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From: freshnessmag
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  • I finally found the song in this commercial (it may not be exact but it's damn close)

    Das Rheingeld Vorspiel by Wiener Philharmoniker.

    There are many variations and "artists" of the song and the title varies, but they all derive from the same song. It can be found on YouTube, iTunes, groovshark, etc.

  • Was this commercial just a deleted scene from The Tree of Life?

  • This was a $2 Million ad campaign that Levi's ran. You wonder why they didn't just invest that money in Braddock, Pa rather than doing a commercial.

  • So fucking intense

  • Im seriously considering buying property in Braddock, I love the grittiness of the area. I've been a Pittsburgher my entire life and i love the raw feeling that the city projects to its residents. Its a no-bullshit, hard working, go forth and do-it-yourself kind of town. I'd love to take part in the re-settlement of braddock, not for profit, but because the opportunities are endless. What ran15206 see's as a dump, Mayor John, his residents, and I ... see as a raw beautiful canvas.

  • You'll see alot more towns like Braddock if Obama is re-elected. He continues to ship our jobs overseas while the only people making money are the fat cat union bosses which in turn donate that money back to Obama. What a crock the Occupy Wallstreet movement is when the Democrat Party who vocally supports them is in bed with Wallstreet. Corrupt bastards! George Soros, the convicted insider trader and currency manipulator is where your jobs and 401k's went.....Obama's top supporter!

  • @HSTrueMan Hey, think you got things confused here. The union bosses sure as hell aren't the ones making the money.

  • @HSTrueMan Why are you writing a paragraph of unrelated political horseshit on a youtube video about pants?

  • Levis....ha.....I stick to my classic Bugle Boy jeans thank you very much.

  • This is bs. Why don't they fucking put a factory in Braddock or Pittsburgh if the care so much?

  • Amazing script, video, and hope. Very Godly. Way to go!

  • Comment removed

  • Levi makes a gritty looking ad but underneath it is just another sugary take on the 'American dream'. Levi does not mention that corporations like itself are the problem and have impoverished and caused hardship to many once thriving communities. Take levi's closing of its factories in American towns such as San Antonio, Texas. Just look up Levi labour dealings in Wikipedia . Spending millions of dollars on an ad to buy a pair of 'mythical' Levi jeans made in Asia by cheap labour.

  • Braddock is a dump. The ad leads you to believe that it is out west on the plains. It is not it is in the Mon Valley. There are no long vistas of flat land. The neighborhoods around Braddock are doing fairly well but for some reason not Braddock.

  • @ran15206 Have you even spent a day in Braddock? Do you know any of the people? Have you talked to them? Your statement does more harm than good and seems to be just a negative statement thrown in the wind. Every scene in the ad is of Braddock. There is so much potential there, but you're here spewing venom.

  • @TheyCallMeTruth00 Yes i have been to Braddock and spent lots of time there. I live very close to Braddock. Why is it that every place around Braddock is doing much better than Braddock? You are here spewing lies about what a great place it is. It is a dump.

  • @ran15206 I think you really need to come down to Braddock and say those things to the people that live and work there and maybe learn some things from people who really know what Braddock is and the work that is being done there. Calling a place where human beings live a dump only says something about your character...not the people there. If you have a criticism, maybe try to voice it with a little more eloquence.

  • The music was composed by Wagner; I don't know the name of the composition.

  • @bigbadbucksnort Music: Richard Wagner, Der Ring des Nibelungen, Ouverture Das Rheingold.

  • @bigbadbucksnort Vorspeil

  • So, Terrence Malick inspires commercials huh?

  • @Gobbeken why not. this is one of my most rewatched ads of all time, along with Volkswagen Night Drive Golf

  • @Gobbeken commercial; singular

  • Manufacturing Levi's in China saddens me. I feel we are giving away our lifestyle, our heritage and we are losing ourselves far to soon in our history.

  • what is the name of the song?

  • @typeash Think you'll find it on the soundtrack of The New World by James Horner - the whole style of the commercial is reminding me of that movie and the music is definitely the same

  • I read an interview with the CEO of Levi's...When asked about closing every plant in the USA he stated that Americans don't really care where the jeans are made..Yes this commercial is touching with its music and the kid narrating..But I think Levi's is a crap company for slinging out such propaganda..They are guilty of exactly what this commercial is about..Industry leaving town to go overseas so CEO can fill pockets with obscene amounts of money..Disgusting

  • I love Levi's, just wish they were made in the good ole' USA again.

  • Has Terrence Malick's style been reduced to sell jeans!?!?!

  • the only ad to ever make me teary eyed.

  • John Hillcoat doing an homage to Terrence Malick

  • the new world

  • Braddock already has jobs. The US Steel plant never left Braddock, and the town is only 8 miles from downtown Pittsburgh, which has some of the lowest unemployment in the nation. However, that didn't stop the people from leaving Braddock, which is part of the reason it's in the state it is now. People just didn't want to live there, for whatever reason.

  • ini iklan yg mirip sama iklan Nutrilon Royal 3...

    silahkan di cek juragan-juragan..

    hehehehe :D

  • @anotizer anggep aza versi dewasa dan anak2 :p

  • @uayudw hahahaha... u're right !!! :D

  • I just watched this with Inception music and it was pretty awesome haha.

  • Using Wagner's intro to Das Rheingold was fucking genius.

  • @pianonotes1010 It's ripped straight from Terrence Malick's The New World. Even the style of cinematography and editing, and the voice-over is very VERY reminiscent of that film.

  • BEST COMMERCIAL EVER! however how in the world does this relate to jeans lol.

  • levi jeans aside, this is a great commercial

  • do you know that the Nutricia company in Indonesia to copy this tv commercial for their product. search in here Nutrilon - life is an adventure

  • @Superblablaboy i know alright but yeah people right now just copy if not much, every now and then and nobody cares. 

  • Levi's= sending your job over seas

  • you may laugh but i have been thinking off making a factory in the US for quite some time now, now i am no millionaire just an american who wants to bring pride back to his nation, Braddock is defiently the best place i would put it.

  • @goofoffman411 go for it. Good luck with that.

  • i keep wondering why my ees tear up everytime i see this commerical.....i now know..

    There are hundreds of Braddocks all over America and we need to put down the remotes, video game controllers, cell phones, iPads, blackberrys and what-have-yous and get back to work! This country is worth saving.”

  • why doesnt levi put these people to work by moving a factory from mexico to Braddock PA

  • nice commercial, horrible soundtrack

  • @hawkins08 you're kind of dumb.

  • @hawkins08 i guess they should have had lil wayne right? Some pop culture icon that is mass produced and churned out every other month. that would really bring the commercial full circle

  • @hawkins08 Do you know who Richard Wagner is?

  • my boy ricardo from grade school is in here thats whats up 1:02

  • i spent many thanksgivings in Braddock with a Grandmother who was proud to call it home and relented having to leave due to her failing mind. Braddock, there is nothing you can't not achieve; so please don't listen to the FOOLS who say otherwise. Pessimism is one thing; sitting around, making excuses, and having a "No" attitude is the greater catastrophe.

  • anyone know what the song is called?

  • @MadMax2RoadWarrior Vorspiel to Das Rheingold

  • braddock needs torn down and started over again, more than half the buildings are not salvageable, this commercial is not going to help progress braddock, a ghetto is a ghetto thats all

  • ... but not all is bad. Levi's is donating over a million dollars to the Borough of Braddock to help jump start the new vision of the mayor and the people.

  • Seriously... they should have put a Levi's plant in Braddock to REALLY make a difference. Braddock doesn't need exploitation, it needs jobs.

  • When I saw this last night, I was shocked because I live in Braddock. Glad to see this! I never would have guessed this would ever happen.

  • This is one of the best commercials I have ever seen. I got chills, and cried a little lol. I'm from PA so this is really awesome to me!

  • i get shivers during levis comercials n_n there all so awsome

  • I grew up right across the river, and I never thought in a million years Braddock would ever be the focal point of a line of advertising. After the Mon valley built America everybody abandoned it, it's nice to see national attention, even if it's 25 years too late. Although I won't buy Levi's unless they are manufactured in the U.S. again, I commend them for making this commercial. Well done.

  • I love this commercial.

  • This is the best commercial I've ever seen.

  • Just saw this on TV. Brazen rip off of Malick!

  • @WhiteAbenaki To all who say this is a rip-off of Terrence Malick, I'd say the more appropriate description would probably be "homage." The ad was directed by John Hillcoat, an Australian director who has made The Proposition and The Road. He has obviously been influenced by Malick in his other work, and using his style here is no doubt explicitly giving tribute to one of his heroes.

    Whether Malick would approve, I can't say.

  • @MyName42

    I didn't know it was done by that guy, although I know the Proposition is a fantastic movie and I've heard the Road is not. But an homage is not supposed to be identical with differences merely in the specifics. That is what this is.

    Also, this isn't good. The script and delivery are pretty lame. Which makes it even worse as an homage, if that's its aim.

  • Comment removed

  • Wow. If I were Terrence Malick I would sue the shit out of them, not that he could likely win anything. They literally seemed to find someone who sounds just like Q'uorianka Kilcher (sp?) from The New World and overlaid her on top of Das Rheingold, just like in The New World. Humph.

  • @toReasonWhy Yeah and they also carefully aped his montage style with flashes of nature, inanimate symbols, people at play, people running in joy.

    Really wrong that Levi's is aestheticizing the recession and poverty in order to sell jeans.

  • @WhiteAbenaki your a tool

  • @toReasonWhy Did you not understand the meaning of the ad idiot. Its about restoring a town and people in it. They don't give a shit about the song or where its from, and the person narrating is a ten year old girl from Braddock. I'm sure they got legal approval to use the song.

  • @3194shi

    Of course I know what they're trying to say in the ad, but clearly you don't understand what they actually said. You were sold hook line and sinker by this faux poetic trash. Obviously levi's doesn't give a shit where the song comes from, that was exactly my point. It's not that they're not genuine, it's that they pretend to be genuine. It sways idiots like you. Tho maybe that's not a bad thing.

    Oh, and they don't need approval to use Das Rheingold, it's long been out of copyright.

  • @toReasonWhy Then why are you whining about them using or copying the song? Why am I an idiot? I can't like a commercial and its message because it does not follow your ideas of what is genuine? Nothing is. You are a presumptuous moron who probably thinks your smarter then everyone, and probably can't hold a conversation because of that fact. Of course is been long out of copyright its been around longer then Malick's film, so why are you complaining?

  • @3194shi

    Why are you an idiot? I don't know that you're an idiot, I was presuming, as you have clarified is part and parcel of my character, and plus I was using stupid ad hominem to respond to yours, which seems to be your only tool for discussion, as you just used it a second time. Yet I'm the one who can't speak to people... buh? Or didn't you notice that you called me an idiot first?

  • @3194shi

    Of course most ads are bullshit. That's a given. I don't mind so much that an ad's function is to sell you something, nor that they use insincerity to do it. I mind when to do this they employ direct artistic theft. It creates a false idea of what art is and who should be given credit for it.

    If you truly believe nothing is genuine, then I'm sorry, your life must be pretty heartless. But I imagine that like most people, your life isn't heartless, and I doubt you really believe that.

  • braddock has some good ass raves

  • anyone who has watch The New World can see the resemblance....from the music to the narrator

  • This is the best commercial I've ever seen. Its so powerful. Brilliant.

  • @dddelorey

    It's less powerful if you watch the movie they copied it from.

  • braddock is one of the shittiest places in pittsburgh

  • I grew up in this part of PA and I really admire the hard work and sincere vision of Mayor Fetterman, this man is determined to put this place back on the map and I think the LEVI campaign is quite an acquisition on his part and I truly salute LEVI for their involvement and contribution.

    I live in SF and LEVI is well known as an employer that celebrates diversity and equality among their employees. Now, if only the fine people of western PA can learn to welcome diversity into their area.

  • Music is from the prelude to Das Rheingold by Richard Wagner.

  • The voice in this commercial is kind of creepy sounding. Is that just me?

  • John Hillcoat's 2 minute long ode to Terrence Malick. Brilliant.

  • fuck that Braddock looks like its hood

  • This commercial is depressing as hell. I remember Braddock, McKeesport, and the other mill towns from their glory days, and to see how run down we let things become makes me sick.

  • anyone like this because it reminds them of malick's 'new world' ??????????

  • @jimmiescoffee i think it is, i love the song :)

  • @jimmiescoffee yes it does

  • gorgous commercial

  • I met John back before he became Mayor. He is a GREAT GUY! He is the real deal! He loves that region so much. God Bless him for the work he's been doing ever since!!!

  • Levi Strauss, bring a plant to Braddock....fix the world... on purpose!!!!!!!!! It's a wonderful ad, but just that!!!

  • 0:45 Phantom's Revenge and PittFall at Kennywood!

  • Wagner - Das Rheingold - Vorspiel

  • Does anyone have any idea who does the background music for this???

  • who wrote the poem and directed this

  • love it!!!

  • who wrote the poem featured in this video?

  • What is the name of the song playing in the background?

  • I love this commerical.

  • awesome idea but that voice just bothersme sooooooo much

  • John Fetterman is an idiot. His solution to every problem is to stand there with his hand out until the federal government fulfills his every wish. That's not how it works stupid. Maybe if you had gotten your town off the government teat we'd still have UPMC here. I hope this thug gets booted in the next election. He is poison to the American dream. Fitting that a company who's production has been forced out of the country by hight taxes should endorse such a waste.

  • @leech77 He won by 1 vote. Because of him.., they have community gardens, play grounds, murders have gone down, and people feel safer on the street. Because of him, this town is once again on the map and getting attention. What have you been doing?! Is EVERYTHING you buy US Made? Your car and the parts in it. Your house, the clothes on your back, the food in your fridge and cupboards. When YOU find a passion and selfless dedication that drives you like Fetterman has... then maybe you can speak.

  • I will buy Levi's forever IF Levi's makes some in Braddock! 

  • I <3 Braddock.

  • John Fetterman Rocks....great amercian hero...Braddock will be the vogue again!

  • @theqman1956 He is a true American Politician. Doing it for the good of the people and the country.

  • I my jeans online. They're 100% union made in the USA jeans and are better better quality than the jeans in the commercial.

    The only way to build a new frontier in this country is to buy American made products and elect officials who support domestic manufacturing.

  • @rosiechanel I doubt they are better than Levis, by a longshot.

  • It's not taxes, it's cheap labor. America is a country that expects a lot higher wages then people from other nations. I say we help work on developing those nations, and by then the global economy will improve and jobs can come back to the US.

  • @SpartQ77 What are you talking about? Wages in the US have stagnated for well over 50 years, if anything, wages in the US don't keep up with the cost of living. As for "helping other nations develop," that was the excuse behind NAFTA and well, just look at how Mexico's doing now.

  • Colbert bump

  • How's about we go forth and carry out a Revolution? There won't be work as long as manufacturing jobs, like Levi's, keep going oveseas.

  • My Sisters and brother are in this commercial lol

  • This ad is a pretty shameless rip-off of Terrence Malick's The New World, and it takes a little from David Gordon-Green's George Washington (itself indebted to Malick) for good measure.

  • Levis has step up the commerical and rode this slogan " go forth"

  • dude levi's can start going forth to work by bringing their production back to the U.S.

  • @tman916x Levis is full of $hit

  • @tman916x

    True, but we have the poor economic and political decisions of US politicians to thank for that, not the company. Taxes, tariffs, and the like make the success of entrepreneurs here almost impossible. The people are being screwed by the government, not Levis.

  • @zildjianbronze well, I think it's a combo of politics and Levi's. Taxes n stuff play a part, but I think greed does as well hence the outsourcing of labor.

  • @zildjianbronze that's bogus. Plenty of companies still produce things here.

  • @tman916x

    Yeah, I agree. I guess you can't take either extreme position.

  • @zildjianbronze fasho man.

  • @tman916x nope big government fux there biness up to much

  • @jkonu2 Idk man, I've done a little research on the outsourcing of labor and I've come to the conclusion that if any company that outsourced labor truly wanted to bring productions home to the USA, they could. However this would dramatically cut profits. I'm not sure who crafted the phrase, "Think globally, buy locally;" but they were onto somethin...

  • @tman916x because govt wont let it be like the beatles said but 4 real i dont think corporate america should scam ppl or abuse them but they shouldnt be taxed outta there ass and since they do they go else where afterall big companies like levi employ ppl

  • @tman916x LMFAO!!! True, true. 

  • @tman916x hahaha tman916x-1 levis-0

  • @tman916x Fucking A man!

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