Aviva: The Worst Ad on TV

[magical72]

The NUI to Aviva rebranding cost close to £8M. The planning stages were in the process years before it actually went ahead, just a shame it clashed with the job losses around the UK. Honestly this was just about bringing the UK inline with the Global brand name Aviva, I don't think allot of thought really went into making a change to Avivas business practices.

[Mr007james]

criminals change names for a reason, is this this true?

Yes it is!

Bad companies change names,

Is this true!

More often than you think.

[mollehhhx]

i love ringo.

[dan10k]

"Would any of this have happened to me if I was still been Richard Starkey?"

YES! You were the drummer in the fucking Beatles!

It wasn't RINGOmania, it was BEATLEmania!

I really don't think he can claim that much credit for what was, in the majority, a Lennon/McCartney effort.

[Oneworld87]

A name is nothing more than a name; an identity, an alias, nickname or other form of recognition. A name is not a function, a complexity or a semantic.

[Mr007james]

Useless add, just representing what a waste of space it really is. Trying to cover up it past by changing it's name. Just google Norwich Union what I mean.

[tamakaiyakari]

some people are...stupid

[Thisnameistaken11]

What a load of fucking whores. Cause I'm sure Bruce Willis and Ringo Star are so hard up for cash that they have to start shilling insurance.

[vgtr4]

Mansfield town

[zadeluka]

personly i like these adds specially the this is not business as usual one XD

[KaijeTheGreat]

hahah great video. i hate these adverts,

[davillageidiots]

the reason i like this is because of the ads of aviva, Im gonna swap to them

[vgtr4]

whats this got to do with aviva

[paul1032]

because if you read the post's you will see that allmanator13 was asking about the song, and its part of the video too, if you open your ears you will hear it,,,,

god some people, i tell you.....

[paul1032]

the song is by the chemical brothersand it's called, the pills wont help you now

[vgtr4]

okk

[conservativeDOD]

Maybe I'm living in an alternate world but when is a company concerned with anything other than making profits. Aviva launched the campaign to inform current/ potential customers of the name change for their own purpose to establish and maintain a worldwide brand, not cure the economic crisis. If your customer of Hibernian in Ireland you know its called Aviva, job done. A little high and mighty with "Do, don't just say", your debating this on youtube quick call the associated press

[allmanator13]

haha i really want to know the name of the song to, but knowing this commerical its probs just a random, home made song or some shit

[hayden1475]

whats the song at the very end, any help? thanks in advance =]

[PUCK12345]

Would you negative cynical bastards please sod off and accept that Aviva has at least created a reasonably intelligent advert. Yes, it's sad that the economy is going to hell, and everyone is feeling the effects (including me before you say otherwise), but i'd like to say that I think that NUI/Aviva's media people have done a good job.

There I said it.

[blogospheric]

It is a waste of money at a time when there are many more important things to discuss than the fact that both Bruce Willis and Norwich Union have changed their name. Big fcukcing deal. Say something useful. Make a difference. Improve things ... DO, don't just say.

Rubbish.

[grang710]

Sucks to be you!

The reccession doesn't affect me in any way WHICH IS AWESOME. AND It'll be gone by the time I get out of uni.

FUCK YEEEAAAAAAAH

[bensteed19]

doubtful, very doubtful.

we wont be out of recession until at least 2015.

[Fridayplaylist]

it's the best ad on TV

[blogospheric]

"Aviva have no exposure to problems of banks e.t.c the share price has simply been pulled down along with the rest of the financials."

LOL!

"biggest rebrnads in histroy"

Bigger LOL.

[misfit1978]

its a great advert

[blogospheric]

Loving the debate.

It would be even better if some of the NU/Aviva folks were here ... Or, if they're already here (or their agencies) as I suspect, it would be nice for them to tell us who they are.

Right, Jake Robinson? Doesn't that seem like a good idea? As in, if someone was a PR person or worked for NU/Aviva to tell the others that? Wouldn't you agree?

LOL

[evskis]

I'm changing my name too, ...to: "I'll do juuust about anything for the right amount of money".

The new one, which includes Iggy Pop, is the icing on the cake. Yep.

[valerianbabe]

I thought this was bad but add Iggy Pop On top of it - staggering.

dollar by dollar Iggy, 'Ringo', Walter & especially the christian golf player 'Alice' are corporate shills - and it's been said and it will be said again these people are the last whores at the capatalist gangbang - tell alice to go and read his bible - tell the rest to read the bible and then go and watch some bill hicks - corporate whores to the last tear drop in their last vulgar connection to humanity

[MyNameIsNeo85]

This advert is taking the p*ss. Soon as I saw it on TV and saw who it was for I couldn't help but get angry.

1800 staff being made redundant and they probably spend 100s of thousands on Big name Movies stars, musicians, models etc to do an advert. They could of given these people a bigger redundancy package or on good customers!!

[blogospheric]

Who cares if they're independent? Do you really think this is the right time to spend 13 million (plus media buy) on an ad like this?

Are you really saying that apart from AIG, Direct Line, Churchill and Esure, everything in the insurance biz is fine?

Aviva/NU's stock is down 40 percent in the last year. Is this really the right time for Bruce Willis?

RaspberryCrush, are you associated with Aviva in any way?

[logom0]

I think its one of the best

[valerianbabe]

Change youre name to NOLOGO - if seriously you think this one of the best - your soul needs a real shake up - check out some Bill Hicks and wake ur mind up - please. If you believe this you are an nuclear-powered turd. AVIVA 1800 redundancies £10,000,000 adverts - no credibilty.

[jakejrobinson]

an so are most traders on the stock market who are all down 40%.

[shpadoinkling]

blogospheric -

Aviva have no exposure to problems of banks e.t.c the share price has simply been pulled down along with the rest of the financials.

This re-brand was planned over a number of years and scrapping it because of current cliamte makes no sense. In fact if they scrapped it they could run the risk of screwing up one of the biggest rebrnads in histroy which would only mean a lot more redudancys.

Any yes i am associated with Aviva which means i know what I am talking about!

[valerianbabe]

so what you are saying is the rebrand has to work or more folk end up on the dole - interesting then that Aviva can squander 40,000,000 Euros sponsoring Landsdowne Road in this financial climate - fuck your "a lot more redundancys"(sic) this is yet another insult to the thousands put on the dole in the last few years by this vulgar company - "associated with Aviva" and defending them - what a fucking wanker

[evskis]

Go girl!

Tell it like it is!

Completely agree with you...

[RaspberryCrush]

Hi. I agree with Misfit1978 - Aviva has received no government funding; it is still an independent company.

The only insurance companies that have been bailed out (indirectly) by the UK taxpayer are the ones which are owned by banks - for example Direct Line and Churchill are owned by the Royal Bank of Scotland (RBS) who recently received government funding. Another example is Esure which is owned by Halifax Bank of Scotland.

[jakejrobinson]

I agree too, they spent less than 5% of their years turnover making and paying for the actors to perform this ad, some companies like Coco-Cola spend 40% of their turnover on advertisement alone a year, so i dont think you can comment on the worlds 5th leading insurance company spending small amounts of money on advertising when they still employ and fairly pay 668,000 staff in 27 countries worldwide.

[jakejrobinson]

and I think you will also find, it's not really a 'name change' because NU have been part of The Aviva Group PLC for a good period of time now, NU shares are already traded under Aviva, so really, the only change you will see is a different logo on letter headed paper, a new website, a brilliant name on your bill with the knowledge that your insurance is safe with the worlds 5th leading insurere which is not going to go into administration.........

[valerianbabe]

Like your staistics jakejr- easy to toss them about when 1800 ex-colleagues of your are struggling to find new work. The disgrace of this advert that is going round the media is sickening - staff sacked in knowledge of the £10,000,000 pissed away on Ringo, Alice, Elle, Dame & Walter - what a credible bunch of whores making an advert they dont give a shit about - life can be far more pricipled - "Aviva" aint

[blogospheric]

Your use of stats suggests you know a lot about the company. How is that?

Anyway, this is only one of many many ads ... all those "happy" ads are out there, too. Plus, they've got to spend millions on media placement and buying.

Please, don't through around statistics that are not a fair representation of the situation.

Sad.

[SparkleWorld555]

That's a good comment - I don't understand why it's red?

[blogospheric]

Hi,

Thanks for dropping by.

I have a problem with the renaming (NU is a very strong brand) and a problem with the timing (waste of time when there are other important things for NU to talk about).

It is a global crisis. Limiting your question to the UK is naive. Aviva is the 5th largest insurer in the world. Look at AIG, then let's talk about bailouts.

BTW, are you associated with Aviva in any way?

There's more on my blog. Can't do URLs here, so just Google: i-boy aviva

~G~

[misfit1978]

So what exactly is your problem? That NU is changing it's name to Aviva? Or that they are doing it at this specific time? I imagine it is part of a thought out business strategy, not something they have just decided to do within the last few months!!

And what Insurance Companies have been bailed out by the UK taxpayer?

And don't say Aviva!!!