Well, I know first hand that seat belts do save lives. To make a long story short, I had an accident back when I was 25, when the car I was in crashed into a semi truck. The seatbelt yanked me back into my seat as the car skidded into the median. Had I not been wearing my seatbelt, my head would have hit the side window.
Even though I was okay, the whole thing sucked, but I'm glad I'm alive.
Definitely creepy, but it gets the point across, much like the "Ten Little Indians" anti-drug PSA from around the same time (which I have on my channel), or that shockingly graphic anti-texting and driving spot from the UK that made headlines last year.
@WhatsAYak I've seen the 10 Little Indians one, I liked that ad, agreed, gets the point across and is a bit more believable than the stuff today. Don't think I've seen the texting one though.
I don't care what people against seatbelts have to say. If my mother and sister weren't wearing them when they were in a car accident earlier this year, who knows what might have happened to them? Yeah, you all just got lucky when you're not wearing one. Wait until you get in an accident that YOU didn't start.
Trust me. I've been in two accidents. Both times I've my seat belt on and I only got cuts and bruises. In both cases if I hadn't worn a seat belt, my condition would had been much worse.
They always seem to get the crowd with how many lives were saved by seat belts, but NOT about how many were taken. I wonder why that is ? One of my family friends suffered 2 losses due to seat belts, his wife (who was put in a coma due to one, and her sister who was literally cut in half in an accident while wearing one.) Every time he was pulled over, he kept a picture of them in that accident and show it to cops every time he got pulled over for not wearing one.
@sr71ablackbird the same reason they won't tell idiots how many people die from wearing life vests while boating. Sure, it happens, but an OVERWHELMING amount of people are saved by them so play the odds and save more people---duh..Sorry for your losses but if 1 man dies from a seatbelt and 9 live, why bother releasing that stat just to have morons claiming its a viable excuse to not wear one?
@zeepman that's bullshit and you know that as well as i do, it's nothing more than legalized extortion because they do NOT comply with the so-called 'status quo'
@sr71ablackbird Produce statistics proving me wrong. You cannot possibly be so daft as to suggest that wearing a seat belt causes more harm than good in -majority- of accidents. I'm sorry. You're just way off here.
@zeepman like hell i am, as for that daft b/s ya british or something like that ? better yet, i would post the damned picture on here myself for ya to see i had the damned thing, it wasn't a pleasant sight, that's for damned sure. and you produce me statistics that state that i'm wrong.
@sr71ablackbird You are the one accusing this message of being false. The burden of proof lies with you, my friend. Seat belts save more lives than they could ever possibly endanger. End of story. Good luck proving me anywhere near wrong.
@zeepman well, i believe that i already have proved you wrong i am still here, aren't i ? and you know what ? all of my 42 yearsI haven't worn a seat belt, yet i am still here.
Mattlogan2009 I also love this commercial and I have download that commercial for almost 2 years now since 2009 when I got that off youtube this is like a horror movie when they were like mummies man that was alomst to see didn't scare me much but this one is a blockbuster to see from 1970's PSA commercials.
Damn, I remember my cousins and I were allowed to ride my uncle's pick-up truck bed as long as we were "put"... when he drove on the freaking freeway! I can't believe that shit really happened
One of THE best ever!!!! It still scares me - I hope it keeps on scaring others. Jack Webb will always rock, too!
There was an drunk driving PSA I saw in the summer of '85 ... a man was in a nursing home or whatever looking out a window, talking to a woman about the night of his wedding anniversary & the tragic crash caused by his drinking. It ended with him sobbing "I lost ... I lost" ... anyone know what I'm talking about, & can we see it on here? Thanks.
Jack Webb always had an angle, be it telling us to put on our belts, not to smoke those dirty jazz cigarettes with the hippies on the sunset strip or be a pinko commie..those were the days LOL
I remeberthses in the late 60s. It was haunting. When we were kids we would say MMMM MUMMY!! when we heard the music because the last two looked like mummies from a horror flick. We would say wear your seat belts or it's mmmmMummuy!! or aaayy Mummy!! We even say mummy belts. The ads were effective because we both wear our seat belts when we drive.
Creepy, but effective...as a side note, this PSA was aired during the first commercial break on the 9/4/72 premiere of The (New) Price is Right (the first break was always taken up by either a 60-sec. PSA or network promo, in those days).
hey that voice narrating is Sgt Joe Friday of the Los Angels Police Dept Parker division he and his partner busted me for smoking a marijuana ciggerette in 1961 he is a badd ass
man this be crazy stuff...doze seat belt things are real killer and will attack your girl when you pulled over to the side of the road to vomit...yeah man a seat belt attacked my girl and said she was stupid then it acted like it didn't do anything but my girl don't lie and I saw it attack her and also call her names then when I walked closer it resumed itself into a normal seat belt...perhaps this was due to me "seat belting" a small meterorite that was on par with the 1974 classic "Kill Dozer"
Like most people who commented on this video, I remember being very unsettled by this commercial. As I recall, most of the Ad Council TV commercials of the late 60s and early 70s used shock tactics to get their point across. It worked! I've always worn a seat belt!
Nothing like a tympani to scare the crap out of a little kid. Not much impact on me now, though. I didn't know that was Jack Webb doing the voice over.
Buckling up is the first thing I do when I get in the car even before closing the door sometimes. I ended up on the hood of the family car when I was 5 and was in the hospital, skipped 1st grade and had to take home schooling for only a year before I could go back to 2nd grade. Thank God I only broke my jaw and nothing else. A Brooklyn Rabbi walking past came and got help for me and my Mom. Seatbelts are a drivers best friend I think. Into the airbag or into the windshield.
Creepy but so true. It aint funny but I wear my seatbelt just to move my car from the garage to the driveway, being that its a law and stuff I guess you just get used to it now.
Well im glad you mentioned that...cuz i thought i was the only person that did this, i don't do it so much for law but more for my personal safety...i just cant be in a car without a seatbelt on, even if the car is parked,i just feel so uncomfortable and paranoid without it on, but im glad im this way...
Another one I remember that would ALWAYS air right after this one (but I haven't been able to find it yet). Something like "Judy McFadden & her mother"..(creepy music swells & ends, as the 2 get into a car).."didn't wear their safety belts Monday" (creepy music).."they were only going to the drug store" (music).."but any excuse for not wearing safety belts can be the beginning...(longer music, then silence).."OF THE END." Shown back to back those 2 commercials scared me to deathas a kid!
OMG! I remember this comnmercial back when I was just a kid, it used to air late at night on TV, and would scare the crap out of me. I've told dozens of people about it since and NO ONE remembers it. I've even looked for it on YouTube for about a year now & tonite I finally found it! I showed it to my wife (who'd never seen it but I'd told her about it) and it scared us both! VERY CREEPY!!!!!!!
I am living testimony to the importance of wearing seat belts. If you think this ad is scary, try being in a head-on collision with a drunk driver as my father and I were when I was 16. The force of the crash was such that it took three wreckers to pull the two cars apart. We would have been dead for sure if we hadn't been wearing our seat belts.
You can replace a wrinkled dress, but you can't replace your one and only life. So take it from me (and Mr. Webb), WEAR YOUR SEAT BELT! NO EXCUSES!
@iswc27 Word has it that at the time of her death, Princess Diana was not wearing a seat belt that fateful day when the car she was riding in crashed.
The same holds true for Princess Grace back in 1982.
@iswc27 should have told that to my friend's sister who was wearing one during an accident and it literally cut her in half. so much for one's seat belt, huh ?
You have to learn the behaviour when you're young, so it becomes an instinct. My mom always buckled us into our child safety seats when we were tiny, and when we outgrew them, she always said, "This car doesn't go until everyone's seat belt is done up." To this day, the moment we get into a car, we do up our seatbelts, and just don't feel comfortable (or safe) without them.
I remember this ad quite well as a kid, and was quite shocked by it. I always wore my seatbelt in the car after that, even in the back seat
Another PSA, I remeber quite well concerned keeping your car locked with the keys not in the ignition, and it showed a couple of rowdy teenage hellraisers stealing a car whose owner left the keys in it, and going on a wild ride which ended with a horrific multiple car crash.
I've tried a few keyword searches for the commercial you're talking about, and wasn't able to find it either. I just remember the tag line at the end of the commercial:
I remember that commercial too, there was another commercial with Drunk college guys getting into a wreck and "Game over" Friends dont let friends drive drunk at the end. Scary too.
I also remember a PSA where it was a drunk driver's eye view as he was swerving on a country road and at the end he heads straight for a car coming from the other direction and it freeze frames....Unfortunately it took MADD to really make a difference in getting Law Enforcemnt to crack down...
I have that one somewhere ... it was a spot produced by Continental Insurance back in the '68-'69 time frame. What's remarkable is, the whole commercial is done with odd camera angles, zooms and movements.
As I remember, the freeze frame occurs as the "drunk" driver doesn't stop at a RR crossing as a train is speeding through.
No ... and the whole tone was very sedate. "You're about to be taken on a ride by a killer ... a drunk driver ...." Just a basic old-school voiceover about stats and the dangers of drunk driving.
It just shows that nothing has changed in 40 years.
@bobfritz1466 Yes there was. It was produced by the National Safety Council. It was about getting drunk drivers off the road. It ran in 1969-71. A woman's voice was the backgound voice. I remeber it well.
PSA that was done I believe in the late 70's early 80's--it featured a woman talking to camera, but we can't see her face because she is holding a cardboard cutout of a picture of woman's face in front of her face. She is talking about how she fell asleep smoking in bed and burnt the house down. Her husband died. I'll never forget the last line, "he was lucky, he didn't live." She then removes the cutout and we see her disfigured face!
I rather wear a seat belt than to worry about my clothes getting wrinkled, besides as crazy as it sounds, to me a seat belt feels comfortable as you get used to it. I wonder how that ladys face looks like behind the gauze?
I find it hard to believe that Lady was more concerned about a wrinkled dress instead of surviving a Car Crash. What does she think would happen then? Take Care.
*hits forehead* Yeah, Jack Webb sounds right. Of course, Scott Muni (NYC radio legend) also did a great deal of V/Os in the day. Scottso had a voice not unlike Webb's.
Correction noted - and I'll check out your ads. I enjoy seeing those old PSAs, especially from the "quill & sword logo" days.
Thank you very much! The copy that you have is very clean--very sharp and clear.
Very, very dynamic. The timpani blasts really send it home. The visuals even made me, a grown man, feel a little uneasy. To a young child viewing this in the early 70s, I should imagine, even more so.
I was very young when this ad aired, 6 or 7, and it bothered me to the point I'd leave the room when it came on.
Saw enough of it to get the message, though. And I don't know that there's necessarily a connection, but I belted myself from the time I learned to drive, before it was law.
Caught grief from some of my teenage buddies, too!
I believe I was in kindergarten the year it originally was broadcast. It still gives me the same chills that I experienced back then.
My father never had to tell me to put my seat belt on after seeing it, believe me. In fact, I would rank this commercial as the most powerful one of my lifetime.
Well, I know first hand that seat belts do save lives. To make a long story short, I had an accident back when I was 25, when the car I was in crashed into a semi truck. The seatbelt yanked me back into my seat as the car skidded into the median. Had I not been wearing my seatbelt, my head would have hit the side window.
Even though I was okay, the whole thing sucked, but I'm glad I'm alive.
pyrogyra72 1 week ago
Definitely creepy, but it gets the point across, much like the "Ten Little Indians" anti-drug PSA from around the same time (which I have on my channel), or that shockingly graphic anti-texting and driving spot from the UK that made headlines last year.
WhatsAYak 1 month ago
@WhatsAYak I've seen the 10 Little Indians one, I liked that ad, agreed, gets the point across and is a bit more believable than the stuff today. Don't think I've seen the texting one though.
TheBookWorm1718 4 weeks ago
I'm with everyone who used to lunge for the tv to change the channel (no remote control in those days!) or run from the room when this psa came on.
billwesleman 2 months ago
I fell in love with that woman at 0:27. She's so cute
firereed4 2 months ago
0:44 he didn't get drafted to go to Vietnam
vitoduval 3 months ago
I don't care what people against seatbelts have to say. If my mother and sister weren't wearing them when they were in a car accident earlier this year, who knows what might have happened to them? Yeah, you all just got lucky when you're not wearing one. Wait until you get in an accident that YOU didn't start.
bagnumberthree 5 months ago in playlist Ad Council PSA's 6
Im going to have nightmares
Sirdanforteque2231 5 months ago in playlist More videos from rwells2265 2
This vid used to FREAK me and my siblings out when we were kids. Had to run from the room. We'd make that bizarre sound and freak each other out.
savoy99 4 months ago 2
wow, scary
TaTgurl1003 5 months ago
Wow, I remember this commercial! I didn't realize at the time it was Jack Webb doing the narration. It's so obvious when watching this.
mrsgstd 7 months ago
Trust me. I've been in two accidents. Both times I've my seat belt on and I only got cuts and bruises. In both cases if I hadn't worn a seat belt, my condition would had been much worse.
KCOliver1960 10 months ago 4
Rebecca Black doesn't wear a seatbelt.
evanellis 10 months ago
They always seem to get the crowd with how many lives were saved by seat belts, but NOT about how many were taken. I wonder why that is ? One of my family friends suffered 2 losses due to seat belts, his wife (who was put in a coma due to one, and her sister who was literally cut in half in an accident while wearing one.) Every time he was pulled over, he kept a picture of them in that accident and show it to cops every time he got pulled over for not wearing one.
sr71ablackbird 11 months ago
@sr71ablackbird the same reason they won't tell idiots how many people die from wearing life vests while boating. Sure, it happens, but an OVERWHELMING amount of people are saved by them so play the odds and save more people---duh..Sorry for your losses but if 1 man dies from a seatbelt and 9 live, why bother releasing that stat just to have morons claiming its a viable excuse to not wear one?
zeepman 6 months ago
@zeepman that's bullshit and you know that as well as i do, it's nothing more than legalized extortion because they do NOT comply with the so-called 'status quo'
sr71ablackbird 6 months ago
@sr71ablackbird Produce statistics proving me wrong. You cannot possibly be so daft as to suggest that wearing a seat belt causes more harm than good in -majority- of accidents. I'm sorry. You're just way off here.
zeepman 6 months ago
@zeepman like hell i am, as for that daft b/s ya british or something like that ? better yet, i would post the damned picture on here myself for ya to see i had the damned thing, it wasn't a pleasant sight, that's for damned sure. and you produce me statistics that state that i'm wrong.
sr71ablackbird 6 months ago
@sr71ablackbird You are the one accusing this message of being false. The burden of proof lies with you, my friend. Seat belts save more lives than they could ever possibly endanger. End of story. Good luck proving me anywhere near wrong.
zeepman 6 months ago
@zeepman well, i believe that i already have proved you wrong i am still here, aren't i ? and you know what ? all of my 42 yearsI haven't worn a seat belt, yet i am still here.
sr71ablackbird 6 months ago
@sr71ablackbird I have never worn a turtleneck sweater yet I doubt they endanger lives. By your logic anything I haven't worn is lethal.
zeepman 6 months ago
Few if any were better at driving a serious message home than Jack Webb. After nearly thirty years, the world of television still feels his loss.
Banner4real035 1 year ago
Mattlogan2009 I also love this commercial and I have download that commercial for almost 2 years now since 2009 when I got that off youtube this is like a horror movie when they were like mummies man that was alomst to see didn't scare me much but this one is a blockbuster to see from 1970's PSA commercials.
GabriellaMontezSucks 1 year ago
I remember one where the guy said 'Why shoud I wear them? I'm only6 going to the Corner Store!
The Next Scene he's in a Wheelchair, Head bandaged, Arm in Sling and one Leg in a Full Cast, the other his Foot is in a Cast!
Borntocoast 1 year ago
Damn, I remember my cousins and I were allowed to ride my uncle's pick-up truck bed as long as we were "put"... when he drove on the freaking freeway! I can't believe that shit really happened
kinoptika 1 year ago
when I was a kid this scared me so bad. sometimes I covered my eyes or ran out of the room. it was that drumroll.
Carebeer 1 year ago
One of THE best ever!!!! It still scares me - I hope it keeps on scaring others. Jack Webb will always rock, too!
There was an drunk driving PSA I saw in the summer of '85 ... a man was in a nursing home or whatever looking out a window, talking to a woman about the night of his wedding anniversary & the tragic crash caused by his drinking. It ended with him sobbing "I lost ... I lost" ... anyone know what I'm talking about, & can we see it on here? Thanks.
MadameLil 1 year ago
Jack Webb always had an angle, be it telling us to put on our belts, not to smoke those dirty jazz cigarettes with the hippies on the sunset strip or be a pinko commie..those were the days LOL
thedangernation 2 years ago
I like this one
sodakandy 2 years ago
Even now people come up with dumb excuses for not wearing seat belts.
DJMoxie 2 years ago 2
@DJMoxie Then they find it difficult to explain why they cannot walk anymore.
outlaw2747 8 months ago
waist seat belts kill too but the one that covers your chest and waist will protect you more then the waste ones well at least you will survive
ChrisBennett18 2 years ago
I remeberthses in the late 60s. It was haunting. When we were kids we would say MMMM MUMMY!! when we heard the music because the last two looked like mummies from a horror flick. We would say wear your seat belts or it's mmmmMummuy!! or aaayy Mummy!! We even say mummy belts. The ads were effective because we both wear our seat belts when we drive.
andersport 2 years ago
This commercial made me buckle up when I got my licence..
andersport 2 years ago
wan't that creepy if you want creepy see "PSA 1973 - Smokey the Bear with Joanna Cassidy"
crustymethaddict 2 years ago
Creepy, but effective...as a side note, this PSA was aired during the first commercial break on the 9/4/72 premiere of The (New) Price is Right (the first break was always taken up by either a 60-sec. PSA or network promo, in those days).
WhatsAYak 2 years ago
hey that voice narrating is Sgt Joe Friday of the Los Angels Police Dept Parker division he and his partner busted me for smoking a marijuana ciggerette in 1961 he is a badd ass
dgarr64 2 years ago
1961 or 1971? Marijuana didn't get big till 67 or 68.
whattheheck1000 2 years ago
man this be crazy stuff...doze seat belt things are real killer and will attack your girl when you pulled over to the side of the road to vomit...yeah man a seat belt attacked my girl and said she was stupid then it acted like it didn't do anything but my girl don't lie and I saw it attack her and also call her names then when I walked closer it resumed itself into a normal seat belt...perhaps this was due to me "seat belting" a small meterorite that was on par with the 1974 classic "Kill Dozer"
MightySaturn5 2 years ago
@MightySaturn5 ??? I lost you at "man this be crazy stuff".
02chevyguy 1 year ago
0:18 the guy looks the same even without wearing the seatbelts
Crashsilumator26343 3 years ago
Seatbelts?...man, those things are for squares
MightySaturn5 3 years ago 7
Well I'm a square.
whattheheck1000 3 years ago 3
Better a breathing square than a circle splattered all over the pavement. :-)
rwells2265 2 years ago 22
Like most people who commented on this video, I remember being very unsettled by this commercial. As I recall, most of the Ad Council TV commercials of the late 60s and early 70s used shock tactics to get their point across. It worked! I've always worn a seat belt!
04bill65 3 years ago
It was about, oh, 20 years before I was born, so 36 years ago?
whattheheck1000 3 years ago
Nothing like a tympani to scare the crap out of a little kid. Not much impact on me now, though. I didn't know that was Jack Webb doing the voice over.
bobfritz1466 3 years ago
I totally hear ya! I remember this when I was like six or seven years old - that tympani was scary to a kid.
wallachianmonarch 3 years ago
I'm in my mid-forties and this spot scared the sh*t out of me when it first aired!!
omesaara 3 years ago
Yeah, I was just telling bobfritz1466 that! The lady whose dress wasn't to get wrinkled - her eyes through the bandages
is the weirdest thing, beside the genius use of teh tympani.
wallachianmonarch 3 years ago
Buckling up is the first thing I do when I get in the car even before closing the door sometimes. I ended up on the hood of the family car when I was 5 and was in the hospital, skipped 1st grade and had to take home schooling for only a year before I could go back to 2nd grade. Thank God I only broke my jaw and nothing else. A Brooklyn Rabbi walking past came and got help for me and my Mom. Seatbelts are a drivers best friend I think. Into the airbag or into the windshield.
frederickt 3 years ago 4
Creepy but so true. It aint funny but I wear my seatbelt just to move my car from the garage to the driveway, being that its a law and stuff I guess you just get used to it now.
frederickt 3 years ago
Well im glad you mentioned that...cuz i thought i was the only person that did this, i don't do it so much for law but more for my personal safety...i just cant be in a car without a seatbelt on, even if the car is parked,i just feel so uncomfortable and paranoid without it on, but im glad im this way...
rockyjrr2004 3 years ago
Man, I remember this commercial myself. That timpani drum was the scariest thing I thought. Really well done commercial.
vladtheimpaler15th 3 years ago 2
Kind of creepy...
Hope that this doesn't happen to any of us...
Lets try to spread the word around...
SonicSnake1255 3 years ago
Webb narrated this PSA as a tie-in at the time "The Big Hit And Run" episode aired on "DRAGNET 1967"...
fromthesidelines 3 years ago
JimJams...buckle your seat belt...OVER YOUR KEYBOARD!
buckinmo 3 years ago
This was shown during the very first episode of the Price is Right.
dubs19842008 3 years ago
Another one I remember that would ALWAYS air right after this one (but I haven't been able to find it yet). Something like "Judy McFadden & her mother"..(creepy music swells & ends, as the 2 get into a car).."didn't wear their safety belts Monday" (creepy music).."they were only going to the drug store" (music).."but any excuse for not wearing safety belts can be the beginning...(longer music, then silence).."OF THE END." Shown back to back those 2 commercials scared me to deathas a kid!
japfeif 3 years ago
Yup..That's the one that still gives me the creeps. Just as clear as it did many MANY moons ago.
districtline 3 years ago 2
OMG! I remember this comnmercial back when I was just a kid, it used to air late at night on TV, and would scare the crap out of me. I've told dozens of people about it since and NO ONE remembers it. I've even looked for it on YouTube for about a year now & tonite I finally found it! I showed it to my wife (who'd never seen it but I'd told her about it) and it scared us both! VERY CREEPY!!!!!!!
brockpfeif 3 years ago
I THOUGHT that was Jack Webb doing the voiceover for this spot. Thank you for posting. :)
professor1966 3 years ago
I thought I was just being sensitive again, but I'm glad to see that I wasn't the only one spooked by this.
Yet I still put it on my Favorites list.
electrogeek77 3 years ago
I am living testimony to the importance of wearing seat belts. If you think this ad is scary, try being in a head-on collision with a drunk driver as my father and I were when I was 16. The force of the crash was such that it took three wreckers to pull the two cars apart. We would have been dead for sure if we hadn't been wearing our seat belts.
You can replace a wrinkled dress, but you can't replace your one and only life. So take it from me (and Mr. Webb), WEAR YOUR SEAT BELT! NO EXCUSES!
iswc27 3 years ago 20
...and I'll bet the drunk driver walked away without a scratch (as they always seem to do while killing innocent families).
Good advice - and you speak from experience.
rwells2265 3 years ago
Almost. He managed to hobble out of his car before the police (from three different towns) caught up with him. He didn't get much jail time,either.
iswc27 3 years ago
@iswc27 Word has it that at the time of her death, Princess Diana was not wearing a seat belt that fateful day when the car she was riding in crashed.
The same holds true for Princess Grace back in 1982.
Buckle up.
Juliaflo 7 months ago 2
@iswc27 should have told that to my friend's sister who was wearing one during an accident and it literally cut her in half. so much for one's seat belt, huh ?
sr71ablackbird 6 months ago
@iswc27 For the record, I read that at the time Princess Diana died in her accident, she was not wearing a seat belt, and nor was Princess Grace.
Seat belts might have saved them both.
Juliaflo 6 months ago
You have to learn the behaviour when you're young, so it becomes an instinct. My mom always buckled us into our child safety seats when we were tiny, and when we outgrew them, she always said, "This car doesn't go until everyone's seat belt is done up." To this day, the moment we get into a car, we do up our seatbelts, and just don't feel comfortable (or safe) without them.
OofusTwillip 3 years ago 3
Thanks for posting this
I remember this ad quite well as a kid, and was quite shocked by it. I always wore my seatbelt in the car after that, even in the back seat
Another PSA, I remeber quite well concerned keeping your car locked with the keys not in the ignition, and it showed a couple of rowdy teenage hellraisers stealing a car whose owner left the keys in it, and going on a wild ride which ended with a horrific multiple car crash.
I wonder if this ad is on youtube.
TVFREAKMAN 3 years ago
OMG I really wanna see it! I have a disturbing obsession with PSA's about stuff like CAR SAFETY and DRUGS lol.
jimjams91 3 years ago
hahaha. I thought I was the only one. :]
ChicagoHeartxxoo 3 years ago
I've tried a few keyword searches for the commercial you're talking about, and wasn't able to find it either. I just remember the tag line at the end of the commercial:
"LOCK YOUR CAR...TAKE YOUR KEYS"
buckinmo 3 years ago
I remember that commercial too, there was another commercial with Drunk college guys getting into a wreck and "Game over" Friends dont let friends drive drunk at the end. Scary too.
vitoduval 3 years ago
I also remember a PSA where it was a drunk driver's eye view as he was swerving on a country road and at the end he heads straight for a car coming from the other direction and it freeze frames....Unfortunately it took MADD to really make a difference in getting Law Enforcemnt to crack down...
vitoduval 3 years ago
I have that one somewhere ... it was a spot produced by Continental Insurance back in the '68-'69 time frame. What's remarkable is, the whole commercial is done with odd camera angles, zooms and movements.
As I remember, the freeze frame occurs as the "drunk" driver doesn't stop at a RR crossing as a train is speeding through.
rwells2265 3 years ago
Was that the one with the catch phrase "Scream Bloody Murder"?
bobfritz1466 3 years ago
No ... and the whole tone was very sedate. "You're about to be taken on a ride by a killer ... a drunk driver ...." Just a basic old-school voiceover about stats and the dangers of drunk driving.
It just shows that nothing has changed in 40 years.
rwells2265 2 years ago
@bobfritz1466 Yes there was. In the early 1970s.
andersport 1 year ago
@bobfritz1466 Yes there was. It was produced by the National Safety Council. It was about getting drunk drivers off the road. It ran in 1969-71. A woman's voice was the backgound voice. I remeber it well.
andersport 1 year ago
"I don't like to wear seat belts, they'll wrinkle my dress!"
BOOM-WOP!
"I like to relax when I drive!"
BOOM-WOP!
Just as I remember it 40 years ago! That commercial scared the bejesus out of me back then, along with the Advertising Council lower case "a" logo!
Markieo 4 years ago
Anybody out there remember a "Learn Not To Burn"
PSA that was done I believe in the late 70's early 80's--it featured a woman talking to camera, but we can't see her face because she is holding a cardboard cutout of a picture of woman's face in front of her face. She is talking about how she fell asleep smoking in bed and burnt the house down. Her husband died. I'll never forget the last line, "he was lucky, he didn't live." She then removes the cutout and we see her disfigured face!
chakagar 4 years ago
I do remember 2 "learn not to burn PSA's from that time period,but they had Dick Van Dyke in them.
broughham 4 years ago
Anywhere I can find that PSA? They don't make them like they used to.
outlaw2747 4 years ago
Brilliant! Another lost treasure. It still scares the shit out of me!!
chakagar 4 years ago
I rather wear a seat belt than to worry about my clothes getting wrinkled, besides as crazy as it sounds, to me a seat belt feels comfortable as you get used to it. I wonder how that ladys face looks like behind the gauze?
oxkar69 4 years ago 4
I find it hard to believe that Lady was more concerned about a wrinkled dress instead of surviving a Car Crash. What does she think would happen then? Take Care.
KW1689 4 years ago
Thanks for posting this! Do you have any other ad council ads from that period? I have some if you want to check them out.
P.S. The voice over is Jack Webb.
bcs65 4 years ago
*hits forehead* Yeah, Jack Webb sounds right. Of course, Scott Muni (NYC radio legend) also did a great deal of V/Os in the day. Scottso had a voice not unlike Webb's.
Correction noted - and I'll check out your ads. I enjoy seeing those old PSAs, especially from the "quill & sword logo" days.
rwells2265 4 years ago
I forgot to mention that you should check out DCAT918's channel. He has the classic smokey bear ads from the 60s to the early 80s.
bcs65 4 years ago
I kinda wish the AD Council and their affiliations would do what you and bcs65 do. Post some of those old school PSA's. They are TV treasures.
outlaw2747 4 years ago 3
Thank you very much! The copy that you have is very clean--very sharp and clear.
Very, very dynamic. The timpani blasts really send it home. The visuals even made me, a grown man, feel a little uneasy. To a young child viewing this in the early 70s, I should imagine, even more so.
33Mark221 4 years ago
I was very young when this ad aired, 6 or 7, and it bothered me to the point I'd leave the room when it came on.
Saw enough of it to get the message, though. And I don't know that there's necessarily a connection, but I belted myself from the time I learned to drive, before it was law.
Caught grief from some of my teenage buddies, too!
PeerlessPaavo 4 years ago 2
I believe I was in kindergarten the year it originally was broadcast. It still gives me the same chills that I experienced back then.
My father never had to tell me to put my seat belt on after seeing it, believe me. In fact, I would rank this commercial as the most powerful one of my lifetime.
EarlSnohomish 3 years ago
I can watch it, and I'm 16.
whattheheck1000 2 years ago
Posing bitch.
LickMyCuntMoFo 2 years ago
You know, I'm glad you made the comment about the visuals, because as a 41 year old man, this commercial still makes me shudder. Very effective.
tomovox 4 years ago 5