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  • o A r otra aqu

  • get lost, "thank god i have my techno-warmth jacket"... 2 hours later *out of battery*

  • What the heck! The mind part was cool but as soon as i figured out that it was a comercial for the jacket i was like, "man why cant they just show anything cool like this without it advertising something material?" the world would be much cooler with real messages without it turning out to be for some stupid product.

  • What? How does one guy being acclimated to cold; have anything to do with an electric jacket? Are we suppose to buy the jacket or not? This tells me we don't need a fancy electric jacket. Train your mind and never buy over priced gimmicky jackets again. You don't need them.

  • they didnt tell me not to try this so I think im gonna go off to the north pole. peace.

  • "trying stuff since 1938" what kind of a motto is that?

  • wim hof is a profeesional.. you guys dont know if im a professional dont just automatically assume that im not a proffesional. I WILL ATTEMPT THIS! NOBODY TELLS ME WHAT TO DO

  • People are idiots. Anyone making an electric jacket would obviously prevent said jacket from catching fire, mofuckas would get sued, and if that were even possible theres no way this would be allowed on the market. Second, as far as wiring or battery comments, this isnt some Walmart brand outerwear. This is fucking Columbia. They know what they are doing, those would be among the first problems phased out, and theres certainly a warranty and support. Use your fucking heads people.

  • @BasaltBlader2000 the dude has perfected a form of yoga that allows him to keep his body temperature warm in below-zero temperatures.

  • E.X.P.E.N.S.I.V.E.!.!

  • cold isss a state of mind untill your balls freeze then its physical

  • Bear grylls also did that

  • but chuck norris trained these guys

  • What happens when you wash it.

  • I feel sorry for you sir!!

  • An electric jacket - so if the battery goes dead or the wiring goes bad and you are in the middle of nowhere....then you freeze to death!!! Some inventions are just a really bad idea.

  • @CaneFu when the battery goes dead it's still a jacket..

  • In all actuallity he was cold , he was just playing it off lol

  • I agree, cold is a state of mind. I'm the same way with heat. Lol, I always show my friends demonstrations with boiling or really insanely hot water and they just cant believe it. When I put it out of my mind, the sensation is like a cool breeze on my skin. Its really hard to describe, but there is no pain and it doesn't feel hot at all. However, you have to put your mind to it first. Lol, I've still cussed at the surprise of scolding water or grease popping out of the pan :P.

  • Wim Hof is a professional. You are not. Do not attempt.

  • At 0:12 jiggle. lol

  • what happens if you fall into water?

  • Cool video! o.o

  • theres gotta be some serious shrinkage going on there

  • water..is the essence of wetness

  • @acidbath32 ...and wetness is the essence of beauty.

  • did not expect that...

  • Yeah!!!! Over 1 Million!

  • I like how these jackets are 750$ at least lollllllllllll. & your marketing to people on youtube? haha.

  • AT FIRST I TOUGHT HE WAS FLOATING

  • be warm with a touch of a button

  • What if the jacket catches on fire due to tech difficulties?

  • @AwesomeTrent0001 More heat...

  • @AwesomeTrent0001

    Well then he'll be really really warm...

  • No. Cold is not a state of mind. The molecules are moving slow, which makes the temperature low.

  • LMFAO 00:26 caption says wilm hof is a professional.you are not. do not attempt... way to put my hopes down

  • Actually cold does not exist. There is no lack of heat. There is merely high levels of heat and low levels of heat. Good commercial though.

  • Bear Grylls would have easily done that plus built a fire, shelter, and had dinner cooked within an hour.

  • So if the jacket is electric...I'll die of electrocution if I get wet?! What kind of bullshit of a jacket is this?!

  • Holy Shit

  • They do that on the DUDESONS!

  • Actually, cold is a state of being.......nice jacket though.

  • should listen to "the key" by phat reggae dub

  • That guy doesn't even want that jacket after that show-up.

  • captain price rules...

  • can the jacket function as a microwave if i put shit inside it and set it to a high level? im thinkin peeps.

  • i was going to make a sex joke. butt fuck it

    :p

  • really?i typed in funny fails and this came up?

  • Check out REESE'S WORLD 2K11 AND REESE'S WORLD PART 1,

  • Yeah ok he drink vodka to with stand this COLD ass region

  • cold is a state of mind....until you reach hypothermia....then that shits serios

  • could not, i repeat could NOT get my black ass in that water, no matter how much money/chicken/watermelon/white women you offer.

  • @UltimateKing011 hahahahahahahahaha

  • @UltimateKing011 black people.. chicken>white women. LOL

  • Comment removed

  • I never wear a jacket but that guy is wearing a swimming suit in artic weather. He`s good

  • look at the spikes on the circle of the bar

  • At $500-$900 I'll keep my regular jacket! Thank you but NO!

  • @lockpicker2k worth every penny

  • good one ! bravo! :)

  • LOL @0:24 Wim Hof is a Profesional. You are not. Do not attempt.

  • press 3 or 4

  • ...MADE IN CHINA, GOOD BYE AMERICAN JOB...SEE YOU AT THE UNEMPLOYMENT LINE FOR OUR WELFARE BENEFIT.BUT, IT'S ONLY TEMPORARILY AFTER THAT YOU'LL BE ON YOUR OWN. GOOD LUCK, OBAMA RAMA PEOPLE.

  • ...AH SO, MADE IN CHINA, AH SO....

  • titty bit nipply

  • worst commercial ever they are telling you, you dont really need the jacket

  • i wanna take off my clothes and run through snow now because i feel invinsible

  • Guess whos shrivled now.

  • I laughed at the tiny itsy bitsy warning in the bottom. "Wim Hof is a professional. You are not. Do not attempt." XD

  • poor guy

  • does he actually feel cold?

  • I've always been able to feel good in extremely cold weather with the "cold is a state of mind" thing, but it doesnt work with heat. Heat sucks, is uncomfortable, hurts, and makes you sweaty and gross, making it hard for me to ignore it.

  • that shit cray!

  • that means warmth is too. jump in a fire and keep cool

  • 2 words Chuck Norris

  • i bet you can even hotbox weed in one of these jackets 

  • thats one bad ass old man!

  • i dont know if any one noticed but at 0:19 they threw a manikin and pulled it out of the other hole with a rope, wich gives the manikin the affect of swimming. how do i know this? i once took an arrow to the knee twice.

  • i want that jacket, thats actually pretty cool. (i hate cold)

  • WUT DEH HECK IS DAT AT :17 its like a square thing

  • @apandaandaduck

    its the thing he was sitting on in the beggining.. a prop

  • @MrAjizz2 OOOOOH

  • i love Columbia's slogan; "trying stuff since 1938" 0:56

  • im guessing the jacket cant shock u or anything since it uses electricity right?

  • welcome to the fucking future, human.

  • haha wtf?

  • MUSIC is LUV! Youtube/REGGIEWRITEOUS

  • White people, Damn ya'll crazy!

  • @ceejay3815 We're crazy cuz we know how to have a good time! XD Lol

  • Bad ass right there haha

  • Why is Captain Price swimming in a frozen lake?

  • State of a CRAZY mind!

  • So... if I want to be warm, I can either buy a $700 coat, $400 boots, and $400 gloves from Columbia, or I can use my mind. Very persuasive advertisement, Columbia.

  • yea well i guess i won't need the jacket then.

  • WIM HOF IS A PROFESSIONAL.YOU ARE NOT.DO NOT ATTEMPT.

  • This ad was misleading

  • Cold is just a state of mind. I bet the people on the titanic thought the same thing....oh wait

  • they should just all hug.....

  • Now let's see him cross the Sahara dressed in layers.

  • Lmfao a Classic

  • i'd rather have the guy then the jacket.

  • mad props to the guy who had to stand there in the jacket... his face mustve been freezing! xD

  • well now i dont want the jacket! i can be warm WITH MY MIND!!! MOAHAHA!

  • I used to swim in ice water, until I took an arrow to the knee.

  • great advertising skills in play here!

  • oh shit, I remember seeing this guy on a Science/Discovery channel doumentary. Rock on, Wim. Rock on.

  • lol

    

  • wht the heck!! they made tht man freeze his gonads off for a freakin electric jacket commercial.....-__-....he better had got paid in 6 figures...

  • @DCSE15 lol bro that guy does that shit erry day! he still got paid 6 figures.

  • @DCSE15 Lol he was on discovery channel dont worry about him he's fine, he runs barefoot in below zero temperature every day, he even ran across the arctic

  • fuck that it was an advertisement

  • YEAH!!! Score one for science!!

  • Wim Hof is a professional. You sure as hell arent. Do not attempt.

  • just watching that makes me cold! brrrrr

  • Most 3rd graders understand that cold is the absence of heat...

  • Thumbs Up if you watched this because you kept seeing it on the side of your screen

  • One of their coats costs $1,200......think about that.

  • Cold is the absense of heat? that is philosophical jargon put into science. cold is cold and heat is heat. i'm good because there is the absense of bad etc...there is no such thing as darkness just the absense of light.. NIGGA please

  • @Byakuya79 its not philosophical jargon. its science. heat is energy and so is light. A good example of this is dry ice. If you have ever tried touching or holding it, you will sooner or later feel cold and then exponential pain. the dry ice isn't cold itself but rather acts as a magnet for heat. As it takes away energy you feel the absence of heat.

  • @Byakuya79 actually, a block of ice will have more heat than a light match because the ice and the match both give off heat. although the match gives off warm heat, the ice gives off more "cold heat". we have to remember that heat is just the measure of particle movementt, and a block of ice has more particles moving, the match's particles are moving way faster, but there's less of them

  • @phuntymestudios I Dint know there was such a thing as cold heat. Ive learned something new today :)

  • Cold may be a "state of mind", but toes and fingers do fall off when frozen.

  • Because the mind can increase the motion of molecules..?

  • Comment removed

  • atcually I willk educate some people right quick... there is in fact no such thing as "cold" scientifically there is only an absence of heat

    go to school ask a teacher...

  • @faygopenguin well thats dumb...thats like saying there is no such thing as heat....cold is just the absence of heat

  • Comment removed

  • No...no. Cold is a real thing. It's heat leaving your body... even if you don't feel it. And if it were only a state of mind, why would we spend money on jackets from Columbia?

  • @Cheesewithcheese ...im pretty sure u just answered ur question...it is real...because u think it is

  • I used to be able to do that... bet then i took an arrow to the knee

  • @rglevi1 lmao

  • i heard about this guy, uses meditation to generate body heat at will

    sick man

  • I’ve been raising my internal body temperature in the winter since I was 10. It is easy. When you feel your body about to shiver closes your eyes and imagines the cold as something comforting such as a soft blanket then breathe in deeply and slowly. If you embrace the cold as a welcoming feeling your brain will seek another way to warm you up then shivering and that is to raise your body temperature. The key is to relax and embrace the cold. Your brain will do the rest.

  • @MrAnthonyRizzo Thank you for that helpful advice.

  • @Mirdala Your Welcome!

  • this dude beats chuck norris, he also needs a man bra...jk jk :)

  • this guys nuts

    

  • @JaacisseJ ...are cold!!!

  • well if its a state of mind, why do they make clothes to resist the cold o.0

  • @OmegaMessier because the majority of us are too weak minded to control ourselves enough to keep ourselves warm! this man has some tremendous self-mind control

  • I don't know which is more epic...

  • They do that up in Alaska durring the peek winter months. The polar bear club is renouned for it. Death wish, if you ask me.

  • Wim Hof is a professional. YOU ARE NOT. Do not attempt. lol 

  • Damn I want one of those coats.

  • LOVE TECHNOLOGY! 

  • facial hair! i'm calling shenanigans! That definitely gives him warmth in that below freezing water!

  • I could do this, but then I took an arrow to the knee during a freak hunting accident, and I lost all motivation after the surgery to remove the arrow and now I'm 50 lbs heavier and am taking sleeping pills and anti-depressants.

  • @ThatsKingbreh whose fault is that? only you can control your own mind :) motivate yourself buddy!

  • Ok hmmm keep warm with the power of your mind? or buy a heated jacket because your mind is tooo weak Lmao ..good way to sell jackets..

  • Steaven Seagal did that before...

  • you dnt see those jackets in the water why

  • HEY COLUMBIA!!!!!!!!!! MAKE SOME AEROGAL JACKETS!!!!!!! it is the world's best insulator, and it's very light!

  • The fuck does arrow to the knee mean?

  • @CloudsInDahSky lol I know right! ..I'm out of this loop too

  • what if he got lost under water and couldn't find the hole? 0_0

  • @silverTangerine2 then death by polar bear.

  • I used to deal with cold like Wim but then I took an arrow to the knee.

  • WTF!!!??? hahaha

  • I used to be able to swim like him. Then I took an arrow in the knee.

  • What a dumbass, he could have been swept away by the current and drowned.

  • @idk2say the real dumbass here is you, there is no current in water at freezing levels found under ice caps at the polar regions. currents require warm air fronts. educate yourself.

  • @brandonaviv420

    No sir, you are the dumbass. No one ever said that this was in the polar regions? You can also see particals in the water moving past the camera. So sir, educate yourself before you call someone a dumbass.

  • @brandonaviv420 There are three well studied currents beneath the ice cap, the Transpolar Drift, the Beaufort Gyre, and the Barents Gyre. You're the one who needs to educate yourself. Particularly before you call someone else a dumbass.

  • @idk2say "Wim Hof is a professional. You are not. Do not attempt."

  • @MistarDerp

    It's still pretty risky, being a professional doesn't mean you can't die.

  • His poor balls must have absorbed themselves.

  • ....jiggly moobs >.<