"Different" by Youngme Moon

[mysomethingsimple]

i am beyond inspired. this video is powerful yet simple....blessings to you. can the book be purchased on amazon.com?

[mysomethingsimple]

i am beyond inspired. this video is powerful yet simple....blessings to you.

[ChristinaMSears]

great video!!

[cbpike1]

Hey! Great! A "Different" book from all of the other books emphasizing entrepreneurship in the workplace culture.

[1234terabo]

Great video man , i will use thigs video for inspiration

[VisitorMalta]

You're going to do great things, disruptive innovation ;) brilliant

[VisitorMalta]

Brilliant!

[MTStorm129]

Great movieclip, respect.

[holanz]

If you use this soundtrack, you will win the hearts of many.

[fudgealtoid]

Starting the conversation is the first step to define how "different" your brand will be from the next. Better than the other guys is too different. There's another good book for those who are looking for difference; Differentiate or Die by Jack Trout – used in combination with "Different" – intuitive business owners and marketeers can find a "difference" that wins.

Gibron T. Williams is Head Honcho at Oevae Marketing Consultants, the best marketing consultants in the world - Ask Google

[ChadCotton]

Fantastic Video.. rarely do I see a piece of advertising that makes me so want to have what it's advertising. Especially a book. This is fantastic.

[TurboSpaghettiRobot]

you could start by deciding to make your business care about worker welfare before profits

so for example Sam Walton is richer than the bottom 100 million Americans and yet still holds the mindset that paying workers anything higher than slave wages would somehow put his business out

dumb goddamn logic but every business uses it

would be great if people thought differently from that

[lorinscott1]

@TurboSpaghettiRobot Not all businesses are like WalMart. Our small business highly values its employees and have struggled to pay them above scale for retail and keep them employed throughout this economic downturn. My husband and I, the owners, have gone without paychecks for over a year to ensure that our employees are paid. That's just part of our being "Different". Donating shelf space to our nonprofits who have proprietary products is another way we're different.

[powertd1]

This was simple, to the point, and very very creative. Good job!

[xplanevisualthinking]

@je90066 It's a track called "There For The Taking" available from Shockwave-Sound

[saxelrod100]

So many great messages conveyed so quickly...

[Bhalraam]

Hey. i am just wondering, how did he/she create this video.. any programs?.. its really good.

[xplanevisualthinking]

@Bhalraam The illustrations were done in Adobe Illustrator, the motion was done in Apple Keynote and the sound added using Apple Garageband.

[xlifes]

@xplanevisualthinking Congrats for another great work! You are really good :)

[levikat]

@xlifes

Where/how can I buy this book??

And what about price in E to Europena Union?

[hbind]

This is an extraordinary video that exemplifies a "different" way to introduce a book--thus doing exactly what the book promises its readers. Bravo!!

[hkraft]

Love what you're doing here. When does the book come out and what's your website address?

[aneworyenevoc]

Great way to introduce the book!  Different indeed.

[aneworyenevoc]

Nice images and nice music. Looking forward to the April 6 release.

[haavaad]

what a way to introduce a book! it's.... different. i like it! :-)

[RegisCartoons]

Very nice indeed!

[mofsoft]

remarkable!

[msatter]

Great job Xplane. You're on my list as a resource when my gestating book concept is birthed.

[senior45]

X-Ellent

[mysuccessgateway]

I like the guys at Xplane, they know how to make the complicated into simple communications which very few seem to have this skill. The book looks intriguing.

[gailmcgovern]

i had the priviledge of reading an advanced copy of this book, and it's remarkable... it profoundly changed my point of view, and it's a pleasure to read.

[mdhavey]

Huge problem w/ American competitiveness: the sameness, ordinariness, some would say stupidity, of large corporations. Nice job of graphically pointing that out.

[ichmagpupse]

pretentious BS, just the right thing for the average schnook

[lynncarruthers]

Gorgeous! Love the music and the pace and the fonts. Such an exciting way to preview a new book. Can't wait to buy the book!!!!

[sfchovanec]

Beautifully conceived and executed. I know it's and ad but I'm sold. Viewed it 1st and it looked great on my ipod touch.

[emilyanadu]

Go Youngme! Loved her class and excited for this book.

[2252kathy]

Great job, Youngme!

[ryanbuell]

I've already pre-ordered. I can't wait for April 6!

[DJFey39]

Really nice.

[anderjo22]

Youngme is an outstanding professor...hope the book is as great as her class is.

[shellyshellydone]

Youngme Moon is a complete marketing Rockstar. Anyone looking to do some non-traditional, non-played out branding will want to read this!

[ehfbus]

Youngme is amazing. Can't wait to read this.

[mjlr1000]

Cannot wait to buy this. Youngme is one of the best professors I have had in my life.

[gollumgremlin]

This book will be be nothing less than brilliant considering its author.

[fifiakid96]

wow

i've just got a sudden urge to start a buisiness XD

[Madhoopster]

Really cool. But I bet like most movies, the book is better!!!

[alttjs16]

i particularly like the phrase "the great blur of similarity"

[TheUltraDude]

Excellent! Music and words are perfect!

[Grin8]

Wow! This is insanely great!

[jennaclare12]

Counting down the days until the April release!

[Prolui]

Really awesome! I love the fluid animation of these videos, and they really make ya think. Cool colllab, I'll pick up the book sometime soon, now. :]

[alcazar0623]

Great set of visuals and music. Definitely makes me look forward to the book.

[qvaddro]

Interesting, even altrough it's kind of confusing. Maybe I need to watch it again...

[TheUltraDude]

@qvaddro you must be an idiot.