i don't mind the add, if it tries to sell me something, I might buy. When I still had FB account, I was telling them, by each add, I don't wish to see that add anymore, but yet, all they tried to sell to me, were the beauty products. That's some really poor advertising, when you tell them what you're interested in and what not, and all they are advertising are the things you're not interested in.
@aandreya Thats down to the actual advertisers poor targeting not facebook. Every advertiser on FB gets to decide the demographic of the people they are targeting . to be honest most of those advertising know absolutely nothing about how internet advertising works and I agree that this does indeed alienate the end user.
When I see that sort of thing from companies who don't know better I click on their add and waste up their credit. And if everyone done that they would learn the hard way!
If ads in general were relevant, people wouldn't find them so obnoxious. Unfortunately, the only ones who seem capable of doing this are Google, who have ads for books I want to read, and even for jobs I'd be interested in, back when I was looking for one.
Hulu has approached relevance a few times, but my tastes are probably too niche for them to have anything yet. I actually made a Hulu account just so I could go and tell them what ads I wanted to see... too bad that's not a feature :/
yeah you can't have content without a way of paying for it... now at the moment that means put up with the ads or pay for the content...
The problem with the mass media like TV is that their model can't track a user to a purchase so the wastage is phenomenal and therefore the volume of space or time taken up by ads is huge.
But the easier it is to track a purchase to an ad then the less ads we'll see. Those 1% of online ads are probably more effective than the 25% of tv ads!
I dont use Adblock, and I dont want to use adblock. What I view I would happily support, and for smaller youtube partners I often clock the ads so they can get a few cents from me.
80% of my time online is spent watching intermittent advertisements during live webcams of people watching videos about how much time they spend watching advertisements online
@2323jimmy23 Quite right, and it was actually noticing that which ended the Cola Wars: people were going to buy Coke/Pepsi whether they seen dozens of super-expensive commercials a day or not, and the two companies deciding to "lay down their arms" (ads) ended up with them getting around the same amount of sales respectively and now they don't have to spend an incredible percentage of their earnings each year just on ads. Not that they don't both still spend a lot, but it's still much less now.
@2323jimmy23 Which is a fine hypothesis...but if that was the case the advertisements would be a total waste of money.
Despite people claiming they dislike advertisements the fact is they work... When they stop working (and they do) they are withdrawn...
A good ads job is to tell you the benefits of the product... really bad ads scream at you and alienate you without telling you anything about the product... ads at xmas for perfume is a case in point.
@MumblingMickey yes I think advertising IS a complete waste of money. People don't claim to dislike ads, they actually dislike them. Of course we likes the ads that hit a humorous spot and what not but the majority is the same old car salesman pitch (whatever they think the target market wants to hear.)
I suppose all those xmas perfume ads tell you the benefits of the product. Xmas has so much of its own publicity that it is a period where one can sell ice to the Eskimos.(without advertising)
@2323jimmy23 Well as someone who handles 85k of advertising online every month on Google,Yahoo, Facebook and other outlets that directly results in over 3m worth of purchases I'd beg to differ there.
My departments just wouldn't spend that money if they didn't make a profit... so I'm afraid its case closed there.
But hey if you insist advertising is a waste of money..then you'd know best.
@MumblingMickey Are you trying to tell me that you can differentiate sales made from advertising and the ones that are not? Advertising agencies have been spinning that myth for decades. I suppose now with "genuine" data showing directly linked sales. ;)
Profit is achieved in many ways. For example: low quality product marketed as quality made items.
I don't believe this was always the case with advertising. People are changing the way they perceive much quicker than advertising can catch on.
@2323jimmy23 yes... online ads carry a tracking code that follows every click from the ad though their visti to the site...all that information is then correlated into reports using specific software built for the job.
Organic traffic (natural listings) are usually tracked though log files or thought specific landing pages. Again they go though the same software and are also logged by Google Analytics....
Offline tracking of ads in print and TV is also tracked... (CONT)
With TV tracking is less accurate. Becasue you don't buy over the TV. But if you were looking at the same TV break as a friend on the other side of the city you'd probably notice the ads are different. TV ads can now be specifically targeted to areas of a city.... the receipt s from tills are then used to gauge which ads in what areas are most effective.
Radio is more difficult... but print oddly enough is in fact dying out for consumable items... unless its coupon based.
CONT. However the guy in the vid is right about one thing... media has not only changed but it is now changing again. Where before it was all about being able to target by content and keyphrase its now all about targeting by the users actions online.
And advertising (modern advertising) is not geared to just shout and scream. Its a lot more subtle than that. The internet allows very, very specific targeting as opposed to the carpet bomb approach of TV..
@2323jimmy23 "People are changing the way they perceive much quicker than advertising can catch on"
That is certainly correct... since the early days internet users have gone though several 'learning' experiences.
However that makes it easier to target them. Advertisers don't want to aim ads at people who are unlikely to buy, that's a total waste of money. A million uneducated surfers is a lot harder to target than 10,000 people who know what they are looking for and the best way to find it.
@MumblingMickey You have a lot of stories for a lot of people my friend. Why is it we don't see adverts all over the place for advertising companies? Possibly because they use sales people, maybe they know something.
Why would an ad agency advertise themselves to the general public?
Look this is really simple...If you are right..and I'm wrong then Google are clearly losing billion every year. Their entire revenue is based on advertising.
All those ads you see make Google money ONLY when someone clicks an ad. The advertiser won't continue to advertise if the ads don't result in sales.
So... all you have to do is find out how much Google took in for advertising last year!
@2323jimmy23 Apart from my boring day job, I'm also an internet marketer.... online ads are trackable. An individual click is literally tracked back to a customer.
This is why expensive software like webtrends and the entire industry of web analytics exists..
There is nobody but a total fool that would spend money on advertising without knowing what effect it has on their profit margin.
So the answer to that is all ads running more than two weeks! or online any ad running more than a day!
CONT. However I'm pretty much amazed you think that the worlds business community has been spending 4% of its entire turnover for over 100 years with no return and annoyed customers...
Do you really think that last year $120 billion was spent on ads online alone and they had no effect?
and with no information to go on you have the good news that they can all simply stop doing that and it'll have no effect? If any of my clients stopped spending on ads tomorrow they would be bust in a week!
@MumblingMickey Nothing defies natural law, everything goes down the funnel. Do you think advertising defies natural law and will swing around at the top of the funnel for eternity? Personally I would see advertising to be a very risky profession from here on, I see it somewhere near the bottom of the funnel about to fall through the hole. No doubt you feel otherwise and good luck with that.
@2323jimmy23 Look its not like I'm guessing ads work... advertising works... it clearly works...In fact not only that but without it there wouldn't be anything to buy to begin with. No business could afford to make things that they knew people would never hear of...
Next a funnel in advertising online is the optimum routes the users takes from the advert through to a purchase or not... I'm not sure what you thought it was.
@MumblingMickey "In fact not only that but without it there wouldn't be anything to buy to begin with" This one is just hilarious, thanks dude. Someone out there really thinks advertising came before product, I congratulate your ability to see the real picture.
@2323jimmy23 In the vast majority of cases advertising does come before the product... You have to go all the way back to the 1950's to find products that were designed without research on how they would be received. Since then all products and services have been designed specifically to meet demand...more than that even if everyone on the planet would buy it...its useless if they don't know about it.
CONT. Product life cycles are so short now that its a total waste of money to develop anything unless you have already worked out in advance who will buy it, how you will tell them it exists, how many you need to make and what it will cost ...and you have to do that 'before' you develop a prototype.....
Its refereed to as a marketing mix and encompasses the product, price, packaging, promotion, and presentation. Only products that are doomed to failure launch without these in place.
@MumblingMickey "Product life cycles are so short now" this part of your comment is just your own perception of reality. Putting things in boxes and stacking them tall pleases the young mind.
@2323jimmy23 "this part of your comment is just your own perception of reality."
Nope that part of my perception comes from long boring lectures on product lifecycles and statistics.
Look your really not going to get very far in this by presenting your opinion when its in direct contrast with what is observed in the commercial world.
Tell me what sells iphones? If Apple just sent them out to stores without telling anyone what they werewould they have sold just as many?
@MumblingMickey Do you honestly think that products originated in the 1950s !!! ???
Do you not think people built and sold boats hundreds if not thousands of years ago? The ones that sink are shit no matter how well you advertise them.! Go buy yourself a boat today and see if you want to rely on advertising.
"Do you honestly think that products originated in the 1950s !!! ???"
Please go back and read what I typed. Making my own point back to me is erm... puerile.
And fine... now where would I buy a boat... hmmm ... let me get the yellow pages out... ohh wait thats advertising... okay the internet... ohh wait that's advertising... how about I ring someone at random and ask them?
@MumblingMickey sounds like those lectures you go to is where you need to be. You can have long boring conversations with the people there. They understand and accept what you are talking about. I do not. Simple as that.
Your opinion is based on what you are fed. I have a bit more respect for myself than that.
There is a real world out there beyond your box, try it.
When you come to realization one day, you may remember that frustrating guy on YT that just wouldn't accept your dribble. ;)
@2323jimmy23 With the greatest of respect it might be a good idea for you to investigate how and why products and services are developed before questioning whats known about marketing theory and consumer psychology....
as far as I can see you think advertising doesn't work... so all those guys with doctorates in consumer psychology are wrong to spend hundreds of billions. Google in your world don't make any profit , and retailers are happy to stock things for which there is no demand.
@MumblingMickey As a product designer and developer in the fashion industry for 23 years, I am very familiar with the development techniques used by brands and consumer psychology.
Advertising "works" but is no less insane than stopping ALL cars to clamp down on uninsured drivers.
I have worked with many products that have outperformed production without a single ad. Advertising & mass production go hand in hand, one is currently on its knees. So where do you think that leaves the other one?
@2323jimmy23 So specifically....well hers one... pick a local hotel... search for it by name... or by location (specific location not city)
Every 'ad' that appears that is the actual hotel...and not the likes of Expedia or hotels.com will be operating at 3% conversion. The hotels own ad for a name search probably 7% to 10%...All of those will be good ads.
And if you find a hotel who aren't presenting ads for their own name you found a hotel losing 30% of their bookings! you won't though..
@MumblingMickey each give an accurate description of their location, facilities and contact details, that is where the accuracy ends, then the deluded glossary starts.
Most people need to know more than that. I prefer to hear from an unbiased group of people that have stayed there, not the hotel's own quotes, to gain info from someone who is recommending not selling.
If no one has good things to write about your hotel, I would guess you are losing more than 30% of your bookings!
CONT. FYI assuming you do book hotels online btw... the very BEST rate will always be on either expedia... or the hotels own site.... all the 'searches' done by tripadvisor are companies owned by expedia BTW!
You might think you are making your own mind up by searching for 'hotel reviews florida' but thats already been flagged and there are 6,600 searches on google every month using that precise phrase...
What do you think we do all day? spend money and hope for the best?
fuck these ads! especially the one that started here for Gonad the Whatever. Some of us wear headphones for f's sake and we don't appreciate how advertisers insist on running at a 30% higher volume.
From my experience surfing the web, everybody HATES ads. Only marketing people live in their little bubble and find they can "prove" that people acctualy like them.
"Marketing people - kill yourselves. It's the only way you can save your fucking soul. Seriously." - Bill Hicks
@The34gl3 I dont mindan ads or 2..but marketing need to learn that after the 4th same ads in the same day (sometimes in the same hour) it tend to make me think, "those guys should put their money to better services and let the word of mouth works, now they are obnoxious, and It make me notice how I want to IGNORE them, and not giving them my money so they can bother me even more"..
Why do spammer think I would buy stuff if they beat the spam filter, I put the filter there for a reason!
@The34gl3 They work... that's why they are used... if they didn't have a conversion rate they would stop using them. On the internet a successful conversion rate is about 1%-2% so 98% of people do not buy due to the ad... but that's okay...cos the 2% that do pay for all the wasted ads many times over!
No company would waste money advertising if the campaigns they were running did not produce a result....and online you get to evaluate that within a few hours.
@MumblingMickey The fact that they work for some doesn't make them less anoying for the others. Can't they use the same data mining technology to know I'm not interested in ads? "This guy never once bought anything on the web, despite beeing bombarded with ads 24/7. Let's leave him alone." I thought the market-system existed to provide people with choices. Apparently the choice of buying nothing doesn't fit within this system.
This guy wants to soften us up to accept more of those annoying ads such as we see too often here on YouTube. We presently spend less ad time on the net because we can avoid them easier. Want us to watch your ads? Don't make them so stupid, make them entertaining and informative, and avoid repetition. Nearly anything on YouTube is more interesting than the dumb ads.
I want this guy to explain to me why the bing commercial that I've seen quit a bit on justin.tv has actually managed to make me hate microsoft even more.
Fuck advertisements. I don't buy shit because some company thinks they made a clever ad to hock it to me. I buy things because I want or need them. All an advertisement might do is let me know something is available, but that happens extremely rarely. 99% of the time I see an ad, think it's really fucking stupid, and then I go out of my way to not buy that brand out of spite.
Fuck you, fuck your company, fuck your advertisements and fuck your revenue.
@Woolong742 The problem with that mentality is twofold... first you are also paying for your bandwidth and adblockers use that up and slow down your internet connection.
Next you'll always be the last to know when something new is discovered, invented or otherwise available!
Which is fine if you aren't bothered I suppose. Personally I just ignore the ads... most don't apply to me anyway...that does annoy me...not ads so much...but really badly targeted ads!
@wallykit Im not positive but it's just an observation, but I think he means actual ads from premium websites that you have to watch that usually pop up between clips like on comedynetwork and such.He may also even be including some where it says like...'click here to skip ad or wait 10-20 seconds(whatever the case may be) to continue watching' Those which are of a fraction of duration of others since I guarantee most people just click to skip ad.
what's this guy's definition of an ad? Ads are everywhere online. That's why people use ad blockers. Not just video but banners text flash etc. Someone didn't do accurate research OR this video snippet is misleading. Hmmm...
At some point the big corporations HAVE to realize that SMART people don't give a shit about their fucking ads! Dumb people are the ONLY type of people who actually anticipate the Super Bowl ads every year. I could give two shits about your fucking bullshit products (insert giant corporation's name here)!!!
I always change channels during adds. Too bad that every channel has adds 75% of the time. So yes, I spend 25% watching adds, the rest is black screen for changing channels, and a very small amount is exactly watching the shows.
i don't mind the add, if it tries to sell me something, I might buy. When I still had FB account, I was telling them, by each add, I don't wish to see that add anymore, but yet, all they tried to sell to me, were the beauty products. That's some really poor advertising, when you tell them what you're interested in and what not, and all they are advertising are the things you're not interested in.
aandreya 6 months ago
@aandreya Thats down to the actual advertisers poor targeting not facebook. Every advertiser on FB gets to decide the demographic of the people they are targeting . to be honest most of those advertising know absolutely nothing about how internet advertising works and I agree that this does indeed alienate the end user.
When I see that sort of thing from companies who don't know better I click on their add and waste up their credit. And if everyone done that they would learn the hard way!
MumblingMickey 5 months ago
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100notsaying 6 months ago
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100notsaying 6 months ago
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100notsaying 6 months ago
I was forced to watch a youtube advert before this video. Irony.
Don't be fooled; ad's are creeping onto the internet
ORAKAR 6 months ago 2
I skipped the ad at the beginning of this video...
UnionJack26 6 months ago
@UnionJack26
Me too. Adblocker plus = win.
CharBroiled04 6 months ago
If ads in general were relevant, people wouldn't find them so obnoxious. Unfortunately, the only ones who seem capable of doing this are Google, who have ads for books I want to read, and even for jobs I'd be interested in, back when I was looking for one.
Hulu has approached relevance a few times, but my tastes are probably too niche for them to have anything yet. I actually made a Hulu account just so I could go and tell them what ads I wanted to see... too bad that's not a feature :/
angelwhite 6 months ago
yeah you can't have content without a way of paying for it... now at the moment that means put up with the ads or pay for the content...
The problem with the mass media like TV is that their model can't track a user to a purchase so the wastage is phenomenal and therefore the volume of space or time taken up by ads is huge.
But the easier it is to track a purchase to an ad then the less ads we'll see. Those 1% of online ads are probably more effective than the 25% of tv ads!
MumblingMickey 6 months ago
I dont use Adblock, and I dont want to use adblock. What I view I would happily support, and for smaller youtube partners I often clock the ads so they can get a few cents from me.
Terje1337 6 months ago 2
it blows my mind the people that STILL don't know about adblock.
lShishkaBerryl 6 months ago
adblock plus...
i forgot what an ad looks like. now i have to seek them to see what kinda new products are floating around!!! and i like it!
alwayzAngry 6 months ago
The all new Nissan Versa Sedan!
Flatworldfilms 6 months ago
if you see more than like 2 ads per day on the internet, you are doing it wrong
BroBroDude 6 months ago
Firefox
Onegod360 6 months ago
80% of my time online is spent watching intermittent advertisements during live webcams of people watching videos about how much time they spend watching advertisements online
DeePhlat 6 months ago
This moment brought to you by Adblock Plus.
Violent2aShadow 6 months ago
You only ever need to advertise if you are selling something people don't want :/
2323jimmy23 6 months ago 57
@2323jimmy23 Quite right, and it was actually noticing that which ended the Cola Wars: people were going to buy Coke/Pepsi whether they seen dozens of super-expensive commercials a day or not, and the two companies deciding to "lay down their arms" (ads) ended up with them getting around the same amount of sales respectively and now they don't have to spend an incredible percentage of their earnings each year just on ads. Not that they don't both still spend a lot, but it's still much less now.
Truthiness231 6 months ago
@2323jimmy23 Someone might say that people want the product but they don't know it yet :-)
uhlord 6 months ago
@2323jimmy23 Which is a fine hypothesis...but if that was the case the advertisements would be a total waste of money.
Despite people claiming they dislike advertisements the fact is they work... When they stop working (and they do) they are withdrawn...
A good ads job is to tell you the benefits of the product... really bad ads scream at you and alienate you without telling you anything about the product... ads at xmas for perfume is a case in point.
MumblingMickey 6 months ago
@MumblingMickey yes I think advertising IS a complete waste of money. People don't claim to dislike ads, they actually dislike them. Of course we likes the ads that hit a humorous spot and what not but the majority is the same old car salesman pitch (whatever they think the target market wants to hear.)
I suppose all those xmas perfume ads tell you the benefits of the product. Xmas has so much of its own publicity that it is a period where one can sell ice to the Eskimos.(without advertising)
2323jimmy23 6 months ago
@2323jimmy23 Well as someone who handles 85k of advertising online every month on Google,Yahoo, Facebook and other outlets that directly results in over 3m worth of purchases I'd beg to differ there.
My departments just wouldn't spend that money if they didn't make a profit... so I'm afraid its case closed there.
But hey if you insist advertising is a waste of money..then you'd know best.
MumblingMickey 6 months ago
@MumblingMickey Are you trying to tell me that you can differentiate sales made from advertising and the ones that are not? Advertising agencies have been spinning that myth for decades. I suppose now with "genuine" data showing directly linked sales. ;)
Profit is achieved in many ways. For example: low quality product marketed as quality made items.
I don't believe this was always the case with advertising. People are changing the way they perceive much quicker than advertising can catch on.
2323jimmy23 6 months ago
@2323jimmy23 yes... online ads carry a tracking code that follows every click from the ad though their visti to the site...all that information is then correlated into reports using specific software built for the job.
Organic traffic (natural listings) are usually tracked though log files or thought specific landing pages. Again they go though the same software and are also logged by Google Analytics....
Offline tracking of ads in print and TV is also tracked... (CONT)
MumblingMickey 5 months ago
CONT Frm Abv
With TV tracking is less accurate. Becasue you don't buy over the TV. But if you were looking at the same TV break as a friend on the other side of the city you'd probably notice the ads are different. TV ads can now be specifically targeted to areas of a city.... the receipt s from tills are then used to gauge which ads in what areas are most effective.
Radio is more difficult... but print oddly enough is in fact dying out for consumable items... unless its coupon based.
MumblingMickey 5 months ago
CONT. However the guy in the vid is right about one thing... media has not only changed but it is now changing again. Where before it was all about being able to target by content and keyphrase its now all about targeting by the users actions online.
And advertising (modern advertising) is not geared to just shout and scream. Its a lot more subtle than that. The internet allows very, very specific targeting as opposed to the carpet bomb approach of TV..
MumblingMickey 5 months ago
@2323jimmy23 "People are changing the way they perceive much quicker than advertising can catch on"
That is certainly correct... since the early days internet users have gone though several 'learning' experiences.
However that makes it easier to target them. Advertisers don't want to aim ads at people who are unlikely to buy, that's a total waste of money. A million uneducated surfers is a lot harder to target than 10,000 people who know what they are looking for and the best way to find it.
MumblingMickey 5 months ago
@MumblingMickey You have a lot of stories for a lot of people my friend. Why is it we don't see adverts all over the place for advertising companies? Possibly because they use sales people, maybe they know something.
2323jimmy23 5 months ago 19
@2323jimmy23
Why would an ad agency advertise themselves to the general public?
Look this is really simple...If you are right..and I'm wrong then Google are clearly losing billion every year. Their entire revenue is based on advertising.
All those ads you see make Google money ONLY when someone clicks an ad. The advertiser won't continue to advertise if the ads don't result in sales.
So... all you have to do is find out how much Google took in for advertising last year!
Case closed.
MumblingMickey 5 months ago
@MumblingMickey Case closed? Again? Your assertions are all based on what you believe to be the data.
Do you know any "average people" ?
You obviously measure success by financial gain, I am sure you will outgrow this doctrine sooner or later. Good luck with your path.
2323jimmy23 5 months ago
@MumblingMickey Maybe you could point me to an example of a good ads job?
2323jimmy23 6 months ago
@2323jimmy23 Apart from my boring day job, I'm also an internet marketer.... online ads are trackable. An individual click is literally tracked back to a customer.
This is why expensive software like webtrends and the entire industry of web analytics exists..
There is nobody but a total fool that would spend money on advertising without knowing what effect it has on their profit margin.
So the answer to that is all ads running more than two weeks! or online any ad running more than a day!
MumblingMickey 6 months ago
CONT. However I'm pretty much amazed you think that the worlds business community has been spending 4% of its entire turnover for over 100 years with no return and annoyed customers...
Do you really think that last year $120 billion was spent on ads online alone and they had no effect?
and with no information to go on you have the good news that they can all simply stop doing that and it'll have no effect? If any of my clients stopped spending on ads tomorrow they would be bust in a week!
MumblingMickey 6 months ago
@MumblingMickey Nothing defies natural law, everything goes down the funnel. Do you think advertising defies natural law and will swing around at the top of the funnel for eternity? Personally I would see advertising to be a very risky profession from here on, I see it somewhere near the bottom of the funnel about to fall through the hole. No doubt you feel otherwise and good luck with that.
2323jimmy23 6 months ago 4
@2323jimmy23 Look its not like I'm guessing ads work... advertising works... it clearly works...In fact not only that but without it there wouldn't be anything to buy to begin with. No business could afford to make things that they knew people would never hear of...
Next a funnel in advertising online is the optimum routes the users takes from the advert through to a purchase or not... I'm not sure what you thought it was.
MumblingMickey 5 months ago
@MumblingMickey "In fact not only that but without it there wouldn't be anything to buy to begin with" This one is just hilarious, thanks dude. Someone out there really thinks advertising came before product, I congratulate your ability to see the real picture.
2323jimmy23 5 months ago
@2323jimmy23 In the vast majority of cases advertising does come before the product... You have to go all the way back to the 1950's to find products that were designed without research on how they would be received. Since then all products and services have been designed specifically to meet demand...more than that even if everyone on the planet would buy it...its useless if they don't know about it.
MumblingMickey 5 months ago
CONT. Product life cycles are so short now that its a total waste of money to develop anything unless you have already worked out in advance who will buy it, how you will tell them it exists, how many you need to make and what it will cost ...and you have to do that 'before' you develop a prototype.....
Its refereed to as a marketing mix and encompasses the product, price, packaging, promotion, and presentation. Only products that are doomed to failure launch without these in place.
MumblingMickey 5 months ago
@MumblingMickey "Product life cycles are so short now" this part of your comment is just your own perception of reality. Putting things in boxes and stacking them tall pleases the young mind.
2323jimmy23 5 months ago
@2323jimmy23 "this part of your comment is just your own perception of reality."
Nope that part of my perception comes from long boring lectures on product lifecycles and statistics.
Look your really not going to get very far in this by presenting your opinion when its in direct contrast with what is observed in the commercial world.
Tell me what sells iphones? If Apple just sent them out to stores without telling anyone what they werewould they have sold just as many?
MumblingMickey 5 months ago
@MumblingMickey Do you honestly think that products originated in the 1950s !!! ???
Do you not think people built and sold boats hundreds if not thousands of years ago? The ones that sink are shit no matter how well you advertise them.! Go buy yourself a boat today and see if you want to rely on advertising.
2323jimmy23 5 months ago
@2323jimmy23
"Do you honestly think that products originated in the 1950s !!! ???"
Please go back and read what I typed. Making my own point back to me is erm... puerile.
And fine... now where would I buy a boat... hmmm ... let me get the yellow pages out... ohh wait thats advertising... okay the internet... ohh wait that's advertising... how about I ring someone at random and ask them?
MumblingMickey 5 months ago
@MumblingMickey sounds like those lectures you go to is where you need to be. You can have long boring conversations with the people there. They understand and accept what you are talking about. I do not. Simple as that.
Your opinion is based on what you are fed. I have a bit more respect for myself than that.
There is a real world out there beyond your box, try it.
When you come to realization one day, you may remember that frustrating guy on YT that just wouldn't accept your dribble. ;)
2323jimmy23 4 months ago
@2323jimmy23 With the greatest of respect it might be a good idea for you to investigate how and why products and services are developed before questioning whats known about marketing theory and consumer psychology....
as far as I can see you think advertising doesn't work... so all those guys with doctorates in consumer psychology are wrong to spend hundreds of billions. Google in your world don't make any profit , and retailers are happy to stock things for which there is no demand.
MumblingMickey 5 months ago
@MumblingMickey As a product designer and developer in the fashion industry for 23 years, I am very familiar with the development techniques used by brands and consumer psychology.
Advertising "works" but is no less insane than stopping ALL cars to clamp down on uninsured drivers.
I have worked with many products that have outperformed production without a single ad. Advertising & mass production go hand in hand, one is currently on its knees. So where do you think that leaves the other one?
2323jimmy23 5 months ago 3
@2323jimmy23 So specifically....well hers one... pick a local hotel... search for it by name... or by location (specific location not city)
Every 'ad' that appears that is the actual hotel...and not the likes of Expedia or hotels.com will be operating at 3% conversion. The hotels own ad for a name search probably 7% to 10%...All of those will be good ads.
And if you find a hotel who aren't presenting ads for their own name you found a hotel losing 30% of their bookings! you won't though..
MumblingMickey 6 months ago
@MumblingMickey each give an accurate description of their location, facilities and contact details, that is where the accuracy ends, then the deluded glossary starts.
Most people need to know more than that. I prefer to hear from an unbiased group of people that have stayed there, not the hotel's own quotes, to gain info from someone who is recommending not selling.
If no one has good things to write about your hotel, I would guess you are losing more than 30% of your bookings!
2323jimmy23 6 months ago 10
@2323jimmy23 Thats called tripadvisor... its owned by expedia... and expedias funnel from arrival on TripAdvisor to booking is designed too.
Do you really think these review sites are there just to give you the customer unbiased information? lol...
MumblingMickey 5 months ago
CONT. FYI assuming you do book hotels online btw... the very BEST rate will always be on either expedia... or the hotels own site.... all the 'searches' done by tripadvisor are companies owned by expedia BTW!
You might think you are making your own mind up by searching for 'hotel reviews florida' but thats already been flagged and there are 6,600 searches on google every month using that precise phrase...
What do you think we do all day? spend money and hope for the best?
MumblingMickey 5 months ago
fuck these ads! especially the one that started here for Gonad the Whatever. Some of us wear headphones for f's sake and we don't appreciate how advertisers insist on running at a 30% higher volume.
2323jimmy23 6 months ago 14
From my experience surfing the web, everybody HATES ads. Only marketing people live in their little bubble and find they can "prove" that people acctualy like them.
"Marketing people - kill yourselves. It's the only way you can save your fucking soul. Seriously." - Bill Hicks
The34gl3 6 months ago 19
@The34gl3 I dont mindan ads or 2..but marketing need to learn that after the 4th same ads in the same day (sometimes in the same hour) it tend to make me think, "those guys should put their money to better services and let the word of mouth works, now they are obnoxious, and It make me notice how I want to IGNORE them, and not giving them my money so they can bother me even more"..
Why do spammer think I would buy stuff if they beat the spam filter, I put the filter there for a reason!
moestietabarnak 6 months ago
@The34gl3 They work... that's why they are used... if they didn't have a conversion rate they would stop using them. On the internet a successful conversion rate is about 1%-2% so 98% of people do not buy due to the ad... but that's okay...cos the 2% that do pay for all the wasted ads many times over!
No company would waste money advertising if the campaigns they were running did not produce a result....and online you get to evaluate that within a few hours.
MumblingMickey 6 months ago
@MumblingMickey The fact that they work for some doesn't make them less anoying for the others. Can't they use the same data mining technology to know I'm not interested in ads? "This guy never once bought anything on the web, despite beeing bombarded with ads 24/7. Let's leave him alone." I thought the market-system existed to provide people with choices. Apparently the choice of buying nothing doesn't fit within this system.
The34gl3 6 months ago
I find it ironic that there was a commercial at the start of this vid
Ihatemelee 6 months ago
Well to be honest, I usually switch to another channel when an ad comes on on tv, or I mute it and surf the net
Exult 6 months ago
This guy wants to soften us up to accept more of those annoying ads such as we see too often here on YouTube. We presently spend less ad time on the net because we can avoid them easier. Want us to watch your ads? Don't make them so stupid, make them entertaining and informative, and avoid repetition. Nearly anything on YouTube is more interesting than the dumb ads.
grubelsucht 6 months ago 2
I want this guy to explain to me why the bing commercial that I've seen quit a bit on justin.tv has actually managed to make me hate microsoft even more.
AtheistKharm 6 months ago
Fuck advertisements. I don't buy shit because some company thinks they made a clever ad to hock it to me. I buy things because I want or need them. All an advertisement might do is let me know something is available, but that happens extremely rarely. 99% of the time I see an ad, think it's really fucking stupid, and then I go out of my way to not buy that brand out of spite.
Fuck you, fuck your company, fuck your advertisements and fuck your revenue.
Adblock, Noscript & greasemonkey ftw.
Woolong742 6 months ago 5
@Woolong742 The problem with that mentality is twofold... first you are also paying for your bandwidth and adblockers use that up and slow down your internet connection.
Next you'll always be the last to know when something new is discovered, invented or otherwise available!
Which is fine if you aren't bothered I suppose. Personally I just ignore the ads... most don't apply to me anyway...that does annoy me...not ads so much...but really badly targeted ads!
MumblingMickey 6 months ago
Advertisements are fucking annoying.
FloydIV 6 months ago
Go figure this starts with an ad. Damn public computers.
LlamaTheory 6 months ago
Monetize this, companies! (points at my gentials).
(still pointing)
CognosSquare 6 months ago 2
I laugh at your 1.3%
Hahahahahaha...............Ha!
Firefox + adblock + noscript = 0% ads.
Maths, its works bitches!
thebrassdubliner 6 months ago 2
whoa massive forehead wrinkles
elohelreh 6 months ago
@wallykit Im not positive but it's just an observation, but I think he means actual ads from premium websites that you have to watch that usually pop up between clips like on comedynetwork and such.He may also even be including some where it says like...'click here to skip ad or wait 10-20 seconds(whatever the case may be) to continue watching' Those which are of a fraction of duration of others since I guarantee most people just click to skip ad.
Acrimonious10001 6 months ago
Here's an original idea: only make content that people will actually want to watch, and have the ad have it's own video. "Advertising" problem solved.
Why the hell do people keep trying to "grab" attention instead of figuring out ways of having people want to Come to them!
SomethingSea1 6 months ago
monetize!!!
Ramsez 6 months ago
This is why I prefer to watch shows online.
SpoiledLogic 6 months ago
what's this guy's definition of an ad? Ads are everywhere online. That's why people use ad blockers. Not just video but banners text flash etc. Someone didn't do accurate research OR this video snippet is misleading. Hmmm...
wallykit 6 months ago
At some point the big corporations HAVE to realize that SMART people don't give a shit about their fucking ads! Dumb people are the ONLY type of people who actually anticipate the Super Bowl ads every year. I could give two shits about your fucking bullshit products (insert giant corporation's name here)!!!
Internet = Adblock Plus
TV = DVR that shit! (IF you STILL watch TV)
ghostgate82 6 months ago
Apparently they haven't heard of vevo
bassmanvince 6 months ago
I never watch commercials on TV, I always change channel if they start. That's what the remote control is for, isn't it?
winterstellar 6 months ago 6
Greasemonkey
AdblockPlus
NoScript
Kirbynessness 6 months ago 19
@Kirbynessness
Will that even help you skip adds like the ones from youtube? The ones that start when you start a video?
pulsatingremedy 6 months ago
@pulsatingremedy Yes
Kirbynessness 6 months ago
@Kirbynessness the same
MagellansUnderwear 6 months ago
Fuck advertisement.
thesparitan 6 months ago 7
Adblock plus.
/conversation
tipoomaster 6 months ago 17
I don't really watch TV at all, and I use Adblock online :O No ads for me.
Zehcnas89 6 months ago 4
I always change channels during adds. Too bad that every channel has adds 75% of the time. So yes, I spend 25% watching adds, the rest is black screen for changing channels, and a very small amount is exactly watching the shows.
pulsatingremedy 6 months ago
@pulsatingremedy Me too
thesparitan 6 months ago