Added: 5 years ago
From: Benetonefilms
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  • My people embarrass me, sometimes.

  • he looked hotter when he was darker. WHITE does not equal BETTER or LOVELIER.

  • this is bullshit.

  • damn, he looked so sexy. then he messed it up!!

  • Honestly, I think dark guy more handsome than the pasty one. This commercial is absurd.

  • The girl is gorgeous! Goree and lovely indeed! Muah. Does anyone know her name?

  • can anyone tell where i can buy it in New York

  • She texts him and tells him Fair And Lovely Menz Active LMAO!

  • Strange as all this may seem; some people do prefer a lighter or darker skin. What if the product that was being sold was to make people taller, would you people still make all this fuss? Some people prefer light skin, live with it.

  • THANKYOU!! MY THOUGHTS EXACTLY!

  • They're both hot! but the guy who can actually ride the bike...woo!!!

  • indians are not as black skinned as african

    that why europeans like indian ppl more thn africans

    im a light skinned indian thnx god

    i appreciate how europeans like me more than african people

    thnx europeans

  • why the fuck u r destroying the reputation of indians ,i know u r bangladeshi ,i hav met u once remember

  • lol

  • forget the ad!!Who the hell is the goooorgeous guy who was doing the bike stunt???? He's bloody hot and sexy!!!! dark or lighter

  • and then all asians i know look down upon goths?!

    how rude.

  • This ad certainly is silly..but if a guy wants to get fair.fairer..wuts wrong with that??? the latest ad is even worse..how the girl refuses to accept his rose coz he is so dark...stupid. ha haaa

  • this commercial is the mos ridiculous thing i ever seem...

  • for gods SAKE PPL !!!!!!!!!!! GROW UP ! ITS ONLY A FUCKIN AD !!! SHEEESSHH!!! SUM PPL LIKE TO BE WHITE JST LEARN TO GROW UP N RESPECT IT !

  • Shut the hell up and learn how to spell.

  • So true. We are free to choose our colour.

  • haha indians...

  • Fuckin' Indians, trying to look as white as possible.

  • lol.. this is a classic example of a low self esteem guy.

    I am Indian and I don't approve of this stupid s*it.

  • I agree, and I'm african american. I love men of color. This mess made me laugh.

  • you're smart

  • yeah lol its an ugly-izer cream

  • Wth?He got ugly!I prefer before.

    What a stupid comercial.

  • omg wow he looked so much better before the bleach shit. these commercials are soo obnoxious

  • LMAO

  • hehehehehehe even Indian men hate to be dark. Indians are VERY prejudice about skin color.

  • I am Indian and love my color.. Don't count me in with this dork..lol

  • SAY IT LOUD SAY IT PROUD! LOL!

  • the bitter irony of this whole thing is the dark guy actually looks way better than the light skinned guy and still better than his after lightening self. But unfortunately these ppl still think "white is right" & black is whack. This stuff will only STOP when we dark/black folks start not giving a DARN and love the skin we're in cos gosh darn it...we're BEAUTIFUL! ads like these wont stop....till we stop buying their products

  • YES the dark guy looks much better. Dark indians are much hotter generally.. i think anyway. European here.

  • I think my Ex- used to use that stuff, his skin was too light.lol. These Fair & Lovely Ads are crazy man.lol.

  • heres the difference between this and white people getting tans ok? You ready? THE REASON THEY CANT GET THE JOB IS BECAUSE THEY ARE TOO DARK. WHITE PEOPLE WILL STILL GET THE JOB IS IF THEY ARE TOO PASTY THEY JUST NEED TO GET A TAN AND GETTING A TAN ISNT BLEACHING YOUR FUCKING SKIN!! Most white people in india are Iranians that fled when the arabs invaded in like 651 A.D

  • SO TRUE. THEY WERE PARsees. now thoughs fuking bastards are tying to bring that shit to Arabia. We Arabian women will not stand for it! Dark or Light we are all lovelyt!

  • Are you kidding me? In all the middle east, and most Muslim nations all the ruling politicians are white, with straight noses, and deep eyes. Look at the Saudi royal family they are all white guys. Even Salah al-Din was white! Look at Lebanon, palestine and saudi arabia they all like to be white.

  • That stuff is shit...its all bleech..

  • i think dark ppl are hot, forget fair ppl. just the word fair reminds me of red heads or something.

  • don't say that that offends me because my bf is dark.

  • Stuff is actually a decent after shave but with the hot weather in india & sweat it becomes all greasy so its a waste.

  • How can u claim to be proud of ur country an heritage while trying so hard to be white thats what baffles me about Asian people lol u lot never learned nothin from being colonised apart from the feeling of inferiority but u must trully feel inferior to be perpetuating it

  • So true. I just love you for that,

  • this is really stupid they want to be fair stupid wannabees

  • Really no different from white people wanting tans. I'm Eastern Cherokee, we're mostly a light olive like the gals in these ads are, and we just tan as we go. Other than fade creams for dark spots, I don't see any of us bleaching our skin. Even we try to make it darker ;)

  • exactly...you're right, we always want what we don't have, people with dark skin want fair skin, people with fair skin want dark skin.

    THIS HAS NOTHING TO DO WITH RACISM GUYS!!!

  • I think u will find it has everything to do wit rtacism

  • Internalized racism to the TEETH!

  • This is the sad relics of colonialism. Ads like this are idiotic and unfortunate. The ancient Indians did not have such colour biases. The ancient Indian paintings of "light" skinned people show yellow/sand coloured people with black hair, Indo-Iranians. So they were still dark compared to pale northern europeans, who even the Greeks mocked for their pale skin. Obseesion with being light was made worse by phenomenon of coloniolism.

  • arent guys supposed to have the rugged manly look??

  • you are so right bro. This stupid ad..urghhh

  • I thought he was hotter when he was darker

  • u racist indians i hate u. i m an indian myself and got a dark skin and i hav a bf who is white and luvs me the way i m. i think its just due to u guys india has always been backwards and the government.

  • whenever you think u hit the bottom, someone ll hand you a shovel..

    If we were purple corporates would have convinced green is attractive.. this ad would have been "green and lovely- men's activ"

    am brown indian and I friggin love my skin tone *muah*

  • hahaha what a f***ed up world

  • this is not right

  • well... i think we can all agree that he was cuter dark. and thats all that matters.

  • contrast? thats asinine. if contrast had anything to do with he he could just have lightened his hair. the message of the commercial is white is right and black is whack. period.

  • This is why India is fucked up.

  • bigyellowduck thank for your comment,this kind of advertising need opinion like yours,Im' happy than in westerns countries,people doesn't seen fair skin like an obligation.Asian people think that white is purity,they judge people on their look

  • this is not a result of colonialism, unfortunatly, this is one aspect we can't blame on the whites. it is ingrained in indian culture to admire fair skinned people. by saying that it is imported, is not only a blatant lie and denial but it exacerbates rather than address the problem in india. we need to honestly assess our culture.

  • I disagree. India's history (and so many others') has been told by Europeans and has so many lies in it. I don't believe that it has always been Indian culture to favor light skin. IT IS BECAUSE OF COLONIALSIM! As for the seemingly "ancient" paintings depicting light-skinned Indians, who knows how old those really are and if they were painted during European conquest. Europeans are the ones that have imposed light skin bias on world.

  • Isn't this all too similar to how ppl with light colored skin would rather be tanned and will buy lotion to make their skin darker? We're so quick to judge them and the makers of this product; but is it really that different from North America? Beauty is only skin deep. It's what's on the inside that counts. Ppl EVERYWHERE should stop paying so much attention to their physical appearance. You can't change the color of your skin. You can't change who you are. So be proud. Show your true colors.

  • He was cuter before. Self-improvement doesn't involve skin tone, it involves learning, working, and helping others. I'm as pale as can me, but I'm more than happy with my tall, dark husband. Melanin production is genetic, like height. There is no "better" skin tone.

  • Pretty simple. Contrast equals beauty (the physical kind anyway. Black hair. White Skin. Blond hair. Tan skin. Makes one stand out more. Also, the being fair thing goes back centuries. Meant you were rich enough not to work.

  • are you trying to defend this ad? Contrast might be beautiful to whoever prefers it but having light skin and dark hair is not the ULTIMATE form of beauty like this ad perpertuates.

  • By your standards, contrast may equal beauty. Everyone has a different idea of what is beautiful, making generalized statements such as this false. The fact that many people believed something is true, such as fair=beautiful, doesn't make it true. Besides, in our supposedly advanced world, none of this should matter. Would you rather marry a mean-spirited light person, or a kind dark person? Ask yourself the same question switched around. In the end, it's what's on the inside that matters.

  • "The fair thing" does not go back centuries. It did not mean that you were rich enough not to work, that is a trumped up theory made by whites to justify a phenomenon they have caused. Think about it: Indians and most of the world's people are brown to begin with, so it doesn't matter if you stay inside or outside, you're brown regardless! Indians need to stop listening to white, inherently racist "anthropological" theories.

  • Amen, Say it!

  • it's SICK really Indian men look much better when a bit DARK how badly has colonialism affected our mindset especially of Elite urban Indians who are pushing these sick concepts to the remaining

  • he was a babe darker, he looks like a wimp who stays at home all year round to be spoonfed by his mummy when he's lighter

  • I agree. I was sexy darker. I think dark skin Indians have the sexiest skin tone.

  • Ok? You have never lied!

  • omg what bull shit!!!! i cant beleive they even have these commercials ...r they serious....and he looked better darker!

  • he looks good in the light one, but i preferred the darker one, the darker one is more exotic to me.

  • i'm white/american...i always wanted to be a desi. it makes me sad to see these commercials. i wish i could be darker skinned but i don't dare tan b/c i know it's bad for my health. in the end, it's a racist ad trying to make darker people feel bad about themselves enough to buy that horrible cancerous cream. that man was gorgeous without that cream.we all must accept what we are anyhow. (i know, i should take my own advice!)we are all equal, and skin color does not matter. :)

  • You're right about that!

  • i cant believe these commercials this makes me sick

  • This guys aint got shit on my light skinned beauty.

  • When will this white fixation will end in India? But to some extent its also natural that opposite attracts- whites tan thier skin to look brown/bronze. Indians like to look paler.

    But a lot of it is stupid white fixation factor in India.

  • whenever you think u hit the bottom, someone ll hand you a shovel..

    If we were purple corporates would have convinced green is attractive.. this ad would have been "green and lovely- men's activ"

    am brown indian and I friggin love my skin tone *muah*

  • Nothing wrong with a little self-improvement

  • I definitely agree with you xxShannonGreenxx.

  • What! Are you supporting this ad! Do you not realize the disparaging, colorist nature of this commercial?

  • Whoa Nelly...what a bunch of self-hating idiots. If I were white I would be laughing my white arse off...lol.

  • Omigod, he just like fucked himself up, he was hotter darker, man, this bleaching shit pisses me off to no end.

  • lol he looks so better DARKER!!!! So stupid... and I'm the whitest guy probably writing on here! Darker is better!!!

  • So sad. If he were American, he might have texted that witch-character back with "why don't YOU get a boob job and then I'll think about dating you?" None of it is right.

  • who is the guy though - he's pretty damn hot!!

  • WTF? He looked way more handsome and manly with dark skin. Yo

  • i agree! he is damn sexy with dark skin.

  • hell yeah.

  • very nice ad!

    hey mr delfinae!you`re mad!!!!

  • You're a sad person Suban skin does not need to be bleached.

  • The world go so wrong...he was hot aniway and to me, he was more exotic and sexy being dark....the marketing and the publicity make people think so many stupid things, its so sad. Indian men, don't listend to this, it's pure propaganda. All dark, white and in between are perfect, dont stop beeing your self just becouse a publicity say so. :)

  • Indians are no better than Micheal Jackson - stupid and pathetic

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