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  • Let's be fair, it was an impossible task to begin with - making children love a dried cranberry cereal. There was no right answer.

  • Thank fuck for Pants Man. I've been wearing my pants on the outside of my clothes for 17 years.

  • "Dried banana, bran flakes, dried apples, dried cranberries"

    Every person in the audience is thinking "What child wants to fucking eat any of that shit?" I swear, I have never met a single child who wants to eat bran flakes with dried fruit for breakfast, even without being reminded of some buffoon's old underwear.

  • That's just what children want to think about when they are eating their breakfast!

    Some random bloke's old greying, skidmarked y fronts. Yummy.

  • 0:57 maybe this was not a good idea

    the faces of the people n the audience are hilarious

  • Put your pants on the right way! Fucking classic!!!

  • What a crap advertising campaign

  • "The slogan we've come up with... is... "Put Your Pants On The Right Way". Not like a superhero, because he's the only one allowed to get away with it. So basically when you eat our cereal, you won't dress up like Pants Man 'cos you're not Pants Man. Only Pants Man gets away with his pants... over his... clothes..."

    I can't help but wonder if Mona is laughing at just how ridiculous the whole pitch sounds.

  • lol i dont know what he's talking about, this advert is fucking awsome!!

    put your pants on the right waaaaaaaaaaaaaaaaaaayyyyyyyyyy­y Sir Alan!

  • ......Total garbage x']

  • WHAT THE FUCK DO pants have to do with cereal?

    Gotta have my bowl. Gotta have cereal.

  • @Gunner3210 You may as well ask what drumming gorillas have to do with chocolate... but, true enough.

  • Pants Man, the only superhero who endorses hipocracy!!!

  • oooooo thats bad 

  • Why would you put your underpants on over your trousers just because you're tired?! Putting your underpants on over your trousers is actually MORE difficult. An incredibly thick idea.

  • would it not have made more sense to have a slogan like 'put you pants on ' ?

  • cringe

  • wow.....how the hell did they come up with THIS idea? what exactly is"the apprentice" even about?!

  • @MyWilliam1996

    its about business - very intersting

    better watch series 5 which was the best one

  • That cereal sounds disgusting. There was no way a mascot and jingle would be enough to get kids to eat it.

  • a bowl of this a pirate eats so dirdy dirdy dirdy doo

  • 2:23

  • Comment removed

  • LOLOL!!!

  • Apprentice, where all logic dies!

  • i still miss margaret mountford and alan being called s'ralan !!

  • the WORST ever but the funniest episode of the Apprentice.....friggin pants man!!

  • arrgghh x_x this is so arkward it makes me feel sorry for the other guy.... Philip is so silly >_< how did he NOT get fired?!

  • so how come Philip didn't get fired then?

  • @johncharnley1 Because Kim said yes to it.

  • @johncharnley1 Because Alan Sugar likes to keep the complete plonkers on for longer, to make the show more entertaining. If its between a pair of twats who completely ruined a project between them, usually the third person who just got on with it and was just called up because they needed a third person will get scapegoated by Sugar as "someone who hasn't done much yet."

  • Wake Up Call... I cannot think of a more apt name for their cereal. It's great because everyone's laughing AT them.

    They should of done a "Wake Up And Smell The Coffee" beverage line too, just for another massive dose of irony.

  • File this under "You could not make this up."

    xD

  • Pants Man - can't believe that muppet Philip conned the others into going with this "pants" idea - they must be super gulliable....that or he is so gifted he could sell sand to Arabs.

  • i like it when he says its total garbage! lol. i like lord sugar he's harsh but he says it as it is

  • [=3 

  • It was pants, man.

  • go the lil guy (soz i cant remember his name!) from juniour aprenice!!just watched the results!!! he rules!!! hes cute! :)

  • I don't know what Sugarman's problem was: that was much less idiotic than those old Fruit'n'Fibre adverts in the 1980s! Or how about Bran Flakes: "They're tasty, tasty, very very tasty..."

  • @davepukem I'm gonna sound like such a prick, but I have to point out: We're not in the 80's

  • 'you have gathered a bit of humour?' why cant people speak proper like?

  • just imagine what a child would think erm.. shit

  • oh wai aye pants man from newcastle like

  • Dude, I want to wake up and put my pants on the right way.

  • 0:28 She says "Comprises of".

  • I just realized something; the lyrics tell you to eat the cereal before getting out of bed. How does that work?

  • @ResettisReplicas Breakfast in bed?

  • Eat pants man's cereal and become less like pants man.

    Genius.

  • Classic grimace 0:50

  • I have this as my alarm!

  • Lorraine is utterly hideous 2:02

  • The look on Sir Alan's face at 2.07 says it all..

  • phillip woz a freak! alan is rite it is garbage.

  • This silly geordie prat should have shot this fucking stupid idea.

  • pants man. you fucking idiot

  • Pants as a derogatory term? A football team losing 4-0 at half time and manager goes in and says ''you lot are playing absolutley fucking pants!! that short ass jewish prick alan sugar could play better football than that! pants absolutley pants and you put your fucking pants on under your shorts only pantsman is alowed to that!'' I can just imagine it

  • Are'nt superheores created to make people want to be like them?

  • wtf no one ever puts there pants on the rong way

  • i remember watching this..... :)

  • A pure disater

  • Our breakfast cerials are bascially saying, your kids are worthless, and will never live up to be something great ...like pants man

  • Phillp said he still didnt understand wat pants man was lol

  • They tortured logic until it screamed.

  • Load of tripe. and if he is in government we will soon be down the pan faster than you can say Amstrad.

  • talentless shallow sad and lacking in the main factor personality/

  • What the hell are they chatting about! Its rubbish!

  • Haha I still don't see how pants man has anything to do with the advert... funny how most of them are gone now

  • Pants Man... *facepalm*

  • Lmfao.. I feel sorry for Mona who had to handle the pitch! Its such a crap idea so its not easy to make it sound appealing to be honest :/

  • I have a feeling he didn't care much about this ad as he knew Kimberly was going to be responsible for it. He just took a shot and proposed something stupid..and sadly, the others stupidly went along with it..

  • ROFL

  • thats absolutely hellish

  • put your pants on the right wayyyyyyyyyyyyy!!!

  • wake up call, put your pants on the RIGHT way!

  • LOL!

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