Citigroup Inc. on Wednesday agreed to pay a $285 million fine to settle civil charges brought by the Securities and Exchange Commission that it sold securities backed by mortgages that it simultaneously bet against.
The regulator alleged that Citigroup Global Markets structured and marketed a $500 million collateralized-debt obligation that was backed by subprime loans, and then bet against those mortgage-related assets, which it didn't disclose to investors.
I totally agree with you. They pay their managers a full week no matter how many hours worked. Employees have to work a full week and are held accountable for every step.
This commercial conveys a great message. It embodies the mindset needed to be successful in these times. There are great opportunities here in the US and around the World. Get on the grind and make it happen. It truly is a great time to be alive.
Actually while you were sleeping Congress lifted your wallet and gave it to these guys. So I guess sleep does play an integral role in these matters. Cheers.
And just for fun... "Every night you sleep, but your dreams are wide awake. Because ambitions never sleep. Aspirations never sleep. Goals never sleep. Hopes never sleep. Opportunities never sleep. The WORLD never sleeps. That's why we work around the world. That's why we work around the clock. To turn DREAMS into REALITIES. That's why Citi never sleeps." P.S. I know the quote in my last comment isn't from the commercial. Opps!
I'd like to agree with someone else on here. It's 7:30am and as I was sitting here studying for my medical terms exam and I cought this commercial on CNN and it just gave me goosebumps. I know it's a commercial for Citi Bank but it's so true to life. I automatically stopped what I was doing and had to Google it! I heart this commercial and will forward it to all my friends on MySpace.
No kidding... God, I saw this on TV and I got on here just to flame it. The commercial isn't even succinct, you'd think that they'd be able to shorten it up a bit. It just sounds ridiculous the way they overuse "... never sleep."
geez I love this commercial! The WORLD never sleeps! who ever did this is awsome, I mean I know it's about citi, but it just makes me inspired about my dreams, aspirations, goals, hope, opportunties, it gets me inspired about the world!
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Citigroup Inc. on Wednesday agreed to pay a $285 million fine to settle civil charges brought by the Securities and Exchange Commission that it sold securities backed by mortgages that it simultaneously bet against.
The regulator alleged that Citigroup Global Markets structured and marketed a $500 million collateralized-debt obligation that was backed by subprime loans, and then bet against those mortgage-related assets, which it didn't disclose to investors.
Annihilate3275 3 months ago
what is the soundtrack???????????
upendra678900 1 year ago
what is the soundtrack???????????
upendra678900 1 year ago
I worked for Jessica and Cheryal in Buffalo. They fired me. BUNCH OF ASSHOLES.
blogwriter2000 1 year ago 2
It's great to see that Citi is realigning their business objectives to create a much better firm than before. :)
applexy 1 year ago
Its too bad they did the opposite turning realities back into dreams.
sriks90 1 year ago
This company is a bunch of crooks,they are only reaping what they sowed.
ilililhy 2 years ago
I totally agree with you. They pay their managers a full week no matter how many hours worked. Employees have to work a full week and are held accountable for every step.
robocopjohn 1 year ago
Citi...turning dreams into nightmares
hpqgoog 2 years ago
I wouldn't sleep either if I could spend other people's money
huefirm 2 years ago
WAKE UP SHEEPLE!!
itsoverforuman 2 years ago
Losing money never sleeps...
CoureurDuMonaco 2 years ago 4
This commercial conveys a great message. It embodies the mindset needed to be successful in these times. There are great opportunities here in the US and around the World. Get on the grind and make it happen. It truly is a great time to be alive.
Follow me @dejon97.
dejon97 2 years ago 2
follow my balls
goodsirknight 2 years ago
taxpayer bailout never sleeps
henryshih168 2 years ago
Perhaps Citibank analysts suffered from insomnia...
7boon 2 years ago
Two Words: Great video.
gustavohuink 3 years ago
Sleep deprivation causes people to confuse dreams with reality.
11111lololol11111 3 years ago
Comment removed
goodsirknight 3 years ago
Actually while you were sleeping Congress lifted your wallet and gave it to these guys. So I guess sleep does play an integral role in these matters. Cheers.
Deoradhan7919 3 years ago 8
Very good ad campaign, along with "Let's get it done." Hope everyone rides out this financial storm, and hits the jackpot from there.
jyatlantic 3 years ago
Even though citi doesn't sleep, its not helping the stock price at all.
linispwetko 3 years ago
awesome backround music so inspirationshal now i know i can do just about anything
2FINE4YOUBABYGIRL 3 years ago 3
awesome commercial
Jacobey22 3 years ago 3
This commercial is freakin awesome man. All you little kids flaming this dont know shit.
TheEvilPadawan 3 years ago 4
They're jealous they didn't create either the brilliant ad or one of the largest financial services companies on the planet. ;)
- JM.
rainier14410 3 years ago 4
I want to punch this writer in the throat. Decent art direction, though.
pschriver 3 years ago
which frame?
puppyears92 3 years ago
great commcercial very inspirational.. they really cant sleep though..with the stocks of mine going down like that i wouldnt be able to sleep! lol
bigballerboi 3 years ago 12
This is better than 99.9% of commercials.
hoot101 3 years ago
Yes go Citi, fuck Wells and Wachovia!
aydiosmio31 3 years ago
no.. fuck citi
VertNinja 3 years ago
Ambitions never Sleep....
Aspirations never Sleep
Goals Never Sleep
Hopes Never Sleep
Opportunities Never Sleep
YouTube never Sleep
Donkey10345 3 years ago 3
citi never stops being gay
goodsirknight 3 years ago
inspiring ad!
EuroCarfan00 3 years ago
an add which you want to watch over and over again
aniharutyunyan 3 years ago
Yeah Citi, I can't sleep either! Mostly 'cause you told me to buy Freddie Mac and Fanny Mae three weeks ago!
dredpiraterobts 3 years ago 2
I can watch this over and over again. a million times.
bumsokee 3 years ago 3
good commericial, looks like my cousin mike in the car.
harrisda
rdkdrh 3 years ago 2
This is a very excellent commericial.
bumsokee 3 years ago
CuCuCrazy 3 years ago
I'd like to agree with someone else on here. It's 7:30am and as I was sitting here studying for my medical terms exam and I cought this commercial on CNN and it just gave me goosebumps. I know it's a commercial for Citi Bank but it's so true to life. I automatically stopped what I was doing and had to Google it! I heart this commercial and will forward it to all my friends on MySpace.
"Life never sleeps."
CuCuCrazy 3 years ago 3
Attention everyone: this commercial sucks.
racontoor 3 years ago
No kidding... God, I saw this on TV and I got on here just to flame it. The commercial isn't even succinct, you'd think that they'd be able to shorten it up a bit. It just sounds ridiculous the way they overuse "... never sleep."
IntractableMonkey 3 years ago
geez I love this commercial! The WORLD never sleeps! who ever did this is awsome, I mean I know it's about citi, but it just makes me inspired about my dreams, aspirations, goals, hope, opportunties, it gets me inspired about the world!
but ya this commercial awsome...
now, what is citi?
creolechk 3 years ago
Who is voicing this commercial? Sounds so familiar! It's driving me crazy that I can't figure it out!
osha1930 3 years ago
it's jesus
goodsirknight 3 years ago
it's amazing how a commercial can tap into what we feel inside. as silly as it sounds i watch it often for inspiration.
talkinboutjon 3 years ago
CT BANK = CAWTUT BANK...no wonder why they never sleep....
sixck9 3 years ago
Comment removed
djones148 3 years ago 7
totally
KevinMeetsCommunity 3 years ago
OMG, i like totally agree with you guys, totally!
goodsirknight 3 years ago
haha!
cbucf 3 years ago
great motivatiion..
kavitts 3 years ago
This comment has received too many negative votes show
I can't believe people don't hate this commercial. What's so special about it? It makes my skin crawl.
racontoor 3 years ago
The first time i saw this commercial on tv I immediately came to you tube to find it. Great Reminder! Come back when you get off track.
drewmasta12345 3 years ago
The writing is awesome.
behindthescenes5 3 years ago
yeah, it's great.
maxinholland 3 years ago
what song is this?
thesaxonvigilante 3 years ago
awesome commercial with great music playing on background..simply amazing
goldberg6191 3 years ago
feel so bad for the company stock is getting killed
KobeBryantdoesnotmis 3 years ago 4
best commerical ever
very motivational
chocotaco1987 3 years ago
Great Commercial... I love it !!!
studior143 3 years ago
some one please tell me the instrumental song's that's playing in the background.....simply love it
spikypriya 3 years ago
michael jackson "beat it"
goodsirknight 3 years ago
love this commercial
mdinfamy 3 years ago
me 2
fujiching 3 years ago
This has been flagged as spam show
u like it cuz ure gay
chocotaco1987 3 years ago
great new direction. Bring it back baby!
franzferdpak 3 years ago