1977 Löwenbräu commercial

[ChrisC1]

Nice. Let me know if someone posts the one where they are sitting on the beach.

[moscowbill]

Guess what I'm drinking :) Classic commercial!! Thanks for posting

[sportykev0318]

I had a craving for this commercial and then the beer. What happend to me?

[mgajosh]

Dolan, You're a genius. - - cringe - -

[charlessavarese]

That's the voice of Arthur Prysock, fyi.



[Seventiesfan]

Thank you for posting, MattArchives. I've always loved these delightful Löwenbräu commercials, and I don't even drink. And Clevinger67, I also recognize Robert "Sergeant Getraer" Pine.

[moonaxe00]

Lol I always did love this commercial

[Latz51]

They don't even make good commercials anymore

[grapefruitm00n]

Wait...who's the actor who plays Nolan?

[Clevinger67]

@grapefruitm00n That's the guy who played the police sergeant on CHIPS. Panch and John's boss.

[1985OldSkool]

Lowenbrau is German for the lion's brew -- Miller had the U.S. rights to the beer (c. 1977-2002) before the current Anheuser-Busch InBev bought them in 2003.

[crazyromanian1]

Jazz singer Authur Prysock was the singer on many of the Lowenbrau spots, killer smooth voice!!!!

[chewybunz]

@crazyromanian1 Hell, I thought it was Lou Rawls!

[crazyromanian1]

@chewybunz They do sound alike once you mentioned it. Both great singers.

[chewybunz]

@crazyromanian1 Rawls did a Budweiser spot in '78, and it's here on YouTube.

[crazyromanian1]

@chewybunz Checked it out, looked like it was shot in his hometown of Chicago. Dude had some great chops.

[chewybunz]

@crazyromanian1 Didn't know that Rawls hailed from Chicago. A bit of trivia: My aunt's boyfriend in the 1970s was a drummer, and knew Rawls. In fact, it was Rawls that encouraged him to relocate to L.A., with promises of finding him work.

[crazyromanian1]

@chewybunz Yes, Rawls was from Southside Chi-town, which is one of my favorite cities, Great restaurant town.. Sounds like Lou was a pretty decent guy. Sinatra summed it up when he said "Rawls has the classiest singing and smoothest chops in the singing game". I'm gonna split and listen to some Rawls right now.

[MervynCruddy]

I'm sitting here, needing to finish a work project, but I'm wishing I was hoisting a few and chowing down with Nolan and the gang, getting ready to go, overdressed, to a game.

[mistressofaminer]

Christopher VALKEN, not wal'-kin'.

[wlmmn]

God damn it........it's NOT pronounced "LOW-EN-BROW". "au" in German is pronounced as "ow", but the "a" with the two little dots above it (an umlaut) together with a "u" is pronounced "oy".  And since Germans pronounce the letter "w" as we English speakers pronounce the letter "v", Löwenbräu is pronounced "LOOV-EN-BROY".

[jf1gd2]

@wlmmn and since when was the an american beer, wtf?

[hankgillette]

@Thelookoutslookout Of course, I've always been amused that the waiter doesn't ask him how he wants his steak cooked, or whether he wants soup or salad, or french fries or baked potato. I guess they needed a longer commercial.

[zachgeo]

@hankgillette Of course not -- its obvious the man's a philistine and only wants the "biggest" steak. They could serve him a saddle and he'd be happy!

[hankgillette]

@Thelookoutslookout You are right! I've been trying to create the wrong catch-phrase for 20 years!

[MrTynomite]

The Sarge from CHIPS

[motherthing]

Classic style, but a modern film. Well done...

[auerstadt06]

I had this song stuck in my head some time in the late 70's. I couldn't get it out of my head. Very traumatic.

[turbotime1964]

Robert Pine - the actor here and also from CHiPs - is the father of actor Chris Pine.

[flowergirlinWard17]

I recognize 2 of the actors - one of the speaking guys is, I believe the director of "Ghostbusters". The second actor making his order is the Captain on the tv show "CHiPS".

I heard this song as a radio jingle every day on AM radio before my dad went to work in the mornings. Memories. I never drank beer, so it appears I am impervious to advertising...

[chewybunz]

@flowergirlinWard17 That's NOT the director of GHOSTBUSTERS (Ivan Reitman). He's much uglier!

[FrederickDelarge]

26862 - Absolutely!!! This fabulous (now sadly literally 'fabulous') Munich beer, before the seventies was nectar indeed. Soft, heavy and with a fantastically dry exotic-wood like taste, (very crude that, but in hope I am in the general ball park), this wonderful product has been sold out, not only down the river, but out of all existence by those such as Judas could only drool at. What is served up now is quite simply shit by comparison. Yep - don't tell me - it's pieces of silver again. Yawn.

[nycdweller]

Hey - that's the captain from CHIPS

[deyoungparker]

@nycdweller that was driving me CRAZY. thank you. I was going...Hill Street Blues?...NO...Greatest American Hero?....NO...Six Million Dollar Man...NO...

[nycdweller]

@deyoungparker - glad I could help!!

[26862]

amercian beer? what the fuck?

[habyss]

Let's see what's changed in 30 some odd years. Four or five guys having time to get together for dinner & a ball game wouldn't be too realistic in today's world of dual-income families. And here they do it often enough to know the waiter by name. The interwebs have made getting tickets to things easier. And if a middle aged guy ordered the restaurant's biggest steak, they would probably have to display a caption warning about cholesterol and all that.

[mshiang]

Here's to good friends, tonight is kind of special, the beer will pour, must say something more somehow, so tonight, tonight .... Let it be Lowenbrau. It's been so long, gee, I'm glad to see ya, Raise your glass, here's to health

and happiness, So tonight, tonight .... Let it be all the best.

[gigshaft]

Never have so many worked so hard to appear so casual.

[djs495]

I like how he says "a bottle-a-lowenbrau". It just rolls off the tongue.

[HOTTIUSMAXIMUS]

This commercial reminds me of a place that USED TO BE a popular night spot for the more aristocratic crowd (of which I was not a part) in my hometown back in the 70s when I was growing up.

Today my friends & I will still sing this to each other at the bar, although Lowenbrau is very hard to come by these days. I'm curious, do you have the original Arthur Prysock song "Here's To Good Friends" available? I have it on vinyl and I'd love to see it on YouTube. Anyway, Thanks for the Memories!

[sinjyn66]

These commercials are about friendship and memories- way to go Lowenbrau.

[paulc4567]

Excellent.

[TheMKEWERBY]

Try Chef AND Bartender.

[mcclainx]

Yes, that is Robert Pine, father of Chris Pine, your latest Captain Kirk.

[pattykad]

I loved the clam digging beach scene Lowenbrau commercial. I wish

someone still had that to post.

[ChrisC1]

It was on here a while back. Let me know if you see it again. Isnt that the one where they have the fire going and something about lobster?

[pattykad]

@ChrisC1 That may have been it ....it was a group of couples on the beach, and

I do believe they were around a fire. I'm pretty sure they were digging clams...

[phoen99rising]

I've heard OF this commercial but this is the first time hearing the jingle. LOL I've never heard of this beer before!

[uszoninyc]

Lou Rawls. Classic.

[flomurdock]

@uszoninyc

Not Lou Rawls. Arthur Prysock.

[milkingtherod]

Man i remember this commercial like it was yesterday!.....great times sittin with my dad watching the game like srf969 said.

[srf1969]

I use to love watching this commercial when dad was watching football games. I use to listen to this commercial all the time.

[OsbornTramain]

Yeah, that is Robert Pine from Chips who orders the steak. It's also Arthur Prysock the singer singing the lowenbrau jingle

[landraiderares]

I love the Lowenbrau song, all warm-toned and mellow-soul. Makes you feel as if everything's all right with the world.

[c8udyp]

@landraiderares You're exactly right! Definitely a successful jingle.

[hankgillette]

"Nolan, you're a genius." I've tried to make that a catch-phrase, but could never get it to catch on.

[gigshaft]

@hankgillette Actually, I believe it's "Dolan." Maybe that'll help. (It worked for me.)

[Thelookoutslookout]

@hankgillette Try saying "Dolan"

[toastichedu]

@hankgillette Consider yourself lucky.

[teletubetodd]

Does anyone know who the actors are in this commercial?

[lou938]

I know that the guy that shows up late and says "give me the biggest steak you've got" is the Captain from the T.V. show "CHiPs".