IKEA - Facebook showroom

[darasusilo8595]

IKEA, please do open a store in Indonesia. Thank you.

[SodaPopElectric]

@MySuckableToes yeah? and? so?

[monstrum467]

"the best of sweden": ikea, minecraft, and blond girls

[tobiasmeneertje]

@monstrum467 and yet you've never been there...

[Max5941]

All of IKEAS "wood" furniture is made from compressed sawdust. Why does anybody buy that crap? It is all cheap junk.

[EAFSQ9]

@Max5941 Mate, get over it. Don't like it? Get out.

[Catherineearnshaw89]

@Max5941 That's incorrect. They have furniture in real wood as well. I found plenty on the website.

[maewe]

fucking genius

[AmadeusLvB]

and u saved ads money lol

[lpurple1500]

What a smart idea!

[hoaithi57]

Welldone thats a very good idea as you dont border people but let them spread the images for you. A successful PR campaign I would say. Thumbs up!

[Max5941]

IKEA's products are cheap junk. Everything they sell is low quality garbage. Go to a real furniture store and buy real wood furniture for less money.

[infraball]

@Max5941 take your elitist bullshit and shove it up your arse. people can buy furniture from where ever they want.

[noahlankford1]

Fucking genius.

[Takatukka12]

SWEDEN SUCKs

[editte5569]

@Takatukka12 We love you too. ^^

[XxXtheasiancutieXxX]

is it still working this year? :(

[GanEdenAustralia]

'IKEA founder's Nazi past revealed in new book'

[KissesAndRoses5]

is it still workin ???

[evanfoster2110]

Great use of viral marketing. Love it. But then, what else would yo expect from Ikea?

[lilpancake]

VERY VERY SMART!!!! 

[SpazzerificBee]

i like ikea that place smells like sugar.

[gabbylinnuhber2000]

100th comment yayay

[MilCyrusRocks]

@gabbylinnuhber2000 no there is only 60 comments

[bubblechickk21]

@gabbylinnuhber2000 no idiot you where the 60th.

[gabbylinnuhber2000]

@bubblechickk21 ok first you dount call m an "idiot " so shut up

[bubblechickk21]

@gabbylinnuhber2000 first of all learn to spell.

*don't

*me secondly why put idiot in " "'s? i mean wtf?!?

and why put first, when you didn't put anything second?.

so shut up yourself.twat.

[gabbylinnuhber2000]

@bubblechickk21 shut up ms.priss

[bubblechickk21]

@gabbylinnuhber2000 naah im good.

[gabbylinnuhber2000]

@bubblechickk21 look i dount need your crap so plz stop

[gabbylinnuhber2000]

So now that you dun commenting to my 6 year old sister lets tack .Naver mind i do not like mean people .So i wod like you to stop .My sister is sorry for her miss spelling . So good day mam

[bubblechickk21]

@gabbylinnuhber2000 rightttttttttttttttt, so your six year old sister is watching an ikea video on youtube?smart child you got there:L:L

and i doubt youve even got a little sister, you made loads of spelling mistakes to?unless you are the six year old?

twat.

[gabbylinnuhber2000]

Im sorry for lying i do not have a 6 year old sister :( i woud like to stop fighting with you good day mam

[bubblechickk21]

@gabbylinnuhber2000 Thanks for addmitting you were lying.good bye.

[aelsadek888]

Brilliant marketing idea!

[roomtourlover]

That was disappointing. The thumb looked like this was a room tour :-(

Way too many views for what this is.

[lesadorables]

meh i remain unimpressed

[plasticgooses]

It's a competition on Facebook. Big fucking deal.

[MauzePfote]

The Song is Ytaca by Alex Kenji

[MilanoHomeStaging]

Great Idea

[koeienkusje]

Brilliant!

[brlp09]

Oops, found it - the SOUNDTRACK - The XX - Intro

[brlp09]

@blacksocks2 , @aylerv Well, you can just download the background music from the video.. from flvto for example.

[aylerv]

soundtrack name??

[brownrl]

This is a super famous campaign! Yet it totally in every way breaks the guidelines spelled out by facebook about contests! Since Dec 2010 FB has decided that Facebook can't be used for marketing, great I'm glad in way. But then turn the effing Farmville notices too. Stop having double standards Facebook you blow!

[miroslavh85]

The agency apparently has no clue about Facebook's Promotional Guidelines:

2. 1. You may require that an entrant like a Page, check in to a Place, or connect to your Platform integration before providing their full entry information for a promotion. You will not condition entry to the promotion upon taking any other action on Facebook, for example, liking a status update or photo, commenting on a Wall, or uploading a photo.

They're pretty lucky the manager's account wasn't deleted.

[ForsmanBodenfors]

@miroslavh85 Hi, those guidelines were added after the campaign.

[blacksocks2]

yeah, what's the soundtrack? tnx

[brlp09]

let me know if someone is still interested in the soundtrack

[aylerv]

@brlp09 hey what is the soundtrack to the ikea facebook showroom vid?

[menzamenzo]

after watching this.. i'm 100% sure i fail in life.

[ritagioia]

very good!

[BROWNNOT]

awesome i love ikea i just wish i could go in there for the first time

[Tuesdaymusic]

wonderful idea! That´s marketing of the future!!!

[brownrl]

@Tuesdaymusic Nope! Since Dec 2010 Facebook has made new guidelines and policies to prevent this kind of action.

[microwavemusic]

It's a good idea, but most of the success comes from the fact that they were giving away stuff.

[papyrasse]

Great idea using facebook as a showroom.

[PLISKEN12]

I REALLY DONT KNOW how IKEA stores ever pass the fire department approval. its a disaster waiting to happen . their store layout is all whacked !!! it is so hard to find ur way out even with the numerous exit signs !!!!!

[HubbaBubba776]

@PLISKEN12 I KNOW RIGHT!? My mum and I went with my aunty and we got lost lol.

[NycLuvrCP]

@PLISKEN12 its true. hahahaha

[heartlessvietboy]

IKEA is a wonderful store.

[EvanSkinnerShow]

Hey checkout my channel!

I made a video of myself dancing around IKEA infront of hundreds! LOL ;)

[mareindia]

NEED TO KNOW BACKGROUND MUSICE PLEASE ANYONE!!!!!!!

[spilot14]

@mareindia Most likely they made it for their own.

[RoyalBitch23]

Lars Hilse did a similar concept for a client in the United States long before this one. But this one is good as well. Let's see if FBs rules and regulations are enforced.

[candiceolsin]

Great Marketing guys!

[nedlawless]

What is the name of the song? Can somebody Shazam it?

[abefrom]

Buena idea!!!

[aylerv]

name of the soundtrack?

[biatlon100]

What this music?

[Venusfading]

Ikea fucking sucks.

[Chicky1777]

@Venusfading ): But.....Its Stylish and...Classy.

[ILovedataBlog]

This is a great example how you can use social media in your marketing mix!

[aylerv]

anyone know what the songs called??

[aylerv]

hey, does anyone know the name of this soundtrack? heard it at uni today and fell in love lol

[rnvibez]

I want that song

[akikimono]

I *love* this YouTube video and the idea!

[sarpantra]

Good idea! does someone know the title of the soundtrack?

Many thanks

[MaksimLevinskyMusic]

NICE!!! :-D

[TheunknownMan]

Impressive!! SMM is the future!

Does anyone know if the music was only created for the video or if I can find it somewhere?

[SloppyCheeseFinger]

Amazing Idea!

[fjmi]

terrible idea.

some of the worst examples for viral marketing.

in the future customers will nont only buy the product, they are stupid enough to promote it first.

spend their time to promote, spend their money (!) to promote and then pay the same price than before...

[nwLohmann]

Interesting idea.

[inesto1977]

Agency was Forsman&Bodenfors, Sweden.

[expektlive]

Great idea and concept! Lucky with the timing as facebook changed their promotion guidelines after 4th Nov.

[xavdelaporte]

Wich agency made it?

[RoyalBitch23]

The idea was originated by Lars Hilse one year ago for a client in the United States.