@martinlindsgaard We have stopped elevating maturity and high class, and aspirate instead to the low and classless and base sloppy childishness. It was around that time that low-class really started taking over (thanks to "the '60s" hippies culture).
it was a 1939 Packard with a red leather interior. it was flown in from los angeles for the commercial, which took forever to shoot. her clothes matched the car color, designed by bill blass
I remember the later Charlie ads from my childhood, but I don't think I remember this particular one? Probably a bit too early for me, I think? BTW, I think the new Chloe fragrance ad (for 'Love, Chloe') is definitely inspired by this. As is, I imagine, the bottle to a certain extent, along with much of their A/W '10 R-T-W collection. :)
'There's a fragrance that's here today and they call it.....Charlie! A different fragrance that thinks your way and they call it.....Charlie! Kind of young, kind of now; Charlie. Kind of free, kind of WOW! Charlie. Kind of fragrance that's gonna stay and it's here now.....Charlie!'. That's what it sounds like to me, anyway - honestly can't hear Doris Day in there, at all!
who cares what you hate. you are an idiot. it inspired millions of women to get out of the kitchen, and aspire to something great including Oprah Winfrey who did a show about it. by the way, revlong made billions on this one commercial. what woulr you prefer? shelly drives up and crashes, and then a mugger slashes her throat? glad you hate it....long line of people who probably hate you too.
you who hate the commercial.....hating you back you morin what did you achieve in your life you loser...inspired millions of women including oprah who did a show about it. made revlon billions. keep your moron comments to yourself idiot.
I'm an IDIOT because I hated a commercial??? Wow.
They overplayed the ad..it was on constantly. Got to be like fingernails on a blackboard. Notice that I didn't call anybody an idiot because they liked the commercial? To each his own...sheesh!
And I also have my own opinion about people who call people names because they have a differing opinion than theirs.
she ran the car up over the curb several times. almost hit the camera crew. the car was a 1939 canary yellow Packard, with a red leather interior. flown in from los angeles for the shoot at the then HIPPOPPOTAMUS club on the upper east side. it was picked to match her yellow outfit designed by Bill Blass.
What was the one where the guy's standing in a doorway watching a lady at a vanity doing her hair and she says, "what are you looking at?" and the guy says "you." I think that was for Windsong. OMG that was creepy.
Is the guy singing "kinda fragrance that's DORIS DAY" ???? How does he know what Doris Day smells like? I ask you! I ask you again! Some psycho I work with says he's singing "gonna stay" but I think she's wrong! So there!
you are correct....kinda fragrance thats Doris Day. fragrances are frequently formed around famous personlties-its not that Doris smelled like that! it was her image. it was also created and named after the founder of Revlon....Charles Revson. hence Charlie. he died several months before this very famous commercial aired.
Doris Day isn't mentioned in the lyric of this commericial ... it's "gonna stay" -- look around the floor of your double-wide before it's foreclosed on and find a Q-tip and clean out your nasty ears.
Thank was a beautiful commercial. I remember wanting a guy like that when I grew up. Wow! My grandmother bought me the perfume for one of my birthdays. Great memories.
Brings back memories. This stuff had a really strong scent. Two squirts beforehand in the car like that would've had everyone in the restaurant nauseous. LOL
To Totofrancey: I don't know what you've been smokin' but Doris Day is not mentioned in this jingle. And to Pekoe: Shelley was born in 1947- she's 62. And, yes she DOES look FABULOUS!
"Kind of fragrance that's Doris Day and it's here now, CHARLIE." What the Hell is that line supposed to mean? Does "Charlie" smell like a smelly Doris Day? From what I've read, some would say so. While Shelley Hack is the most shown in this ad, it is Bobby Short who makes this commercial what it is. A true television classic that combined femminism with being feminine. It helped sell a lot of perfume and create an image for women that they still aspire to today. A marketing monster of an ad.
@TotoFrancey I know that u wrote ur comment bout 2 years ago...but if u havent be corrected already the lyric that you THINK u heard was in ACTUALLY...."The kind of fragrance that is gonna stay"..not "doris day"...ur hilarious...but this was a great ad my friend....i loved bobby short on it...and dug the riffs and pentatonic runs on the piano...classy and classic (but NOTHING to do with Doris Day...lol)
Shelley Hack projected a clean, fresh, smart and open aura -- all-American wholesome-ness. Already a top model, she jumped to supermodel after she began endorsing Revlon Charlie in 1976. She was one of the 1st models to sign an exclusive/lucrative contract with a cosmetics company. It was during her tenure that Revlon Charlie became the #1 scent in the world. Revlon sales figures passed the $1B mark in 1977. By 1981, she was considered a million dollar face, a supermodel in the industry.
I saw that, too, tonight on the late-nite airing! Which is why I came here! It took me back (I remember that song!) to when I was a little kid-- and my mother used to wear that. It was intoxicating to me! :-)
On the Oprah show today they showed the commercial and had Shelley Hack on--it was part of an episode about famous commercials. Shelley Hack looks great today and she was so gracious and elegant! She carries herself like royalty. It was nice to see the commercial on Oprah today--I'm glad it got some recognition. It really was a perfect little gem.
Who cares about Charlie's Angels? Shelley Hack was already renowned as THE Charlie perfume girl. Before she joined the aging show, Shelley has got it already made as a classy, topnotch model. So there!
Shelley Hack really got a bad deal and has had to pay for it her entire life... I love her dry wit and her sense of style, beauty, and spirituality...
I can't agree with you more. She was so too quickly judged and dismissed and was not given a chance to prove that she was more than just adequate. The producers should have taken the blame for the bad rating, not her.
Charlie's Angels never knew how to use Shelley Hack. This is a classic commercial. She also had some good bits in Martin Scorsese's The King of Comedy.
I remember this--was humming it the other day. Why--I have no idea.
nanceenurse 1 month ago
This has been flagged as spam show
Go fuck yourself!
headley62 4 months ago
life
headley62 4 months ago
elegant movements and attitude; young girls today could learn from that!
martinlindsgaard 8 months ago
@martinlindsgaard We have stopped elevating maturity and high class, and aspirate instead to the low and classless and base sloppy childishness. It was around that time that low-class really started taking over (thanks to "the '60s" hippies culture).
theOlLineRebel 4 months ago
I remember this!!
Princess07ish 8 months ago
What a gorgeous commercial. It's like a little movie.
catchersmitt0 1 year ago
not Bill Blass
Ralph lauren did the cloths
klaesa 1 year ago
@klaesa How do you know? The car is a boatail Pierce Arrow.
headley62 10 months ago
@headley62 Absolutely not. It is a Packard. Distinctive "gravestone" grille, without fender-integral headlights that Pierce-Arrow had.
theOlLineRebel 4 months ago
@theOlLineRebel The car is a Pierce Arrow, not a Packard. Who gives a fuck anyways. Get a live shit ass
jelly brain.
headley62 4 months ago
@headley62 Ah, low class. YOU gave a "!!!!" to negate the other poster.
It is a PACKARD, c. mid-late '30s. Go look up Packard and Pierce-Arrow on "Google Images". Check out the grilles and the headlight assemblies.
theOlLineRebel 4 months ago
@klaesa Ann Klein did the cloths. Not Ralph Lauren.
headley62 4 months ago
Respond to this video... Ann Kein did the cloths, not Ralph Lauren.
headley62 4 months ago
Can any one confirm the make and model of the car? Rolls?
sukneh 1 year ago
@sukneh
it was a 1939 Packard with a red leather interior. it was flown in from los angeles for the commercial, which took forever to shoot. her clothes matched the car color, designed by bill blass
MNewsy 1 year ago
I named by daughter Charlie because of this commercial!
momofnateandchar 1 year ago
I remember the later Charlie ads from my childhood, but I don't think I remember this particular one? Probably a bit too early for me, I think? BTW, I think the new Chloe fragrance ad (for 'Love, Chloe') is definitely inspired by this. As is, I imagine, the bottle to a certain extent, along with much of their A/W '10 R-T-W collection. :)
chloehandbags 1 year ago
'There's a fragrance that's here today and they call it.....Charlie! A different fragrance that thinks your way and they call it.....Charlie! Kind of young, kind of now; Charlie. Kind of free, kind of WOW! Charlie. Kind of fragrance that's gonna stay and it's here now.....Charlie!'. That's what it sounds like to me, anyway - honestly can't hear Doris Day in there, at all!
chloehandbags 1 year ago
what happened to making catchy jingles like this?
franzchick66 1 year ago 2
Good commercial, BAD smell, unless you're a hooker
NYKID10014 1 year ago
That's Qhats Uppppppppp!!!! One of the coolest classic commercials in the mid/late 1970's Love that s#@t!!! Nice work...
Vonslik69 1 year ago
Comment removed
irishladyforever 2 years ago
Wonderful classic commercial for a classic scent.
chulofelipe 2 years ago
Hated this commercial back when....haven't changed my mind!
irishladyforever 2 years ago
But surely you love Bobby Short? (No, I am not calling you Shirley)
sukneh 2 years ago
@sukneh Is Short the person that Woody Hall's character takes Dianne Weist's character to see on their "date from hell" in Hannah and Her Sisters?
MervynCruddy 1 year ago
@MervynCruddy Yes, indeed.
sukneh 1 year ago
@sukneh Thanks
MervynCruddy 1 year ago
@MervynCruddy Yes
cubfan7924 1 year ago
@MervynCruddy yes
cubfan7924 1 year ago
who cares what you hate. you are an idiot. it inspired millions of women to get out of the kitchen, and aspire to something great including Oprah Winfrey who did a show about it. by the way, revlong made billions on this one commercial. what woulr you prefer? shelly drives up and crashes, and then a mugger slashes her throat? glad you hate it....long line of people who probably hate you too.
MNewsy 2 years ago
you who hate the commercial.....hating you back you morin what did you achieve in your life you loser...inspired millions of women including oprah who did a show about it. made revlon billions. keep your moron comments to yourself idiot.
MNewsy 2 years ago
This has been flagged as spam show
I'm an IDIOT because I hated a commercial??? Wow.
They overplayed the ad..it was on constantly. Got to be like fingernails on a blackboard. Notice that I didn't call anybody an idiot because they liked the commercial? To each his own...sheesh!
And I also have my own opinion about people who call people names because they have a differing opinion than theirs.
irishladyforever 2 years ago
Shelley Hack is very striking in "Annie Hall"
lChupacabra 2 years ago
So is MNewsy Shelly Hack?
now319 2 years ago
she ran the car up over the curb several times. almost hit the camera crew. the car was a 1939 canary yellow Packard, with a red leather interior. flown in from los angeles for the shoot at the then HIPPOPPOTAMUS club on the upper east side. it was picked to match her yellow outfit designed by Bill Blass.
MNewsy 2 years ago
She (Shelley Hack) was on Oprah back around 2007. She told Oprah she couldn't see at all and had to drive the expensive car and almost crashed it.
crossy70 2 years ago
What was the one where the guy's standing in a doorway watching a lady at a vanity doing her hair and she says, "what are you looking at?" and the guy says "you." I think that was for Windsong. OMG that was creepy.
NotADood 2 years ago
Is the guy singing "kinda fragrance that's DORIS DAY" ???? How does he know what Doris Day smells like? I ask you! I ask you again! Some psycho I work with says he's singing "gonna stay" but I think she's wrong! So there!
steamtra1n 2 years ago
you are correct....kinda fragrance thats Doris Day. fragrances are frequently formed around famous personlties-its not that Doris smelled like that! it was her image. it was also created and named after the founder of Revlon....Charles Revson. hence Charlie. he died several months before this very famous commercial aired.
MNewsy 2 years ago
are you an imbecile, or merely a moron?
Doris Day isn't mentioned in the lyric of this commericial ... it's "gonna stay" -- look around the floor of your double-wide before it's foreclosed on and find a Q-tip and clean out your nasty ears.
BernardProfitendieu 2 years ago
I'm pretty sure it's "kinda fragrance that's gonna stay and it's here now. Charlie!"
NotADood 2 years ago
kind of frgrance thats doris day. i know, i was in the damn commercai.
MNewsy 2 years ago
I doubt that's true. "Kind of fragrance that's Doris Day" doesn't make any sense. It's okay to be wrong. Just let it go.
NotADood 2 years ago
its Doris Day but who freaking cares!!!!
MNewsy 2 years ago
Thank was a beautiful commercial. I remember wanting a guy like that when I grew up. Wow! My grandmother bought me the perfume for one of my birthdays. Great memories.
write2ap 2 years ago
I use to love this commericial. My sister & I would live for this ad to come on, so we could sing it. The ads were so great in the '70s & '80s.
write2ap 2 years ago
Ha, ha...Me too!
dggd 2 years ago
Good music, nice car, pretty lady. They don't make
commercials like this anymore.
headley62 2 years ago 3
Now that's an entrance!
peterpedant 2 years ago 3
wow...my mom STILL has that charlie perfume!
aniraina21 2 years ago
Great advert, shame the stuff smelled like ass.
elmcgruffle 2 years ago
Good commercial -- still remember this one. Unfortunately, I also remember the fragrance -- it was industrial strength. ;-)
somersetdc 2 years ago 2
kind of fragrance thats doris day
MNewsy 2 years ago
Ah, that takes me back... :)
veryape1 2 years ago
I love revlon, it is very feminine brand..!!
hellwitch19 2 years ago
Brings back memories. This stuff had a really strong scent. Two squirts beforehand in the car like that would've had everyone in the restaurant nauseous. LOL
tracyblogger 2 years ago 2
i like the head toss at the end. Wonderful~
vickie1124 3 years ago
I love this!! i like when the guy says "wow", he looks funny.
angeleyez77520 3 years ago
Got that frenetic cocaine-induced quality that is facinating about the 70's
overhere2000 3 years ago 3
Saw this ad as a 6 or 7 yr old in Brooklyn, namely as a sponsor of some of Aaron Spelling's shows on ABC.
Somoetimes, it was aired during the station breaks, followed by a Larry Kane teaser for the 11PM Eyewitness News.
StukInBuf 3 years ago
Indeed, an iconic and groundbreaking ad. Hack was very stylish and Bobby Short (had forgotten his name!) is stellar.
ebbets1965 3 years ago
LOL, remember this well. Must have been a big budget for this ad, to get a real musician like Bobby Short to sing and appear in it.
paktype 3 years ago 2
To Totofrancey: I don't know what you've been smokin' but Doris Day is not mentioned in this jingle. And to Pekoe: Shelley was born in 1947- she's 62. And, yes she DOES look FABULOUS!
bornready2 3 years ago 2
"Kind of fragrance that's Doris Day and it's here now, CHARLIE." What the Hell is that line supposed to mean? Does "Charlie" smell like a smelly Doris Day? From what I've read, some would say so. While Shelley Hack is the most shown in this ad, it is Bobby Short who makes this commercial what it is. A true television classic that combined femminism with being feminine. It helped sell a lot of perfume and create an image for women that they still aspire to today. A marketing monster of an ad.
TotoFrancey 3 years ago
@TotoFrancey I know that u wrote ur comment bout 2 years ago...but if u havent be corrected already the lyric that you THINK u heard was in ACTUALLY...."The kind of fragrance that is gonna stay"..not "doris day"...ur hilarious...but this was a great ad my friend....i loved bobby short on it...and dug the riffs and pentatonic runs on the piano...classy and classic (but NOTHING to do with Doris Day...lol)
keybobrob 2 months ago
I love this song and Bobby Short. What a great classic!
cforssi 3 years ago 2
70s still kick ass...2000s suck.
castingtherunes 3 years ago
This is the only nice thing about this fragrance
AccioSnitch 3 years ago
i wanted to cry when i heard this song. oh man the memories i was six years old! lmaoooo
bluetoothheffa 3 years ago
Me too! I wish it was the 1970's all over again. It seemed like a more simple, not to mention peaceful, time.
Stevedup 3 years ago
it sure was! thanks for posting this krusher2000!
bluetoothheffa 3 years ago
Me too: I am over 40 but my fondest memories are of the 70s - it was just the best decade all around for music, tv shows, movies, fashion etc.
goldengirl67 3 years ago
what happened to "charlie"
hisluckienstar614 3 years ago
Now it's become so many different fragrances, "Charlie Red", "Clarlie Blue"... What a thrill, to watch this commercial!
marylovesfrank 3 years ago
she wa son Oprah--- she lloks great Shelly Hack is 53 now
pekoe 3 years ago 2
Beautiful Shelley,
the forgotten Angel...
maggietorro 3 years ago
For some reason, I'd incorrectly remembered this commercial featuring Cybill Shepherd.
mthivier 3 years ago
same sorta hairdo ish I know
pekoe 3 years ago
GREAT commercial. Thank you so much for posting. My 2nd ALLTIME favorite!!!
sobebrett 3 years ago
shelley hack, remember her? ohhhhh
drobb18 3 years ago
That commercial seemed so much longer back then!
nightjasmine25 3 years ago 4
OH MY GOD I F'IN LOVE THIS!
shlevine 3 years ago 3
Great Commercial!Classy and Sophisticated! Thank you.
bookcartpeddlerny 3 years ago 4
I remember this one, too
Cajunlady02 4 years ago 2
I love it!!
foogoose 4 years ago 3
Oh hello makeup by Way Bandy...
cwinnipeg 4 years ago
Shelley Hack projected a clean, fresh, smart and open aura -- all-American wholesome-ness. Already a top model, she jumped to supermodel after she began endorsing Revlon Charlie in 1976. She was one of the 1st models to sign an exclusive/lucrative contract with a cosmetics company. It was during her tenure that Revlon Charlie became the #1 scent in the world. Revlon sales figures passed the $1B mark in 1977. By 1981, she was considered a million dollar face, a supermodel in the industry.
10nikoy 4 years ago
When she throws her hat-- its so Cool___
pekoe 4 years ago 2
KINDA WOW KINDA NOW------- Charlie!!!
Cool
pekoe 4 years ago
I thought it was interesting that the Oprah show made no mention of Bobby Short. This commercial loses more than half of it's class without him.
alkuha2 4 years ago
this is such a catchy commercial
frankfrank14 4 years ago
I saw that, too, tonight on the late-nite airing! Which is why I came here! It took me back (I remember that song!) to when I was a little kid-- and my mother used to wear that. It was intoxicating to me! :-)
newwavequeenchristin 4 years ago
On the Oprah show today they showed the commercial and had Shelley Hack on--it was part of an episode about famous commercials. Shelley Hack looks great today and she was so gracious and elegant! She carries herself like royalty. It was nice to see the commercial on Oprah today--I'm glad it got some recognition. It really was a perfect little gem.
kingebret 4 years ago
Who cares about Charlie's Angels? Shelley Hack was already renowned as THE Charlie perfume girl. Before she joined the aging show, Shelley has got it already made as a classy, topnotch model. So there!
filomango69 4 years ago
Classy! Love it!
icbr 4 years ago 2
hot tomboys rule
tvrmx 4 years ago
I loved the way "Charlie" wrote her name in the book! Great commercial. Thanks for posting.
coralprincess25 4 years ago
that is one sexy ad!! thanks!!
torpedoboy4 4 years ago
That was filmed at the Hotel Carlyle
Bexarkid 4 years ago
Shelley Hack really got a bad deal and has had to pay for it her entire life... I love her dry wit and her sense of style, beauty, and spirituality...
TiffanyWelles 4 years ago
Wow! I remember the jingle and kind of remember this commercial! Does anyone remember the BABE perfume commericial? Or the VERVE perfume commercial?
brazi33 4 years ago
I can't agree with you more. She was so too quickly judged and dismissed and was not given a chance to prove that she was more than just adequate. The producers should have taken the blame for the bad rating, not her.
I loved her style and air she had around her.
kentishken 4 years ago
I LOVE Shelly Hack!
kentishken 4 years ago 2
shelley is such a babe
tiegs 4 years ago
Thanks for the memories!!!
Ducksr1 4 years ago
Charlie's Angels never knew how to use Shelley Hack. This is a classic commercial. She also had some good bits in Martin Scorsese's The King of Comedy.
dgibson63 4 years ago 2
I wish my few and far between dates looked like her.
headley62 4 years ago
NIce commercial. Mr. Short was a true gentleman.
headley62 4 years ago