Borrell Interview with Court Cunningham

[BrittPhillips]

Local offline advertising is often overlooked as a great form of effective promotion for any business. I've used this method with great results many times over the years. If you're looking for a free way to advertise your business to 10,000 people locally, this might be just what you're lookng for.

I also love the fact that every time I've used this method I've made sevral hundred in a few days PLUS got my own ad(s) out to 10,000 local people for FREE

GuaranteedWayToMakeMoney [dot] com

[oudwijk5]

Court's comment that they provide a "$7:$1 ROI" is exactly what is wrong with Yodle and others like them.

Vendors that continue to propagate the idea that an advertiser's $'s spent in social, online display, tv, print, radio, billboard, etc doesn't count are doing a disservice to their customers. Period.

I don't know why any advertiser lets you get away with this myopic view of advertising? How much longer will you take credit for others successes?

[duxnbunnies]

Court Cunningham knows that local is all about having great analysts that can interact with the small business advertiser. No amount of technology can replace the human element. That's why BlitzLocal requires that all analysts (the folks who manage their client base) get certified for online advertising and undergo significant training. You wouldn't hire a mechanic that just watched a car repair course on TV, would you?