Nike x LIVESTRONG - What is a Chalkbot (English Version)

[Xiaborok]

cool :)

[RappelTheMachine]

† ЯR † ЯR †

[RappelTheMachine]

† ЯR † ЯR †

[peterflat]

The original artwork is called Street Writer by the Institute for Applied Autonomy.

[Excelsoft]

nice idea but it would help increasing wastes, and distort roads..

[KenOkel]

Fun idea. I would imagine that seeing all of the messages on the ground would be very powerful.

Bravo!

[heroverse]

way to steal Josh Kinberg's Parson's thesis from 2004

[clemstarz]

Stolen idea!!!! Hope it won't get Cannes advertising festival awards... Plus give some fucking money to the original. thanks.

[playstation1980]

@clemstarz What was the original?

[clemstarz]

@playstation1980 Sorry for the answer delay... First time I saw this idea was in the "Bikes against Bush" YT video, almost 5 years ago. I've seen another nice one recently, spraying rainbow on walls Robo-Rainbow YT or Vimeo

Oh, and by the way, the Nike Chalkbot got a Grand Prix @Cannes advertising festival. Putting aside the machine thief (!), the whole strategy is brilliant (geolocated messages & pictures, TV helicopter "ambushing", twitter platform etc.)

[kpbernard]

Rubbish copycat BS; Nike and their advertising agency Wieden/Kennedy blows ass ...

[PazJunior]

It's "the quick brown fox jumps over the lazy dog", not "the quick brown fox jumped over the lazy dogs". The latter is two letters longer.

[marzuess]

@PazJunior hah I noticed that too.

[jbragwell]

Evelyn Bragwell/Martha Jacobs rocks!!! Go Lance!!!

[djrock9000]

Its a giand inkjet printer. But minus the ink and add chalk! So I wonder if the chalk kills the heads...LOL! CLOGGED. Ooops. Nice invention. So why don't they use this concept to write in paint on the roads instead of using templates???? Now that would be cool.

[thirdcherry]

bikes against bush (spray paint) might have been before this, but Nike's was better built (higher res), better thought out (more diverse purposeful messaging and specific application environment), and all around better for everyone (chalk)

[yumamasoncrack]

Stolen idea. Nice one, Nike. At least give the original inventor some credit. And money.

[livebigly]

I like the original Bikes Against Bush version better. Plus, the inventor was arrested - you can't beat that.

[3th0s]

Pretty great idea. Has the possibility to get rocked by /b/ though, and end up goatse'ing the whole world...

[VolvoXC60]

Life is better lived together!

[doesmykeyboardwork]

dude, i had this idea years ago...

[theoriginal72]

Well the guy from bikes against bush had the idea before you.

[plastik892]

They had video on the net too before Youtube as well.

[tigerinhouston]

Clever, but it's just high-tech, temporary graffiti.

[karumph1]

3rd! :(((((((((((((((!

[itsbillm]

2nd!! :-(

[pierreeklof]

1st!