Understanding your eCPM: Part 1

[Luckybsm]

no close caption??

[dbcoders]

When will publishers get to see what advertisers are paying (i.e. how much does each ad generate on a CPC basis)

[limpopo11111]

good

[BiddingForTravel]

@DuckyDos

I just listened to the video again and you are very right.

[BiddingForTravel]

He refers to CTR as how often YOU click the ads. Since this video is geared toward publishers, that;s a rule violation, He should clarify that.

[DuckyDos]

@BiddingForTravel

I heard him say "how often USERS click the ad" but maybe I misheard.

[3408226]

its quite good

[mhrblack]

Thanks

[AndrewIsiomah]

Quite an informative video...It's truly good to be acquainted with such a helpful information. Thank you.

[marceloinxs]

If I'm not wrong, when we allow image & flash ads, we might get earnings for displaying the ads, not only clicking. How do they affect the eCPM??

[lactemps]

Thanks for this informative overview.....

[udcreation92]

thax .

[MichaelDadona]

Thanks Matthew for the informative explanations; I mean the relations between the three; eCPM, CTR, and CPC. Hopefully, there are many relevant ads "enticing" traffic to click.

Is it possible for AdSense to announce publicly the monthly AdSense "Champion"? Like what had been announced by AdSense India (Inside AdSense Blog - A success story made possible by AdSense - Tuesday, January 25, 2011 | 9:25:00 AM)

[malvakoe]

nice video.... that's too bad my site visitor coming from outside of US, so the ECPM was awfull. :)