Incidentally, instant coffee, as a whole, didn't really sell in large quantities until the mid-'50s. According to Vance Packard's "The Hidden Persuaders" (1957), there was a perception, before 1955, that women who made instant coffee were considered "lazy", or didn't care about the kind of coffee they served their husbands, family and friends. Maxwell House [and Nescafe] began to stress "real coffee flavor", "value" and "acceptability" in their ads, and sales rose as a result.
This is a 1954 commercial. pitched by one of the busiest announcers on TV in those days: Rex Marshall. He could also be seen selling Auto-Lite spark plugs and batteries on "SUSPENSE", Blatz Beer on "THE AMOS 'N' ANDY SHOW", and Camel cigarettes on John Cameron Swayze's "CAMEL NEWS CARAVAN".
Incidentally, instant coffee, as a whole, didn't really sell in large quantities until the mid-'50s. According to Vance Packard's "The Hidden Persuaders" (1957), there was a perception, before 1955, that women who made instant coffee were considered "lazy", or didn't care about the kind of coffee they served their husbands, family and friends. Maxwell House [and Nescafe] began to stress "real coffee flavor", "value" and "acceptability" in their ads, and sales rose as a result.
fromthesidelines 9 months ago
@fromthesidelines Thanks for the info! :)
MiscVideos78rpm 9 months ago
This is a 1954 commercial. pitched by one of the busiest announcers on TV in those days: Rex Marshall. He could also be seen selling Auto-Lite spark plugs and batteries on "SUSPENSE", Blatz Beer on "THE AMOS 'N' ANDY SHOW", and Camel cigarettes on John Cameron Swayze's "CAMEL NEWS CARAVAN".
fromthesidelines 9 months ago
Thanks for the info! :)
MiscVideos78rpm 9 months ago