Unilever decided to take Jif (now Cif) down the spray route (e.g. Cif Power Cream, Cif Acti-Fizz), which is the way competitors' cleaners have also gone.
Microliquid was around for only a few years, along with Radion it was one of Unilever's relatively unsuccesful concepts. Obviously their foray into the liquid cleaner market was an attempt to challenge P&G's "Flash" dominance, but one that at this point failed.
PS: Is that Chris Barrie as the animated Jif Microliquid?
Jif Micro Liquid, you're still a smeghead.
TheTrueMop 1 month ago
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jif micro liquid were are you catchy advert good times
MegaDave1973 10 months ago
jif micro liquid were are you catchy advert good times
MegaDave1973 10 months ago
bad call to call it cif, cause cause of damn gay Europe!
jimmybobs87 1 year ago
cif its called now
Homeandawayeps 2 years ago
Unilever decided to take Jif (now Cif) down the spray route (e.g. Cif Power Cream, Cif Acti-Fizz), which is the way competitors' cleaners have also gone.
Microliquid was around for only a few years, along with Radion it was one of Unilever's relatively unsuccesful concepts. Obviously their foray into the liquid cleaner market was an attempt to challenge P&G's "Flash" dominance, but one that at this point failed.
PS: Is that Chris Barrie as the animated Jif Microliquid?
richardr1981 2 years ago
@richardr1981 Yes it is.
Applemask 2 years ago
wonder why this didnt take off?everything seems to be getting smaller and more concentrated.
themachman19691 2 years ago