De Beers was a ruthless monopoly which was nothing short of criminal. Hell they even created the value attributed to these rocks. You can grow diamonds in a lab these days, they are not as rare as you think. Its only they buy new mines to keep supply low. If you want rare get gold which is an pure element. Diamonds are just compressed carbon. They also use anti competitive practices all the time. Like flooding the arket with smaller carat diamonds. In response to a new small carat diamond mine.
@TheMrApothesis How is that anti-competitive? If anything, it's better competition. The competitors are free to do the same or better. I know you're just bitter because this company is more successful than you'll ever be, but stop your crybaby bullshit.
@Supermassively Sorry should of said it's how they protected their monopoly. Not exactly anti competitive in itself. However flooding the market with smaller diamonds in an attempt to 'devalue' a particular Russian company that produced smaller carat diamonds from Russian mines is. My question to you is why you bother protecting the industry? I'm not lying when i said that they can grow diamonds in labs. They say that in the future they will be able to create even bigger stones.
i think men should buy diamonds for a only a handful of things engagement ring, maybe a wedding ring, first year aniversary, tenth year, 25th, and 50th if you get that far. the fact that this society has become so materialistic is shameful. honestly how well will that jewelry help you out in life except to trade in for cash to buy useful, practical, functional items like food water and shelter
@orkid682 diamonds are forever. De Beers, one of the most evilest corporations in the world, knows that people such as Americans would buy diamonds and they know diamonds is what fuels most wars in Africa.
Btw to anyone else who reads this, look it up. I learned about them through these songs which some of you may heard or already know about.
@NYCest2010 The song called, "Solitaire", is actually named "Palladio" -it was orginally composed by Karl Jenkins. The first and original black and white silhouette diamond commercial "A Diamond Is Forever; Diamond Solitaire", with the unmistakable classicalesque music aired in 1999. After this, every cheap department store that carries jewelry started to rip this commercial off and make their own sorry versions of it... Just look at how similar the Zales commercials are.
I am a man and I am all for Femminism. Women are better than men and can do things better... I am willing to degrade myself in cleaning the house, take care of the children and cook for my future wife if she's the one bringing money to the house by working 64 hours per week... what a nice life ^^.
General Cordswainer just put out a cover of "How Can I Tell You". It's like a mix between Cat Power and Mazzy Star. Very sexy & a bit smoother than the Cat Stevens version. Totally recommended for your first dance at your wedding if you're a fan of Indie/Folk/Acoustic Rock.
At some point in the far future, diamonds will become a scarce commodity. Then, humans will regret shaping them into minuscule husks of their natural selves to adorn the necks and fingers of the materialistic fools that we humans are.
It's sad. And they had to put a really nice piece to it. We played this for our last orchestra concert. We put all the videos together into one long one for the piece, and at the end it said, "How else could two month's salary last forever?" We were going to put, "But orchestra lasts longer," but it wouldn't work. :(
What about the fact that these are "conflict diamonds" to boot... What little kids in Africa had to go down into the earth (a mine) to dig up these diamonds. What a world, what a world???
Yeah the children grew and so did our love just like DeBeers hoards of diamonds. Stored in order to keep their price artificially high and growing too.
Diamonds are actually as common as horse shit. They are only made from carbon which is one of the most common elements on earth.
I know! I was up til the crack of dawn one night looking up old school ads. I recently found those old Gap ads that copied West Side Story? Remember those? LOL!
It's so sad that modern American women have fallen for this marketing scam that your love can only be measured by the amount of money a man spends on you... yet at the same time they demand equality (I don't see any women spending $3k on anything for a man)
@mar504 exactly. society of greedy, retarded robots. it's not like they dying from hunger or anything. who needs these shiny rocks? what are we some wild african tribe that we have to have shiny things.
@NYerintransit "It" being what? Love? Money? Marketing? Equality? The history of the diamond ring is very interesting, DeBeers that really started the diamond (a common gemstone) ring craze in the 30's by having movie stars wear them. They take advantage of peoples emotions, making women believe that love also has a monetary value, and that a ring should cost thousands and thousands of dollars.
@mar504 It's not just the United States. Society, worldwide craves materialistic items and luxury. It's woven in our culture, and has been for centuries. This commercial just exemplifies that.
@mar504: He spends money to feed me chocolately baked goods, I spend money on oodles of books for him. I'd be enthralled if the man here presented her a Hershey's Kiss, I might even tear up
@KelleeSan Well of course, diamonds are the McDonalds of jewelry, it's everywhere. But that didn't really happen until DeBeers got into the American entertainment industry to start their marketing machine.
@mar504 At the very least, women need pull their heads out of their asses and start valuing gifts that are actually USEFUL rather than useless crap like jewelry.
@Supermassively EXCUSE ME, but i do NOT value jewelry, thank you very much! what means most to me is something that is handmade - like a picture that my son drew for me for mother's day. there is no amount of money in this world that could replace the value of that. no, the picture he drew is not USEFUL per se, but it is quite a treasure to me. so please don't assume ALL females are so shallow!
@firebrand420 Okay, but still, that isn't really a practical gift. You don't find women who would pass up a diamond for a laptop or a grill or a kitchen set or a gun, or more fun things like an HDTV or Blu-Rays or a Nintendo Wii. I seriously read a comment from a woman who said "If my boyfriend got me a useful gift instead of a diamond, I would cry". If a guy pisses off a girl, he's expected to waste $30 on a dozen roses. If I were that girl, I'd rather he apologize with a Blu-Ray.
@firebrand420 Okay, but that's still not practical. You don't find women who would pass up a diamond for a laptop or a grill or a gun or a kitchen set, or more fun things like an HDTV or Blu-Rays or a Nintendo Wii. We males love gifts like that. When a guy pisses off a girl, he's expected to waste $30 on a dozen roses that'll rot in a week. If I were that girl, assuming I were a real bitch who wants a gift apology instead of some understanding, I'd want an apology in the form of a Blu-Ray.
actually, i WOULD pass up a diamond for any of those items you mentioned. i don’t care for diamonds. i think they are overrated and overpriced. for me, appropriate apologies come in the form of a back rub or cooking my favorite meal. hell, go pick me a clover! a dozen roses is worthless becausethat's $30 wasted that could've been spent on groceries or a tank of gas. any woman who expects money to be spent on her to be appeased is a shallow bitch who is not worth it.
It's meant to make men feel guilty. If they don't buy their wives diamond jewelry, then they must not really appreciate what they do. I thought the kiss at the end looked sloppy.
the apple ipod ads done by TBWA won many awards, but they "borrowed" the whole idea from this de beers ad. silhouettes rather than actual people being used and only showing the product in full color.
I love this commercial. It is so simple, yet elegant and meaningful. the song Palladio is a perfect choice and really drives the message home. So romantic
i cant believe that De Beers has managed to make so many people believe that a diamond can somehow be symbolic of eternal love when diamonds cause so much hurt and suffering to countless people in the world.
you watch too many movies mate. If it wasn't for de beers and diamonds there would be a lot more poverty in Africa - take Botswana for example - the most stable country in Africa with the highest wealth per capita - all because of De Beers and diamonds.
Palladio is also known as Zarabanda, we as well this year are using the arrangements for our marching feiled show, The mucis is awesome, I myself am part of the pit and play the climax or Zarabanda/ Palladio, if you want to listen to all four arrangements just Google Karl Jenkins- Arranged By Tom Wallace
One of my favorite pieces of music in a commercial. Took a long time to track down what it was, but now that I found it, it's been redone. Thanks for posting the commercial!
The song Palladio, by Karl Jenkins (as the person below me has said) is part of a larger composition called Adiemus. We played Palladio in orchestra last year (and got a really great score at a competition), and we played 4 songs from Adiemus (In Caelum Fero, Zarabanda, Palladio, and Adiemus) as our marching band show last year. It's really awesome! It's pretty much one of my favorite pieces of music. The pit gets to play Palladio--yay pit! (i'm on vibes)
Great ad, and did exactly what it was supposed to do. Perpetuate the marketing myth of a new diamond as the "traditional" symbol of marriage (as encouraged by De Beers in the 1940s), and ensure that millions of American women would refuse to get married without a rock. (As an ad manager, this stuff is my bread and butter...so yes, it's true.)
Well, it's working out well for them! I read on the JuliB site that they recently opened a new 6 story store in San Francisco. That's a lot of diamonds being sold.
Indeed, it's worked out perfectly! Even though their diamond sales took a bit of a hit last year, that's still about $6.15 billion in rough diamonds sold. The desire for exceptional stones, particularly in the East, is increasing in spite of the issues surrounding diamond ethics. If you're interested, the "Diamond Invention" by J. Epstein is a fantastic study on De Beers although it's pretty dated.
I remember when I was little and first saw this. It was VERY effective as commercials go, considering it's still among my favorites like 14 years later. Kudos to who came up with it.
Awesome music. Too bad it's wasted on a diamond commercial for most diamond purchasers are dumb cunts that don't give a shit about the suffering of others.
Palladio and yes buy your tart a see through rock and their leg'sll open like a muslim corner shop on a christmas vacation! i find a nice cut piece of glass usually does the trick though both look the same
You do realise, idiot WaspFather, that DeBeers have a signficant control of the gold trade as well. Do a search for Anglo-American and get back to us then.
It's more than that. It's that, if you don't buy your wife one of these, you just don't appreciate the fact that she's ruined her figure by squeezing out some kids, or any of the other normal rites of long-term relationships.
Thanks for making this video available. Now if only I could find the one for the 2006 Christmas Holiday season..."How Can I tell You That I Love You..."
Holy Crap!!! You are the man!!! Thanks for the upload. I was looking for one of these videos forever. I just got the song from this video a couple of months ago and wanted to see the video again.
De Beers was a ruthless monopoly which was nothing short of criminal. Hell they even created the value attributed to these rocks. You can grow diamonds in a lab these days, they are not as rare as you think. Its only they buy new mines to keep supply low. If you want rare get gold which is an pure element. Diamonds are just compressed carbon. They also use anti competitive practices all the time. Like flooding the arket with smaller carat diamonds. In response to a new small carat diamond mine.
TheMrApothesis 3 weeks ago
@TheMrApothesis How is that anti-competitive? If anything, it's better competition. The competitors are free to do the same or better. I know you're just bitter because this company is more successful than you'll ever be, but stop your crybaby bullshit.
Supermassively 2 days ago
@Supermassively Sorry should of said it's how they protected their monopoly. Not exactly anti competitive in itself. However flooding the market with smaller diamonds in an attempt to 'devalue' a particular Russian company that produced smaller carat diamonds from Russian mines is. My question to you is why you bother protecting the industry? I'm not lying when i said that they can grow diamonds in labs. They say that in the future they will be able to create even bigger stones.
TheMrApothesis 1 day ago
we played this song (paladio) in my orch. Concert and i didnt eveb know it was from a comercial
Diehardgleek 1 month ago
The only reason im looking at this is because my orchestra is playing Palladio :)
44Prins44 2 months ago
@44Prins44 mine too!
vlaswift15 1 month ago
I'd rather have my husband buy me The Elder Scrolls V: Skyrim =)
HexSabre 3 months ago
@HexSabre Best Wife ever.
oloompop 2 months ago
I got my wife a huge chunk of graphite! It's only one carbon atom away from being a diamond you know :P
LamentationsEnd 3 months ago
DIAmond industry going down....2012...good bye DIAblo...
circusoflife 3 months ago
@circusoflife Nope, it's doing just fine.
Supermassively 2 days ago
i think men should buy diamonds for a only a handful of things engagement ring, maybe a wedding ring, first year aniversary, tenth year, 25th, and 50th if you get that far. the fact that this society has become so materialistic is shameful. honestly how well will that jewelry help you out in life except to trade in for cash to buy useful, practical, functional items like food water and shelter
napalmpyro 3 months ago
Diamonds... she'll pretty much have to. =)
iluv2killanimals 4 months ago
@orkid682 diamonds are forever. De Beers, one of the most evilest corporations in the world, knows that people such as Americans would buy diamonds and they know diamonds is what fuels most wars in Africa.
Btw to anyone else who reads this, look it up. I learned about them through these songs which some of you may heard or already know about.
1. Conflict Diamond - Lupe Fiasco
2. Diamonds are Forever - Kanye West
3. Blood Diamonds - Nas
4. Diamonds are Forever Remix - Jay-Z
bebemax95 6 months ago
Diamonds are a way of saying. Honey, I dont know you well enough to get you a gift you would really enjoy. So heres a really shiny expensive rock.
mercmarc 7 months ago
@mercmarc lol!
portisalpha 7 months ago
they should show the kid getting robbed for the diamond
CAZPERsayz 9 months ago
this scared the shit out of for some reason as a kid
Sai007Anbu 9 months ago
PLEASE TELL ME THE NAME OF THIS SONG!
NYCest2010 9 months ago
@NYCest2010 Palladio ^-^
madcat2316 9 months ago
@NYCest2010 palladio by karl jenkins
cancer257 8 months ago
@NYCest2010 The song called, "Solitaire", is actually named "Palladio" -it was orginally composed by Karl Jenkins. The first and original black and white silhouette diamond commercial "A Diamond Is Forever; Diamond Solitaire", with the unmistakable classicalesque music aired in 1999. After this, every cheap department store that carries jewelry started to rip this commercial off and make their own sorry versions of it... Just look at how similar the Zales commercials are.
seattlekid9 8 months ago 7
@seattlekid9 1999? No... seeing as how this commercial was recorded in 1993, that's clearly false.
Supermassively 6 months ago
I am a man and I am all for Femminism. Women are better than men and can do things better... I am willing to degrade myself in cleaning the house, take care of the children and cook for my future wife if she's the one bringing money to the house by working 64 hours per week... what a nice life ^^.
Phireo 11 months ago
@Phireo "Women are better than men and can do things better"
Please don't pollute the gene pool any more than it is already. Thanks.
SGTBizarro 9 months ago
@SGTBizarro
Your stupidity in not understanding sarcasm and the joke in itself is discouraging.
Phireo 9 months ago
listen to the song Diamond Mind by Rasputina, they put words to this, and it's really funny.
caoimhin92 11 months ago
A diamond is what a guy buys when his wife finds out hes cheating on her. They should call it the appeasement stone.
mercmarc 1 year ago
I love the message behind this ("and so does my love for you"). I hope to be married and find happiness someday.
hightek669 1 year ago
So elegant...one day I will buy one for the wife. For now, she can wear pearl...ahh ha.
UnitedPebbles 1 year ago
She'll pretty much have too.
Rick132500 1 year ago 12
The diamond will take "forever" to pay for. When she said she wanted a gift that will last forever she didnt mean herpes.
mercmarc 1 year ago
@mercmarc Or HIV.
Mindraker1 1 year ago
This has been flagged as spam show
General Cordswainer just put out a cover of "How Can I Tell You". It's like a mix between Cat Power and Mazzy Star. Very sexy & a bit smoother than the Cat Stevens version. Totally recommended for your first dance at your wedding if you're a fan of Indie/Folk/Acoustic Rock.
IndieMusicCritic82 1 year ago
what is the name of this song?
DOKt00n 1 year ago
@DOKt00n Palladio - my kids string orchestra did it about 4-5 years ago (only the advanced students), but it was quite the hit.
jdcunnington 1 year ago
At some point in the far future, diamonds will become a scarce commodity. Then, humans will regret shaping them into minuscule husks of their natural selves to adorn the necks and fingers of the materialistic fools that we humans are.
danaurum 1 year ago
@danaurum Lets go out in the woods and become uncivilized! TOGETHER! HUMANS BLOW!
fighttheirish1 1 year ago
I remember hearing this song on TV all the time as a kid in the 90s. I love it so much.
As for diamonds, not so much.
Jurassicprince 1 year ago
GSL sent me here
ZomgZomg007 1 year ago
this song is awesome! i played it when i was a freshman in highschool :]
shawnakoala 1 year ago
It's sad. And they had to put a really nice piece to it. We played this for our last orchestra concert. We put all the videos together into one long one for the piece, and at the end it said, "How else could two month's salary last forever?" We were going to put, "But orchestra lasts longer," but it wouldn't work. :(
CheletheCello 1 year ago
If you like the palladio song in this, there's a great version played on electric harp, in concert on youtube.
jb2134 1 year ago
Love has an actual monetary price...this is sad...
darkwarrior1234 1 year ago
...well music is really really beautiful...who is? Vivaldi? Mozart?
mari190382 1 year ago
@mari190382 It is Palladio by Karl Jenkins.
shoppingkart 1 year ago
@mari190382 Palladio by Karl Jenkins
Chindou 1 year ago
what's this song called?
blahismyname 1 year ago
@blahismyname its the theme from palladio from karl jenkins.
SergeantMuffins 1 year ago
thank you for posting this. I liked it when it came out and still do.
dfw3355 1 year ago
um i like the family guy version better
MCyclopedia 1 year ago 2
What about the fact that these are "conflict diamonds" to boot... What little kids in Africa had to go down into the earth (a mine) to dig up these diamonds. What a world, what a world???
TheCadre13 1 year ago
What name of that song that song stick my head even years after that commerical air
Kellyannk308 1 year ago
Yeah the children grew and so did our love just like DeBeers hoards of diamonds. Stored in order to keep their price artificially high and growing too.
Diamonds are actually as common as horse shit. They are only made from carbon which is one of the most common elements on earth.
wlwak 1 year ago
they stole this theme from guantlet!
LTDANMAN44 1 year ago
wow i used to love these commercials...until i saw "blood diamond"..
patriciacarrasco 1 year ago
Ah-ha found it....this is what makes youtube so fun to use.
Recalling old slices of synaptic memory still embedded and driving us nuts until we can find it.
majik2hanz 2 years ago 5
I know! I was up til the crack of dawn one night looking up old school ads. I recently found those old Gap ads that copied West Side Story? Remember those? LOL!
ksb78 2 years ago
@majik2hanz haha hell yea bro
youtube is the shit
i just researched this cuz i saw the family guy version lol
WilliefreshTV 1 year ago
Is the "Verizon" ad online?
youherman 2 years ago
Verizon copied this!
seinfan9 2 years ago
oh wow, classic
MissVampireDiaries 2 years ago
I loved these commercials and this beautiful music back in the day. Classic advertising.
nikkiree1994 2 years ago 3
What the hell man?! I swear in the south Skatells had the same freaking premise, the same shadow people and using Palladio!
lavinder11 2 years ago
At least wal mart has low prices and disney makes some classic movies but debeers has nothing good to be said about itself. Except this commercial
cainmarko69 2 years ago
FINALLY!!!! took years to find this song! thank you!
xteffx 2 years ago
As far as marketing goes, this is probably one of the most brilliant slogans ever.
youngtexas2008 2 years ago 2
:) I remember watching these back in the day... The song always caught my attention.
Jurassicprince 2 years ago 2
Does anyone know the name of this song? I have been wracking my brain and its frustrating me.
DrAchO2 2 years ago
"Palladio", by Karl Jenkins
gleabe07 2 years ago 3
Thank you, I've been searching for this tune for the longest.
Ortzmet 2 years ago
Sounds more like "Cantus"
DrakeVagabond 2 years ago
It's Palladio by Karl Jenkins.
samerawadh 2 years ago
Palladio by Karl Jenkins
BEEcrown 2 years ago
@DrAchO2 Palladio, by Karl Jenkins
juanm429 2 years ago
It's so sad that modern American women have fallen for this marketing scam that your love can only be measured by the amount of money a man spends on you... yet at the same time they demand equality (I don't see any women spending $3k on anything for a man)
mar504 2 years ago 61
You must be finding the wrong women.
simplyxme23 2 years ago
Go look at Judge Judy.
lavinder11 2 years ago
@mar504 exactly. society of greedy, retarded robots. it's not like they dying from hunger or anything. who needs these shiny rocks? what are we some wild african tribe that we have to have shiny things.
dr1345 1 year ago
@mar504 I'm hardly a feminist, quite the opposite, but I just don't how this commercial has anything to do with it.
NYerintransit 1 year ago
@NYerintransit "It" being what? Love? Money? Marketing? Equality? The history of the diamond ring is very interesting, DeBeers that really started the diamond (a common gemstone) ring craze in the 30's by having movie stars wear them. They take advantage of peoples emotions, making women believe that love also has a monetary value, and that a ring should cost thousands and thousands of dollars.
mar504 1 year ago
@mar504 It's not just the United States. Society, worldwide craves materialistic items and luxury. It's woven in our culture, and has been for centuries. This commercial just exemplifies that.
TwinPat90 1 year ago
@mar504: He spends money to feed me chocolately baked goods, I spend money on oodles of books for him. I'd be enthralled if the man here presented her a Hershey's Kiss, I might even tear up
EverythingAustin 1 year ago
@EverythingAustin Those are the presents I love too!
BartolinoCat 1 year ago
@BartolinoCat: As much as I love shiny things, I think me and my hubby like to eat too much.
EverythingAustin 1 year ago
@mar504 "I don't understand about
Diamonds and why men buy them
What's so impressive about a diamond
Except the mining"
Fiona Apple
BartolinoCat 1 year ago
@mar504 i vote you! for president
lancer717 1 year ago
@mar504 I'm pretty sure women in other countries want diamonds, too.
KelleeSan 1 year ago
@KelleeSan Well of course, diamonds are the McDonalds of jewelry, it's everywhere. But that didn't really happen until DeBeers got into the American entertainment industry to start their marketing machine.
mar504 1 year ago
@mar504 At the very least, women need pull their heads out of their asses and start valuing gifts that are actually USEFUL rather than useless crap like jewelry.
Supermassively 6 months ago
@Supermassively EXCUSE ME, but i do NOT value jewelry, thank you very much! what means most to me is something that is handmade - like a picture that my son drew for me for mother's day. there is no amount of money in this world that could replace the value of that. no, the picture he drew is not USEFUL per se, but it is quite a treasure to me. so please don't assume ALL females are so shallow!
firebrand420 4 months ago
@firebrand420 Okay, but still, that isn't really a practical gift. You don't find women who would pass up a diamond for a laptop or a grill or a kitchen set or a gun, or more fun things like an HDTV or Blu-Rays or a Nintendo Wii. I seriously read a comment from a woman who said "If my boyfriend got me a useful gift instead of a diamond, I would cry". If a guy pisses off a girl, he's expected to waste $30 on a dozen roses. If I were that girl, I'd rather he apologize with a Blu-Ray.
Supermassively 4 months ago
@firebrand420 Okay, but that's still not practical. You don't find women who would pass up a diamond for a laptop or a grill or a gun or a kitchen set, or more fun things like an HDTV or Blu-Rays or a Nintendo Wii. We males love gifts like that. When a guy pisses off a girl, he's expected to waste $30 on a dozen roses that'll rot in a week. If I were that girl, assuming I were a real bitch who wants a gift apology instead of some understanding, I'd want an apology in the form of a Blu-Ray.
Supermassively 4 months ago
actually, i WOULD pass up a diamond for any of those items you mentioned. i don’t care for diamonds. i think they are overrated and overpriced. for me, appropriate apologies come in the form of a back rub or cooking my favorite meal. hell, go pick me a clover! a dozen roses is worthless becausethat's $30 wasted that could've been spent on groceries or a tank of gas. any woman who expects money to be spent on her to be appeased is a shallow bitch who is not worth it.
firebrand420 3 months ago
W00T For Karl Jenkins' Palladio!
LOTRzagorath 2 years ago 7
im playing this in my orchestra!!
chocolateluver263 2 years ago
me too!
Sweeneysbestfriend 2 years ago
It's meant to make men feel guilty. If they don't buy their wives diamond jewelry, then they must not really appreciate what they do. I thought the kiss at the end looked sloppy.
jsmonk 2 years ago 4
my love means so much that i will value it at 3500 american
jakeplumber 2 years ago 4
Thank you, I've been looking for this forever!!
AnonymousXIII 2 years ago
the apple ipod ads done by TBWA won many awards, but they "borrowed" the whole idea from this de beers ad. silhouettes rather than actual people being used and only showing the product in full color.
53rp3n7 2 years ago
pls name of this song if you know
footsaler 2 years ago
karl jenkins - paladio
53rp3n7 2 years ago
Comment removed
eightyschild 2 years ago
Queste sono pubblicità fatte come si deve...
ClubGaudianello 2 years ago 2
de beers sucks voted one
Joe402 2 years ago 5
de beers actually is the evil incarnate due to his policy and for the expolit of minors, but this spot is absolutely outstanding.
Y3k666 2 years ago 3
Agreed, it's a wonderful ad from one of the most brilliantly evil corporations on earth.
Raindogs111 2 years ago 3
well said... its moving, effective, everything... and that's coming from me, a huge anti materialist.
kmardes 2 years ago
wish i could vote -5
eightyschild 2 years ago
I love this commercial. It is so simple, yet elegant and meaningful. the song Palladio is a perfect choice and really drives the message home. So romantic
bartholemew4life 3 years ago 3
Please tell me what is the name of this song (just reply a post here) thanks,
ipixo 3 years ago 2
Palladio
lxttxl 3 years ago 5
Thanks Man, I've been looking for it for years now !
ipixo 3 years ago 2
Thank you so much for posting the name!! I was looking for the name all over!
learntoday 2 years ago
The song is called Palladio
Jello31398 3 years ago 2
watch?v=JsfwEj6yqSA&NR=1
neonkurt 3 years ago
they look like an Asian family
kbotreau1 3 years ago 2
ive made my own version of this and im playing it on guitar in britains got talent this year lol
JMDDE 3 years ago
@ JMDDE: Good luck :)
toastface5 3 years ago
i played it yesterday and it went down a storm, just waiting on that all important phone call now :)
JMDDE 3 years ago
cool :P Congrats XD
toastface5 3 years ago
I know this is by Karl Jenkins, but what is this song called? Anybody? I would really love to know so I could add it to a playlist... :]
WEFABENDER 3 years ago
Palladio. Specifically the Allegro Movement.
DhAoS1020 3 years ago 3
thank you
uwmbigb 3 years ago 2
Thank you! I have been searching for this song for a while now.
Lissical 3 years ago 2
Great Spot! It's beautiful!!!
54spiritedwill54 3 years ago
i cant believe that De Beers has managed to make so many people believe that a diamond can somehow be symbolic of eternal love when diamonds cause so much hurt and suffering to countless people in the world.
michikopeachikoxxx 3 years ago 3
I can. Commercialism is a surefire way to control the ignorant peon masses.
ciagarsmoke 3 years ago
you watch too many movies mate. If it wasn't for de beers and diamonds there would be a lot more poverty in Africa - take Botswana for example - the most stable country in Africa with the highest wealth per capita - all because of De Beers and diamonds.
spencerfrater 3 years ago
are you fucking kiding me de beers dosent care where they get there diamonds almost 50% of the diamonds in the are conflict diamands
bagman121 3 years ago
Mr. DeBeers, is that you?
TankiesYank 2 years ago
Palladio is also known as Zarabanda, we as well this year are using the arrangements for our marching feiled show, The mucis is awesome, I myself am part of the pit and play the climax or Zarabanda/ Palladio, if you want to listen to all four arrangements just Google Karl Jenkins- Arranged By Tom Wallace
Froggywogy13 3 years ago
it took me forever to find the song to this but when i found it it incredible to listen to.
bonne video.
centpushups 3 years ago 2
Diamonds ... that'll shut her up!
elbriga83 3 years ago 2
Karl Jenkins man.
He's one of my favorite composers.
Adiemus is so beautiful
Him and Arvo Part- I could listen to them all day :)
GodIsMyAntiDrug 3 years ago
Is anyone who has the video with the first spot,where there are only shadows in the sandy beach?
teaandsympathylove 3 years ago 2
One of my favorite pieces of music in a commercial. Took a long time to track down what it was, but now that I found it, it's been redone. Thanks for posting the commercial!
foundjoe 3 years ago
I've always wanted to own a De Beers diamond.
So far, I only own a Hatton Garden one.
kathleenlees 3 years ago
Watch this commercial a couple of times to get the tune in your head, and then check out the song "Diamond Mind" by Rasputina. Fun parody!
jaseyboy 3 years ago
This comment has received too many negative votes show
Those commercials are gay. Even gayer than regular commercials.
VideoSuperMaster 3 years ago
Regardless of whether or not you like the ad, it ultimately popularized this great musical piece...
PhysStud2006 3 years ago 2
The song Palladio, by Karl Jenkins (as the person below me has said) is part of a larger composition called Adiemus. We played Palladio in orchestra last year (and got a really great score at a competition), and we played 4 songs from Adiemus (In Caelum Fero, Zarabanda, Palladio, and Adiemus) as our marching band show last year. It's really awesome! It's pretty much one of my favorite pieces of music. The pit gets to play Palladio--yay pit! (i'm on vibes)
IsisMollyO 3 years ago
its called "Palladio" composed by Karl Jenkins
musicalmix247 4 years ago 3
My ballet teacher's choreographing a dance to this for us. :]
etoileparisienne 4 years ago
Any one know what the name of the song that plays in the background?
pinkjete 4 years ago
I will give only cultured diamonds from now on!!!
markbot 4 years ago
Great ad, and did exactly what it was supposed to do. Perpetuate the marketing myth of a new diamond as the "traditional" symbol of marriage (as encouraged by De Beers in the 1940s), and ensure that millions of American women would refuse to get married without a rock. (As an ad manager, this stuff is my bread and butter...so yes, it's true.)
TankiesYank 4 years ago
Well, it's working out well for them! I read on the JuliB site that they recently opened a new 6 story store in San Francisco. That's a lot of diamonds being sold.
RachelNYC8826 4 years ago
Indeed, it's worked out perfectly! Even though their diamond sales took a bit of a hit last year, that's still about $6.15 billion in rough diamonds sold. The desire for exceptional stones, particularly in the East, is increasing in spite of the issues surrounding diamond ethics. If you're interested, the "Diamond Invention" by J. Epstein is a fantastic study on De Beers although it's pretty dated.
TankiesYank 4 years ago
but how come they keep on buying diamond if the first one was supposed to be forever? Did they eat the first one?
ceb2008love 2 years ago 74
@ceb2008love Well, if they didn't keep buying diamonds, DeBeers couldn't keep making money to make more commercials to get people to buy diamonds...
cocacola443 1 year ago
I remember when I was little and first saw this. It was VERY effective as commercials go, considering it's still among my favorites like 14 years later. Kudos to who came up with it.
goldcherries 4 years ago
it was another one like this except the woman was tryin to kill the man and the man was tryin to kill the woman
prittylady72793 4 years ago
Awesome music. Too bad it's wasted on a diamond commercial for most diamond purchasers are dumb cunts that don't give a shit about the suffering of others.
racl101 4 years ago
great spot amazing song..it's really breath taking...i can't wait to get married
LilithViolet 4 years ago
Great Spot! It's beautiful!!!
rete541 4 years ago
Palladio and yes buy your tart a see through rock and their leg'sll open like a muslim corner shop on a christmas vacation! i find a nice cut piece of glass usually does the trick though both look the same
osu840 4 years ago 2
whats the song called? anyone know?
alu1987 4 years ago
Allegretto, but I have only found the group Bond to have the same version.
jonathansweb 4 years ago
i'm in grade school and i'm learning this song...psh
zzracer001 4 years ago
Watching this commercial is like the very first thing I ever remeber doing.
somedudesenlaw 4 years ago
"A diamond is forever, eh? Well why the hell do you want another, did you eat the first or something?!"
newagent 4 years ago 4
This has been flagged as spam show
Don't buy diamonds. The diamond industry is owned and run exclusively by
Orthodox, Zionist Jews. This is mostly accomplished by the crony capitalism
practised by De Beers. So, you should find an alternative to that diamond ring
for your fiance. A great alternative, is a solid, gold ring. Gold is a great investment
and gold can't be artificially reproduced like a diamond can. Therefore, it's value
is intrinsic.
WaspFather 4 years ago
You do realise, idiot WaspFather, that DeBeers have a signficant control of the gold trade as well. Do a search for Anglo-American and get back to us then.
akhlys 4 years ago 2
Hahahahahahahaha.
Cizzam 4 years ago
OMG whats wrong with jews?? ur just being racist, and im spamming ur comment BTW
Deathyhallows7707 4 years ago
I always remembered the music from these commercials and nothing else
LEGOdaddy 4 years ago 4
if i was give a diamond neckless like that one in the commercial to my girl would i have a better chance of getting laid...??
BIGSRUGGLES 4 years ago
It's more than that. It's that, if you don't buy your wife one of these, you just don't appreciate the fact that she's ruined her figure by squeezing out some kids, or any of the other normal rites of long-term relationships.
TankiesYank 2 years ago
the song name is: "Palladio"
and you can find it in Morpheus or any another file sharing system.
gigga747 4 years ago
Thanks for making this video available. Now if only I could find the one for the 2006 Christmas Holiday season..."How Can I tell You That I Love You..."
rightsaidme 4 years ago
Holy Crap!!! You are the man!!! Thanks for the upload. I was looking for one of these videos forever. I just got the song from this video a couple of months ago and wanted to see the video again.
VolcanoDestroyer 5 years ago
Hey who music is this i have been trying to find it
cleaves05 5 years ago
The song is called "Paladdio" and it's by Karl Jenkins. I had been searching for it a long time too!
shanyboo87 5 years ago
The sound is remarkable for the commercial.
thechocolateboy 5 years ago
Love this commercial
kellyilla 5 years ago
Me too! I love everything about it. The music, the silhouettes, the words. It was just classic. I wish DeBeers still made commercials like this.
shanyboo87 5 years ago
Way to go dude, now she'll pretty much have to. lol
frednora 5 years ago 2