Added: 4 years ago
From: adcouncil
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  • Thank you for putting this out here! That is my father that did the announcing on this commericial!

  • @bengalgirl13 Seriously! That is so cool.

  • "If your car has safety belts, use them"...I always remember lap belts in cars, but at one time they were not a standard feature. When the shoulder belt came out I remember it had its own buckle and using it was optional.

  • helmet laws suck let those who ride decide

  • they made cars without buckles back then?

  • I remember the campaign. The tune is from an earlier popular song, but I don't know what it was. Campbell soup used the same song for a "Campbell up" commercial.

  • This ones a lot better than "Click it or ticket". The dept of transprotation should realize you get more bees with honey than with vinegar. I hate how lawmakers in a revenue-porducing scheme have resorted to legislating safety. Sure it should be a requirement that all cars have them, but they should not be forced to be used under threat of fiduciary penalties. I find it funny they go after that when there are some states that don't have mororcycle helmet laws.

  • My mom use to sing this to me.

  • This jingle that everyone remembers was a take-off on a tune "Buckle Down Winsocki" e.g. watch?v=KZ1xXkBwN4k

  • Wow, pathetic, those seatbelts only across the waist are dangerous, they rip open your organs and you cause to hit your head instead. My sister wore one of those and had her small intestine ripped off, imagine how much damage it would do to an adult? It would instantly kill an adult. Those seatbelts are dangerous and no longer legal. Therefore, this video isn't as great , because these belts aren't safe at all. But of course, todays seatbelts are good, so I guess it's still a reminder.

  • @Leniiyasweetiie

    Really !!!!!!!!!! that is all you have to say. I am assuming you are under the age 40. Seat belts were not manditory in many cars in the 60"s and had to be retro fitted in many cars.  the 3 point shoulder harness did not come into play until years later. FYI if you have a back seat in your car, chance are the person sitting in the middle only has a lap belt. As a small child I remember being thrown into the dask board of our car because seat belts had not been invented.

  • I just noticed that there is not a single image of any of the passengers faces. Even when the "father" driver turns around to check on the kids, his face is hidden by his hat...............I wonder what the logic for that imagery?

  • A a younger person I find it bizarre there was a time without seat belts. I've never not worn mine and a few days ago it is the reason I'm still here typing this.

    It makes me sad to think how many people have died because of not wearing belts, I just don't understand why they wouldn't.

  • My dad said nobody had seatbelts when this came out XD

  • Back then cars were death traps. I don’t think matter if you buckled up or not. The steering wheels are harpoons, and the glove box would act like a knife with its sharp edge decapitating a child’s head. There was so many small and unseen death traps in cars from the 50s to early 60s.

  • I remember this commercial as a kid... amazing that this stuff can be googled and the actual commercial is on youtube. The funny part of the video (to me) is when it says "if your car doesn't have seatbelts, get them". Buying a car today without seat belts is strange to us now.

  • This didn't give me the heebee geebees like I thought it would.

  • I hate to admit it, but I remember when this commercial first came out and I had it memorized. 

  • This is the kind of video you should play to those patients who are warded in the hospital, 6 hours straight. That'll teach them a lesson.

  • this commercial is kinda funny now, when you know that THAT particular seat belt design could couse decapitation or more realisticly serious head injury or braking your neck if you stop with a higher speed.. there was a crash test video with it.. "buckle up.." :D

  • @Scelenaarwen

    Vehicles on the open road and or freeways did not exceed 55 mph and most travel was done on a hiway not a freeway. I remember being thrown into the dash board of my parents car when we got into a car accident. this happened in the 50's. lap belt were a good option then, then 3 point seat belts came out which are better.

  • I don't understand why these ads are here on Youtube where nobody will really search for them, when they should be on TV where people are almost forced to watch them.

  • when i was in the car with 3 of my friends in the passengers seat, they made fun of me for putting my seatbelt on, said it was lame. i didn't care i put it on anyway and just kinda rolled my eyes and let it go. at like 11:00 that night on the way home we got rear ended and ben (the driver) landed in my lap and the girls in the back were on the floor. so not only was his car screwed up but one of the girls in the back dislocated her knee pretty badly.

  • Gonna be humming this all day.

  • I love this seat belt safety song and remember it from my childhood in the '60s. I find that it's so much more friendly and persuasive and memorable than the harsh soundbite modern day equivalent of "click it or ticket."

    Maybe this says something about the coarsening of American society (or maybe not). I think maybe it does.

    Compare also, "Keep America Beautiful" with the current "Don't Mess With Texas" and I think you'll see my point.

  • @sgmorr

    I remember this PSA distinctly, too. I was only 4 years old when it first aired in 1966 (?).

    I remember my Mom and/or Dad used to sing this song to my younger sister and I when we got into the car for a drive; we had a 1967 Chrysler Newport and it *did* indeed have belts in the front and back seats.

    And I *do* agree: this peppy, yet effective spot helped me remember to put on a seat belt, whether riding or driving, throughout life. We do need more calmer PSAs like this one now!

  • I have never not worn a seatbelt, my parents raised me to wear one, and when I hear about all these people dying in car wrecks because they didn't have a seatbelt, I realize how fortunate I am to still be alive; just from wearing a seatbelt anytime I get in a car. I would rather stay alive, then die from something so simple.

  • very smart :) i always wear it too and in the very moment i saw that car swerve right towards me at 70mph i thought i was gonna die, now im happy and im here writing to you! :)

  • I never got why people wouldn't buckle up. I always buckle up, except when I can't seem to get the buckle to work. It just seems natural by my parents don't buckle up.

  • Same here. I always use my seatbelt whenever I'm in a car.

  • I have two questions?

    1. When did they first invent safety belts?

    2. What year was this commercial made?

  • Hi Richard!

    Seat Belts were first used by Nash in 1949. In 1955, GM,Ford, & Chrysler offered them as a option in vehicles. In 1968, Seat Belts were made mandatory in Vehicles & were no longer an option. Laws regarding seat belt use came later in the 1980s although one town in Ohio by the name of Brooklyn mandated seat belt use in 1966 for cars that had them installed. This commercial looks like it is from the early 1960s judging by the style of the cars. Take Care.

  • safety belt goes back to 1885 but not common until the early to mid 1960's when required in new vehicles and usage laws in the 1980's... this commercial seems to date to around late 1950's...

  • this commercial was made in 1985

  • The commercial was between 1964-65.

  • This is definitely from around the early to mid sixties. I remember this from when I was a kid.

  • Volvo had the first safety belts in 1949. The first U.S. patent for automobile seat beats was issued to Edward J. Claghorn of New York, New York on February 10, 1885

  • LOL! I remember this commercial. I thought the tune was kinda catchy. Thanks for posting. :)

  • LOL! I remember this commercial from when I was a kid.  Thanks for posting!

  • this song is SO going on my ipod

  • I just realized my dad has been paraphrasing this song very closely to me for years. "Buckle up! Everyone buckled up?" Then he listens to hear the seat belt buckle, looks back to double check and waits until then to start driving.

    I feel as though my dad has neglected to tell me about this because it is a secret... kind of like how I had to wait until 8th to know that this is his second marriage... I'm now in 9th grade, I don't trust him anymore.

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  • The kid at 0:30 is a Cubs fan. Hell, you'd think he'd welcome an untimely death!

    (Only kidding, Cub fans...)

  • @mdumas43073 I noticed that too. That kid is probably is his 60's now and STILL waiting for a World Series!!

  • OH MAN. I emailed this to my mom, turns out she's been singing it wrong for years. XD Good luck on me learning the real version now...

  • Your mother is not wrong, again!

    Your mother is singing the 1960's version that was a public annoucment

    PSA: GREEN CROSS ―Buckle up for safety

  • aw, my grandma use to sing this to me and my sister when we were little every time we got into the car. xD

  • Heehee. Nice commercial.

  • click it or stick it!

  • Brings back real good memories, would you happen to remember the one that went "buckle up America, two can ride cheaper than one"? I've been looking for this one everywhere. Thanks.

  • I think the guy who invented this song died in a car crash because he wasn't buckled

  • Haha,oh the irony. XD

  • Hey remember when all little "old ladies" in every TV commercial dressed like little old ladies in lace, shawls and hats. With 60 being the new 40 you don't see them any more.

  • The reason is the most logical: Everyone dresses in the style that predominated during their youth. Old ladies in the 1940's to well into the 1970's lived their youth in the Victorian to the Modern Eras. They have obviously passed on since. A 60 yo woman in 2008 was young in the 1970's,so look for hairstyles,accessories and clothing from that era in their attire.

  • Agree. Walking into my Grandmother's and Aunt's house in the early 80's was actully like stepping into 1951. Clothing, Hairstlyes, everything.

  • wow aren't those the seatbelts in the airplanes ???? so old

  • I like the dad's hat.

  • those seat belts look like the kind they use at amusement parks. so I think its time for them to upgrade.

  • Yeah, exactly like the ones that B&M uses on their inverted and floorless coasters.

    Sorry if that didn't make sense as I'm a rollercoaster nerd.

  • To think- CARS actually could be BOUGHT NEW without Seat Belts!

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  • DAMN,

    little boy rockin the converse high tops!

    dude i buckle those things up on rollercoasters.

  • Ya, agreed. I even pull down ANY restraint myself too. Because I don't wait till the attendants do it... I've learnt that the hard way when angry attendants push down so hard it hurts for hours if not DAYS! Lol

  • I love those old videos... so nice and cheery

  • Those were the days...when seat belts were just an option and not the law, catchy jingles didn't work so I guess they had to show you accidents to get you to buckle up!

    Good PSA, great jingle!

  • I have been humming this blasted tune for over fortyfour years........I can't get it out of my head!!!

  • Me too! Didn't this song and the "Bubble-Up" soda pop commercial song use the same melody?

  • I've never heard the bubble up soda pop one before, but this one was based on a song called "Buckle Down Winsoki" from the musical Best Foot Forward.

  • ME TOO!! I sing it to my kids all the time, and it drives them bonkers. I finally came here to find the video so they could see the wonderfullness of this ultimate earworm:)

  • I remember a clip of this old PSA in a 1980's NBC 5 Chicago news promo about a special story on seat belt safety.

  • WOW.

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