I hate bank ads. Always the same plot: A quirky and neurotic idiot who loves his bank/customers, but it does not matter that he has completely lost the plot, because the bank/customer relationship is built upon "understanding" and "friendliness".
So much for that "understanding" and "friendliness" during every financial crisis/foreclosure, eh? Assholes.
a good motto for all banks would be "SLAVERY FOR ALL FOREVER" YOU BUY A HOUSE $230,000, YOU END UP PAYING ABOUT $500,000. TALK ABOUT HIGHWAY ROBBERY.
If our pays werent reliant on goin straight into banks, we wouldnt need the fuckers, and we'd save a shitload of money in fees etc. fuck u corporate pigs. your all scum
STOP CORPORATE GREED! GIVE THE PEOPLE THEIR MONEY BACK! IF NAB, COMM BANK, ANZ, ALL GAVE EVERY PERSON IN AUS $1MIILLION EACH, THEY WOULD STILL HAVE BILLIONS PROFITS! iF THEY ONLY CHARGED JUST $1 SINGLE DOLLAR FOR EVERY PERSON FOR EVERY FEE AND INTEREST, THEY WOULD STILL MAKE BILLIONS. SO STOP RIPPING THE PEOPLE OFF YOU GREEDY SHARKS!
So let me get this right Commonwealth Bank CEO Ralph Norris is on 16.2 million Dollars a year, for running the most overpriced unprofessional Bank in Australia?? O.K.. so how much would a GOOD CEO who runs a decent bank make a year? because Norris much like the bank he runs, its CRAP!..
Why is this so offensive?? its hilarious!! the only one who should be offended is Michael Bay and he's having heaps of fun!! Bloody brilliantly entertaining and it managed to put the bank in peoples memory!
i feel like this ad might be racist against americans, kinda saying they're dumb....or at least don't know much about marketing, it's always on tv in australia and it's starting to piss me off, especially the like 10 follow up ads pretty much conveying the same message about americans.
imagine having a business you looked after other people money and you could also lend out there money thirty times to others and if they put the money back in you could then load that out 30 times again and again. what a business its called a bank and the illiminati, families own that business. they have 90 % of the worlds money. we only have arecetion because they pull their money out of the stock market. we only recover when they put their money back in. easy dont you think
Ha Ha HA. Arent these just the best? We love these commericals. They are white Americans, so thats alright. They always show us as convicts etc, so its 'tit for tat'. Except yanks forget that the english used to send the convicts to Usa until the War of Independance in 1776!!!!! So thats why they had to come here in 1788. They got more convict descendants over there than we have, but its nothing anyway, They got transported for taking a slice of bread usually.
imagine if that ad in this ad was the real deal.... lol so bad its good..... reminds me of mad max starring paul hogan ..... it actually did kindof give me goosebump hahaha i agree with that guy
Post Crash New Voice Over - Determined, we built a bank, and ROBBED YOU SHEEP FRICKEN BLIND, Determined we ask the question: anyone else got any money left?
no, actually the comment was facetious. I don't base my banking decisions on commercials, regardless of how much I enjoy them. I do like Michael Bay though.
does anyone know where i can find any info on the newest ad thats out... its the one with the heavy metal band in it..... I NEED TO KNOW WHAT BAND IT IS PLEASE HELP ME!!!
just go to there myspace. the second song on there myspace page is the first song that is played on the add. and the love song would probably be on there also. I only listened to the first 2 songs. they are pretty good
Watch the commercial for Verizon FIOS featuring Michael Bay, then everyone will understand why they chose Michael Bay to be in the commercial. It's not about how Americans see Australians, it's a self parody about Michael Bay.
ok now i am his wife. like we are gonna know who michael bay is and what verizon is.... um no!
whatever... it just shows us that they are stereotypical and they are stupid for that.so in a way we are making fun of americans. yay australia. stuff america!
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Seriously it's only a joke and Australian's aren't elitist. I think people should take it for what it is just a funny amusing commercial that makes it's point well.
Goodby Silverstein & Partners. Wow, they're actually an American Ad Agency. I found this ad pretty funny the first time I saw it. Don't see anything wrong with this. Don't understand what everyone is complaining about.
Am i the only one who find these ads slightly demeaning and a bit elitist. I know the concept they're trying to point out is to keep it simple and non-exagerated but more-so the point of hey look American's are idiots and Australians are bettar! As if Australia doesn't have enough discrimination, this ads just promoting that train of thought imo.
It's not bagging on Americans so much as it's bagging on Michael Bay. I can get behind that initiative. Of course, from the ad, it looks like he can too. It's cool when someone can laugh at himself.
These ads are shite. I can just imagine the people who made these pitching it and saying look it's funny because it's like this meeting here now. Self indulgent rubbish. Worst ads ever!
for those who are p!ssed off with the ad, for a minute of footage, it's not worth writing a book about. It's a good ad! Try not to be determined to be gay.
This ad sucks balls. It's a damn shame commonwealth didn't lose more on the Sub Prime collapse.
They can take their world record high fees and shove them up their bloated arses. Their branches look like they haven't been cleaned in a decade. They still can't afford cleaners.
Most of the talk is about finding the joke/taking the piss or is it good ad or bad ad.
One thing we need to clarify on is has it worked for the client/or has the Ad agency only looked to meet short term goals of brief?
I do believe CBA was trying to sell its image not products. Obviously CBA wants to change it's brand perception as it has been mentioned as outdated. Has it done it?
If yes would this change your view on CBA/if not then the ad has not succeeded for the Client.
You guys arent listening to the whole thing.. You are only looking at the small picture! Why dont you open your ears and listen to what they are saying, and then you will understand why CBA is one of the biggest banks in AUS.
55 million to make? Are you serious? That's about 10 times more than a decent budget Australian film. 55 Million? And that's just the production, not the actual placement advertising costs?
Which bank is really shit with it's own money, so you know must be even worse with *yours*?
whoever told you that cost 50+ million in production has their wires crossed - it couldnt be worth more then 5 mil for the creative AND the production. The other 45 mil would be the media spend
You're missing the point. Why would a shit bank spend money fleeced from it's customers to tell the world lies about how it's not actually as shit as it actually is instead of investing that money in...I dunno, BEING A BETTER BANK.
The Commonwealth bank is the bank of last resort. It's the 2 dollar crack whore of the financial big boys.
Plus it's a shit ad that tries to make them look cool. It fails on all counts.
dude what are you talking about? Every bank has to advertise, thats how it works. One bank puts out a big campaign, the rest are working on their answer to it. If commonwealth decided not to make this campaign and instead put the 50 million into improving the bank it'd probably mean one extra stapler for each staff member. In terms of running a bank as big as commonwealth 50 million is diddly squat.
Alright dousche bag, since your so anti-corporations what have you done lately? Do you live in a commune, are you on an organic computer that you grew yourself? C'mon fuckface, tell everyone how proactive you are in ridding the world of corporations, tell us on youtube, (a corporation) using your computer (Corporation supported by parts and services from many corporations). Bitching about corporations is pathetic.
Or you can come at me with another lame ass come back.
You really do seem very attached to the bank. And not in a healthy way. It's a damn shame you can't contribute more to the human race than defend parasites.
But don't mind me. I just run my own company, travel the world and actually improve people's lives in genuine ways. And yet still make a profit. Instead of being a leach like your mummy here. Suck that teat boy, you seem to enjoy the corporations.
If you actually did some research on how thinks worked, you might not come across so naive.
I guess you could say your "determined to be different." Give the people a reason to believe you. Saying you "improve people's lives in genuine ways. And yet still make a profit" Doesn't mean anything, thats what all the "devil corporations" do, they say their one way but don't back it up.
You sure showed me, you couldn't say one legitimate thing you do to "improve peoples lives." I have absolutely no affiliation with the bank, I don't even live in Australia, but im sick of people bitching about how corporations are so bad as they sit in front of their computer blasting death metal.
Do you really not see how naive it is to say "you're assuming I have to somehow justify myself ." You don't have to prove shit to me, or youtube, the fact the you couldn't say anything proves enough. It's even more pathetic because you don't see that saying something but not having to justify it is exactly what those nasty corporations do. Fuck you, you pathetic piece shit. Done
it was a fucking awsome add. wow everyone allready noes that the howard government fucked up pretty bad and interest rates are ridiculous like theyre going to shove that into our faces in an add.
"bdub44 Yeah, great idea, target 15 year olds and alienate those who actually have money..."
my 50 yr old dad who does actually have money fucking loved it.
Hmm seems to be a lot of negative reponse to this ad in terms of its effectiveness-
"I wouldn't trust my money to a company who has fun with their ads. etc. etc"
Haven't you noticed that every other bank is suddenly going down the road of similarly soft-selling, brand building ads with 'personality'? Obviously they are working. Not many bank ads of old sparked any interest or discussion, where as this ad is proliferating and worth much more then they spent on the placements.
Advertises caught talking to themselves yet again. I'm sure they all loved it at the ad firm, it speaks to them personally but everyday Australians won't be running to the Commonwealth Bank to open up an account because Michael Bay used 7 helicopters. What a complete waste of time and money.
Here's a clue marketers, if your sponsoring the cricket and want to make an ad to show during the cricket maybe, it might've been a good idea to make an ad that references cricket in some way. Clueless.
I respect michael bay as a director too (except for Transformers, Pearl Harbor, The Rock,
Playboy Video Centerfold: Kerri Kendal,
Bad Boys, Shadows and Light: From a Different View, Great White: My...My...My...the Video Collection, Bad Boys II.....oh heck, lets throw in armaggeddon, although that was his best)the whole point was to show how stupid a big budget ad would be for a bank hence the "just the last two seconds" line. I like it when directors have a sense of humor about themselves...
i respect michael bay as a director (except for pearl harbour & armagedon)
but this is an australian bank not american, we have amazing talented directors who dont get opportunities & its sad to see large aussie corporations putting faith in the US..
I think that you should get a life and think from more of a global standpoint. Stop being a bogan and learn to respect things no matter where they are directed.
I respect michael bay as a director too (except for Transformers, Pearl Harbor, The Rock,
Playboy Video Centerfold: Kerri Kendal,
Bad Boys, Shadows and Light: From a Different View, Great White: My...My...My...the Video Collection, Bad Boys II.....oh heck, lets throw in armaggeddon, although that was his best)the whole point was to show how stupid a big budget ad would be for a bank hence the "just the last two seconds" line. I like it when directors have a sense of humor about themselves...
i think it works, the ad is 'determined to be different' and it's got people talking.
not saying i like it though. the seriousness of the marketing team at the end does not help their image. i find them lame and representative of the bland cardboard stereotype of the corporate banker.
if the last bit was bit more funny, i wouldve like it. instead it ended on an awkward note. why do they have to be so serious?
I cant believe so many people missed the joke, how can you take this seriously its meant to be over the top, its meant to be corny, good fucking lord some people are stupid!
Crikey said in web article that they used the real cars from mad max and then destroyed them. Ass holes destoyed movie car history.If my home loan wasnt fixed for 5 years til 2011 at 7.36% i would find another bank.Now iam costing them money Hahahahaha
Good lord what is the fuss about? It's a joke. Not a brilliant one, but above average for the form. They are taking the piss. Out of them selves and their ad agency. Arguing that it is a waste of 50 mil is an argument about all advertising. Have that one out by all means.
I think the AD Agency `really` repesenting CBA are taking the `michael` out of themselves at their own mode of operandus CBA'S real AD Agency are pretentious dickheads not so much naval gazing, but looking up their own butts ...bankers
Anyone who actually works in the industry would know that the marketing team would have shut that down at story board stage. It doesnt' make sense. Not clever and easily misinerpreted as a 'big waste of money'. not on brand and who is their target market? And then they put up their interest rates!
Totally shit, irrelevant and tired. At a time when they're hiking up interest rates, hurting us with fees and telling us they're 'determined to be different' - I'd like to say; don't crap on about it guys, just BE different. Start by eradicating your fucking bank charges for being $14 overdrawn. Good to see where my fee went. It's a complete load of wank. Heads should roll for this or I'm walking from a 20 year relationship with CBA. Wankers.
Forget You Tube and imagine how the average Aussie would see it . Americans taking the piss out of our symbols ? Whats an advertising agency? Whos Michael Bay? Will they believe the CBA can laugh at themselves instead of being a ripoff bank The oldies will think the bank executives are a bunch of Wallys who waste money If it wont win accounts then its just expensive wank
Bring back the best bank campaign ever from the 1980's
" Would a bank manager...... Campaign Palace brilliance
Awesome work. This is obviously the start of something. I guess we're going to see more of these guys. I read in the papers tha the ad industry people don't seem to find this funny... guess they wouldn't since they're the but of the joke. I reckon the public will find it funny... taking the piss out of ad wankers!! and from a boring old bank who would've thought it.
Awesome work. This is obviously the start of something bigger. I guess we're going to see more of these characters. I read in the papers that the ad people don't seem to find it at all funny... guess they wouldn't since they're the butt of the joke. I reckon the public will find it funny... taking the piss out of ad wankers!! and from a boring old bank who would've thought it.
OMG some of you people have got to be kidding right? The Joke is that the bank does not want this flashy ad, they don't feel the need to spend up big on gimmicks but they do like the tag line 'determined to be different'. It wasn't actually made in America, that is a studio in Australia with actors from Australia. The whole thing is an ad
'Why would anyone go to the US to make an ad for Aussies'
Thankyou...You hit the nail on the head right there !!! If viewers cannot see the point it is delivering then advertisers really need to "dumb" down their productions that are flashed across our screens. sheeesshhh.
Well, Michael Bay is a real director/producer (tranformers among other things) and they really did create that over the top ad, even if it was tongue in cheek. so they kinda... did... make a flashy ad.
Wow! You guys are getting really worked up about this. You know this ad is actually really effective coz its done exactly what it needed you to do. Look it up. Watch it. talk about it. Eg. 1st guy: seen that new ad? 2nd Guy: Which ad? 1st Guy: the Michael bay one. 2nd guy: Whats it for? 1st guy: Commonwealth bank! Mission accomplished. Look at sponser signs at the cricket or footy. Not just there to keep the ball in. Chris and Marie and Carlton have even done their job by you guys bringin it up.
It is so obvious that the people at the CBA are stupidly bored. It is an irrelevant bank and is a decade behind. Why would anyone go to the US to make an ad for Aussies, what is next Russia, Afganistan. They are just wasting money and showing their incompetence in the subject.
The question is whether it is a good ad? I don't expect people to be clamouring to join Comm Bank after this. So, no. Bad idea, no busines effect, bad ad.
But then I hated the Carlton Big Ad which was popular (it didn't help beer sales but won Awards, for what it's worth).
Do you expect people to be clamouring to join Commonwealth after ANY of their ads?
Ads like this are always welcome during ad breaks. Sure it has no business effect but I sure do prefer to see koalas driving mad-max style buggies around than Chris and Marie blabbing on about plants like a bunch of pants-on-head retards.
Interesting point about the ads being a welcome break from the programming. Maybe more ads to be run, means more money for the programmes to make some programmes worth watching?
Does that mean that CBA is subsidicing an ad agency to get noticed (win awards) in OZ? , what is the deal behind this stupidity, it is an amaturish skit.
Mate we get the ad but this is so crap it cannot be quantified. Piss-take of Americans - yeah ok, but what the fuck does that have to do with banking. It's just another ad made by "Goodby Silverstein & Partners" who seem to be "determined to be different". Forget the client - we need an award winner!
The fact that most of these post try so hard to explain the ad simply tells us; the agency is involved and trying desperately to convince us (Australian's) - "THIS AD IS SIMPLY HILARIOUS".
How many other Australian bank advertisements have you watched on Youtube and commented on before. Seems to me that this ad was worth every penny. It has grabbed people's attention and has got people talking.
did you guys miss the Mad Max reference or something? This is a piss take at AMERICANS, not Australians. I mean, if you look at it, the Americans now look stupid at the hands of three employees with stoic looks on their faces. They've put every misconception they know about Australia into the ad, and where has it got them? Nowhere. The only thing worth anything to the employees at all is the tagline.
elvishkat your right on the money! It's refreshing to see another bank not taking themselves too seriously. ANZ have been doing it for awhile thanks to M&C Saatchi. I can't believe some of you think this is supposed to be serious - it's a piss-take. And no this commercial wouldn't have cost that much to produce compared (most was in a studio) to ads like the QANTAS one were they flew an entire choir around the world shooting in dozens of different countries.
Wow - what an overindulgent wank. That would be the most expensive soggy sao competition I've ever seen. Banks really have their heads wedged so far up their arses these days that they are in an alternate reality.
As an Australian, this is GOLD. Don't you criticising people realise we find Michael Bay a joke these days? All he does is blow stuff up, and it's halarious he's making fun of himself.
As for the image of the company, it's creating an image of it as a company that doesn't deal in bull and doesn't want crazy, Hollywood, big-budget, overstated ads.
I hate CBA, but this was a great ad. Very clever and props to Bay for self depreciation.
KrasHHH001 1 month ago
I hate bank ads. Always the same plot: A quirky and neurotic idiot who loves his bank/customers, but it does not matter that he has completely lost the plot, because the bank/customer relationship is built upon "understanding" and "friendliness".
So much for that "understanding" and "friendliness" during every financial crisis/foreclosure, eh? Assholes.
triggerhappyrentacop 3 months ago
a good motto for all banks would be "SLAVERY FOR ALL FOREVER" YOU BUY A HOUSE $230,000, YOU END UP PAYING ABOUT $500,000. TALK ABOUT HIGHWAY ROBBERY.
If our pays werent reliant on goin straight into banks, we wouldnt need the fuckers, and we'd save a shitload of money in fees etc. fuck u corporate pigs. your all scum
MrSquareyez 3 months ago
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STOP CORPORATE GREED! GIVE THE PEOPLE THEIR MONEY BACK! IF NAB, COMM BANK, ANZ, ALL GAVE EVERY PERSON IN AUS $1MIILLION EACH, THEY WOULD STILL HAVE BILLIONS PROFITS! iF THEY ONLY CHARGED JUST $1 SINGLE DOLLAR FOR EVERY PERSON FOR EVERY FEE AND INTEREST, THEY WOULD STILL MAKE BILLIONS. SO STOP RIPPING THE PEOPLE OFF YOU GREEDY SHARKS!
MrSquareyez 3 months ago
cool clip thanks for sharing ..
tanishafunderburke 4 months ago
So let me get this right Commonwealth Bank CEO Ralph Norris is on 16.2 million Dollars a year, for running the most overpriced unprofessional Bank in Australia?? O.K.. so how much would a GOOD CEO who runs a decent bank make a year? because Norris much like the bank he runs, its CRAP!..
cunnamullafalla 6 months ago
It's hard to decide who is worse... Michael Bay or CBA marketing wankers...
err0r 9 months ago
Commonwealth Bank, generous philanthropists. Your executives are the biggest recipients of your kind donations.
TheDrScrooge 1 year ago
Commonwealth Bank, generous philanthropists. Your executives are the biggest recipients of their kind donations.
TheDrScrooge 1 year ago
joke. garbage - 1900's we had gangsters 2000's we have banksters. both crims.
srkh28 1 year ago
Why is this so offensive?? its hilarious!! the only one who should be offended is Michael Bay and he's having heaps of fun!! Bloody brilliantly entertaining and it managed to put the bank in peoples memory!
dipsygipsy 1 year ago
i am australian and i actually love the first 30 seconds of this - so brutal!
GonzoFilmer 1 year ago
i feel like this ad might be racist against americans, kinda saying they're dumb....or at least don't know much about marketing, it's always on tv in australia and it's starting to piss me off, especially the like 10 follow up ads pretty much conveying the same message about americans.
Coytee 1 year ago
You laaeeiiiike? LOL.. cracked me up... love the badass Koalas!
hannahskm 1 year ago
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imagine having a business you looked after other people money and you could also lend out there money thirty times to others and if they put the money back in you could then load that out 30 times again and again. what a business its called a bank and the illiminati, families own that business. they have 90 % of the worlds money. we only have arecetion because they pull their money out of the stock market. we only recover when they put their money back in. easy dont you think
chalvalier 1 year ago
Ha Ha HA. Arent these just the best? We love these commericals. They are white Americans, so thats alright. They always show us as convicts etc, so its 'tit for tat'. Except yanks forget that the english used to send the convicts to Usa until the War of Independance in 1776!!!!! So thats why they had to come here in 1788. They got more convict descendants over there than we have, but its nothing anyway, They got transported for taking a slice of bread usually.
Awareable 2 years ago
On behalf of all Australians out their..... that is not what we are like
KillSwitch66627 2 years ago
@KillSwitch66627 Who are you kidding? That's exactly what we're like!
ywa999 1 year ago
imagine if that ad in this ad was the real deal.... lol so bad its good..... reminds me of mad max starring paul hogan ..... it actually did kindof give me goosebump hahaha i agree with that guy
JackVtheRipper 2 years ago
HeHa wrong one.
MrHamman666 2 years ago
Man i feel like bashing up that little piece of shit kid i'll slice his bloody head off.
MrHamman666 2 years ago
what a load of shit those cunts are
mothatheresa 2 years ago
Post Crash New Voice Over - Determined, we built a bank, and ROBBED YOU SHEEP FRICKEN BLIND, Determined we ask the question: anyone else got any money left?
philwarinsky 2 years ago 2
"I used 7 helicopters."
Artman1991 2 years ago 8
I would bank at this bank if only because Michael Bay did the ad...love him!
princessmischka 2 years ago
That's because you're an idiot.
ContagiousAnalCancer 2 years ago
no, actually the comment was facetious. I don't base my banking decisions on commercials, regardless of how much I enjoy them. I do like Michael Bay though.
Eloquent comment though...good job on that.
princessmischka 2 years ago
dont call people idiots... why cant we just be friends... I DONT GET IT IM ONLY 17
anonymous6586 2 years ago
ASB,ANZ, westpac under Commonwealth Bank
they are suck and Commonwealth Bank suck too :-)
kiwi539 2 years ago
i think they're really funny. The newer ones are great as well, just the reactions and responses from the bank reps crack me up.
jacksoncapper 2 years ago
it's suposed to be a joke... haha i love it
drifterhoe7 2 years ago 2
and a thumbs up to you sir.
Reegoskeepinitcool 2 years ago
Comment removed
drifterhoe7 2 years ago
i hate this ad with a passion.
i will never, ever join commonwealth bank after this.
hellollove 2 years ago
I hate that bank but I love this ad,
I mean come on, where else are you gonna see Koala's in a Mad Max style gang?
F***ing brilliant
dctcool 2 years ago
This comment has received too many negative votes show
Everyone involved in the production of these ads needs a collective punch in the genitals.
Ceaaa22 2 years ago
This comment has received too many negative votes show
i fucking hate this ad so much. and i hate the commonwealth bank. the worst thing is that they keep producing the ads. they're almost patronizing
quarksinmyhead 2 years ago
Pearl Harbor sucks.
solidkingcobra 2 years ago
Hi Guys :)
I play Bass for The Cover Up we're featured in the new Commonwealth Bank Ad.
We wanted to say Thank You to everyone in Australia who have been very kind to us.
-Justin
justynsena 3 years ago
where the fuck can i find its branch in the U.S.?
KhmerD0g 3 years ago
there is a few in new york
spyda2002 2 years ago
too bad i live in california.
KhmerD0g 2 years ago
Somebody should upload that, I wanna show my friend.
JittoraAAHh 3 years ago
does anyone know where i can find any info on the newest ad thats out... its the one with the heavy metal band in it..... I NEED TO KNOW WHAT BAND IT IS PLEASE HELP ME!!!
KillSwitch66627 3 years ago 2
same haha
nicpap 3 years ago
i just found it after i came to this URL... they are called the cover up
KillSwitch66627 3 years ago
do you know what songs they do in the ad by any chance. i cant find a url for it
bradshy 3 years ago
no i dont sorry
KillSwitch66627 3 years ago
just go to there myspace. the second song on there myspace page is the first song that is played on the add. and the love song would probably be on there also. I only listened to the first 2 songs. they are pretty good
cambo91 3 years ago
yeah, the 'love song' is called 'flight of the century'
bradshy 3 years ago
theyre called the cover up. theyre awesome :P
BleachBlessthefall 3 years ago
I heard today that the big tall guy in it ( if there is one ) is a guy at my work. I need to see his ad to concur to his statement!
guarana80 3 years ago
only one word can describe this...AWESOME
muribry 3 years ago
Watch the commercial for Verizon FIOS featuring Michael Bay, then everyone will understand why they chose Michael Bay to be in the commercial. It's not about how Americans see Australians, it's a self parody about Michael Bay.
ok now i am his wife. like we are gonna know who michael bay is and what verizon is.... um no!
whatever... it just shows us that they are stereotypical and they are stupid for that.so in a way we are making fun of americans. yay australia. stuff america!
muribry 3 years ago
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Thanks for sharing!
Wanted to give you a quick shoot and let you know about an attraction marketing system that was just put together. I teach people how to brand themself online. So definitely come say hi
Have a prosperous week.
shawniekarner
shawniekarner 3 years ago
Try not to be so serious. Take some joker out of it.
Dam, I don't get offended with the Hakka-when the kiwis do the get fucked single.
SlickHolden 3 years ago
Seriously it's only a joke and Australian's aren't elitist. I think people should take it for what it is just a funny amusing commercial that makes it's point well.
pabzy1 3 years ago
Goodby Silverstein & Partners. Wow, they're actually an American Ad Agency. I found this ad pretty funny the first time I saw it. Don't see anything wrong with this. Don't understand what everyone is complaining about.
AngryDutchman 3 years ago
Am i the only one who find these ads slightly demeaning and a bit elitist. I know the concept they're trying to point out is to keep it simple and non-exagerated but more-so the point of hey look American's are idiots and Australians are bettar! As if Australia doesn't have enough discrimination, this ads just promoting that train of thought imo.
steadysnot 3 years ago
It's not bagging on Americans so much as it's bagging on Michael Bay. I can get behind that initiative. Of course, from the ad, it looks like he can too. It's cool when someone can laugh at himself.
MamiyaOtaru 3 years ago
These ads are shite. I can just imagine the people who made these pitching it and saying look it's funny because it's like this meeting here now. Self indulgent rubbish. Worst ads ever!
chickenhouse 3 years ago
this add is awesome
RereChelsea 3 years ago
for those who are p!ssed off with the ad, for a minute of footage, it's not worth writing a book about. It's a good ad! Try not to be determined to be gay.
Jossos 3 years ago
I like
tailss050795 3 years ago
i like the ad and it looks to be working with so many people talking about it, i mean thats what ares are there for to get the product out there
popadids 3 years ago
This ad sucks balls. It's a damn shame commonwealth didn't lose more on the Sub Prime collapse.
They can take their world record high fees and shove them up their bloated arses. Their branches look like they haven't been cleaned in a decade. They still can't afford cleaners.
lordzeno666 3 years ago
Most of the talk is about finding the joke/taking the piss or is it good ad or bad ad.
One thing we need to clarify on is has it worked for the client/or has the Ad agency only looked to meet short term goals of brief?
I do believe CBA was trying to sell its image not products. Obviously CBA wants to change it's brand perception as it has been mentioned as outdated. Has it done it?
If yes would this change your view on CBA/if not then the ad has not succeeded for the Client.
AngryPanda2 3 years ago
You guys arent listening to the whole thing.. You are only looking at the small picture! Why dont you open your ears and listen to what they are saying, and then you will understand why CBA is one of the biggest banks in AUS.
Ems198607 3 years ago
Guess what bank execs, you're still a shit bank. If banks were hookers, you'd be a crack whore.
Go learn to be a better bank rather than giving us bullshit advertising trying to make you look cool.
lordzeno666 3 years ago
Is than bloke Brandon Flowers form the Killers sure does look like him
lyndellrb 3 years ago
what
Glitch712 3 years ago
what
Glitch712 3 years ago
yawn, yawn, is this sup to be funny?
tekm123 3 years ago
I think its funny. BTW someone asked who the banker chick was, it's Tempany Deckert who was in Home and Away AGES ago as Selina.
schroxy 3 years ago 2
The whole CBA account is worth $50-odd million, That spot was probably a few million out of that.
BBB9076 3 years ago
the add cost 55 million to make....
chopper257 3 years ago
55 million to make? Are you serious? That's about 10 times more than a decent budget Australian film. 55 Million? And that's just the production, not the actual placement advertising costs?
Which bank is really shit with it's own money, so you know must be even worse with *yours*?
The commoncrap bank.
lordzeno666 3 years ago
whoever told you that cost 50+ million in production has their wires crossed - it couldnt be worth more then 5 mil for the creative AND the production. The other 45 mil would be the media spend
azwon1981 3 years ago
You're missing the point. Why would a shit bank spend money fleeced from it's customers to tell the world lies about how it's not actually as shit as it actually is instead of investing that money in...I dunno, BEING A BETTER BANK.
The Commonwealth bank is the bank of last resort. It's the 2 dollar crack whore of the financial big boys.
Plus it's a shit ad that tries to make them look cool. It fails on all counts.
lordzeno666 3 years ago
dude what are you talking about? Every bank has to advertise, thats how it works. One bank puts out a big campaign, the rest are working on their answer to it. If commonwealth decided not to make this campaign and instead put the 50 million into improving the bank it'd probably mean one extra stapler for each staff member. In terms of running a bank as big as commonwealth 50 million is diddly squat.
azwon1981 3 years ago
Hello Commbank PR staff.
lordzeno666 3 years ago
took you 10 minutes to come up with that?
azwon1981 3 years ago
"took you 10 minutes to come up with that?"
Took me 5 seconds actually. I was just out busy having a life.
Wonder how much they pay you to be such an apologist grovel monkey for their financial raping of their customer base.
lordzeno666 3 years ago
Jesus, so your father sucked you wee wee when you were a child, no reason vent that anger onto an ad.
Blisb9 3 years ago
Commonwealth Bank PR man, it's funny you should talk about the sucking of penis. Isn't that your actual profession?
Apologizing for corporate stupidity. Now that's pretty much the bottom of the barrel.
lordzeno666 3 years ago
Alright dousche bag, since your so anti-corporations what have you done lately? Do you live in a commune, are you on an organic computer that you grew yourself? C'mon fuckface, tell everyone how proactive you are in ridding the world of corporations, tell us on youtube, (a corporation) using your computer (Corporation supported by parts and services from many corporations). Bitching about corporations is pathetic.
Or you can come at me with another lame ass come back.
Blisb9 3 years ago
You really do seem very attached to the bank. And not in a healthy way. It's a damn shame you can't contribute more to the human race than defend parasites.
But don't mind me. I just run my own company, travel the world and actually improve people's lives in genuine ways. And yet still make a profit. Instead of being a leach like your mummy here. Suck that teat boy, you seem to enjoy the corporations.
If you actually did some research on how thinks worked, you might not come across so naive.
lordzeno666 3 years ago
I guess you could say your "determined to be different." Give the people a reason to believe you. Saying you "improve people's lives in genuine ways. And yet still make a profit" Doesn't mean anything, thats what all the "devil corporations" do, they say their one way but don't back it up.
Blisb9 3 years ago
Wow. It's almost like you're assuming I have to somehow justify myself for a few Youtube comments about a shitty bank and their shitty ad.
Sadly for you, my child, I do not.
Enjoy suckling that corporate teat. The people here assume they're paying you well in some PR firm over there. Not everyone is stupid.
lordzeno666 3 years ago
You sure showed me, you couldn't say one legitimate thing you do to "improve peoples lives." I have absolutely no affiliation with the bank, I don't even live in Australia, but im sick of people bitching about how corporations are so bad as they sit in front of their computer blasting death metal.
Blisb9 3 years ago
Do you really not see how naive it is to say "you're assuming I have to somehow justify myself ." You don't have to prove shit to me, or youtube, the fact the you couldn't say anything proves enough. It's even more pathetic because you don't see that saying something but not having to justify it is exactly what those nasty corporations do. Fuck you, you pathetic piece shit. Done
Blisb9 3 years ago
both of you are faggots. And this add is great
thaarsten 3 years ago
ur both douche bags
aidzz69 3 years ago 4
wtf?
tonykool2 3 years ago
I think it's a great ad, pity it's come out when the banks gone and screwed it's customers over so badly.
ZeroArmour 3 years ago
it was a fucking awsome add. wow everyone allready noes that the howard government fucked up pretty bad and interest rates are ridiculous like theyre going to shove that into our faces in an add.
"bdub44 Yeah, great idea, target 15 year olds and alienate those who actually have money..."
my 50 yr old dad who does actually have money fucking loved it.
get a life retards.
tacotessi 4 years ago
just shit. period.
didn't make me laugh, didn't make me cry, didn't make me think.
An Australian.
jonnyeye 4 years ago
koala bears.....driving armored dune buggys? awesome!!!!
jables99 4 years ago
lol michael bay is cool.
ronniepage 4 years ago
I love this ad, the intro is pure comedy gold. Pity about the whole interest rates thing.
dashermit 4 years ago
This really makes me want to trust my money with the Commonwealth...
I can't believe this was signed off, being courageous is one thing but this is retarded!
bdub44 4 years ago
Hmm seems to be a lot of negative reponse to this ad in terms of its effectiveness-
"I wouldn't trust my money to a company who has fun with their ads. etc. etc"
Haven't you noticed that every other bank is suddenly going down the road of similarly soft-selling, brand building ads with 'personality'? Obviously they are working. Not many bank ads of old sparked any interest or discussion, where as this ad is proliferating and worth much more then they spent on the placements.
azwon1981 3 years ago 3
Finally, some logic.
FlyingPieOfDeath 3 years ago
Advertises caught talking to themselves yet again. I'm sure they all loved it at the ad firm, it speaks to them personally but everyday Australians won't be running to the Commonwealth Bank to open up an account because Michael Bay used 7 helicopters. What a complete waste of time and money.
Here's a clue marketers, if your sponsoring the cricket and want to make an ad to show during the cricket maybe, it might've been a good idea to make an ad that references cricket in some way. Clueless.
gandaal 4 years ago
i actually auditioned for this ad in New York. When i was at the casting I knew it wouldn't sit well with Australians.
Watch out, I auditioned for the radio spots yesterday, and their even WORSE!
davtel 4 years ago
hyperpiper I can't get to the blog. can you post the url?
reza0025 4 years ago
for some reason i can't. try theagencygirl dot blogspot dot com
hyperpiper452 4 years ago
You have to read the blog. It's bloody hilarious.
hyperpiper452 4 years ago
I think I found a blog about this. look for the username theagencygirl on blogspot.
hyperpiper452 4 years ago
I respect michael bay as a director too (except for Transformers, Pearl Harbor, The Rock,
Playboy Video Centerfold: Kerri Kendal,
Bad Boys, Shadows and Light: From a Different View, Great White: My...My...My...the Video Collection, Bad Boys II.....oh heck, lets throw in armaggeddon, although that was his best)the whole point was to show how stupid a big budget ad would be for a bank hence the "just the last two seconds" line. I like it when directors have a sense of humor about themselves...
MongtheWise 4 years ago
I thought it was also about how Australia kinda thinks America is a little too "big" in everything/
Treemeadow 3 years ago
Gosh, that is truly tragic. Not only is the "Fake ad" tragic, but the WHOLE ad is unfunny and tragic.
danielwarne 4 years ago
I have to agree with John Singleton, if the bank wanted a shit ad, they didn't have to go to America.
deltaxml 4 years ago
Good ad.
bennyfizzle88 4 years ago
I think it's a crack up! lmao!
maarrsey74 4 years ago
I don't get it - are they trying to position the bank as out of touch DELIBERATELY?
Or is this just an attempt at humour gone horribly wrong?
conno3000 4 years ago 4
you are a complete moron.
UrsiesBear07 4 years ago
i wish that was my backyard.
Lombaxchick 4 years ago
i respect michael bay as a director (except for pearl harbour & armagedon)
but this is an australian bank not american, we have amazing talented directors who dont get opportunities & its sad to see large aussie corporations putting faith in the US..
rdc78 4 years ago
I think that you should get a life and think from more of a global standpoint. Stop being a bogan and learn to respect things no matter where they are directed.
damienenterprises 4 years ago
I respect michael bay as a director too (except for Transformers, Pearl Harbor, The Rock,
Playboy Video Centerfold: Kerri Kendal,
Bad Boys, Shadows and Light: From a Different View, Great White: My...My...My...the Video Collection, Bad Boys II.....oh heck, lets throw in armaggeddon, although that was his best)the whole point was to show how stupid a big budget ad would be for a bank hence the "just the last two seconds" line. I like it when directors have a sense of humor about themselves...
MongtheWise 4 years ago
i think it works, the ad is 'determined to be different' and it's got people talking.
not saying i like it though. the seriousness of the marketing team at the end does not help their image. i find them lame and representative of the bland cardboard stereotype of the corporate banker.
if the last bit was bit more funny, i wouldve like it. instead it ended on an awkward note. why do they have to be so serious?
pondereplaysucks 4 years ago
I cant believe so many people missed the joke, how can you take this seriously its meant to be over the top, its meant to be corny, good fucking lord some people are stupid!
tated 4 years ago
Shitty ad for a shitty bank. Bay is an egotystical maniac. Not surprising the Commonwealth bank would use them.
I wouldn't piss on Commbank if they were on fire. Their branches always look grubby and dirty and 10 years out of date, ever noticed?
lordzeno666 4 years ago 2
*slaps forehead* you missed the joke entirely! Do you think that was an actual marketing meeting?
SHEESH!
Treemeadow 3 years ago 2
Crikey said in web article that they used the real cars from mad max and then destroyed them. Ass holes destoyed movie car history.If my home loan wasnt fixed for 5 years til 2011 at 7.36% i would find another bank.Now iam costing them money Hahahahaha
breadvanner 4 years ago
WTF?
maxmerciless 4 years ago
Good lord what is the fuss about? It's a joke. Not a brilliant one, but above average for the form. They are taking the piss. Out of them selves and their ad agency. Arguing that it is a waste of 50 mil is an argument about all advertising. Have that one out by all means.
villageian 4 years ago
Agreed. 90% of these posters fail at Point Getting.
chungkuo 4 years ago
I think the AD Agency `really` repesenting CBA are taking the `michael` out of themselves at their own mode of operandus CBA'S real AD Agency are pretentious dickheads not so much naval gazing, but looking up their own butts ...bankers
cbxnob 4 years ago
I don't get it, and I'm a big fan of koalas, mad max, and clever ads.
dodgyville 4 years ago
I am in marketing as well.
what the hell were they thinking is right!
Anyone who actually works in the industry would know that the marketing team would have shut that down at story board stage. It doesnt' make sense. Not clever and easily misinerpreted as a 'big waste of money'. not on brand and who is their target market? And then they put up their interest rates!
Fire your agency ComBank. - its crap.
bros77 4 years ago
WankerSmurf, I guess the name says it all
total fuckwit..your middle name right?
tekm123 4 years ago
I really like it. I don't care what anyone says. Shove it up your ass. It made me smile.
(except for the terrible performances of the people playing the bank guys -- they were pants.)
WankerSmurf 4 years ago
I like the girl that isn't talking at the end. Who is she?
bbrianr 4 years ago
Totally shit, irrelevant and tired. At a time when they're hiking up interest rates, hurting us with fees and telling us they're 'determined to be different' - I'd like to say; don't crap on about it guys, just BE different. Start by eradicating your fucking bank charges for being $14 overdrawn. Good to see where my fee went. It's a complete load of wank. Heads should roll for this or I'm walking from a 20 year relationship with CBA. Wankers.
kiwiz00 4 years ago 3
I'm not sure, but she looks like Selina from Home and Away.. Her Name is Tempany Deckert. Yeah??
eddieanddaniel24 4 years ago
who is the chick in this ad? i'm really annoyed i can't figure it out
avanlo 4 years ago
Forget You Tube and imagine how the average Aussie would see it . Americans taking the piss out of our symbols ? Whats an advertising agency? Whos Michael Bay? Will they believe the CBA can laugh at themselves instead of being a ripoff bank The oldies will think the bank executives are a bunch of Wallys who waste money If it wont win accounts then its just expensive wank
Bring back the best bank campaign ever from the 1980's
" Would a bank manager...... Campaign Palace brilliance
ogga4 4 years ago 2
wow, cba must be trying to get gen X and Yers here.
is this an attempt at satire? (is that the right word?)
im pretty sure the whole point of this ad is to remove most of the bad publicity that banks have had over the last few years.
by the looks of it, it hasnt worked, they either over estimate or underestimated the intellegence og most australians.
fiascodegama 4 years ago
LOL love it especially because I'm in marketing!
oraenor 4 years ago
Fvcking hilarious!
Australia so rocks.
te22a 4 years ago
Awesome work. This is obviously the start of something. I guess we're going to see more of these guys. I read in the papers tha the ad industry people don't seem to find this funny... guess they wouldn't since they're the but of the joke. I reckon the public will find it funny... taking the piss out of ad wankers!! and from a boring old bank who would've thought it.
HomerzHome 4 years ago
Awesome work. This is obviously the start of something bigger. I guess we're going to see more of these characters. I read in the papers that the ad people don't seem to find it at all funny... guess they wouldn't since they're the butt of the joke. I reckon the public will find it funny... taking the piss out of ad wankers!! and from a boring old bank who would've thought it.
HomerzHome 4 years ago
OMG some of you people have got to be kidding right? The Joke is that the bank does not want this flashy ad, they don't feel the need to spend up big on gimmicks but they do like the tag line 'determined to be different'. It wasn't actually made in America, that is a studio in Australia with actors from Australia. The whole thing is an ad
'Why would anyone go to the US to make an ad for Aussies'
michaeltbear 4 years ago 2
Thankyou...You hit the nail on the head right there !!! If viewers cannot see the point it is delivering then advertisers really need to "dumb" down their productions that are flashed across our screens. sheeesshhh.
1banshee 4 years ago
Well, Michael Bay is a real director/producer (tranformers among other things) and they really did create that over the top ad, even if it was tongue in cheek. so they kinda... did... make a flashy ad.
beergoggles69 4 years ago
Wow! You guys are getting really worked up about this. You know this ad is actually really effective coz its done exactly what it needed you to do. Look it up. Watch it. talk about it. Eg. 1st guy: seen that new ad? 2nd Guy: Which ad? 1st Guy: the Michael bay one. 2nd guy: Whats it for? 1st guy: Commonwealth bank! Mission accomplished. Look at sponser signs at the cricket or footy. Not just there to keep the ball in. Chris and Marie and Carlton have even done their job by you guys bringin it up.
mnbcd 4 years ago
Honest to god, thats the worst thing I have ever seen. Monday morning, I'm switching to Bank SA. Honestly, I'm jumping ship!
Mac11686 4 years ago
It is so obvious that the people at the CBA are stupidly bored. It is an irrelevant bank and is a decade behind. Why would anyone go to the US to make an ad for Aussies, what is next Russia, Afganistan. They are just wasting money and showing their incompetence in the subject.
lenca1 4 years ago
I love this. It makes me slightly less resentful about how much of my bank fees went towards its creation.
doriellobsters 4 years ago
I get the joke.
It's crap.
Yes, it's memorable - in a bad way.
It's like those excruciating radio ads where you hear the recording engineer "directing" the actors.
Apparently, tha last people who should write a piss take on Americans are Americans - or these Americans, at least.
Plus, a lot of Australians will actually care that a US agency is doing the work, and they won't likeit.
And the 99% of Australians who didn't know about it now do. Dumb on every level.
davidehayes 4 years ago
Forget the joke and whether you get it or not.
The question is whether it is a good ad? I don't expect people to be clamouring to join Comm Bank after this. So, no. Bad idea, no busines effect, bad ad.
But then I hated the Carlton Big Ad which was popular (it didn't help beer sales but won Awards, for what it's worth).
nigemate 4 years ago
Do you expect people to be clamouring to join Commonwealth after ANY of their ads?
Ads like this are always welcome during ad breaks. Sure it has no business effect but I sure do prefer to see koalas driving mad-max style buggies around than Chris and Marie blabbing on about plants like a bunch of pants-on-head retards.
JimesuEvil 4 years ago
Interesting point about the ads being a welcome break from the programming. Maybe more ads to be run, means more money for the programmes to make some programmes worth watching?
nigemate 4 years ago
Does that mean that CBA is subsidicing an ad agency to get noticed (win awards) in OZ? , what is the deal behind this stupidity, it is an amaturish skit.
lenca1 4 years ago
It's pretty funny, i guess ignorant people don't understand humor
tberesford101 4 years ago
Mate we get the ad but this is so crap it cannot be quantified. Piss-take of Americans - yeah ok, but what the fuck does that have to do with banking. It's just another ad made by "Goodby Silverstein & Partners" who seem to be "determined to be different". Forget the client - we need an award winner!
The fact that most of these post try so hard to explain the ad simply tells us; the agency is involved and trying desperately to convince us (Australian's) - "THIS AD IS SIMPLY HILARIOUS".
Yukira79 4 years ago
you seem determined to be an ass
tberesford101 4 years ago 3
Regardless you wont forget it and as a result its done its job well.
Wrathlon 4 years ago
How many other Australian bank advertisements have you watched on Youtube and commented on before. Seems to me that this ad was worth every penny. It has grabbed people's attention and has got people talking.
jstevens85 4 years ago
Yeah, got people talking about an ad so rubbish that you think "if you could possibly think this is a good idea you aren't looking after my money".
bdub44 4 years ago
You people on here are so fucking dumb. Its a pisstake at how Americans perceive Australia and how Australia is all like "lolwut?"
Wrathlon 4 years ago
this is what happens when you let michael bay touch something
tiger1chu 4 years ago
The ad doesn't change my opinion that the CBA is Australia's most dodgy bank.
bluecheese202 4 years ago 3
Are all the people banging on about how good this is from the agency involved / Commbank?
I hope they are going somewhere with this, its a bit self indulgent
olimistry 4 years ago
did you guys miss the Mad Max reference or something? This is a piss take at AMERICANS, not Australians. I mean, if you look at it, the Americans now look stupid at the hands of three employees with stoic looks on their faces. They've put every misconception they know about Australia into the ad, and where has it got them? Nowhere. The only thing worth anything to the employees at all is the tagline.
Quicksilver1111 4 years ago 2
They had to go off shore as advertising agencies in Aust. are coping each other and play it safe.
This is original, fresh and damn right HILARIOUS!!!
Hey if I was 15, I would want to bank with CBA after this ad. THAT'S THE POINT!!!!
samanddaniela 4 years ago
Yeah, great idea, target 15 year olds and alienate those who actually have money...
bdub44 4 years ago
They are the future, you are the past...
samanddaniela 4 years ago 2
I'm amazed so many have missed the joke!!! LOL
FingerBoneBill 4 years ago 2
This ad is awesome. I wanna go work for Jeff.
NeoControl144 4 years ago
elvishkat your right on the money! It's refreshing to see another bank not taking themselves too seriously. ANZ have been doing it for awhile thanks to M&C Saatchi. I can't believe some of you think this is supposed to be serious - it's a piss-take. And no this commercial wouldn't have cost that much to produce compared (most was in a studio) to ads like the QANTAS one were they flew an entire choir around the world shooting in dozens of different countries.
465tonz 4 years ago
Who's the girl at 0:56 who says "Only the last 2 seconds"? Is it Selenaa (Tempany Deckert) from Home and Away?
scole01 4 years ago
Wow - what an overindulgent wank. That would be the most expensive soggy sao competition I've ever seen. Banks really have their heads wedged so far up their arses these days that they are in an alternate reality.
ComputerDilo 4 years ago
As an Australian, this is GOLD. Don't you criticising people realise we find Michael Bay a joke these days? All he does is blow stuff up, and it's halarious he's making fun of himself.
As for the image of the company, it's creating an image of it as a company that doesn't deal in bull and doesn't want crazy, Hollywood, big-budget, overstated ads.
GOLD people.
elvishkat 4 years ago
no, as an Australian, it shit mate.
SirSubstance 4 years ago
As another Australian, it