Santa Claus parade, Winnipeg, 1948

[calixa]

very, very cool footage. great upload.

[MsMrchips]

Thanks for that. I was wondering where that was filmed. I thought it was Portage Ave. That was so cool!!

[patp464]

Back when, some of us can remember, the parades were a whole lot better than they are now.

They had nice floats then. Not today anymore, at least not what I've seen. Today trucks and cars pull wagons. But wonder why, in any Christmas parade, do the reindeer look like white tails? Though have to admit very nice to see an old fashioned Christmas parade again. Thanks for sharing.

[freelet]

I like the way everyone is running - trying to keep warm!

[countingmx]

That is heartbreaking-ly beautiful. Someone get Guy Maddin on the horn!

[kevindrone]

freakiest parade ever!



[DawnAlexander1981]

our parade isn't as exciting as this......

[khunopie]

Is Winterpeg in ManiSnowba?

[toni0zamboni]

thank you so much for posting this.

it's just really neat to see the spirit in those days. :)

[MrRonJam]

I've been doing research on the parade history and I interviewed a 72 year old man who remembers the day when the parade went up salter over the bridge and down Selkirk before turning on to main street and heading back down main street towards down town where it would then go through the exchange district to the Eatons building on portage. Back in the day he said to me " we didn't have to go to the parade the parade came to you"

[According2jimfan]

theres no sound

[toposheet]

unreal.

definitely the corner of Portage and Sherbrooke, heading south.

[AUNTIECHARLENIE]

wonderful

Great

tysm

Charlene

[HUTINAK]

pOOR PEOPLE IN THE CHINESE DRAGON. ( 4:44) .they gotta run the whole route , like that

[syeshasucks]

thank-you for sharing that..

i remember some of the SAME costumes worn and props used frpm the late 60's...

.

[KaptinKayoss]

Where the hell is Ralphie????

[gulfstreamdriver]

I think I am going to have nightmares after watching that.

[bjornsiborgsi]

were there people in winnipeg in 1948?

[juniorsurprise06]

Incredible footage. Thank you so much for posting it.

[super8film]

From the Free Press:

The parade starts at Redwood

and Main at 9 a.m. and travels

Redwood to Salter and passes Selk-

irk Avenue about 9:15. From there

it winds over to Sherbrook Street

to Portage Avenue at approximately

10:10. It passes Memorial Boulevard

on Broadway around 10.20

o'clock.

[MsCalamityJanie]

It is amazing that this thing exists in color.

[jaworskij]

Thank God for Technicolor. The colours look just as vibrant as when the film was printed.

[jaworskij]

What is "Radio Oil" on that billboard?

[offroadryanmb]

wow, thanks for posting this

Where was our LOCAL Broadcasters this year?

[super8film]

"On the Spot" Commentary

Over CBW at 10 to 11 a.m.!

For tiny tots who are shut In and can't see the

parade and out-of-town people who can't make it

to Winnipeg, there's going to be an "on-the-spot"

commentary, commencing at approximately ten

o'clock when the parade reaches Broadway and

Sherbrook.

[super8film]

Other highlights of the parade will

also be broadcast from EA.TON'S Toyland and

the bus depot. The commentary will be handled

by Norm McBain, Harry Trousdale and Cann Peclinold

of CBW and Miss Edna Middleton and Miss

Joan Sherman of EATON"S Good Deed Radio

Club, if you can't be there — tune In CBW from

10.00 to 11.00 Saturday morning;

[sweeney139]

Looks dang chilly, let me tell you.

[SlimJimfrWpg]

(almost) everybody in this video is DEAD! HAHAHAHAHAHAHAAHAHAHAHAHAHA!

[bizparrot]

not as dead in the brainstem as that comment Marylin Manson...obviously your mommy and daddy are still alive...but that won't last either....but don't bother with that now...just enjoy that negative cancer growing inside you.

[Fooblestheclown]

Radio oil....known as ROCO advertisment in the background.....old service station. If you are under 45 years of age, you will not know what I'm talking about.

[jaworskij]

I remember ROCO and I'm 43. They were bought out by Petro Canada in 1979.

[Killtrocity69]

@jaworskij it was Husky who took them over not Petro Can. I used to do their service at the time.

[Fooblestheclown]

A little Christmas music in the background wouldn't hurt you know.....

[crystalkiya]

This parade I would love to see...all they have now are cars with lights and they are the same every year..there should be a theme that they should do every year. I didnt even want to go this year my daughter went with my Aunt and Uncle instead

[Fooblestheclown]

I love it. A simpler time when Christmas time was politically correct.

[kennolson]

Great video! The parade appears to be headed south on Sherbrook (even though Sherbrook is now one way northbound - I suppose a parade can proceed in any direction it wants to! Or was Sherbrook a two-way street in 1948?) passing the corner of Sherbrook and Portage, not Maryland and Portage. The former Harman's Drug store can be seen in the background on the RH side, the old firehall north of Lions Manor to the left.

[funkybunny9966]

The parade this year sucked big time. Crappy looking constructed so called floats and half of the vehicles were plain. Nothing but advertising and not worth watching on tv let alone going out to see it. People responsible for putting this on should be so ashamed of themselves. But it sure doesn't take much to impress people in Winnipeg I tell you.

[ryanfskater]

wow great footage, thats pretty rare!, thanks for posting it, just think this year the 100th anniversary of the Winnipeg parade!!

[T3lC0]

Fantastic!

[copper2152]

Neat vid. Do you know where that was filmed?

[umarchives]

Thanks! A colleague of mine says that the film shows the parade passing the corner of Portage Avenue and Maryland Street. The last part of the film, where Santa Claus exits the float, shows the back of the Eaton's store on Graham Avenue.