Oh God, this is awful. I pity everyone involved: Ray Cokes for making a fool out of himself. The marketing section of BI for getting duped. And the creative agency who actually thinks they produced something contemporary. Not to mention the budget that got wasted on this piece of crap.
Please BI: pull it, trash it and never do something like this again.
As a BI employee I have mixed emotions. Yes, very funny. It would have been great as an SNL skit, and it might work if BI sold beer, but it creates entirely the wrong ethos for a pharmaceutical company.
As a BI employee I have mixed emotions. Yes, very funny. It would have been great as an SNL skit, and it might work if BI sold beer, but it creates entirely the wrong ethos for a pharmaceutical company.
“Persuasion is achieved by the speaker’s personal character when the speech is so spoken as to make us think him credible. ”
Aristotle, Rhetoric 1.2.1356a.4‑12
BI needs to learn how to have fun while maintaining seriousness of purpose.
However, from a brand point-of-view: What's the message?
Do crazy people work at BI?
Is research there ridiculous?
Please try and connect the humor (and viral effect) with your brand identity next time, guys. It's not about funny. It's about what a brand can do for you - delivered in a funny way.
Who says, that boring brands can only produce boring communication? Boehringer proves the opposite. An idea needs legs - an idea needs to fly. Well done Ray Cokes well done Boehringer.
Guten noggen.
Docterdave1010 1 week ago
Guten morgen.
Docterdave1010 1 week ago
i dont get it. boring as hell.
qwertzu3 1 month ago
it´s fucking good
FighterofJKD 1 month ago
gefällt mir sehr gut!!
MrJais21 1 month ago
Great Video!
kacke010 1 month ago
Was ist das den für ein Video ?! ich finde das Tiere nicht in ein Labor gehören ! Schlechter Geschmack ,also Nein!
010LUCKY010 2 months ago
Geil gemacht!
MegaBabing 2 months ago
Ray RockZ ... etwas schräg, aber cool ;-D
laptoph 2 months ago
I like this video very much, ray cokes is cool
sudeepwise 2 months ago
abgedreht, aber cool...
dersommer74 2 months ago
Great spot of legendary ray cokes....enjoyed watching this....I especially enjoyed the "sauerkraut" part...thanks to ray!!!
Anup2402 2 months ago 12
@Anup2402: yes, me too! I like also the "Sauerkraut"-Part especially of the lab-assistant :)!
JayKayinho81 2 months ago
....High-Key ist einfach geil, wenn man weiß wie mans einsetzen muss.... und Ray ist halt einfach ne coole Sau!
pullifilm 2 months ago
Ray Cokes und viel Sexappeal, so dreht man einen erfolgreichen Werbespot. Cool.
Sowjetskij 2 months ago
@Sowjetskij: Echt cool der Ray, der hat auch sehr viel Sexappeal ;)
HammerdieHammer 2 months ago
Echt gutes Video und sehr witzig :)
Canovic1 2 months ago
Geiles Teil... ich will das haben als Angry Birds Level mit Ray Cokes :-))
ArneHuesemann 2 months ago
Ray Cokes on fire...;-) netter Sport
Moersbacher 2 months ago
Sehr gutes Video :D einfach zu Geil xD Und dann auch noch mit Ray Cokes , das ist echt ne Super Idee, Genial ! :D
KroTurboRambo 2 months ago
Geiles Video und Hammer Idee von Ray Cokes :D
vovinamese1994 2 months ago
Ray Cokes ist cool! Geiles Video! Hoffe auf weitere Videos...!!!
JayKayinho81 2 months ago
Hammmmer video Ray is back :) !!!!!!!!!!!!!!
Tahsin199729 2 months ago
krass, was macht den ray cokes da. hammer video! coole idee von dieser pharma firma.
novafs6020 2 months ago
Und was will Ray mit diesem durchgeknallten Video jetzt sagen? Hab nicht wirklich verstanden.
AlexanderMuel 2 months ago
Der Ray Cokes, wie man ihn kennt, der hatte doch schon immer einen leichten Knall ;-)
fubablo 2 months ago
Welcome back Ray! Abgedreht, wie immer. Ein echtes Original, super ihn mal wieder zu sehen.
Anton500000 2 months ago
Mal was ganz anderes... Hat was!
mad0liver 2 months ago
Comment removed
mad0liver 2 months ago
super!
LarsMarcel 2 months ago
I like the springing birds ;-) Ray does a great job!
weimanno 2 months ago
Sehr cooles Video von Ray Cokes! Frag mich wie man auf solche abgedrehten Ideen kommen kann... :)
insecurityblog 2 months ago
echt ein cooles Video und endlich sieht man Ray Cokes mal wieder, kann mich noch sehr gut an seine Shows aus den 90gern bei MTV Most wanted erinnern
fcbrosinenpicker 2 months ago
Cooles Video. sehr feine Arbeit und Ray Cokes ist auch super!
UMBEDMN 2 months ago 2
High-key, wo High-key hin gehört!
Timmu89 3 months ago
Nice look! I love high-key and I think it works very well with this video! Well done!
ndjbauer 3 months ago
ray we love u
dropoutfilm 3 months ago in playlist Favorite videos
Bad taste for a German company and one that experiments on animals
georgie40ful 5 months ago
Sensationelles Video!
mahonnimo 5 months ago
Love it!
Now I know:
- that they exist
- how to say it
- they're not scared of doing something different
- there's at least someone in that company that isn't of the same stuffy, square, automaton mould as the rest of the pharma industry
Hoorah for that!
Ruggr88 5 months ago
This has been flagged as spam show
Oh God, this is awful. I pity everyone involved: Ray Cokes for making a fool out of himself. The marketing section of BI for getting duped. And the creative agency who actually thinks they produced something contemporary. Not to mention the budget that got wasted on this piece of crap.
Please BI: pull it, trash it and never do something like this again.
Sarudath 5 months ago
Comment removed
Sarudath 5 months ago
what a load of bollocks.nothing is more pathetic than the uncool desperately wanting to be cool.
ianhenrymax 5 months ago
Pretty funny, pretty viral, pretty cool!
miep0miep 5 months ago
As a BI employee I have mixed emotions. Yes, very funny. It would have been great as an SNL skit, and it might work if BI sold beer, but it creates entirely the wrong ethos for a pharmaceutical company.
Mr4Bikes 5 months ago 2
As a BI employee I have mixed emotions. Yes, very funny. It would have been great as an SNL skit, and it might work if BI sold beer, but it creates entirely the wrong ethos for a pharmaceutical company.
“Persuasion is achieved by the speaker’s personal character when the speech is so spoken as to make us think him credible. ”
Aristotle, Rhetoric 1.2.1356a.4‑12
BI needs to learn how to have fun while maintaining seriousness of purpose.
Mr4Bikes 5 months ago
Would be great if BI intends to go B2C...
OHAK100 5 months ago
Whatever you do: don't mention the war, bloody parrot!
IamtheAlienator 5 months ago
This has been flagged as spam show
Creativity does not mean this....
golftaken 5 months ago
Very, very funny!
However, from a brand point-of-view: What's the message?
Do crazy people work at BI?
Is research there ridiculous?
Please try and connect the humor (and viral effect) with your brand identity next time, guys. It's not about funny. It's about what a brand can do for you - delivered in a funny way.
kkilian72 5 months ago
@kkilian72
The message is, that Boehringer takes all the drugs they produce themselves
DPGRINDHOUSE 5 months ago 5
I'm a BI employee in the US and the video was pulled mainly because of the US employee (over)reaction to it.
thegeek1470 5 months ago 10
Who says, that boring brands can only produce boring communication? Boehringer proves the opposite. An idea needs legs - an idea needs to fly. Well done Ray Cokes well done Boehringer.
DPGRINDHOUSE 5 months ago
There is a great article about the project in W&V online magazine.
MTVagner 5 months ago
Great clip. Shame Boehringer pulled it. They must be fearing a backlash.
torleiv 5 months ago
Love this clip. You must have a great sense of humor.
vonkmedia 5 months ago
This has been flagged as spam show
Nice,
eine Frage wie findet Ihr das Video??
/watch?v=ArvWaimhHiw
loverboydeluxe21 5 months ago
This Spot is not banned in Germany.
MathiasRichel 5 months ago 8
@MathiasRichel Why should it?
HrRueben 1 month ago
i like
sewcom 5 months ago
Ray rocks! I realy like that - it´s alway great when a company comes up with a self ironic spot - well done boehringer!
Crazyparrot1000 5 months ago 5
Super, cool the video is back
MrIngobs 5 months ago