New Jaguar XJ manufacturing plant at Castle Bromwich UK

[cyberboy855]

it's nice to see that with this model, jaguar's finally started moving forward and making progress in their designs.

[Hidezepickle]

i wonder what i prefer, a car made in the most futuristic plant, by bmw, or a car made largely still by hand like this jag.

[regisiam]

when you buy a new car doses the contour has 0km or the car already been driven before like 20km or 30km already used in the new car ?

[Dboy66607]

can i put my dick i the exhaust??

[h3e44]

@Dboy66607 sure ill start the engine

[ISFKing]

tata will bring back jaguare and land rover

[TheONEWELL]

Meh. Hard to actually give an opinion in the care of build in this factory, and im not an expert but I dont know why they cant use gloves to insert things like the front bump, wheel arch covers ect. Lexus beats Jag in this sector, for finesse of building there cars, BUT, Lexus will always fall short of beauty and design. And Jags are beautifully made though.

[gunsnflamethrowers]

I have nothing against ford, in fact I think it's a great company and you can't really criticise them for any of their work coz they make good solid cars. But, they sorta ruined jaguar before by keeping the old styling and cut on costs a lot. Overall, they gave many the impression that jags are for older guys (i.e retired people). Now with tata owning them, the cars look a lot nicer and are way better, I just hope people realise this coz the new jags appeal to all ages

[hotelgulf]

Correction---Jaguar "XJ"...sorry for the typo!

Still give the cat *****

[hotelgulf]

Beauty and design move forward into the future!love the new Jaguar XL inside as much as outside! Well Done!

Herb Greenwood

Brooklyn, New York

USA

[timewatch12]

ford *yawn* 

[DominicSantiago123]

i work in a bodyshop garage and i can tell you for a fact that them panels are gonna be a fucking bitch to replace

[vish0020]

India just put the "JAG" back in "JAGUAR!!" so good to see this amazing machine!! Ford ruined this company but Indians look serious about it! Good on them!

[hyundaixl]

I visited this factory as part of my course at university. It was nice to see how a fair portion of the XJ and XK is still hand-built.

Apparently if you order an XK, you even get the opportunity to see you own car being built!

[ransomrd]

Whats so great about this Castle Brom factory to warrant pulling Jag production away from Browns Lane .

[AndrewMcCheyne]

It's quieter than Durham cathedral in that factory.

[mavadd88]

@AndrewMcCheyne They are too concentrated making that fine piece of machinery.

[SaigonTheDon]

If anything, Ford helped Jaguar (and all the other companies they sold) a lot. The public doesn't hear about what goes on behind the scenes. They provided tools to those companies they never would have had being how small they are. Ford just didn't get to reap the rewards because they sold them as soon as they really got going.

People have senseless biases toward certain car companies, when the truth is Ford and almost all other companies make good products.

[thesims2man]

@SaigonTheDon How 'small' they are? you serious?

[SaigonTheDon]

@thesims2man Do you know how small their market share is? You serious?

[G1NZOU]

@SaigonTheDon Sooo.....

Would you call the SVT Lighting a good product?

Don't get me wrong, I love certain Ford products like the GT Probe and the Focus, but they make really bad stuff as well.

In recent years, Jaguar is going back to it's old image of beautiful curves and great engines, when in Fords control they were making boxy cars that not enough people wanted.

[sjpb1982]

My nan used to work in this factory when they made Spitfires.

[Punjabijatt22]

This car is impeccably unflawed and painstakingly built to perfection complemented with meticulous detail. Clearly, this car will rival its competitors, it car truly epitomises British ingenuity at its finest.

[peanuts2105]

Lets not forget this car was designed under the Ford era, and I'll make it clear it's Ford Europe which makes excellent cars unlike for America who thinks a F-150 pickup truck is good - it aint.

Yes, the F-150 is in many numbers but so is clamidia; the most common of all sexually transmitted diseases. Doesn't mean to say it's any good, they're still both horrid.

[kierandempsey1]

hahah went driving in my dads new jaguar xj today and oh how it takes off like a rocket lmao :)

[camaro20099]

love it



[lougar1]

I love Jaguars. I had an X-type and it was a good car. It had all wheel drive. It did share the Mercury frame and Volvo C70. The thing Ford did for Jaguar is get rid of those horrible Lucas electronics. It made it a lot more reliable car. Tata owns Jag now and the XF and XFR is the only car they have made. The other two cars are the same. The S-Type was the Lincoln LS frame. I like the S-Type because it looks like a Jag. The new car is beautiful but looks like a Lexus, It drives nice.

[maltese85]

Tata should be given a medal or something, they have done a wonderful job

[elshaddai21]

2010 S-Class is still better

[FrancoFile7]

It's an amazing looking car I think, except at the back where it looks a wee bit... eh... Chinese.

[greata7x]

I am about to have this in white color. Hope this good looking car also stays in good reliabilities.

[TheLongfords]

fine looking car, i hope the fellows making them run the unions out of that factory and not distroy it like so many others factories in the past.

[seauryakumar]

I'm really proud what TATA has done with the Jaguar and Land Rover

[LukeNAESA10]

@seauryakumar Yeah gave them money. NOTHING else.

[seauryakumar]

@LukeNAESA10 Isn’t TATA taking care of the financial now. Plus I know TATA Group is very big company in India, it will never go bankrupt or anything. Thats good for Jaguar Land Rover too.

[USA4July1776]

Man, I first hated the new Jaguar line-up because it broke away from the all-conservative, all-British predigree... but I changed my mind drastically.

Now, I can actually see myself drive a Jaguar, and I've decided to purchase an FX by year's end.

Well done!

[diamondzizmyname]

@USA4July1776 you mean XF?

[Lolf88]

It's not everyday you can have a hand in creating a masterpiece.

[stupidguy97]

@Lolf88 actually, for the people working in the factory, it probably is

[eche73]

Ford tried to close all assembly plants in the UK (Jag & RR) and move it to China and or Mexico!

That was one of Fords "best things" for Jaguar!

[eche73]

Can't see how Ford helped Jaguar... As a matter of fact Ford almost killed it along with RR. The best thing to happen to jag and rr was when Ford sold them both at a loss. Ford makes cheap junk... No matter how they package and marketed it... Let us not forget how they took a Ford contour and made a jag x-type, same damn car!!!

[thevideomakerman]

Ford was one of the best things that happened to Jaguar, it was British Leyland and Lucas that nearly killed jaguar.

[eche73]

still can't see how they helped other than keeping them from going bankrupt. Nasar was hugely unpopular for buying those brands.

why would they sell at a loss a brand that they so gloriously brought from the ashes of death?

[thevideomakerman]

I think the were already in trouble with their own prants in the USA and off loaded Jaguar and RR to concentrate on cleaning up their own back yard

[mercedescl]

Ford did bring modern quality control and brought together a best team of exterior and interior designers for Jaguar, Aston Martin, and, arguebly, Volvo. Without Ford, Jaguar will be doomed as Saab.

[eche73]

Dude, that just makes no sense what so ever.

[nickobellic123]

I think it's a good thing Tata bought Jaguar and Land Rover! - They want to keep both brands made, designed and managed in the UK! - Plus keep the brands alive!

[ejimmy1995]

@eche73 Don't mean to burst your bubble but my neighbor thinks the new XJ is a disgrace! I agree and disagree. I had an '06 Vanden Plas and love it. The only complaint I have on the 2011 XJ is the rear tail lights. the XJ absolutely needed MORE POWER! and I do agree x-type was cheaply made!

[1337ASM]

@eche73 dont forget the 1999-2002 jaguar stype was made because ford said " you have 2 cars in your range, you need 4, 1 will be the xtype, as a rebadged mondeo, and the other with be a rebadged lincoln(i.e the stype)" The new jags are fab, like the old ones

[TheSaintST1]

@eche73 Totally agree.. the X-type was effectively the last straw and few people will forgive them for that.

[number1Schumacherfan]

@eche73 If Jaguar ever made good cars and sold plenty of them they wouldn't be foreign owned. Bottom line is that BMW and Merc continue to be autonomous and independent. Because they make better cars and made money.

[zepsterboy]

@number1Schumacherfan, It doesnt matter who owns what as long as a car marque can produce exciting and innovative cars then they will sell. Jaguar have raised the bar now with this XJ. BMW and Merc produce good cars but because being German, they lack any real soul. I know ive had 2 x BMW's.

Both good cars but leave you totally cold.

[sambhavjain08]

@number1Schumacherfan , Rolls Royce and Ferrari are not independent that does'nt mean they were bad.

[Acct1941]

@eche73 easy there, Ford is probably the best made American brand (and they are well made), and were it not for their sharing of techniques in manufacture, the brand would have floundered and died out in the 1990s. So, yes, they made a couple of mingers, but the overall effect of Ford saved the whole brand. And the X308 XJ and XK8/R Designed by Geoff Lawson were masterpieces. And the X-Type was a Mondeo, not really a Contour.

[israbose89]

la manufactura es 90% manual!!!!! genial, saludos desde México

[vegasblazer702]

this is a beautiful car and electronics are so advanced now adays that stuff on these cars are pretty reliable for the most part

[austins2002jaguarXJR]

Prety reliable? they have been awarded for their reliability.

[2003SCT]

When? Jaguar seems to always garner one of the worst possible spots for reliability and has since the XKE it seems.

[austins2002jaguarXJR]

Since Ford owned Jaguar, the reliability of Jaguar improved ALOT. They no longer had Lucas electronics, Ford gave Jaguar a better, more efficient assembly line, rust was no longer a problem. Now that Tata motors owns Jaguar, They have been awarded for their reliability. I have seen the trophy in a few dealerships, and its in their brochures. People just have a bad taste in their mouth from the past. This isnt the 60's anymore

[2003SCT]

I understand much of that...Ford helped Jaguar a lot and it looks as if Tata has some amazing new product on their hands. And yes, many old rumors die hard..I get all of that. But I have never heard of Jaguar being tops in reliability. Maybe Tata will change that around so they can be at the front of the pack. I don't say they are crappy but I also don't ever remember seeing them as a recommended buy if you know what I mean.

[austins2002jaguarXJR]

Ok I know what you mean. I'll try to find where it says it, and I'll send it to you. I remember them getting a relability award recently. I'll look for it!

[jamiefrew]

have to agree... the white one look ace! though id worry a bit about looking like a sheik in the Emirates in one.

[NoLaneRestrictions]

What a fabulous saloon, nothing else compares; and the care that goes into each car, no wonder Pontiac was discontinued, you know you're getting outstanding quality! Great job Jaguar!

[2003SCT]

Its a bit funny that you mention Pontiac as if it was a competitor to Jaguar which by the way has been on the brink of falling off the planet for like two decades now. Their quality has improved but only as of recent.

[NoLaneRestrictions]

My dad had a 2008 Pontiac Montana, and I drive a '95 Xj6, so naturally I compare the two for fun. I do like GM vehicles, but nothing compares to Coventry England quality! :) Take care.

[austins2002jaguarXJR]

How has pontiac been a competitor to Jaguar? Thats a totally unfair match. They are in a totally different class.

[latinooo0909]

the WHITE one is just stunning

[ZenChat]

I have seen the interior ... it's FREKIN AWESOME..... GREAT JOB!!

The Interiors are easily a few years ahead of the nearest competitors.....

[brunosilvershadow]

yeah, interior is nice, but are you aware how old a computer is after 5 years? i don't spend so much money for having something dated after 5 years! - and in my X300 from end of the 1998 it's the automatic mirror that doesn't work any longer, it's the folding outside mirror which are not working any more e.t.c. - the basic technology is fine! now: can you imagine that the computer stuff in the car will still work after 10 years? - i don't think so! closure: poor JAGUAR brand! that's the end!

[ZenChat]

When I goto the club house, I want my Jaguar to stand out from the BMWs and Audi's ... and guess what ...IT DOES....

JOB DONE!! ... even if it's only for 5 years....

[brunosilvershadow]

we'll see if it works...! if all the electronic doesn't work, you'll be the joke of the day for the BMW and Audi club members...!!! like in the seventies when you needed two Jag's because one was always standing in the garage...

[ZenChat]

I don't have time to get into pointless arguments with unknown entities on YT... so whatever...

[brunosilvershadow]

i promise you that it will happen! let's see how is right after a few years!

[v0lterra]

@brunosilvershadow . Those days are long gone.

[brunosilvershadow]

Yes, the days of JAGUAR are gone!!! That's true!

[Epson5000]

My dad's going to buy one! Trade in the old 2005 XJ for one of these babies

[fen008]

bmw an audi and mercs still havent cought up with the mark 10 jaguar thay are still in dinky toy land were thay belong jaguar will always be the best cars ever made

[shmikes2]

Jag have raised the benchmark with the XJ. BMW, Mercedes and Audi are way behind this Jag.

[Kabsati]

every thing is really nice but from the back is another story

if they made the back lights looks like the xf-r it well look much better

[eolovento]

handmade???

[UNBOXINGCAR]

best Jag ever made after the E-Type

[dddddddgggggggggg]

Jags were made in coventry

[iCheckVtec]

the front is amazing, especially in white...but the taillights are the one thing i can't tolerate!!! they should make a cross model, the front of an XJ, the rear of an XF.

[JaguarLexusCentral]

Can't wait for these to hit the streets!

[Taff1967SC]

Only thing that bothers me about the XJ, and something more obvious in the ligher colour cars, is the panel gap at the bonnet/hood where the front nose bolts on.. 1:50 I dunno, it just stands out too much..

[DingleZilla]

I don't believe it. That was Victor Meldrew at the 49th second making a guest appearance as a fitter. Oh well, I suppose an out of work actor has to do something to pass the time!

[7BRAINZ]

Great job jaguar! keep it up the good work!

[pfishy69]

looks like a volvo from the front ....oh yes both owned by ford ..........

[JohnHFilms]

jaguar isnt owned by fored, its owned by tata, back then.. yes

[pfishy69]

This car was on the drawing board when in FORD ownership.. TATA cant design shit !! Check your facts

[amirrozlan]

whoever owns Jaguar doesn't have anything to do with the development/design of their vehicles. they just keep it running.

tata didn't design the xj, and neither did ford.

[pfishy69]

Suppose your an expert eh ! ?

[bikram234]

yeah after loosing around 30 billions dollers in the last 3 years im sure FORD CAN DESIGN SHIT.

[pfishy69]

Yes FORD can design shit and lose money but at least they kept Castle Bromwich open. its been announced today in the media that INDIAN OWNED TATA plan to close this historic manufacturing site down. Castle Bromwich was the shadow factory that produced the fighter aircraft to stop the NAZIs overunning the world ...perghaps a few of us wouldnt be here to write comments on YOUTUBE if TATA had owned Castle Bromwich 75 years ago?

[bikram234]

look i agree with u on all that history and all,but mate history doesnt make money.3 manufacturing plants and 2 design centres is something loss making jaguar land rover can no longer afford.this plant closure was inevitable,geting back to the subject ,i can see uve got a bias for ford which is fine but to say indians cant design shit when u clearly know(hopefully) that jags are designed and made in britain is just ignorent.

[skbuoy]

Indians can make "shit". Look at Intel. A huge percentage of the workers are Indian. Look at the US doctors. Atleast 30% is Indian. Don't offend us Indians because we are successful.

[cspunisher]

if businesses were to run on sentiment values, they wouldn't make it in this era.

[cspunisher]

Ford had the basic idea of the design. When sold to TATA, British designers did the rest. But all design decisions had to be agreed or modified by TATA.

[DingleZilla]

Ford still own 10% of Jaguar Land Rover!

[bikram234]

soory to burst your bubble mate,but tata owns whole of jaguar and land rover.gets your facts right.

[TopGearrules]

@JohnHFilms Although tata does own jag, ford still has some shares in the company (well not the majority) thank god XD

[energetic23]

@TopGearrules not really if you read economics times carefully..

[vazhapoonkulam]

seems to be quite ignorant of world happenings. or is just gratification by asserting non-existent colonial powers?

[pfishy69]

Got a chip on your shoulder ?

[cardesigner5]

seen some leaving the factory today, look impressive in black

[dsherrinjr]

Um..where are the bumpers?

[MrEbm14]

dont like the cheap integrated grill

[ianfigures]

They could just have plastic grills like that because Jag is trying to keep up with those stupid European pedestrian regulations... thats why the new ones don't have the famous leaper hood ornament anymore.

[DualofChaos]

new Jag looks good. Looks like a big XF. I like the interior. I still would prefer an XF.

[dennieb1]

Funny, the dashboard has something about the current Ford Mondeo. Those airvents placed there i mean.

[yachtmaster123]

its like ..the maserati quattroporte

[10019500]

very very nice and i want it in white next year. just amazing

[Pyroscopy]

Ford is working on an all electric in the future...The focus is planned, and I think the all new Taurus is too. Dont remember. My memory is hazy. I think I saw it on an episode of Fast Lane Daily. LIke in 2013

[hyylo]

I want a 100% pure electric car like a TESLA

TESLA is the only 100% electric car and i cannot wait for it to come to the UK.

[STANLIZ4]

You dont want a real car then?

[hyylo]

TESLA is a real car. it is coming out next year.

it is 100% electirc. and it looks like a ferrari.

search youtube for

TESLA SEDAN

[STANLIZ4]

I work where they are being tested and evaluated. A Ferrari or Jag are in a different league, you wont choose one over either, believe me!

[1337ASM]

(reply to the tesla)..

batteries atm are cr4p.. they are.. we need a better way of harnessing power.. like fuel-cells..

anyway.. petrol is ftw cause they just sound fantastic ^^

[Pyroscopy]

I thought i heard that this is going all electric too in a few years

[hyylo]

nope. only tesla has pure electric.

please search youtube for WHO KILLED THE ELECTRIC CAR

it will explain why the major car companies do not want pure electric cars. pure eclectric cars last longer as they have fewer parts.