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From: LexusVehicles
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  • Comment removed

  • That's what loser company guys do !Fire people after sucking out their worth.

    When recession happened, worldwide, this company did not lay off a single employee. It is not proof enough, shown the hard way to others. Hee Haw@#$

  • after they study the human motion, and then they kick out all the painter to save cost!

  • So... the master painters with decades of experience are slowly losing their jobs to robots. great...

  • @BuckyBeWild is the paint nano like mercedes?

  • 154 people repainted their car

  • @zunehdrocks shut up

  • Don't people lose jobs cuz of this? Xd

  • @lexusES350h People still make robots though

  • Good job lexus. put more hard working skilled labor out of jobs. the hard way. making it harder for people to support their family. how much did them robots cost again? lol

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  • @Whocares05050 Get a real job?  Is that all america can do is build cars?

  • @Batmanshack Many do. and not that good either. UAW has destroyed the reputation the american people have when buying american cars. pretty sad. They get paid all that money, all that bitching, all those pensions and the american cars are all at the bottom of the list for cheap crap. Hey, atleast they have jobs right?...

  • @Whocares05050 Maybe they each cost way less than a human's yearly salary or two? Saves them money in the long run. In the end, money is what matters the most (sadly).

  • this is pretty cool

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  • These advertisements are confusing... it values artistry over automation... but then automates the process for production. Huh?

  • @fostytou Pretty sure its in reference to how their machines are claimed to replicate a painter's hand motions versus where BMW is totally automated in the sense their cars are actually dipped in the paints

  • Or think about others car makers with their misleading ads (about consumption and performance) and what happen with their exploited workers in India (not American workers indeed). The curious thing, I'm pretty sure, the most of guys writing here are not even American, hehe... Am I wrong? :) American people are not that obsessed and dirty against anything (in this case a car maker). Smells 'brainwashing' :)

  • @SuperDuperGameJunkie Sorry for telling but your comment makes no sense at all. 'The don't care about hiring people'... uhm.. Then, try to understand what happen with GM and the American government... (they sell Non-American cars as Americans cars betraying American people). And study about how a company works before writing comments typical from a obsessed, ignorant and uneducated person.

  • 148 'dislikes'... man, those guys should get a life instead of "showing" that complex of inferiority. Sad to not see the nationality of those 'dislikes', hehe.

    Nice to see how a car maker value people instead of betraying as others car makers to get their money.

  • @DtorBillAgain well said.

  • @BuckyBeWild You mean the robots do it for you and now you're out of a job! Hurrah!

  • @SuperDuperGameJunkie

    I am awake! I am keeping up and try to contribute to make society as a whole to be better off.

    Wake up! consequence, like it or not, is there! Dont tell the society to wait for you! Keep up dude! and dont forget to help those who are struggling! It is all about making the society a better place! Automation is not a bad thing!

  • @wanshei

    Yes I can lose my job, and I guess that the consequence if I don't keep up. However the society as a whole will always be better off by more efficiency! Press printing replaced the job of millions of writers, and that is not a bad thing. I feel sorry for them though... but again, the society as a whole must be better off.

  • @victorhalim

    your fucking sad, wake the fuck up.

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  • 78 people are fucking robots lol

  • Maybe they could have a robot follow the actions of the CEO and then replace the CEO with a robot. Maybe the major shareholder's dealings could be automated too. Pass THAT savings on to the consumers! hahah

  • If anyone is keeping track of the robot scene than your aware of the sad truth, YOU as human are being replaced. 50 years ago it would've sounded crazy, but now we have robots being designed to wait on people in resteraunts, assist the elderly, etc. This commercial is a glimpse into the future. In the future, instead of competing against your fellow man for a job, you'll be competing against the latest robot. And what'll be the next option?? You as an out dated human, will need to be upgraded. 

  • Hey if any of you were smart enough you would learn that making machines do the work creates more jobs than what a painter would do. The reason is because in order to make the robot you have to create it and it takes thousands of people to make one robot. Then if you think about it you have to have someone who maintains the machine in working condition and you have to have someone programming it so in reality the machine might take one persons low paying job and create many high paying jobs.

  • @3dwinjaramillo Actually it creates a FEW high paying jobs and eliminates MANY lower, but not remedial artisan type jobs. All in all it's less jobs and less money and opportunities for workers. It only takes one programmer to write the program for a hundred of those arms. You're right, though the new technology does give you new opportunities beyond just the painter's job --I don't think it's presented here very well.

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  • You plan on putting MORE people out of jobs, replacing real artists with robots? The "hard way?" I think not. I'd call it the cheap-ass, "let's act like everyone else that's struggling to make a profit" way. By making these ads, you've attempted to separate yourselves from your german, italian, and other asian competitors by doing things "the hard way." Instead, you've proven that you're no different from the rest of them.

    Like another commenter said, robots don't by cars...working people do.

  • It makes more jobs for people who create the robots and program them. Those are better jobs than painting shit.

  • @wanshei

    I feel sorry for those who lost their jobs, but you should LEARN ECONOMICS!

  • @victorhalim wait till you lose yours then go study economics. While you're waiting to be replaced by either an illegal alien or a robot you should see some videos on tent cities in america.

  • lexus is basically saying that perfection = robots

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  • I think this is funny considering how the economy is, they're acting as if anyone can buy a Lexus who is this video really for? LOL

  • and this ladies and gentlemen...is why were in a recession. fucking robots taking over human jobs

  • so replace hand crafted paint job with a robot all this is doing is proving that lexus is just another corporation

  • @wanshei I've always thought it would be cool to see a car company charge less for it's vehicles because it costs less to produce them. If the auto industry continues in this way the whole thing could be automated and we could have nearly free cars, which could also be solar? powered. What do you think about that?

  • @killamanjaro17 Bud, I totally agree. I was even gonna say the same thing. Admitting to cutting jobs and replacing them with machines, they even have to highlight their stupidity by a slogan that contradicts the whole message of the video.

  • PLEASE STOP, ROBOTS DONT EAT, WE DO....THIS IS NOT A WAY TO GROW THE HUMAN WAY OF LIFE, USE YOUR MONEY TO MAKE US STRONGER NOT WEAKER....THANKS

  • How about we train robots to be CEO's and upper management too?

  • @twasbrillig33 YESS!! YESS!! you said it. 

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  • pretty damn ballsy making this commercial, you know? with all these people out of work in America, you decide to make a robot to do their job for them-oh wait! the cars aren't even made in America, so there were no jobs in the first place, how about that

  • @3dwinjaramillo It actually only takes thousands of people to create the high profile robots that are scientific breakthroughs, and those even have a team of 70 AT MOST. Also, to maintain all those machines there would be maybe 20 mechanics AT MOST compared to all those master craftsman painters.

  • Eventually however, the world would be perfect if work didn't exist, because if no work is needed, then no money is needed; therefore everyone wins and is free to pursue their lifelong goals, interests, inner happiness and discovery as opposed to the jobs most people take which they barely even enjoy just to make ends meet; you can consider that everyone nowadays has to work their brains out to keep up with growing expenses. Whens the last time you say someone who loved their job, probably awhil

  • i bet u anything when they get the robot to put the person out of work the price is going to go up....ppl will be convinced the robot does a better job or painting and value it more therefor the raise prices....its all to get money for the CEO

  • Why use robots when your currently using master technicians with decades of experience???

    its doesnt make sense because they talk about sending out all those wood parts to get hand crafted instead of mass producing them in the wood craftsmanship vid

  • @1234Robert5678 Even if robots performed all the labors that humans don't want to do, we as a race would experience a golden age unlike any other where people could simply live free to be the people they wanted to be, not what their previous company employer wants them to be to maximize profits but just them, completely undistracted to pursue and achieve rather than to do the same thing at work everyday for the rest of their lives until they get old and remorse over the youth they lost.

  • @TrueVeracity lolz you need to factor in peace on earth, the end of crime, the end of all types of greed, the end of exploitation, the end of poverty and hunger, free and EQUAL education for all, free health care, and money falling from the sky before what you're talking about can happen. Robots can't do that...

    It's nice to think about though. fact is, life's a bitch and we made it that way.

  • @athelija As a species it wasn't we, it was those who were lured by the prospects of some and total greed, many people in history chose not to abuse their financial power and influence instead choosing to stay within their means, while other companies decided to expand, grow, into new fields, adapt, and today discard American workers for the 3rd world low wage workers without hesitation. Wouldn't it be nice if one day, you'd be able to raise a child without the ruthless/dominating force of greed

  • What next? A robot painting the Mona Lisa? Ugh. I'd rather see a robot juggle kittens for all I care.

  • just another job taken away from workers

  • next thing you know robots are going to be making artist painting

  • Lexus does have some very nice paint jobs

  • Don't really care about the car but how the flip do people do those lights like that on camera?! I think it's so cool. I've seen them before and I want to know how.

  • robots...taking our jobs/world one human at a time

  • im confused...they value master artistry by making machines copy the painter's motions?

  • well the price better go down if they dont have to pay all these people to make it

  • There's nothing like a few comments on a YouTube video to display America's lack of economic understanding. Using robots isn't killing jobs or "stealing" from the economy. Technology actually expands the economy by increasing output and production, meaning more money for Lexus stockholders to invest in other enterprises, leading to more jobs in those businesses and more jobs overall. Yes, using a robot can lead to higher employment.

  • So, All Lexus's "The Hard Way" project is pretty much telling us that if you buy a Lexus, its not made from skilled workers, its made by machines... And that they have pointless leather tests that outreach the limits of any wear on a car over its respectable life time, and that the people who put work into their company for so long are worthless to them? Wow, They really did fuck themselves over with this one.

  • lexus sucks

  • this is terrible, this is why society is so screwed up these days :(

  • you cant blame Lexus they said "the hard way is the only way" so i guess the people losing there jobs are just going to have to find out the hard way to have a perfect car.

  • And then Skynet begins to learn at a geometric rate. It becomes self-aware and started to produce products for much cheaper rates than the Chinese and put them out of business!

  • @ob1kanukie Best comment so far.

  • "Every Lexus plant has master craftsmen"

    Not anymore they don't.

    And for this, the CEO makes hundreds of millions. Stay classy, scumba-I mean, guy...

  • Maybe they should train robots to be like this guy. Then the robot can do the commercial for him. See how he likes a robot doing his job.

  • there goes some more jobs

  • they'll make more cars (Different designs)...so they'll still need master painters to do the motions for these cars. Everyone hates all these robots stealing human jobs. Understandable, but listen, you can't compete with expensive old ways of doing things. You can't stop progress.

  • @rclcryan Progress is battling poverty, not creating more by making workers redundant.

  • Think a bout it... Why just hire one or two painters when the Master Painter program means that programmers get factored into the economy, along with computer manufacturing, not to mention people to maintain said machines. In the end it could be used to create jobs, spread across more fields.

  • Derk a durr!

  • How wide is the base of the pyramid of workers that leads to one master that can train your robot? You are destroying the skills you need and removing the soul from the autos you build.

  • you'd think they could've predicted this would irritate people more than impress them

  • they took arr jaaaaabs!!!!

  • they took arr jaaaaabs!!!!

  • In the end, your still driving a Lexus... a 350'000 pound Lexus.

  • @TheFiji236 Still quite impressive.

  • Yeah... the hard way values artistry over automation? Is that why they're teaching robots to do the artist's job?

  • ill go fix those robots once they screw up painting the cars yeee humans will prevail.

  • Lexus dropped the ball on this one. Hope you did not pay the ad company too much. As stated in many of the comments - the sick irony of paying a guy to paint one car and then having a robot take it from there is pretty messed up. Bad call boys!

  • woow really the only thing thats going to do is take the American peoples job

  • Lol @ people talking about loss of jobs

    >>implying new technology is bad

  • Although job loss isn't good, I can't say I blame them for moving on to robotics. I mean, take a look at computers even! Without computers, we could have so many more jobs (and less people slackin on the internet! lol). It all comes down to corporate productivity.

  • what is that light painting the guy is doing?

  • @JOMOMMA1111 its cgi...

  • Will the paint blend?

  • Q: why teach a robot to paint like humans?

    A: For there can be less jobs thats why!!

  • well the hard way is for a person to do it not a damn robot..........and this is why there are no jobs 

  • how about teaching the fucking robot to prep the car? instead of us doing the hard work.

  • HAAHAHAHAHAAHAH Stupid Lexus XD 

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  • So they're trying to play off replacing people with robots as a good thing?

  • soooo... there getting rid of jobs?

  • I wonder if Lexus actually test marketed this ad, because almost everyone's response is "negative vibes" toward the tones of automation and mass produciton. This commercial is a total miss on lexus' part. And if I was going to by a shitty lexus, I'd at least prefer to buy one painted by hand, by an actual human.

  • @cmikrich yeah cause robots will only be good for sexx

  • hahah puttin hard workers outta business this commercial is gonna backfire on lexus!

  • Yeeeup nothing like finding a way to put people out of work. It always makes $en$e. Eventually you put enough people out of work you'll have no one to buy products. Dont get me wrong im all for technological development but there's a point when you have to weigh in the human factor. Robots dont buy cars.

  • @wanshei not yet =O

  • @wanshei Perhaps we may need more car manufacturers, then?

  • @wanshei doing this frees up more people to do creative jobs and increase quality of life down the road. Also using robots makes the work cheaper in the long run and allows products to become cheaper, this making it easier for everyone to buy. If the only job you can do is shovel coal, push buttons, and turn screws then I don't care if you're unemployed.

  • @regretlesssandiego7 Im not unemployed ass hat i make $25@hr+, i was thinking about someone else other than myself. Something you might consider.

  • @wanshei wasn't talking about YOU in particular. I'm saying in general, I don't have much sympathy for those who can't do work that requires some kind of intelligence. Nice job throwing your pay in there... I make more than that sometimes and I'm probably a lot younger than you are.

  • @regretlesssandiego7 That wouldnt surprise me, we are moving at a furious pace. By the time i finished my undergrad degree in computer information systems the entire architecture of computing had changed. This was 1992. By 1998 my neighbors 10 and 12 year olds were writing compilers and this was from a public school. I was obsolete by the time i graduated. Commercial art degree, took a little longer but NO commercial art is done by hand now. So it wouldnt surprise me at all that you make more.

  • @wanshei but there aren't enough master painters left to paint the hundreds of thousands of cars produced every year.

    And technology isn't inherently evil, people! It increases the output, which decreases price, which allows more purchases, which creates more demands, and more demands for luxury items, which creates more jobs.

  • @ferrous719 i hope you're right. I would enjoy being wrong about this. Honestly and i am gainfully employed and no im not a professional auto painter. I can do it, have done it and gotten paid for it. But as a profession... no.

  • @wanshei Who do you think will design the robots? Who do you think will program the robots? Who do you think will repair the robots? Replaceing workers with robots will take jobs away, but it will also create jobs.

  • @wanshei Hey if you were smart enough you would learn that making machines do the work create more jobs than what a painter would do. the reason is because in order to make the robot you have to create it and it takes thousands of people to make one robot. Then if you think about it you have to have someone who maintains the machine in working condition and you have to have someone programming it so in reality the machine might take one persons low paying job and create many executive jobs.

  • @3dwinjaramillo actually its long term repercussions effect more people's jobs because yes, people need to make the robot (i dontknow where you got thousands of people to make one root, thats outrageous) But, when that robot can do one's job, there is no need for them so really, it IS taking more jobs, just as wanshei said. It can really go full circle and both sides can be argued, just looking at a different aspect

  • @wanshei robots also don't need to be paid. they may need to be maintained and bought of course, but in the long run vehicles would become cheaper, and sure maybe they wouldn't be able to paint the cars anymore, but a painter or a team of painters is still needed to program them

  • @Dieselfeel Painters don't program robots. One man is needed to map out the movements, the technology then keeps it and replicates it forever.

  • @DravenNGRP right, but the painters movement is needed, and multiple painters will be used combined to allow for the best motions to complete the painting. And once a new model is made, the painters will be needed again

  • @Dieselfeel Yeah, I love working 5-6 days every year too.

  • @DravenNGRP yes, a few painters now will possibly lose their jobs, while a much more cost efficient, time efficient method of painting to perfection allows for a better overall future of the company. Sacrifices must be made unfortunately. With that argument you could say that the printing press shouldn't have been created because the people that used to write everything would lose their jobs to a machine that did it all

  • @Dieselfeel

    This is the fallacy of the excluded middle. Your argument is that it is all one way or all the other. This sort of thinking will lead to a dysfunctional economy. The technology S-curve will result in machines with enormous sophistication replacing humans in ever greater numbers. So, there will be a threshold where the economic assumptions will no longer make sense. Politicians will talk about "Winning the future" through productivity and competitiveness = lost margins. Collapse!

  • @Knossos22 of course it is not all one way, but the cost-effective way is the way that will be chosen, thats almost a given. These are businesses, and people will do what they need to do to make tasks easier, faster, better, etc. all with balance, If robots can do it, they will do it. We wont be overrun by robots eventually, this isnt terminator, thats blasphemous. While some jobs become extinct, new jobs will rise. Its how our ever evolving existence as humans is, striving to be better

  • @wanshei Hey at least they are putting people out of work "The Hard Way"

    lol

  • @wanshei

    people that design and build robots buy cars. They probably have more money to buy cars than a painter does.

  • @siucarlos123

    Yeah, fill a garage with 50 classics that they do not drive?

    Half of the human species lives on less than $5 a day? The human species, the most intelligent species of which we know, cannot design an economy that does not keep 2/3 of the population in poverty? 1/5 of the global population is depressed. Bet that has nothing to do with the fact that they will never buy a Lexus.

    They are just looking to eat and drink clean water.

  • @Knossos22

    too bad, thats capitalism. it sucks to be poor.

  • @siucarlos123

    Don't you mean it sucks to be human?

  • @Knossos22

    no

  • @siucarlos123

    So capital make you superior to other humans?

  • @Knossos22 no you should just go study economics.

  • @siucarlos123

    I have.

  • @siucarlos123 how many robot builders does an economy need though? Just like painters or any other profession there is marketability and there is market saturation.

  • @wanshei

    And then the economists cannot figure out why there is not enough demand for the products produced by the machines that replace humans, eliminating the capital that flows into the hands that do the purchasing... Gee!

    Does it take a rocket scientist to explain it to the politicians, economist, and capitalists?

    Technology will only keep eliminating jobs until the economy is completely dysfunctional

  • @wanshei who cares? cheap labor will always be better and if you spent your life painting cars, you really are not needed by society and really need to go get a real job. go back to school and get a real degree

  • @Ciscoql

    This is an inane ignorant comment.

  • @Knossos22 nah that's real life. If you're skills are no longer needed, then there is no demand for you and you need to learn new skills i.e. go to school. That's why Toyota does so well, most of their plants are completely robotic and they don't even bother with unions. Long story short: 75% of manual labor can be and should be done by machines. Those people that have their job replaced need to find something better to do or they can just sit there and be poor and suck the money out of the gov

  • @Ciscoql

    You have replaced god with capitalism. The belief in the invisible hand might as well be Santa. You act as if these are unquestionable assumptions. Missing a bigger picture?

    If you are wrong then we are all really screwed!

    Humankind creates a complex global economy. It evolves, breaks, and humankind faces global collapse i.e a few billion people die. - That is just fraking brilliant!

    A question of when, not if?

    Collectively, do we have the balls to look into this abyss?

  • @Ciscoql your comment shows how stupid you are (and im obviously not the only one to think so) matter of fact i have three degrees. They are worthless in this economy dumbass. You still believe in the old paradigm "to get a good job you have to have a good education" what an asshat.

  • @wanshei lol so if they are worthless, you're pretty much worthless too? why don't you get off youtube for a while then and find something good to do :) go make society better somehow Mr. I'm-Always-Right :D

  • @Ciscoql you're right being right all the time does get kinda boring especially when im jousting with a donkey.

  • @wanshei haha i was about to say the same thing

  • @wanshei Maybe they will some day. *snort*

  • The factories from Lexus are here in the U.S so what's the problem? Not American? Henry Ford himself and his parents were immigrants to this country. So just because his company has been here for X amount of years it makes it american? In my mind, if the factory is here and Americans work it then it's American. Tell Ford or Chevy to make a better car then may be I'll listen.

  • This completely contradicts the message from the "Wood Craftsmanship" commercial, where they basically say the "hard way" is having work done by real people instead of mass production.

  • Why can't they say that. I've owned an IS350 for 5 years and it runs great, no engine problems yet. At the same time my friend has gone through an F150, a Mustang and a malibu.

  • "the only way, is the hard way. we made sure that any human who could have done a better job than our robots, wouldn't. this way we keep our profit margins up, along with percentage of unemployed americans. we, are lexus."

  • This is hilarious. I think Lexus's marketing department really slipped up with this one.

  • @Semudara They really ought to pull this video now as damage control.

  • oh THATS GOOD NO HARD WORKING CAR PAINTERS ARE OUT OF A JOB! COME ON IN ROBOTS ITS YOUR TIME TO TAKE OVER THE WORLD!

  • And what the hell, at least LEXUS uses a Master painter. Chevy and for only use Robots. Why aren't you hypocrites complaining about that.

  • @skillest1488 It isn't just the fact that they use robots, it is that the have the gall to claim that they are doing things the "hard way" be eliminating people from the floor.

  • I love to see huge companies like this brag about the fact that they are taking amazingly talented people who have "decades of experience" and making devise ways to make themselves obsolete.

  • You can tell they didn't screen this commercial in front of any kind of test audience. Way to go!

  • The hard way Is... Affording the bitch. -_____-

  • We can use the motions of the master painter to program the robot to KILL THE MASTER PAINTER HAHAHAHA!

  • the hard way s saying hey master car painter help us design a robot to take your job? good one lexas

  • So lexus painters are training robots to take over their jobs? 

  • @Ryan44567 exactly my thought... making robots paint is the EASIER way. No work needed after the robot memorizes the algorithm