Design - Apple Mac

[rafaelcbm]

his voice is comforting and calm, make you think this guy sounds totally safe about what he's talking about. Great Designer.

[donisnake]

Thumbs Up If U Wanna Fork Here :D

[Th33M33]

where's the full documentary?

[huijerwa]

Handsome and creative ^^

[chucknorris687]

This guy is a joke. Who the cares about the damn design aesthetics of the products, I want to know about the operational designs! That was what made Apple neat in the first place! When The Woz worked there that was the goal, to limit the amount of components on the boards, to integrate as much as possible. That is what I want to hear about, NOT the stupid case design.

I can see why The Woz left.

[SuperOnionFruit]

1:47 TROLLOLOLOL KID

[drieseboy]

why does my macbook pro doesn't have a battery that you can take out ?

[Yarach]

@drieseboy Design!

[VRock121]

apple design today = flat + rounded corners

[Yarach]

@VRock121 The most amazing thing in it's design is that it fits with everything. It fits in a moders room, it will fit in an typical old classic English room. That is what I find most amazing.

[crystalclear506]

2:08 That iMac is not a touch screen XD !!!! FAIL !!!!!!

[onee]

@crystalclear506 LOL!!!! YOU FAIL!!!!!! Since when is pointing to something on a screen making it touch screen. FAAAAAAAAAAAAAIIIIIIIIIIIILLLL­LLLLLLL!!!!!!!!!!!!!!!!!!!!! XD !!!

[zangarbrandon]

@onee LOL FAIL!!!!!!!!!!! XD !!!!!!!!

[gust3r3u1]

hope you make a great iphone 5 ,been holding out for it since iphone 4

[d33pS3Ad1v3r]

STFU John, you waffling turd.

[loveuala]

who thinks Ive is bald due to his Simplicity ?

[robsutherland]

@loveuala i think its form over function lol

[OliverLovesIt]

Hey, it's a unibody MacBook Pro with a removable battery. *sigh* I wish mine were removable. At least in a cheaper way LOL

[tyrionoutrider]

Bunch of overpriced garbage. Do yourself and buy a real product that runs a good OS like Microsoft Windows. P.S., I'm glad Steve Jobs is dead.

[felixduerringer]

@tyrionoutrider hope you feel better now!

[mcg18993]

Ive is the spirit of Apple. 

[aleksandersandstrom]

all their design is stolen anyway, all of them are copied of Dieter rams concept design for braun in the 60s

[Muhlineks]

@aleksandersandstrom

it's not coppied. He only obeyed the ten principles of good design.

[shempone]

Man this guy is pretty switched on.. Glad he's with apple

[mcgrathc123]

1:49 weird...



[DeepSeaSkateBoard]

He should do the keynotes from now on.

[IscPvy]

Thats's Sir Jonathan Ive to you!

[golveramtzz]

Excellent explanation, thanks for upload thisvideo!!!!

[alterdings]

moar!!!!

[cosineninja]

proof that apple's gonna keep making awesome stuff.

[spaghettipolicy]

@cosineninja im an apple fan. I converted about six years ago.

Apple will keep making awesome stuff, but there is alot of competition out there in mobile products and in pcs. Android will continue to gain market share against ios and apple will not regain its dominant position in this space.

but then again, steve jobs set out to make the best products, but he didnt necessarily set out to make the products that dominate the market.

[SayonaraProduction]

Great video ;) thanks

[PeriquinTV]

I like his accent. :^B

[iiMPR3SSiiON]

Yata, yata, marketing sort of inspirational crap, just look at Apple's policy of putting a price tag on everything, you can't even update the phone without your credit card or whatever you pay with! Overpriced, shiny pieces of garbage!

[96515325]

@iiMPR3SSiiON You can update without a credit card.

[SahandOfficial]

Looool at 1:42 - 1:48 the kid's a legend!!!

[MrFrankie0388]

i think that with Jhony Ive at the lead of the design we can stay very peacefull about the future of the products

[stfanciscainta]

His design language is not only beautiful but full of humility as well. Excellent clip.

[thewiitry]

I thought you CAN'T take off the battery on a mac LOL

[dnanalahcnap]

I know that Jony probably doesn't want to be CEO, but I wish he would do future Keynotes for Apple. Tim is just sooo dull in that role.

[MrMagnusFogg]

...what a pleasure and a relief to have enough intelligence to appreciate superior intelligences...

@sambaza2 ...1 000 000 thanks for the post ! :-)

[HermanniSan]

Macs look like they were designed at IKEA. That's it.

[ThoseTechGuys]

@daesix Jony is a great designer (likely the best) but he is too shy to be CEO, and really doesn't like to take credit. Whenever he got an award, he would have Steve accept it while he waited in the audience

[daesix]

Jony Ive should've been the next CEO, not Tim.

[cornjobb]

he's intense and sexy.

[iamthetubeboy]

0:19 Ynet? LOL :D

[sunstar336]

Genius! pure genius.

[carlossantoscampos]

This guy will become the next CEO of Apple in 2013. He is not a designer.

[burblx]

why does apple seem to think they invented the laptop?

[kattywacky]

@burblx,

The more appropriate question would be "Why do YOU think that Apple thinks they invented the laptop?"

[bluesdealer]

@kattywacky

Who cares if they didn't invent the laptop? They invented the personal computer.

[lomolifetube]

@burblx the don't invited the laptop but they make it work

[Metalunited101]

Honestly I think Johnathan Ives should step in as CEO instead of Tim Cook. This man, not only is he a genius in design but he knows how to attract people when he speaks about the products.

[wendileona]

@Metalunited101 I agree. I think when Ives describes the products, a bit of that passion that Jobs exuded comes through as well. I think Ives is more in tune with the Apple/Jobs philosophy because he's such an integral part of the product development. He even realizes he's gone into some "obsessive" zone in the end! But when he was in that zone, you, well at least I was, captivated.

Give Ives stage time then pass it on to Cook and others.

- Gary

[Metalunited101]

@wendileona Absolutely!

[smilereceive]

Great video. I thought the part when the little kid shakes his Dad's head provided a really good juxtaposition. @ 1:40.

[dietzenbachyes]

It's all about passion, everything else eventually falls into place.

[dietzenbachyes]

John is CEO material.

[flaggerify]

@dietzenbachyes Nah. A great designer, yes.

[ophello]

@dietzenbachyes

How so? He's a genius of industrial design, but the CEOs role is to run the whole company, manage sales, forecast the market...etc. Ive is in no way appropriate for CEO. And I also think he wouldn't want to be CEO either.

[xlqsmedia]

@ophello Corporate responsibility (with a heart and conscience) is the key in the long run. John is ''rough'' around the edges (right now).

[kurtcobainsgun]

he has this true passion in his eyes which is so catchy. HE should definately hold every future keynote of apple! he's so authentic!

[Evanblive91]

@kurtcobainsgun i think hed get lost in talking about every feature too in depth...i feel he could talk for hours about the ip4 frame

[kurtcobainsgun]

@Evanblive91 haha yeah that's a point. but i guess with that passion and loyalty for this company i would buy anything from him. talented man. here in hamburg, germany there's an exhibition of some of his work til january 2012. maybe i should take the time :)

[huwalmighty]

Just pure inspirational. Best british individual on the planet!

[TheDjohn300]

@huwalmighty Only amazing british person in the planet! lol

[Muckydoggy1]

@TheDjohn300 BIT.TER.

[hyylo]

@huwalmighty

there are more great British individuals like Richard Branson and James Dyson.

James Dyson is a very amazing person. he made the Dyson vacuum in his home and after 3000 prototypes he crated the bagless vacuum.

[maccollectorZ]

How come he said that that was the first iMac? That wasn't the first iMac, that was a later version of it. That was from maybe 1999 or 2000, but the first was 1998, and had a different design. Not to mention a tray loading drive instead of a slot loading one...

[irulethe70s]

@maccollectorZ That was the 2000/2001 one, I would need the speed of the processor to say for sure

[playin0]

i like how he wipes the smudges off his iPhone... maybe his next design solution?

[iainspanhake]

A truly inspirational Designer. I love how he explains how much time goes into designing things to make them less conspicuous - it's what I do on a daily basis, and trying to explain this to someone else is a lost cause.