Heartbeat of America (1987)

[7051mike]

anybody else see the new for 1993 camaro at 0:08 only took six years to get that one out

[SnugglySara]

THe male singer sounds like Richie Havens. Who's the female singer?

[BannanaNation]

beeb.....beep...........beep..­............beeeeeeeeeeeeeeeee­eeeeeeeeeeeeeeeeeeeeeeeeeeeeee­eeeeeep.

[Japarzam]

Listen to the heartbeat of KOREA (2011)

[GoWfan86]

54mpg City and 58mpg Highway? HOLY FUCK! And all the damn tree-huggers today think their P.O.S. Prius is something special, hah!

[MegaFordtough]

chevy is back to the heartbeat of america because now the gov't owns them, i love how ford makes their own diesel now unlike chevy, and then they make a good durable reliable economic motor (ecoboost), then gm just makes their own called the ecotech which we all know will never be what its all hyped up to be. It never is since chevy is gov't owned now.

[gtakilla22]

@MegaFordtough Chevy isn't owned by the government anymore...at least that's what I was told.

The Ecotec engine came out years before Ford's Ecoboost debuted.

[GoWfan86]

@MegaFordtough

- GM's no longer owned by the government. If I remember right, GM stock went public sometime late last year.

- ECOtec was out years before EcoBoost existed. It was also in the fastest budget performance compact in the segment, the Cobalt SS. Can EcoBoost claim that? No.

- Ford's PowerChoke--er, PowerStroke, is nothing compared to the GM/Isuzu DuraMax diesel in the Silverado HD. Who won MotorTrend's 2011 Truck of the Year award, again? Exactly.

[91TransAmKid]

I love how people on get on these old videos and do nuthing but bitch about todays fucked society. Enjoy good memories, dont bring negative thoughts to a video that was in society in 1987.

[madundy]

"the heartbeat stops here" - buick

[ChevyManSS350]

I have been singing this for over a month lol

[jamesrobertmey]

did it say 54 city 58 highway? that was twenty yrs ago so why does the toyota pious get such great reviews? that colt or whatever it was doesnt have the enviro efects of the batteries of the pious. what is the mining process for pious batts and what happens to them when they are no good. and dont batteries emit gasses as well? oh yeah the pious gets only 41mpg.

[XxClemsonTigersXx]

0:20 if they can make a car that gets 58 MPG, then WHY THE HELL DONT WE HAVE SOMETHING NOW THAT CAN DO THAT GOOD?

[juliansmall94]

every time i see videos like this, it brings me to my knees in tears beacause back the everybody was driving homeade cars, and everyone loved one another. and then

911......

[944911928]

wish i was alive to see commericals like these

[lura32000]

bailout of america

[mkooms01]

:25 looks exacltly like my first car, (tear) i still see it around sometimes, neglected, i hate some ppl =(

[Motorfordtoyota]

You mean the Cavvi right, Yeah the nerve of some people to destroy a nice car!

[mkooms01]

@Motorfordtoyota i know mine was mint too! rims paint and interior it was always spotless, i always called mine my cavvi also haha

[Motorfordtoyota]

Yeah I never had a Cavvi, but They are nice, well except those 92-94 or so, I didn't like those. Bowtie Til I Die!

[jjpeterson1]

Before japs took over, oh well America better learn.

[lura32000]

the heartbeat of america, ya right, more like no heartbeat

[corvettekid224]

That was my favorite chevrolet slogan

[gunnlover]

@corvettekid224 yes well this era has come to a close because Chevy has just announced its axed its relationship with the ad agency Campbell/Ewald who created this slogan and the "Like a Rock" slogan and the "Genuine Chevrolet" slogan. Pathetic.

[JonathanDP81]

@gunnlover To be fair, they haven't done a very good job recently.

[MsWhatyousay]

Chevy will always be the Heartbeat of America they are not a scam but a company producing some of the finest cars on the road.

[StevoElsupremo]

yeah but too bad stupid people insist on buying japanese garbage and supporting foreign economy's, soon china's going to want to sell us there shitty cars made from lead and mercury as well, and guess what, everyone will buy them.

[deltapunk21]

@MsWhatyousay Ugh no. Chevy sucks and now that are compelte shit thanks to monkey boy in the white house the little faggot criminal kenyan

[4rdt0ugh08]

@MsWhatyousay nah. FORD is my favorite!! Real FORDS don't leak they just mark their TERRITORY!! I love chevy too, but ford EVEN more!!

[SouthDallas40]

Gas mileage numbers in the 80's were totally B.S.

They are lower now because the government forced them to make them more realistic.

[Lumotaku]

southdallas you are so wrong. The E.P.A is a goverment orginization it computes the fuel mileage problem is it it dosen't know what it's doing.

[Stuurm]

the heartbeat commercials were alot of fun, and deff a good campaign, but i personaly enjoy the taking charge campaign better... i think its what really helped to get the public hopping up for GM along with pontiacs we build excitment

[Cargo1273]

Wow! 6-years/60K! they use to have a great warranty back then.

And 58 MPG in '87 versus a shitty average 20 MPG today? no wonder everyone hates them. (even owners like me) instead of going forward they are going backwards.

Great job assholes!

[mille924]

you can thank your govt for requiring that all cars come with 8+ airbags, ABS, traction control, wide tires, A/C, etc. they all weight 3x what they used to

[shipemback]

They'll go further back designing shit like Hummer, inspired only by retards.

As if other car mfg cant stack 10,000lbs of steel over 4 large wheels.

[Lumotaku]

The hummer was designed by Am general.

[scotter420wigb]

Bailout of America, today's chevrolet

[StevoElsupremo]

oh happy days, not all debt this and Aids that...

[chammpkind]

58 MPG in 1987! 18 MPG in 2009!

[citidelx]

I seen that too!! What a scam the auto industry and oil companies are running on the consumers. The highest today is an estimated 41MPG in a Fusion Hybrid.

[jakesaintsrow123]

lol its funny isn't it and this was 22 years ago LOL the car companies today need to get it together!!!!!

[CreativeCritisizm]

this was a cheesy slogan, just like Don Johnson's song "Heartbeat".

[DamnStraightM35A2]

yeah but then you gotta remember the times......

[videodj84]

not up to toyota and vw quality at the time the commercial was made but still cool looking

[ad356]

you make me laugh. i hope you dont really believe that. i still see ALLOT of older cavaliers still going, yeah they are rusted out but they are that body style was discontinued in '94. i still see corsica's and the occasional Beretta still. i hardly see any cresida's or older camrys. very few imports from that era have survived. you ever see a 80's toyota truck, they rusted probably worse than anything else. pure junk. not to mention one of the most reliable fuel systems ever is GM TBI. no doubt

[EcoCaviZ24]

I had an '88 Cavalier Z24 and it actually had no rust at all. albeit, it blew smoke everywhere (had the 2.8MPFI with a stick), but thats 'cause the previous owner beat the shit out of it but never maintained it. alot of those older GM small cars were sold.. and I'd love to get my hands on a Beretta GTZ right now if I could

[DamnStraightM35A2]

the warranty excludes the sprint and specetum!

Gee...........i wonder why

[jakesaintsrow123]

lol well the sprint and spectrum were great cars i still see lots on the road today but ya thats funny how there discluded from the 6 year warranty lol

[nbcviper]

Haha funny, now the tables have turned on them.

[canadianbuck77]

I miss the heartbeat era!!!

[Dufik1992]

canadianbuck77: Me too... !!! I wasn´t on the world in 80s, but miss.

[Survivor87]

They should still use this, it went over well as I was 5 at the time and it stuck with me for years..Right Now Chevy uses "American Revolution" which is what Dodge was using back in the 80's around this time.

[DanR1245]

RIP Don LaFontaine. You will be missed.

[lancernoob]

Chevy doesnt make enough money to advertise per them sucking

[meyersd66]

I used to love that jingle, but I think it would apply more to what Chevy is putting out today, or even Saturn. The Baretta was expecially junk.

[zrzr4]

It's Beretta. They cost alot in repairs, but were fun little cars, especially the GTZ.

[yamomwa3]

My 88 Beretta was hell. That fucker was always in the shop. Quick car and not too bad on gas, but always breaking down on me.  They had Mass Airflow sensor problems in the earlier years. I had the 2.8L MPFI engine.

[yamomwa3]

The paint scheme (I had the Navy Blue) was bad too. I don't know if it was just the blue but I had to have it repainted twice, although the warantee covered the paint jobs. The paint always chipped off both times it was repainted, and the stock color chipped off

[firehawk400]

this was one of the early years that GM switched over to water-based paint. It was the stuff that peeled off in sheets. But to be fair - every automaker had lousy water-based paint early on.

[jriley1992]

That concept sketch was a Camaro?

If so, that should have went into production cause that looked hella awesome!

[F41Driver]

This was back when GM knew how to market a car!

[Brandon26acdcfan]

Ive had a lot of chevys but the caprice was my favorite. It also tore up the least of all of the chevys i owned. The camaros gave me the most problems mechanically.

[Malibunightrider]

i owned a Caprice too but i had alot of problems with it then i got my moms 97 malibu and that was a solid lil car till she got totaled thanx to sum asshole but now im rockin in a 03 Impala and aside fromt he sunroof givin me problems that car is "like a rock"

[danzapata]

The concept sketch of the Camaro was cool!

[crowatnoon]

54 city-58 hwy not bad!

[OTownNews]

(blinks 5 times)

If 1987 cars have better gas mileage than today's cars, there MUST be something wrong!

[Manimal347]

Yes, Crowatnoon, that Chevy Sprint makes an honest to God 50MPG on the open highway. Why? It was made by Suzuki, and has a 1.0 liter motor, 5 speed tranny, and 1,600 pound curb weight. Quite the penalty box, but at least it's really like a rock, unlike Malaise chevys.

[RazorRC3]

wow, cool video, i remember another version with this theme and showing the late great Dale Earnhardt in the commercial! I miss this slogan...

[zrzr4]

Corvette,Camaro,Beretta Fun Cars.

[TheMaddPCGuy]

They should go back to "THE HEARTBEAT OF AMERICA." theme when GM brings back the 2009 Camaro with the Don LaFontainr voice. Because I am getting tried of car makers like Nissan, Toyota and Honda trying to get us to buy there jap crap. "I think the theme for 2009 should say "THE HEARTBEAT OF AMERICA IS BACK AND THIS IS TODAY'S CHEVROLET...!!!")

[bhayes06]

The coolest 80s jingle and the mellifluous (sp?) tones of Don LaFontainr couldn't have made a better mix to this commercial. Great post.

[Malibunightrider]

too bad they dont mention that the paint starts to fall off the corsicas tho lol other than that long live chevrolet

[iiiTEDiii]

At 8 seconds in, you can see a sketch of the 4th generation Camaro taking shape. Cool!