How Edmunds Decreased Page Load Time by 80% in 3 Simple Steps

[kmanclub]

I check github.com, hoping to find the Loader tool that was apparently the innovation came out of the "Edmunds.com" redesign project. But this tool is not available as advertised in the presentation.

Anybody has info about this tool?

[somahcom]

@kmanclub You are right. The loader is in Github in a private repository ready to be made public. The holdup so far is due to a larger legal discussion about open sourcing at Edmunds that we're finally sorting out. I do apologize for this ridiculous delay, but we'll have it up very soon. I'll post the link here when it's available.

[kmanclub]

Having trouble posting comments to this video, youtube always tells me "Error, try again", with no other error info.

[kmanclub]

I checked 

[kmanclub]

Test?

[fasterfind]

Please OPTIMIZE the lecture. 1 full hour for "Three simple steps"?

[deronjasan]

I was 6,666 visitor ... hmmm...

[HOaliyartMO]

If it's 3 simple steps why does this dumbfuck have to take an hour to tell the 3 steps? Oh, maybe because the people who work at google, and the people who are interested in this video for real, are completely fucking retarded? Yeah, I'm pretty sure that's it. Retards being retarded is typically the answer in these situations. OMG DOCUMENT>WRITE OH EM GEE NOOOOO DOM MODS WTF OMGKTHNX NOOOOOOOO Fuck off.

[trainsem]

Why are enterprise CMSs designed to be search-unfriendly?

[LeadHammer]

First they totally screwed up their website couple of years ago, adding Javascript, in-place DOM modifications, all this async crap that is cool but that makes user experience miserable. You want to see model list but you get a stupid 5-page Javacript popup, and you cannot put a bookmark! Try to right-click a model to open it in a separate page and you get the same popup! This year they went back to basics, and obviously ANY change from the overwrought AJAX crap is gotta be good.

[fight2Bfree]

how can one sit through an hour long lecture on optimization and then jump up and blurt out "Im skeptical isnt it just image reductions" Nice lecture Ishmael. The site loads super fast and looks well designed as well.

[flowewritharoma]

awesome intelligelic-task!!

[irabinovitch]

Thanks for the shout out Ismail :)

[somahcom]

@irabinovitch That was awesome work that you and Réal did on the caching :-)

[ZipADeeeDoooDaaa]

I don't know what to think! ... Interesting stuff he talks about. So I went to their site to see how fast it actually is. Well ... each page request takes about 20 seconds to load. Looking at a white page for 20 seconds isn't what i was expecting. ??? Something must have gone really wrong on their site today.

[somahcom]

@ZipADeeeDoooDaaa Thanks for the heads up. This is definitely weird and the reading I'm getting right now are showing normal data. We'll look into it for sure. Thanks again :-)

[Jarudin]

The 80-p gains seems to be only because the starting point was so horrible. Many of the 'optimizations' mentioned I would consider normal practice, or at least you should be aware of them.

Lazy loading of less important resources is very sensible. Youtube for instance doesn't load images that are not on the page (you only notice if you scroll down really fast).

Doing as few DOM modifications as possible is ideal, bundle them, use hidden containers.

[somahcom]

@Jarudin You're absolutely right. The starting point was so bad the contrast was in turn so sharp. The thing is, many sites out there are in a bad shape today. You will be amazed of how many big players don't even follow what you and I consider "normal practice." But seeing the big contrast in performance when "normal practice" is followed makes everyone interested in always following it.

If we can get everyone to follow normal practice and think sensibly, the net will be better off.

[daveashe]

That was great, thanks - some great ideas there and their site does load very quickly.

[somahcom]

@daveashe Thanks :)

[zassounotsukushi]

OMG, i've seen some terrible crimes against nature come from document.write