Shahrukh Khan in Emami Skin Bleaching Cream Ad

[Buruku2]

I don't know any Indians this light, I'm sure they're making a lot of people in India feel very insecure. Do not like.

[MyNuttybar]

0:22 Sex change cream? Before; clearly a man After; obviously a woman.

[yazzytours]

LOL dont know how I got here...wish I knew what the hell they were saying!! Indians dance for everything I love it. Breaking it down for some skin whitening cream! Haha

[hellokitty7654321]

they should of made a cream that will grow his DICK instead...

[MultiJustmyopinion]

how can an actor so famous as sharukh accept to such adds, he is a role model for many youngsters in india. if u have nice facial features why should color of the skin matter

[jaggysnake3]

@MultiJustmyopinion Money.

[ToND1Ne]

The so-called too dark guy is better looking than Shahrukh by a long shot! With his squinty eyes rimmed with dark circles & lumpy nose (not to mention his promotion of colourism) no lightening cream, tanning cream or anything else will rescue him. I never understood the big fuss over this guy. He's a plain looking mediocre actor & a bigot to boot! He must've really needed the money to stoop to performing in this asinine ad!

[mrpopos]

Stupid idiot, does everything for money!

There are people that see this fucker as role model.

It is not about the wrapping but the actual gift inside.

[lalalacursive]

Why Shahrukh Khan? Why? T_T

[sofiasophia25]

Indians have a love/hate relationship with the Brits, Indians love them and want to be like them (look like them) while the Brits hate them and want them out of their country. Quite kissing their @ss is sad.

[v4ult]

hahaha im white and i would like to be more dark ppl hahaha and they are dark and they want to be white lol !

[toshirskij]

WHITE SUPREMACY IS NOW OFFICIAL IDEOLOGY OF INDIA

[happosai27]

lol his face at 0:09 says it all. "ew you pigdisgusting nigger. get your ass up and put that shit in your face so you too can get a hot racist women"

[E1mill]

Cant they just use flour?

[telorinodelhoyoo]

iam white and i have 3 girlfriends

[slckr80s]

(Hrithik) Roshan is right, Shahrukh is a bastard. Bad role model.

[Roshan3L]

sharukh is a real bastard

[olie171]

This commercial is so dumbfuck!It literally shows darker guy has less chance to get a girl and lighter guy can get a girl easily!It's either they are racists or stupid or even both.India is so obsessed with whitening cream to the point where they would do anything to get lighter!Shahrukh should've known better that at the end this commercial gonna cause low self-esteem in millions of darker guys in India!

[TxE]

TIME TO BE WHITE ! YEAH!

[AlirazaTRAVEL]

the girl at 0:11 must be so happy that shahrukh khan sang and danced to her. i can imagine her telling her friends and showing them this clip.

[djautumn3]

To get a women you just need a good job , good physic and good communication ...I really doubt a women would approach you just because your "whiter " that is simply weird..

[Noabril]

I see nothing wrong with this product. Use it to "launder" cleanse impurities is caused by the sun and environment. There is nothing wrong with that one wishes to present a neat skin, as you have in childhood. is only a matter of aesthetics. It is not racism.

[Noabril]

NO veo nada malo en este producto. Lo usas para "blanquear" es decir limpiar las impurezas causadas por el sol y medio ambiente. No tiene nada de malo que uno quiera exponer una piel pulcra, como la que se tiene en la niñez. es solo cuestión de estética. No lo veo como racismo. No es racismo.

[TheSangeethan]

Srk has millions of fans around the world, he should be responsible in what he represents. He should not be giving out wrong messages by doing such ads. How on earth can someone become fair by using a damn cream!!! In that case, there would be no dark people in this world at all!!

[vjpillay11]

Colonialism...Caste system. I love the Indian culture but issues like these are just too much to bare. sharukh is a bloody fucker for not have a backbone! He is not fair to begin with and there is nothing wrong with that. sad.

[limsikomin]

@vjpillay11 man i totally agree with you!

[QuercusSola]

Natural white is more handsome than fake white!

[ntxhiavmim]

stupid caste!!! i hate it when ur ranked.... its just sad how in india u have a caste and can mever get out of it... TT.TT

[catie1492]

that guy in the denim vest is a prick.

[AjahDawn]

This is so FUCKING SAD!!! India the west is telling u that your skin color is dirty and a curse and if you aspire to be white and bleach your skin then you will be worthy, you will become someone!!!!

[alrightvegemite]

@AjahDawn

Indians acting, directing, writing and broadcasting this advert.

Indians using this and other skin lightening creams.

Where is the influence of the big, bad 'west'?

[AjahDawn]

@alrightvegemite Who makes these creams?? Who owns fair and white? Who owns Nivea?? Who sits at a board and decides oh Indians have low self esteem and would die to be white. Let's target them and sell our bleach to them. The directors and everyone else in India who promotes this are the accomplices, the FRONT put up, the smokescreen for Indians not to see who and what is really behind this. The big money doesn't stay or go through Indian hands. The profits go the the WEST.

[sofiasophia25]

Now he just looks like a Persian douchebag.

[levar1979]

embarrasing, awkward, shameful, you come up with adjective.

[missexi718]

Lmao!!!!!!!!!

[Losuol]

This is hilarious! I love it when people call India a world power. I mean it's a third-fucking-world country, at the same stage as Pakistan and all those countries.

Bitch and bitch about British rule, when it's the only reason people went to this country.

[masix0505]

at 0:11 u can clearly see that srk used it too, if he only how ugly he is after using it.

[21stcentruyinman]

@casperandersoninfo LOL at good friend Akon - He's only doing shit in India because he's getting paid

India is now dubai 2.0/America 3.0 thanks to the shitty fair and lovely brainwashing.

[21stcentruyinman]

@Shankola88 Wrong you fucking moron

Where's the historical evidence of your little nugget of 'fact'?

[21stcentruyinman]

@bdaleypsu wrong white skinned people try to brainwash third worlders and try to get tans when on HOLIDAY

Fucking different.

[bdaleypsu]

Dark-skinned people try to lighten their skin, white people try to get tans - WTF?

[TrynaGetBacToMyLuv]

I lost all respect for him. Indians embarrass themselves kissing white ass. Even if a light skin woman that is Indian is very pretty I don't see the attraction to her beauty but when I see dark Indian women I am amazed at their beauty it is very exotic dark skin is.

[pasiondaryl]

indian people are fucking weird! "british rule" fucked your heads up! be proud of your black shitskin, because you will never be white! :(

[03MARA01]

@pasiondaryl Its comments like that which makes people insecure about themselves. Why did you need to say "black shitskin", there’s nothing wrong with being black.

[AFGRULZ26]

fuckin indians they r stuupied its DARK AND HANDSOME not fair and handsome stupieds and here we sun tan and these losers wanna be white after 200 yrs under british this will be the result no wonder i dont blame em LMFAOOOO Now more reason to bug my indian friendsssssssssss

[Seaflowerr]

Selling something MUST NOT BE DONE BY PUTTING PEOPLE DOWN! it is so rude and disrespectful! It is like : If someone wants to sell TV for example, they show is miserable sad person sitting on the floor and do not know what to do and friends make fun of her or him! after TV comes, everyone clap hands for him/her!!!

Isn't it redicule??

[mukaikof]

the guy looked better before the light skin, he looks better dark, the light skin made him look ugly and plain!

[K4MR4N1UK123]

SHAHRUKH THE UGLY FUCKER NEEDS TO SORT HIS OWN NOSE OUT AND HIS WRITHED WRINKLY AGEING FACE.

[emfri]

he looked better with the dark skin

[MsJazzkitty]

A note to dark skin indian men -Your handsome the way u are don't change your skin color do you really want a girl to date you just because you light.

[mishrik]

Stupid creams they do not work. They should use Micheal Jackson instead that would be convincing. Children please excuse this comment.

[jota191]

the point is being handsome not being white! assholes...

[eternalgracenote]

Still aint gunna fix that face though.

[scorchedcandy]

He struck a match on the guy's face!

[gedren56]

@scorchedcandy strike a MATCH on yo black ass! LOL

[BodModxCORE]

wtf, he looked better brown! India, you're doing it backwards.

[tertommy]

I use penis bleaching cream exclusively.

[QueenSemiramis]

Just one of the many reaosns why I am loosing faith in the human race. *sigh*

[toulamerguez]

if some one is atracted by you only because of your skin light tone trust me this persone dont like you for who you are, its only apparence ....this is too stupid....the people should love them self like they are also the people who are changing the colour of they hair....

[afrikanQn]

wtf..was that a joke????????????????////

[gedren56]

@afrikanQn nope...indians are dead serious about being free from colonialism and all the complications it brings

*sarcasm*

[Grillimakkara00]

I'm white as hell and still ain't getting any women :( To India >> LOL

[wawahwario]

@Grillimakkara00 You're pathetic, you hate yourself and your people. I never hear black people insult themselves like that! lmao

[Naomiif]

@wawahwario eh.. have you heard about a thing called ''a sense of humor''?. ps. grillimakkara00 is my old account

[Durendal33]

@Grillimakkara00 lmao...i bet gingers are worshipped like gods in India...someone tell copperhead!

[wckdvdos]

@Grillimakkara00 and i am brown... I get more girls than my white friends and that includes desi girls..lolzz.. It's just the confidence and the personality... You gotta be what you are, it's not the person you criticize it's the views of that person... may be complexion matter 1/10...

[ManicParroT]

0:14 holy crap, does he strike a match on that dude's skin?

By the way, anyone here able to give a translation of what the announcer's saying?

[amnah10000]

Shame shame shame on Shah Rukh or anyone that thinks they need bleaching cream...

[casperanderseninfo]

Shahrukh Khan is such a douchebag, in another tv-spot he claims he is neithe fair nor handsome. Why else would they use him if he wasn't fair, he thinks? I guess he will do anything to make some extra bucks, as if he really needs it. It's not like he hasn't enough money to go around. I wonder whether he told his good friend Akon to use this shitty cream?

[roseblahblah]

omg

gora banaye?

:/

[Indipuk]

Idiots who complain about this, do you also complain about tanning salons and tanning creams they sell? Or it is only "racist" when someone wants to look "lighter".

[casperanderseninfo]

@Indipuk the reason why the anger is much stronger against fair skin cream than tanning creams, is because the colonizer in India always have been fair skinned.

[Indipuk]

@casperanderseninfo

Does it matter? People in Europa and USA are crazy about suntan, numerous tanning salons are in very town there. People always have wanted to look different from general mass, it is a part of human nature.

[ASacredSpirit]

@Indipuk but the difference is that tanning does not equate how successful you are or will be. I've noticed the reoccurring themes in these ads...the lighter you are equals better job, more attractive, more self-confidence. But the biggest, is more success.

[Shaloka88]

@casperanderseninfo India has had this light skin fetish well before the British came along. in fact they seem to have had it for ever, just like the rest of Asia.

[fashiongirl911]

wow :/

[Duttywhinequeen]

omg...

[soedjoe]

People that use this are a bunch of idiots, and sharukh if a fucking dickhead for representing this cream.

[wawahwario]

@soedjoe If white people want to use artificial tanners, that's good, because white skin is so ugly right? But if a dark skinned person wants to look lighter, that's bad because it's automatically racist for a company to promote something like that, isn't it?

If someone thinks they look better lighter OR darker, that's their own choice, and nobody is a fucking dickhead for it, especially Sharukh, who is worth over $500,000,000!

[kalayisawesome1]

@wawahwario PREACH I agree with you, but they R also giving a wrong message 2, they R trying 2 get in everyones head that the lighter you R, the better looking you R. Think about how it will affect people, cmon its india we are talking, there is many dark skin people, they will have no confidence when they grow up until they buy this product.its like brainwashing you know. I have nothin against the product but they shouldnt tell people that lighter is always better. Lost respect 4 sharukh :(

[limsikomin]

@soedjoe tot

[roshani479]

lol I can't believe Shahrukh has agreed to do this commercial.

[Ibbi0392]

@roshani479

Me neither 0.o

Seriouly, this commercial sucks...