOUR LIFE. TOMORROW WILL BE THE BEST DAY OF YOUR LIFE. HOWEVER IF YOU DONT POST THIS COMMENT something bad will happen. NOW UV STARTED READIN DIS DUNT STOP THIS IS SO SCARY. SEND THIS TO 5 VIDEOS IN 143 MINUTES WHEN UR DONE PRESS F6 AND UR CRUSHES NAME WILL APPEAR ON THE SCREEN IN BIG LETTERS. THIS IS SO SCARY CAUSE IT ACTUALLY WORKS THIS ACTUALLY WORKS
athibull 1 year ago
The argument then is why not use the residents who are there for new industries? To start, you need qualified skilled workers even for blue collar jobs nowadays. You need reliable workers. That's the fundamental problem. No matter how well-intentioned, you can't make the uneducated, illiterate and unambitous do things they can't do or won't do. Yes, Braddock can come back but not with its current population.
CoachCip 1 year ago
Here's a real scenario. Drillers want to drill for gas in the region. Braddock has limited potential. The Levi's types are resisting over potential environmental impact. Do they want a fix or not? Braddock is heavy industry not rural. So, let's say the drillers move in. They bring jobs, people and promise. Crime would subside. The largely unskilled, illiterate, unqualified Braddock residents would be forced to move. That's not what they want. They want more federal tax money. That's it.
CoachCip 1 year ago
The smokestacks are mostly gone. The air is mostly clean. The crime continues. Local government is a mess.
CoachCip 1 year ago
Once the steelworkers there got big union raises, they bought homes further away from Braddock and commuted to their jobs. All that was left at first were the poor and the industrial real estate. All but one plant became obsolete and closed. Now you have toxic brown fields and third/fourth generation welfare recipients as residents. Braddock didn't break to give us work to do. It broke because middle class steelworkers didn't want to live in the shadows of smokestacks and surrounded by crime.
CoachCip 1 year ago
STEEL CITY BABY STAND UP!
9589taya 1 year ago
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Another detail. The flame at the top oof a smoke stack to indicate a comeback in Braddock. That's most likely from U.S. Steel's Edgar Thomson Works in Braddock. It's a billion dollar, state of the art plant that is as automated as can be. Union workers there are highly paid and have been there for decades. None live in Braddock. Vast majority live miles away in nicer communities. They don't even stick around for a beer after work. No new jobs, workers don't give back.
CoachCip 1 year ago
Comment removed
CoachCip 1 year ago
The field where the young hobo has his fire. Nothing is growing. Likely a brown field Superfund site, given its proximity to the railroad tracks. It will at some point cost federal taxpayers many millions to remediate. That's not hammer & nail stuff. You can't build until you remediate. As for the hobo's hat. Maybe it's a fashion thing, but the hat and the film style looks like a 1930s communist recruiting film. Braddock-ites are amused by well-intentioned middle-class idealists.
CoachCip 1 year ago
thought it was lil wayne in da video thumb.
BLaCkEdOuTRoUsHF150 1 year ago
is it me or levis jeans commercial act like there tryin to draft us into the army
mrdagater 1 year ago
levi will not change anything, even if they fix those plases up they will turn right back to shit, i know, i live about 7 minutes away.
THEpoopGUN 1 year ago
@THEpoopGUN notice how that church had no windows, its not because of old age, its because of the little shits down the street broke them for fun
THEpoopGUN 1 year ago
fake and gay
TopHatMOON 1 year ago
@TopHatMOON that doesn't even make sense
GeekyMex 1 year ago
thumbs if this vid if you thought the little kid was gonna do a backflip >.>
Gravity2x 1 year ago
I hope you're listening Braddock!!
You aren't fooling anyone!!
GET REAL
urbancoyote94 1 year ago
This is bullshit
Bayoneter 1 year ago
Comment removed
Reed12223 1 year ago
If Levi's cared about putting America back to work then WHY DO THEY MAKE LEVI'S IN CHINA!!!!!?????!!!!!!???!!!!!
ludeman 1 year ago
@ludeman
We both know why: the labor is cheaper there!
And OF COURSE money is the only thing companies care about!
And those same money crazed companies have been using the loop hole in the law that prevents monopolies by using different names!
Stop monopolies of ALL KINDS!!
urbancoyote94 1 year ago
@ludeman ouch
AnbusKi 1 year ago
As for why things break, what the @#%^? Braddock broke because of greedy unions, appeasing companies and it ruined lives for decades. It didn't create work. The logic escapes me. What dream world is this copy writer from San Francisco living in? If Braddock stands as a symbol for anything, it's about asking for handouts and dependency on others, not hard work and self-reliance. Those concepts are not only foreign in Braddock, they are blasphemous to most who live there.
CoachCip 1 year ago
Nice artistic film, but I know Braddock. This is a joke. It just shows how truly deceptive filmmaking can be even as fiction which this is. The kid doing the voice over wouldn't last two hours there. I was there 2 weeks ago. Pick up a hammer and go there, then get discouraged by the sense of entitlement. Your hammer will be sold for crack if you drop it. As for history, get real. They made steel, polluted the environment. Ground still has toxins. Workers left first, then companies..
CoachCip 1 year ago
@CoachCip
Exactly.
Well said!
urbancoyote94 1 year ago
@CoachCip the companies left first. other than that, i agree with you !!!
cashmonkey9 1 year ago
I gotta say when I saw this at my theatre the first time.... I cried. It was beautiful and I love the messege of it. Thankyou levi for reminding us of what america once was and should be
darklordsapprentice 1 year ago
zombies or a appocolypse
ausgamer529 1 year ago
That was the most amazing commercial I have ever seen. I was nearly moved to tears at the end. Also this makes me want to pick up a hammer and move to Braddock.
lot25 1 year ago 2
colonialism, empire, and the "western" project never sounded so innocent and pregnant with possibility...wow levis, what a remarkable lie you are telling. you should be so very, very proud.
bugginoutblog 1 year ago
@bugginoutblog
Exactly!
Thank you to the critics who refuse to believe every lie that companies try to shove down our throats!
urbancoyote94 1 year ago
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I'm sorry is this America or south africa? To many black people.
glassofhass 1 year ago
@glassofhass thats kinda funny its the only one ur going to see with alot of black people its usally all white people
oldskoolnewskooljams 1 year ago
Space... The final frontier.
jimmyboo121 1 year ago
i really like this for some reason......plus i love levi's.
ladyraven30 1 year ago
maybe the world breaks on purpose so we have work.. ahahhahahaa yea
maybe NAFTA and GATT Cut America's Economic Throat.. plus the war on drugs and every other war we fund. We barrow billions from China and give it to Israel.. I could go on and on.
RMCrowley 1 year ago
Braddock is on of the most ghetto town in the pittsburgh area
snapsondeck16 1 year ago
@snapsondeck16 I think that's kind of the point. I'm moving to Braddock in a week.
rezidentbivrip 1 year ago
levi's skinnies FTW
RoyMustang227 1 year ago
Regardless of whether or not people support the cause, this video is still an amazing piece of art.
isthatlegal08 1 year ago 38
@isthatlegal08 great words of truth
LilAries21 1 year ago
@isthatlegal08
Agreed but I was wondering if you do believe in the cause?
Do you believe that this company is working towards " The Greater Good?"
urbancoyote94 1 year ago
@isthatlegal08 it's a cool commercial but before calling it "an amazing piece of art" you should probably watch The New World
hemorrhoidprime 1 year ago 6
With as much miney as this town is getting it better turn into a Utopia lol
nickisan 1 year ago
Levis is the new Ben Davis and Dickies. Look for them on a mexican near you!
CBH621 1 year ago
@CBH621 Fuck off!!!!.... well i guess you are right, mexican have to do the work that many red necks can't do and Black people would never try. I guess you prefer to see someone selling crack and dope to you than some honest person working hard the land that your country stole from them...again the mexicans
alexsennatube 1 year ago
@alexsennatube That was not my point. I was just saying a lot of Mexicans like wearing work clothes as a fashion statement or choice. And thats where Levis is trying to market their products to in this ad.
CBH621 1 year ago
Congrats to Braddock for being used as a location in the Katherine Heigl "One For The Money" movie this month!
kekikamiller 1 year ago
The most epic pants advertisement ever made.
chrome235 1 year ago
this video is wonderful & inspiring - lov it
m9production 1 year ago
Awesome!
TheFutureDegenerate 1 year ago
wtf is this? theres no need for this kind of pants commercial
mthatguy1111 1 year ago
@mthatguy1111
Tell that to the residents of Braddock who appreciate the education regarding the struggling area and that Levi's used Braddock residents instead of professional models. There is every need for this. If you can't help at least don't put down those who are.
kekikamiller 1 year ago 19
@kekikamiller ok fine, pay for me tot ravel there and i'll tell them
mthatguy1111 1 year ago
@mthatguy1111
I live 15 minutes from there, any extra money I had would go to them, not you and your bad attitude. You want to hate on the help this area is getting plus get free money from us? Find some other way to support your apparent crack habit.
kekikamiller 1 year ago
@kekikamiller crack habit? dude, im 15, and ive never done drugs in my life, and i wasnt insulting this are or any money they get, i was saying that i dont understand why they'd make this commercial, and the you had to be a dick and say to go there and say it there face, so i said i would, provided you pay for travel, you fucking dumbass
mthatguy1111 1 year ago
@kekikamiller
I don't think the comments are saying that they don't want to help this community but rather they are just sick of companies such as Levis spinning lies that make themselves look like saints.
urbancoyote94 1 year ago
wow, that's beautiful!
prohiphop 1 year ago
The narration reminds me of Gummo.
9skills 1 year ago
John Hillcoat is the man!
robotvshamburger 1 year ago 2
Levi's, the original.
vo7tage 1 year ago
i agree great video. but for sure it i wish they'd put their money where their mouth is
jimmiescoffee 1 year ago
@jimmiescoffee watch the rest of the "LevisReadyToWork" videos. Levis IS putting their money where their mouth is. They're working with the community to improve the community.
jwitwer 1 year ago 3
@jwitwer Where does Levi's make their pants?
dmougianis 1 year ago
Extremely well directed. Love these commercials, and all the Levis haters can DIAF.
bigmac573 1 year ago
I would have felt i billion times better if i saw someone that i know from my own Neighborhood Braddock, PA but i didn't. Please Levis next time show the community residents please or the summer kids working thank you.
IxSKAARxI 1 year ago
Marmite.
tabither1 1 year ago
I dont care who is selling what, this video was beautiful. Tears in my eye.
MrRonLafleur 1 year ago 2
all of american history has built up to you buying pants. wtf.
crashnburn254 1 year ago
@crashnburn254 Your ignorance is showing and you've missed the point. Levi's has been working with the town to rebuild. Don't be rude.
ruhle65 1 year ago
@ruhle65 Keep sucking that corporate dick, they don't care about anything but profit.
crashnburn254 1 year ago
I crew up running down the hallway at 1:38
b0b3rt831 1 year ago
This gives me the chills.
amazing.
dollfayceee 1 year ago
i like this. i like this, a lot.
LemonSqueezz 1 year ago
Pretty deep for a video about jeans... lol
Spaz0r321 1 year ago 2
Interesting way to re-brand a company/appeal to young people who have legitimate interests in making positive grassroots change without necessarily doing the legwork.
coryisawake 1 year ago
Maybe the world breaks on purpose, so we can have work to do. LOVE THIS!!!!
MachineAgeVictim 1 year ago
Someone has watched David Gordon Green's George Washington
kingofmoke 1 year ago
sick video... and very poetic ... i think this is bassed on a piece of history
belwil13 1 year ago
@MrLaguy99 I'm with xenosoldier. What have you done to help the American Work Force? And the campaign is about them opening a new factory in the US. Sometimes all it takes something just like this to start something.
knels2000 1 year ago
That's very poetic. Very optimistic-sounding.
artman4444 1 year ago
Does anyone know the name or the composer of the musical score played in the background?
tytre7 1 year ago
@tytre7 It's vorspiel by wagner ... Mallick used it in 'The New World' ... I used it in one of my short films.
raoulsd 1 year ago
@raoulsd "Vorspiel" just means "overture." This specifically is the vorspiel to Das Rheingold.
dangoldberg31 1 year ago
@MrLaguy99
Why are you so quick to utterly discount any positive effort that does not meet your standards? Your cynicism creates nothing positive. You complain about how Levi's is not making as much of a difference as it should, but you tone is not one of encouragement. You are attacking this effort as invalid, but it is at least an effort. The message of this is beautiful and inspiring. Emulate it. Go out there and make a difference. Write to Levi's with good ideas. Make changes. Do something.
xenosoldier 1 year ago
Many of my relatives live or lived in Braddock. The new Ready to Work campaign is an excellent piece of marketing, and I like that Levi donated some money for community projects, but I know that a Levi's factory would be godsend to the people who still live in Braddock, PA. Maybe a failing town and a failing brand could save each other?
dougmwpsu 1 year ago
@dougmwpsu
That is a great idea and a great attitude. Write e-mails to Levi. Push to make it happen. Look for other companies that need to build new factories and write to them. We are all either participants in bettering ourselves and the world, or participants in its decline. Let's make things better. Get your family in contact with one another, tell your stories, speak to the good of what we can accomplish together. Let's good make things happen.
xenosoldier 1 year ago
@MrLaguy99 I'm with this guy. It's in your best interest's to actually become an American company. Both sides of the aisle would bend over backwords for you and if you allowed your workers to organize you'd have the entire PR arm of the labor movement. I think I've proved the past week that PR arm is better than yours.
wedontneedaclipnow 1 year ago