Melody fm 'Sample' ad by Matt and Steve: Freelance Creative Team:

[orbazel]

My mistake, it was the 1998 video, feels like a life time ago:)

[orbazel]

Love this advert, saw it on a D&AD video back in 1995. No idea why it popped in my head now but I just had to find it.

[jismaili]

@boywoolner Thanks for your account, very enlightening. Who'd have thought so much effort and time would have gone into making this. The result is sublime though !

[jismaili]

Thanks for uploading this, remember this ad well - wicked little mashup. Always wondered if it was edited from a longer piece, if it is and anyone knows the details please let me know !

[boywoolner]

@jismaili We went through hundreds of songs from the radio station's playlist. The musician/mixer Mark Von Hoen (google him) had 30 seconds to play with... this was in the days before time stretching technology, so it was a lengthy process. The mixes we liked then had to be approved by the client and those who held the rights to the songs. The director trio BDH Althetico shot each scene to each clip used. The whole process took about a year.