70's Levi Commercial

[MrDjh66]

I used to wear those pants and sing that song while riding my schwinn orange krate.those were the days.

[jackbadger56]

.....I thought it was just a slow connection

[Gorbachenko]

I hated this commercial. The stupid laugh taunted you for having to go back to school!

[raratunga]

I remember the song but I thought the kid flew through the air?

[Gorbachenko]

@raratunga They used this stupid song for two back to school seasons in a row. This may have been the second year commercial.

[Gorbachenko]

@raratunga They used this stupid song two years in a row. This may have been the second year commercial.

[saxdog2005]

Wow...I've had this song in my head since 1975. Thank you, You Tube!!!

[enzsomomo]

That was their back to school ad. Nice Harold & Maude moment at the end! ;)

[mari66101]

Wow, what a blast from the past...thanks for uploading this commercial. I first saw this on t.v. when I was a kid.

[SeeDeeEl]

I remember this from when I was a kid. My favorite Levi commercial was the one with the Levi emblems dropping from the sky in parachutes. And they had the sound of the wind and it was real neat. I can't find it anywhere though. I'm 40 now too.

[turntablekitty]

We sung this song for YEARS after we saw this as kids. If heard from another room, we would run to watch it... and memorize the words to impress the kids at school. They should bring a version of this back for todays kids. I realize Levi's is going with the "Too cool for you" ads... which is a shame. Wrangler is marketing towards families and out-selling Levi's. Why pay $39.99-$44.00 for a pair of kid jeans when you can get Wrangler for $14.99-$24.99. Love Levi's..but i puhleeze!

[elmhazel]

What on earth did he do with that old lady?

[sunsungoaway]

Did I dream it or did they have another commercial where everyone was sitting on the roads, moving along as if they were in cars?

[airdriver]

@sunsungoaway

I remember that one. I think it was for Sunoco gas stations. There was one part where they said "..and we'll check under your hood" and they gas station attendant pulled back the driver's toupe.

[sunsungoaway]

@airdriver I found the one I think I was thinking of, it's a 1968 commercial for Gulf No Nox gas

[suddendee]

@sunsungoaway That actually sounds familiar.

[mrzip8]

@sunsungoaway I do remember a commercial like that but not sure what it was for...

[DrSlick138]

What a TRIP back in time, love it

[fivethensail]

Love this.My all time favorite commercial as I was a kid in the 70's.Best time in the world to be alive. I always wore levis as did my brothers and friends....haw haw....love it!

[fivethensail]

Love this.My all time favorite commercial as I was a kid in the 70's.Best time in the world

[antonzap]

Anyone know the 70s Levi's commercial where the kids are flying? I even think it uses a similar song to this one.

[HHH100]

BEST Commercial/Jingle EVER MADE!!!!! Beautiful!

[shdemneh]

What's the name of the song?? :)

[shamrockviolet]

I TOTALLY REMEMBER THIS ....AND LOVE THIS SONG!

[ancientone22]

Man, this commercial brings me right back to the mid 70's .. one of my favorites.

[YesYou123333]

I envy kids today in one respect. The technology that is so readily available today will give them the ability to store all of their childhood memories. We had no such technology. When I was a kid, if you had a camera you were lucky. There were no VCR's in them days. Video cameras were a rarity. What I wouldn't give to see my childhood played back in HD. To see my old friends in 1080p. Yes, todays kids are lucky in that respect.

[buck62sugar]

@YesYou123333 No way!...the problem with having EVERYTHING recorded is the novelty appeal is lost. I just get a kick getting on you tube and searching for, and locating, something I haven't seen in literally decades like this Levis commercial. This takes me right back to 1974-75, end of summer, early August, just when I start missing school. That's when these back to school (elementary) commercials started to run and I was ready to hit the stores for new clothes. I like it this way better!

[YesYou123333]

@buck62sugar I understand what you're saying but isn't there an old friend you would like to see again? You won't find that on YouTube. I don't even have photographs of my childhood friends.

[buck62sugar]

@YesYou123333 ...OK, I'll concede to you that point. Yes, I would like to have had more pictures (or a few more 8 mm movies) of my friends, and childhood in general. The one thing I find, however, is when I locate something I haven't seen in decades is it triggers other dormant memories which is kind of cool. At that moment I can retrieve a vivid mental picture of a friend or relative; something I wouldn't have been able to do if not for viewing the original triggering image...cont

[buck62sugar]

@YesYou123333 ...I believe the grainy images reflects what most people recollect, not some High definition image.

Of course as Dennis Miller famously ends of of his rants: That's just my opinion, I could be wrong.

[henryo75]

me to i am 50 i love this vidio thanks henry walsh

[67jrob]

DIDO on everyones comments this was the best commercial "GOOD MORNIN WORLD"

[buffett66]

WOW,i always loved this commercial...i still sing this song...pretty sad huh? lol

[kmpkmtkmn1]

My favorite commercial of the 70s...I remembered the song even after not hearing it for decades.....my kids now sing it...

[lazarochavez1]

I am also 44 and everything seemed back then much simpler and not cynical. Meeting different people everyday was an adventure with no cellphones to interrupt/trivialize the real world...I miss my big wheel, burger king hat and GI Joe with kung-fu grip...oh and any big box I could play with my friends.

[hollygraphics1]

I always loved this commercial...I am 44 and still a Levi fan!

[TeePetersen]

Okay, think same theme song, but either a claymation or animated commerical with a Tarzan swinging around in trees wearing jeans. Am I hallucinating or am I really remembering it from back about the same time as this one? I can see it in my head but cannot find it online anywhere! I was about 7-10 years old when I think it came out and it is driving me crazy not knowing if I am remembering it or dreamed it!

[hectorbart]

Thanks for posting, I loved this commercial when I was a kid.

[NofearNot]

Reminds me of back to school clothes shopping back in the day

[hoth260]

never thought id hear or see this again,,,,,good job posting

[Godraideen]

wow, I have not seen this in roughly 33 years and the second the music started I though this was not the commercial I was looking for, it was way to familiar...but in fact it was. Amazing jingle to stick with me this long, and ya levi's are the best

[AzzyWynn]

I so remember this commercial!

[suninthefall]

I bought original 70's LEVIS jeans, never worn! Y-E-E-A!!!!!!!!!!!!!

[macdaddybill]

This is probably the goofy ad that made me want to start wearing Levis, until 30 years later when i could get Wranglers for half the price! thanks for sharing

[jerzeytpke]

THANK YOU for posting this it was my FAVORITE commercial when I was young

[barrj2007]

Eerie... When I have seen Levi's jeans I have, on occasion, said "Leee -heee -heee -heee - vies" but didn't remember why.... I know now, I was programmed from a young age, it was probably on while I was watching The Monkees or The Banana Splits. Thanks for posting... and curse you 60's ad executives for training my innocent brain at a young age.

[chemistryguy]

It makes me want to say hee hee hee haw haw ooo ooo hee hee hee hee hee haw haw haw. Then go and find a sexy grandma to woo.

[rtward9]

This was so cool to see again,god bless the 70s.i beleive these commercials ran from 74-76,also remember when they were flying with same song,great memories of that era.

[xaenon]

Oh, WOW. I was beginning to think I'd imagined this commercial. It has been a long, LONG time since I'd even thought of it.

Thank you for the flashback. And curse you for making me feel so old..... : )

[dasaza3]

Does anyone have the one with this same song, but he's flying in his levi jeans? I just love this song. I was singing it to my son this afternoon & he asked me to look for the commercial to show him. He's going to be so happy - just as I am. Thank you for sharing - so happy. Makes one smile :)

[mootbain]

I loved this commercial when I was a little kid.

[stjimkia]

Thank you so much!!!!! I remember this commerical around 1975 (I think..) It was awesomw, brings back happy memories of a much more simple, carefree time.

[italoman9]

Totally remember this commercial, which I just re-found here. Came out July-August of that year. In retrospect, it seems so long, almost a "documentary," compared to today's blink-attention-span TV ads. Simpler days, ahhh... Thank you!

[letsfuku]

You your time was up when this came on the air .

Time to go back to school I wish I could have floated to school like that. Instead of walking 15 blocks to and from school everyday.

[andifenster]

My earliest memory of this song for Levis accompanied a cell animated , Yellow Submarine motif with flying jeans and LSD inspired rainbows and god knows what else drifting and transitioning throughout. It really struck me as a 4 year old circa 1970, and the tune had made a neuro-home in me after all these years. Thank you!!

[1129Irving]

I remember they used to run this commercial late summer, just before kids returned to school. Every year, I got depressed when I heard this song because I knew I was returning to school soon.

[Jazzy9964]

if you were a kid in the 70's, you sung this song..... You know you did!!

[kayetraye]

lol. yup i sure do! thanks for posting this!

[TheJannaR]

OMG! I loved this commercial as a kid....ah the memories it brings back!

[kayetraye]

omg! this commercial is pretty awesome. im being serious. its much better that half of the ads for levis now. this makes me want to run out and buy several pairs of levis and go to the park and pick up some old woman preferably betty white and go make out with her.

[kfirmedia]

@kayetraye LOL, you can have her. She'll rip those Levi's right off your body though you know it.

[jerzeytpke]

@kayetraye GREAT COMMENT! You're cool! ;)

[outsider497]

Wow! This is a stroll down memory lane. Loved those Levis commercials back then. I wish someone would post the one that had a robot on it and he's a jeans tester or something and it shows him quickly doing deep knee bends and rubbing his butt on the ground to show how tough the jeans are. In the meantime, thank you for posting this!

[Roadrunner172]

The 70's rule.

[Cooleemee43]

This is a perfect example of using music in advertising. Many here like myself still remember this commercial and song from when we were kids in the 70's. I was stunned to find on on Youtube and man does that bring me back. Its such an odd funny song that its easy to see why so many people remember seeing it. Now everyone....Sing it to someone and do it with feeling!

[parkman35]

Way too white?....yeah, it's a damn shame the good old days are gone and we've had this hip hop rap crap foisted on us....a damn shame!

[glimmer2158]

This commercial is way too white.

[solanahp]

i have been singing this song for 30 some years now... a very catchy tune!

[RealDetroiter]

I remember this too.. Where as I've forgotten many commercials I saw back then.

[softwater88]

Does anyone remember Levi's "Movin' On" jeans? The song went, "Movin On jeans . . . jeans for your fit, jeans for your fashion. Jeans that'll make you stop and stare, Movin' On jeans are everywhere . . . Movin' On jeans. I hope someone posts this.

[1wedway]

I remember! That song was very catchy. I remember there were a group of young people frolicking on the beach. That commercial was on channel 13 KCOP in Los Angeles all the time in 1977-1978. I too would love to see that commercial again and hear that song. I never had any "Movin on jeans" though, my mom always bought me "tough skins from sears"!

[blainesi]

@1wedway me too man, I hated the toughskins. I finally got some levis around 8th grade or so , along with some NBA's, remember those shoes..ha ha..great times, adolescent years.

[ligersycle]

I remember one of these with the kid and the dog flying while wearing capes like tacky superheroes.Still it brings back good memories.

[snorky500]

This had to be early - mid 70's. I still hear this song in my head on the way to work. This is the first time I have heard it in 35 something years. Who says commercial music sux??? Thanks for the memorable post!

[dagwort]

The song is a variation of Jimmie Rogers' "Muleskinner Blues" from 1930, which was itself based on a Tom Dickson tune from 1928. No clue who sang this for Levis.

[Cambodia69]

I'm now 40 but remember every little detail of this irritating commercial. Somebody make it stop, pleeeeeeeze!

[ncast54]

OMG, I was just singing this song the other day. Amazing how jingles never leave your memory.. Its been 35 years ,yikes

[Hotspur62]

God I'm old. I remember this from my parochial school days. The song is permanently stuck in my head.

[ticket88]

76 is a bit late for this I think? Unless it was on repeat then. The singing/laughing Levi's were from 72 or 73.

[Chickendoc]

I remember this from summer/fall 1976 - I was going into 8th grade - worst school year of my life. This song still rings bittersweet in my head - 33 years after the fact. Thanks for posting this vid.

[JuanDeSoCal]

HOLY CRAP, i can't believe this is on youtube! The stop-action animation in this commercial did blow my mind as a little kid. I thought the jingle was really freaky too ... and got stuck in my head!

[snorky500]

took the words right out of my mouth!!!

[soundwavs1961c]

If anyone can find the classic Good 'nFruity commercial let me know!!!

[Cooleemee43]

If you saw this commercial as a kid you can't forget it. I found out I've been humming that song just a little bit wrong but close all these years. Good clean fun!

[defabmel]

i still to this day still sing this jingle, i remeber it so many years ago...sometimes i sing it to people and they look at me like i am crazy.

[juliawww]

OOhhhhhhh my gosh, this one takes me back! I was hoping someone had posted this. I also like the "Levi's Trademark 1977" ad.

[backdraft4750]

Oh do I so remember this commercial...Love the tune...Never forgot it....Thanks!

[slaybee01]

How well I actually remember this commercial. I was 6 and about to begin first grade. They ran this commercial all the time during August 1973.

[MarkPresents]

I remember this commercial; never have forgotten that quirky jingle in all the years since. I'm 38 now but I had to be, like, 3 or 4 years old when this commercial ran. Long live the 1970's!!!

[missxradio]

I have looked for these commercials for ages ! Thanks for posting. DO I WIN THE PRIZE FOR BEST MEMORY?? THESE CAME OUT WHEN I WAS ABOUT 4 YRS OLD AND TO THIS DAY I SING AND REMEMBER THAT 'WEE HEE HEE HEE HEE VIES' SONG THEY SING IN HERE!!! ha.

[mstngken]

they were made in USA in the 70s now their made in mexico cost near $40 and the sizes are so inconsistant.

[jaketyja777]

this came on when it was back to school time!

Dread...I hated school back then

[Bensim77]

This song is so dear to me.I love the last part when it shows the levis logo...Beautiful.I love this.

[kmpkmtkmn1]

Thank you>>This is my favorite commercial ever...I have never forgotten the melody or lyrics....but wasnt there another version where he flew through the air???

[johng618]

You're totally right. I remember that. It was more psychedelic. One of my first memories. My favorite commercial ever also!

[scorzeny45]

brings me back to the 70s no political correctness etc .a great ime.

[shakerocknrub]

OMG, I completely forgot about this commercial. I used to run around singing this all the time when I felt like being goofy (which was a lot).

[emulb2001]

Holy crap I'm 12 years old again.

[barryzorton]

Awesome... Its like its 1997 again.

[johng618]

I don't get it. 1997?

[kfirmedia]

Early to mid '70's. Posted this mainly for those in my generation to get a flashback. If the younger crowd likes it then more the better. I believe there were several variations of this CM but all with the same music bed.

[gdog78749]

I remember the jingle like it was yesterday, but I also remember, animated walking/sliding jeans going around the park.

[InTheMiddleontherght]

wasn't there one with a duck in it??? I remember a duck.....

[daddyoj]

@johng618 Thanks for the post- I was looking so long ! As a teenager my brother and I, both look like him. As my bro walked out the front door everyday-- "GOOD MORNIN WORLD - I'M A READY FOR YOU-" . He died and I wanted to share it with his adult daughter now. Great flashback. thanks.

[overhere2000]

Need to get that belt.

[dtoeppen]

I need to see a commercial called "Backwards" (at least that's what FCB said it's called), where the same kid walks forwards through the neighborhood and everything else goes backwards.

[kmpkmtkmn1]

didnt he also fly

[johng618]

Holy shit! I remember walking down the street backwards with my friends acting out that commercial! Thanks!

[RobertCastle]

Thanks a million...brought me back to my baseball card collecting, big wheel riding and tang drinking youth

[Seventiesfan]

I hadn't seen this in over 30 years. Many thanks, kfirmedia.

[paktype]

THANK YOU THANK YOU THANK YOU!!!

I'm 43 now but when I see and hear this, I'm 7 years old again. Everything was possible and I wanted to do everything....life was so simple...just go outside and play...

[ThickAzABrick]

Also a 43 year old- got my Hot Wheels, Wonder Bread, Little League baseball, a neighborhood filled with NEIGHBORS- not strangers... We have to improve this life for our Grandkids- we grew up in the best time ever. As you say... everything was (is) possible.

[Cooleemee43]

ThickAzABrick , I totally get the NEIGHBORS comment. When I was a kid there was a nice lady all the kids called "the candie lady". She was an older lady that lived alone and every once in a while we could knock on her door and she would give us a cookie or a small snack. Its hard to imagine that sort of thing today, people would accuse her of trying to poison kids etc. She was cool and I carry that memory along with this song in my head remembering childhood times.

[Stevedup]

@paktype...I agree with you 100 percent! I am 42, and I wish it was the 1970's, all over again! Good times, back in the day!

[thunderchiefj777]

maybe if we still made great goofy commercials like that still we would boost our damned economy I mean why dont levi advertise like that no more now its some trasy ho recounting all the lovers she had every time she takes em off or puts em bak on.

[mchi59]

Ohhhhhh, I used to love this commercial! I remember coming home from school and turning on the TV and seeing this. It was really a fun one to watch.

[brainfvr]

whoa....i'm 7 years old again!

[smichelle65]

wow-I haven't seen this commercial in 35 years, yet I can sing every word of this song! The memory is a crazy thing indeed!

[toadswildride]

Wasn't there one with the same song, but there were several kids flying through the air? Does anyone else remember that?

[tiedi75]

No way!!! I posted this exact same question to someone elses upload of this same commercial...Of course I remember that one!!! If anyone has it PLEEEEEEEASE post!!!

[BowToYourHighness]

Oh MAN! This brings back a flood of memories from my youth.

This song was used in another 70's stop-motion Levi's commercial where a kid floated, on his knees two feet off the ground, out his door, down the street, etc. Very clever. Very unforgettable. Anybody know where that video is?

[VodeoJMC63]

I remember this! the goofy HAW HAW of the singer and the pixilation animation of the characters. very crude pixilation from the looks of it!

[alow99]

feel like i stepped back in time

[ancientone22]

My God, I sang every note every word, every haw haw, without missing a beat! LOL ......Man, it brought me right back, . . amazing!

[GoGetAndy]

AMAZING! I'm 44 and I vividly remember this commercial from when I was a kid. The damn song has been in my head (every single word) for the past 35 years. Brought back a lot of childhood memories. HAW-HAW!

[woofielove1970]

whoever was in any way responsible for the production and airing of this commercial should be executed by firing squad without a trial. Peace.

[ERROCKER]

Been singing this to my wife and daughter who've never heard it for years and they thought I was crazy.... now they know I am! Love it!! HAW HAW!

[shortfuse13]

This song has been in my head for over 30 years! I remember loving this commercial as a 4 or 5 year old - Thanks so much for posting!

[agrolina]

very crotch.

[jungshimAJS]

yeah i totally loved this commercial too!...

i think there are maybe 2 other levis commercials out there from the same time w/the same song...i remember another one similar to this stop motion one....somehow i remember bubbles tho....someone please find them!

[jungshimAJS]

man, i remember every note and word...crazy!!

[elopez961]

I know what you both mean...I was going crazy trying to find this song and commerical. I guess somebody thinks like us and remembers the good times...not so much the clothes.

[jrazz2298]

for some reson i loved this commercial

when i was a kid.

[kfirmedia]

Yeah me too. I must have been about 7 or 8. Funny how you don't forget some things. The damn song was in my head and I found the commercial.