Having been in the web video advertising business for a good while, we find that the clearer the delivery of the message, the more effective the ad is. By this criterion, this video ad wins.
A succinct verbal and visual presentation on the importance of innovation in fostering manufacturing, industry, processes, etc. throughout history. Clearly states the roll of innocentive in nurturing innovation today and into the future.
I like this video because it connects todays inventions to the Ford T-model which was innovative as a product and as the assembly line manufacturing process. Our cars are better equipped with radio & gps 100 years later but still they have the same basics: 4 wheels and one engine. The narration gives a nice plug for Innocentive company process during the historic film segments. It really connects potential customer with the rent-a-brain service this company is offering.
very good. i like how it ties together history and the potential of the future. also the voice on the commercial is very clear and practically commands you to pay attention to the content.
I think #3 should win because the voiceover is the most natural. It is compelling. It shows the tradition of the great thinkers and inventors being facilitated by Innocentive. It clearly explains the purpose of the company without too many jarring fast cuts.
Everything was very good about this except the vocal enthusiasm was lacking.
OregonDARRYL 3 years ago
Good messaging with this one, but narration needs a little more excitement
theroncstanley 3 years ago
Delivers the message "Innocentive is the next step in the evolution of innovation, that is available today," in the most effective way.
carbontckr 3 years ago
Having been in the web video advertising business for a good while, we find that the clearer the delivery of the message, the more effective the ad is. By this criterion, this video ad wins.
mdwebtv 3 years ago
Having compared the five videos in this contest, I find #3 the best, because:
#1 - video motion is too fast and blurry sometimes
#2 - uses common themes; doesn't distinguish Innocentive
#3 - delivers the message very clearly, via its video and voice components
#4 - slanted more toward solvers
#5 - too "cartoony"
makeitv 3 years ago
Past-present-future of innovation woven masterfully together for Innocentive. Gets my highest vote!
emediapay 3 years ago
Powerful message delivered in an easy to understand way and makes me curious to learn more about Innocentive.
hearKAL 3 years ago
A succinct verbal and visual presentation on the importance of innovation in fostering manufacturing, industry, processes, etc. throughout history. Clearly states the roll of innocentive in nurturing innovation today and into the future.
15andris 3 years ago
I like this video because it connects todays inventions to the Ford T-model which was innovative as a product and as the assembly line manufacturing process. Our cars are better equipped with radio & gps 100 years later but still they have the same basics: 4 wheels and one engine. The narration gives a nice plug for Innocentive company process during the historic film segments. It really connects potential customer with the rent-a-brain service this company is offering.
SQLUSA 3 years ago
I just wrote my comment and click on the "Post" button. It doesn't seem to have been added. How come?
My comment is that this video is the most compelling out of the five in competition. It coveys the message the clearest.
We want to have our video ad made by the company or individual who produced this one. Please advise how we can get in touch.
apmhudson 3 years ago
I find this video ad the most compelling out of the 5 videos in this competition.
It conveys the message very clearly.
Please advise how I can contact the company which made it (or had it made). We need a hard-hitting video like this for our business too.
Thanks!
apmhudson 3 years ago
very good. i like how it ties together history and the potential of the future. also the voice on the commercial is very clear and practically commands you to pay attention to the content.
sarahwerrin 3 years ago
This video intrigues me about Innocentive.
zilbri 3 years ago
I agree. Unfortunately, I clicked on 1 star by mistake and could not undo my vote. Does anyone know how to undo a wrong click?
haav03 3 years ago
I think #3 should win because the voiceover is the most natural. It is compelling. It shows the tradition of the great thinkers and inventors being facilitated by Innocentive. It clearly explains the purpose of the company without too many jarring fast cuts.
haav03 3 years ago