A conversation about advertising, with David Ogilvy

[richardkissero]

Oh gracias. por tu interes de ayudar incondicionalmente :)

[richardkissero]

subtitulado please

[OtraTVesPosible]

@richardkissero lo pagas? (es trabajillo...)

[markgorman1962]

I think he talks quite a lot of shit actually.

[jcroshi]

what does 'Let us marsh against Philip' mean?

[DohaRoha]

I wonder if the "Coolest Man in the World" is today's version of Captain Whitehead....

[DohaRoha]

I bet David Ogilvy loved the set up for the start of that tv show. Such a showman and so wise.

[kingofcurrywurst]

this guy is one of very very few charismatic agency leaders.

[GlenKirkhamMusic]

This man is genius.... "Apparantly there are twice as many account executives as creative executives.. Would you have twice as many milkers as there are cows ??"

[AdventuresinIM]

The man's a genius. His approach to marketing still applies today.

I love the way he puts down the guy who said to him that he'd never read a book on advertising (around the 27 minute mark).

Thanks for putting this up. It's invaluable to marketers.

[z0rgz0rg]

thanks for not running a few audio filters over it to correct the problem, appreciate it

[kivodemo]

Very important documentary,priceless indeed..

[mh1webdesign]

All hail the king. Seriously, I read Ovilvy on ADvertising in 1984 and decided on a career in advertising. Didn't work out like that although I did interview at O&M in Houston in 1988 right out of college.

I still read his stuff. It applies even in the Web age.

[Linami1]

the audio is so bad i cant make out what he is saying.

[AbramelinBG]

hey, many thanks for this video!

[TheStonerpreneur]

what is this gallop thing he talks about in the beginning (yes i'm retarded)

[mult1z]

I know about the Gallup Poll, but I'm not entirely sure either.

[jenegren1]

Hey TheStonerpreneur,

No worries, the sound is really a bit blurry. Ogilvy started out in the US as a researcher for Dr Gallup in Princeton. Ogilvy actually started as a copywriter very late, at the age of 39!

I just happen to be reading the interview book The Art of Writing Advertising (McGraw-Hill) at the moment :-).

[wehncke78]

el 13 de octubre de 1991

un niño llamado nick se tiro de un puente devido a problemas familiares

si ya leiste esto deves copiar y pegar

en otros 5 videos mas o si no

nick vendra por toda tu familia

haslo o moriran porfavor hasme caso

yo lo lei y lo hise & si es verdad..la familia de un amigo murio hace una semana

por favor es to es estupido

[gramvid]

Great video, thanks for uploading!

[bass109]

مقاتلو الجهاد تحمي زعماء الحرب ، لا تستخدم أقل الجهاد على العالم. سيد جهاد أكبر ،

[MarketingDirecto]

? ? ?

[yummyoti]

did his agency suffer any image or identity transformations?

[lavidgeco]

Where do you think advertising is going in the future?

[robadho]

More on-line and interactive work. It's more targeted and results are tracked better.

[lavidgeco]

You think traditional advertising (print, radio TV) will become obsolete?

[pentchill]

I think the internet media will become a future "traditional advertising medium". These traditional media still has their own roles to play, but the internet brings something new to the table.

[stevo0008]

Awesome video.

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Learn how to make thousands a month like me. Really

[dmarescajr]

Heh, we have touch terminals in their cafeteria in NYC. Nice company too.

[ilangeva]

Timeless, like good wine it gets better!

[pkabooipku]

longest video..ive ever seen

[fatnessinstructor]

the future of advertising is mashed up tv material with mashed up adverts mashed up into it....

[Kingha01]

You've got a mashed up brain! The future of advertising is individually created advertising messages for every single consumer, based on great ideas, deep data insights, consumer dialogue, understanding the individual conditions (channel preferences, spending patterns, needs etc etc etc) that apply to that consumer - young or old.

[jpiedrahita]

I agree with you and this vision! Let´s look what will come in 2009... Javier, Madrid.

[Pastafazoola]

Javier, que mundo más pequeño- en el curro, estamos todos apuntados a tu newsletter y nos encanta. Lastima por la calidad del sonido, pero si te colocas los cascos y tal, vale la pena. Además, se ve un tio tan natural, matter of fact, digamos, y tiene este toque de humor, como por ejemplo, cuando dice que no coniguieron la cuenta de P+G y así, no tenía que ir a Cincinnati 3x a la semana!Saludos! Henri

[jpiedrahita]

Me alegro que os interese lo que digo en el newsletter, aunque a veces disguste a algunos... Si, cascos o altavoces de calidad actual, con cierta potencia (por 15 euros se compran y no hay problemas. Escribiste aquí en inglés. Tu oficina esta en España?

[Pastafazoola]

It's terribly inspiring to see how so many of the points that David mentions still hold true today. It's an hour long interview and I hung onto every word.

[jpiedrahita]

It´s a great lesson of common sense advertisng, David gives us in this interview. And still like he would say it yesterday, 5th october 2007! but sorry for the sound quality. A 30 year old video...

[DrDaveWesson]

@Pastafazoola In a piece of published research, DO was noted as the least reliable source of advertising knowledge among the well published notables of the field. His own staff refused to let him see their work in progress because he had no real understanding of what was happening. His first book was so full of brainless mumbo that the book had to be rewritten, presumably by a ghost who knew what was what. He was a conman and confesses to it at the start of this video. Dr Dave Wesson

[rsoder]

@DrDaveWesson

And what's the citation for the "piece of published research"?

[DrDaveWesson]

@rsoder I have been reading the academic literature on advertising for 30 years, so tracing the article is tricky. My guess is it appeared in the Journal of Advertising between 1985 and 1995, but my search does not kick it up. I wish I could pull this out of memory for you. It is not important anyway. The important thing is to learn what you can about this topic in whatever way you can. But I think Mark Gorman's comment is close to the truth - he talked the talk with style, that's it.

[crsneil]

@DrDaveWesson Hmm, yeah, gosh, every reputable person who ever wrote an ad recognizes David Ogilvy as a legend - oh, until the day some random guy on YouTube came up with the bombshell that went against everything else ever written about him and then - oopsie - can't find the source.

I'm sorry, you said something below about "least reliable source"?

[jpiedrahita]

Bueno, ¿y que os parece lo que dice este gran maestro de la publicidad contemporánea? ¿Vale para nuestros tiempos, tras haber pasado 30 años desde que las pronunció?

Javier Piedrahita, MarketingDirecto com